{"id":83584,"date":"2025-04-24T17:31:14","date_gmt":"2025-04-24T16:31:14","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83584"},"modified":"2025-04-24T17:32:51","modified_gmt":"2025-04-24T16:32:51","slug":"pytanie-przed-zatrudnieniem-agencji-projektowej","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/","title":{"rendered":"10 m\u0105drych pyta\u0144, kt\u00f3re nale\u017cy zada\u0107 przed zatrudnieniem agencji projektuj\u0105cej strony internetowe (i co powiedz\u0105 ci dobrzy)"},"content":{"rendered":"<p>Strony internetowe s\u0105 jak tatua\u017ce. Te naprawd\u0119 dobre nie s\u0105 tanie, a te naprawd\u0119 tanie nie s\u0105 dobre! Wi\u0119kszo\u015b\u0107 firm zatrudnia agencj\u0119 projektuj\u0105c\u0105 strony internetowe co 5-10 lat, wi\u0119c upewnij si\u0119, \u017ce nie dasz si\u0119 nabra\u0107 na wznios\u0142e obietnice i ceny zbyt pi\u0119kne, by mog\u0142y by\u0107 prawdziwe.<\/p>\n<p>Jak to zrobi\u0107? Nale\u017cy zadawa\u0107 pytania agencji i zwraca\u0107 uwag\u0119 na wszelkie sygna\u0142y ostrzegawcze.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Whats_your_process_and_who_will_I_be_working_with\" >Jak wygl\u0105da proces i z kim b\u0119d\u0119 wsp\u00f3\u0142pracowa\u0107?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Do_I_own_my_website_when_its_finished\" >Czy jestem w\u0142a\u015bcicielem mojej strony internetowej po jej uko\u0144czeniu?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#How_do_you_handle_revisions_and_feedback\" >Jak radzisz sobie z poprawkami i opiniami?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#What_platform_or_CMS_will_you_use%E2%80%94and_why\" >Jakiej platformy lub CMS b\u0119dziesz u\u017cywa\u0107 i dlaczego?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#How_do_you_build_for_mobile_and_accessibility\" >Jak budowa\u0107 z my\u015bl\u0105 o urz\u0105dzeniach mobilnych i dost\u0119pno\u015bci?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Whats_included_in_the_quote_and_whats_extra\" >Co obejmuje wycena, a co jest dodatkowo p\u0142atne?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Will_my_website_be_SEO-ready_from_launch\" >Czy moja witryna b\u0119dzie gotowa do SEO od momentu uruchomienia?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Can_you_show_me_work_youve_done_in_my_industry\" >Czy mo\u017cesz pokaza\u0107 mi swoj\u0105 prac\u0119 w mojej bran\u017cy?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#What_happens_after_launch%E2%80%94do_you_offer_support\" >Co dzieje si\u0119 po uruchomieniu - czy oferujecie wsparcie?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Whats_your_honest_opinion_of_my_current_site\" >Jaka jest Twoja szczera opinia na temat mojej obecnej strony?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#Bonus_Questions_to_Avoid\" >Bonus: Pytania, kt\u00f3rych nale\u017cy unika\u0107<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.freshpies.co.uk\/pl\/question-before-hire-web-design-agency\/#TLDR\" >TLDR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_process_and_who_will_I_be_working_with\"><\/span>Jak wygl\u0105da proces i z kim b\u0119d\u0119 wsp\u00f3\u0142pracowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o<\/strong>: Dobra agencja wyja\u015bni sw\u00f3j proces podczas jednej z pocz\u0105tkowych rozm\u00f3w dotycz\u0105cych zakresu i poda przybli\u017cony czas realizacji projektu. Powinni mie\u0107 wyznaczonego kierownika projektu lub przynajmniej g\u0142\u00f3wnego programist\u0119 zarz\u0105dzaj\u0105cego ka\u017cd\u0105 kompilacj\u0105, kt\u00f3ry b\u0119dzie g\u0142\u00f3wnym punktem kontaktowym. Punkty bonusowe, je\u015bli nalegaj\u0105 na cotygodniowe kontrole podczas procesu projektowania i budowy.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Mo\u017cemy ci powiedzie\u0107, gdy zap\u0142acisz pierwsz\u0105 faktur\u0119\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_I_own_my_website_when_its_finished\"><\/span>Czy jestem w\u0142a\u015bcicielem mojej strony internetowej po jej uko\u0144czeniu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> Tak, a dyskusje na temat domeny i hostingu CMS zostan\u0105 om\u00f3wione podczas rozmowy dotycz\u0105cej zakresu. Dobra agencja upewni si\u0119 r\u00f3wnie\u017c, \u017ce wszystkie uprawnienia potrzebne do czcionek i zasob\u00f3w wizualnych zosta\u0142y uwzgl\u0119dnione.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Nie, to dodatkowo\" lub \"Tak, ale tylko my mo\u017cemy uzyska\u0107 dost\u0119p w Twoim imieniu za op\u0142at\u0105 godzinow\u0105\".<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_handle_revisions_and_feedback\"><\/span>Jak radzisz sobie z poprawkami i opiniami?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o<\/strong>: Na przyk\u0142ad, zazwyczaj najpierw zobaczysz szkielet strony g\u0142\u00f3wnej - tylko uk\u0142ad, bez projektu. Nast\u0119pnie wersja wizualna z brandingiem, obrazami i tekstem zast\u0119pczym (chyba \u017ce copywriting jest cz\u0119\u015bci\u0105 briefu). B\u0119dziesz mie\u0107 czas na zapoznanie si\u0119 z nimi i wyra\u017cenie opinii, a nast\u0119pnie zostan\u0105 wprowadzone poprawki. S\u0105 one nast\u0119pnie zatwierdzane, a nast\u0119pnie rozpoczyna si\u0119 proces dla pozosta\u0142ej cz\u0119\u015bci witryny. Proces b\u0119dzie wygl\u0105da\u0142 mniej wi\u0119cej tak:<\/p>\n<ul>\n<li>Szkielet strony g\u0142\u00f3wnej &gt; informacje zwrotne &gt; wprowadzone zmiany &gt; pe\u0142ny szkielet strony &gt; informacje zwrotne &gt; wprowadzone zmiany &gt; zatwierdzone.<\/li>\n<li>Projekt strony g\u0142\u00f3wnej &gt; opinie &gt; wprowadzone zmiany &gt; pe\u0142ny projekt strony &gt; opinie &gt; wprowadzone zmiany &gt; zatwierdzone.<\/li>\n<\/ul>\n<p><strong>Czerwona flaga:<\/strong> \"Poprawki kosztuj\u0105 dodatkowo\" lub \"Nie robimy poprawek, poniewa\u017c jest to szablon\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_platform_or_CMS_will_you_use%E2%80%94and_why\"><\/span>Jakiej platformy lub CMS b\u0119dziesz u\u017cywa\u0107 i dlaczego?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0Zielone \u015bwiat\u0142o:<\/strong> B\u0119dziemy u\u017cywa\u0107 tego konkretnego CMS, a oto dlaczego. Nawiasem m\u00f3wi\u0105c, w Fresh Pies wi\u0119kszo\u015b\u0107 witryn tworzymy w WordPress lub Shopify. W Fresh Pies zazwyczaj budujemy w WordPress lub Shopify. WordPress istnieje od zarania Internetu i obs\u0142uguje prawie po\u0142ow\u0119 wszystkich stron internetowych. Nie jest efektowny, ale jest niesko\u0144czenie elastyczny, z ogromnym ekosystemem wtyczek i integracji. Z drugiej strony Shopify obs\u0142uguje ponad 7 milion\u00f3w sklep\u00f3w e-commerce na ca\u0142ym \u015bwiecie. Jest genialny dla marek FMCG z szybk\u0105 sprzeda\u017c\u0105. Je\u015bli prowadzisz sklep z wysokimi cenami z mniejsz\u0105, ale bardziej z\u0142o\u017con\u0105 sprzeda\u017c\u0105, lepszym rozwi\u0105zaniem mo\u017ce by\u0107 HubSpot CMS.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Wspomina nazw\u0119 nowego bezg\u0142owego systemu CMS, kt\u00f3ry zosta\u0142 uruchomiony w zesz\u0142ym roku\" lub \"wykonamy kompletn\u0105 niestandardow\u0105 kompilacj\u0119\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_build_for_mobile_and_accessibility\"><\/span>Jak budowa\u0107 z my\u015bl\u0105 o urz\u0105dzeniach mobilnych i dost\u0119pno\u015bci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> Jest wypiekany z <a href=\"https:\/\/www.freshpies.co.uk\/pl\/baza-wiedzy\/co-oznacza-mobile-first-design\/\">pocz\u0105tek<\/a>jak ponad <a href=\"https:\/\/www.rebootonline.com\/website-statistics\/\">65%<\/a> \u015bwiatowego ruchu internetowego odbywa si\u0119 obecnie na urz\u0105dzeniach mobilnych, a <a href=\"https:\/\/www.freshpies.co.uk\/pl\/znaczenie-dostepnosci-stron-internetowych\/\">dost\u0119pno\u015b\u0107<\/a> jest standardem, poniewa\u017c jest to najlepsza praktyka.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Wersje mobilne lub mobilne responsywne s\u0105 dodatkowe\" lub \"dost\u0119pno\u015b\u0107 nie jest wa\u017cna\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_included_in_the_quote_and_whats_extra\"><\/span>Co obejmuje wycena, a co jest dodatkowo p\u0142atne?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> Poni\u017cej znajduje si\u0119 szczeg\u00f3\u0142owa wycena zakresu naszej pracy w wielostronicowym dokumencie oraz rozbicie ceny, zanim wy\u015blemy pierwsz\u0105 faktur\u0119.<\/p>\n<p><strong>Czerwona flaga<\/strong>: \"Czy mo\u017cesz poda\u0107 nam szczeg\u00f3\u0142y?\" lub \"Nie rozmawiali\u015bmy o tym\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_my_website_be_SEO-ready_from_launch\"><\/span>Czy moja witryna b\u0119dzie gotowa do SEO od momentu uruchomienia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> <a href=\"https:\/\/www.freshpies.co.uk\/pl\/lista-kontrolna-seo\/\">SEO<\/a> b\u0119d\u0105 omawiane od samego pocz\u0105tku, a Ty mo\u017cesz wybra\u0107, jak bardzo si\u0119 w to zaanga\u017cujemy, oferujemy pozycjonowanie na stronie, pozycjonowanie poza stron\u0105, pozycjonowanie techniczne, pozycjonowanie mi\u0119dzynarodowe i pozycjonowanie LLM.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"To jest ekstra\", lub gorzej, \"Nie\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_show_me_work_youve_done_in_my_industry\"><\/span>Czy mo\u017cesz pokaza\u0107 mi swoj\u0105 prac\u0119 w mojej bran\u017cy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> Oto kilka studi\u00f3w przypadku z naszej pracy w Twojej bran\u017cy, a tak\u017ce kilka s\u0105siednich z odpowiednimi funkcjami, kt\u00f3re naszym zdaniem mog\u0105 Ci\u0119 zainteresowa\u0107.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Nie, ale po zbudowaniu kilku witryn wszystkie s\u0105 takie same\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_after_launch%E2%80%94do_you_offer_support\"><\/span>Co dzieje si\u0119 po uruchomieniu - czy oferujecie wsparcie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Reakcja na zielone \u015bwiat\u0142o:<\/strong> Tak, i s\u0105 to pakiety wsparcia, kt\u00f3re oferujemy, je\u015bli wolisz, aby\u015bmy utrzymywali witryn\u0119 po Twojej stronie. Przeszkolimy Ci\u0119 r\u00f3wnie\u017c w zakresie korzystania z witryny i jej aktualizacji.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Nie\"<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_your_honest_opinion_of_my_current_site\"><\/span>Jaka jest Twoja szczera opinia na temat mojej obecnej strony?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Zielone \u015bwiat\u0142o:<\/strong> Ten element dzia\u0142a dobrze, ten element ci nie s\u0142u\u017cy, mo\u017cemy go rozwin\u0105\u0107, mo\u017cemy wzi\u0105\u0107 ten pomys\u0142 i zaktualizowa\u0107 go.<\/p>\n<p><strong>Czerwona flaga:<\/strong> \"Okropne, trzeba to wyrzuci\u0107 i zacz\u0105\u0107 od nowa\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Questions_to_Avoid\"><\/span>Bonus: Pytania, kt\u00f3rych nale\u017cy unika\u0107<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\"Czy mo\u017cesz sprawi\u0107, by sta\u0142 si\u0119 wirusowy?\"<\/strong> - Niestety s\u0142owo na V nie oznacza ju\u017c tego, co kiedy\u015b. I nie, tak naprawd\u0119 internet nie dzia\u0142a w ten spos\u00f3b.<\/p>\n<p><strong>\"Jak szybko mo\u017cesz go zbudowa\u0107 za \u00a3X?\".<\/strong> - Niekt\u00f3re agencje wykonuj\u0105 przyspieszon\u0105 budow\u0119 za op\u0142at\u0105, ale nie jest to norm\u0105.<\/p>\n<p><strong>\"Co mo\u017cesz zrobi\u0107 za \u00a3X?\".<\/strong> - Przypominam lini\u0119 otwieraj\u0105c\u0105 ten artyku\u0142. A dobra agencja b\u0119dzie chcia\u0142a da\u0107 z siebie wszystko, prosz\u0119, nie zasmucaj nas, prosz\u0105c nas o wykonanie z\u0142ej pracy. Nasi programi\u015bci i projektanci to prawdziwi ludzie, kt\u00f3rzy s\u0105 dumni ze swojej pracy!<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TLDR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je\u015bli zadajesz m\u0105dre pytania, jeste\u015b ju\u017c na dobrej drodze. Zbudujmy co\u015b, co przyniesie korzy\u015bci Twojej firmie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wi\u0119kszo\u015b\u0107 firm zatrudnia agencj\u0119 projektuj\u0105c\u0105 strony internetowe tylko raz na 5-10 lat, wi\u0119c upewnij si\u0119, \u017ce nie dasz si\u0119 nabra\u0107 na wznios\u0142e obietnice i ceny zbyt pi\u0119kne, aby mog\u0142y by\u0107 prawdziwe. Jak to zrobi\u0107? Zadawaj agencji pytania - i miej oko na wszelkie czerwone flagi.<\/p>","protected":false},"author":9,"featured_media":83591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Smart Questions to Ask Before You Hire a Web Design Agency (And What the Good Ones Will Say) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Websites are a lot like tattoos. The really good ones aren&#039;t cheap, and the really cheap ones aren&#039;t good!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/pytanie-przed-zatrudnieniem-agencji-projektowej\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Smart Questions to Ask Before You Hire a Web Design Agency (And What the Good Ones Will Say)\" \/>\n<meta property=\"og:description\" content=\"Websites are a lot like tattoos. 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