{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"przestan-spac-na-bing-to-twoje-tylne-drzwi-do-widocznosci-w-wyszukiwarce-ai","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Przesta\u0144 spa\u0107 na Bing: to tylne drzwi do widoczno\u015bci wyszukiwania AI"},"content":{"rendered":"<p>Google nadal dominuje w wyszukiwarce, nawet je\u015bli stara si\u0119 broni\u0107 ruchu organicznego przed narz\u0119dziami sztucznej inteligencji. Jednak Bing nadal ma lojalny i cenny udzia\u0142 w rynku i staje si\u0119 coraz bardziej istotny dzi\u0119ki swojej roli w zasilaniu tych samych narz\u0119dzi AI. Wi\u0119kszo\u015b\u0107 du\u017cych modeli j\u0119zykowych (LLM) nie jest aktualna. S\u0105 one szkolone na danych do okre\u015blonego punktu w czasie, znanego jako data cut-off. Wszystko, co zosta\u0142o opublikowane p\u00f3\u017aniej? Jest dla nich niewidoczne, chyba \u017ce s\u0105 pod\u0142\u0105czone do narz\u0119dzia wyszukiwania na \u017cywo - takiego jak Bing.<\/p>\n<p>Je\u015bli Twoja firma optymalizuje si\u0119 tylko pod k\u0105tem Google, mo\u017cesz porzuci\u0107 cenny ruch i sygna\u0142y zaufania, a tak\u017ce straci\u0107 szans\u0119 na zabezpieczenie si\u0119 na przysz\u0142o\u015b\u0107.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing to nie tylko wyszukiwarka - to m\u00f3zg wielu studi\u00f3w LLM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Dlaczego ChatGPT u\u017cywa Bing, a nie Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Kto nadal korzysta z Bing - i dlaczego ma to znaczenie?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Dlaczego powiniene\u015b si\u0119 tym przejmowa\u0107<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Szybkie korzy\u015bci z optymalizacji dla Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Wycinek ko\u0144cowy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing to nie tylko wyszukiwarka - to m\u00f3zg wielu studi\u00f3w LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing firmy Microsoft obs\u0142uguje Bing Chat i integruje GPT-4 w celu dostarczania wynik\u00f3w wyszukiwania wspomaganych przez sztuczn\u0105 inteligencj\u0119. <strong>Oznacza to, \u017ce tre\u015bci indeksowane przez Bing maj\u0105 bezpo\u015bredni wp\u0142yw na odpowiedzi udzielane przez du\u017ce modele j\u0119zykowe (LLM)<\/strong> zw\u0142aszcza te u\u017cywane w produktach Microsoft. Je\u015bli Twoich tre\u015bci nie mo\u017cna tam znale\u017a\u0107, tracisz ekspozycj\u0119 w bitwie o przegl\u0105danie wspomagane sztuczn\u0105 inteligencj\u0105, kt\u00f3ra jest na wyci\u0105gni\u0119cie r\u0119ki.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Dlaczego ChatGPT u\u017cywa Bing, a nie Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oficjalna linia partii jest taka, \u017ce chodzi o infrastruktur\u0119, dost\u0119p i licencjonowanie. Ale ma to r\u00f3wnie\u017c zwi\u0105zek z tarciami mi\u0119dzy Microsoftem a Google, kt\u00f3re trwaj\u0105 ju\u017c od d\u0142u\u017cszego czasu. <em>d\u0142ugi<\/em> czas<\/p>\n<p>Microsoft jest g\u0142\u00f3wnym inwestorem w OpenAI, a to partnerstwo si\u0119ga g\u0142\u0119boko. Dlatego narz\u0119dzia takie jak ChatGPT pobieraj\u0105 dane z Bing podczas wyszukiwania w sieci.<\/p>\n<p>Z drugiej strony Google ma sw\u00f3j w\u0142asny konkurencyjny produkt AI (Gemini), wi\u0119c nie do ko\u0144ca rozwija czerwony dywan dla konkurencyjnych modeli, poniewa\u017c chce mie\u0107 pewno\u015b\u0107, \u017ce jego w\u0142asny produkt ma przewag\u0119.<\/p>\n<p>Bing zyskuje na widoczno\u015bci, Microsoft pozostaje konkurencyjny, a Google trzyma swoje dane w \u015bcis\u0142ym u\u015bcisku. Nazwijmy to strategi\u0105... z dodatkiem korporacyjnej wo\u0142owiny.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Kto nadal korzysta z Bing - i dlaczego ma to znaczenie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Odbiorcy Bing s\u0105 starsi, profesjonalni i bardziej powszechni w\u015br\u00f3d u\u017cytkownik\u00f3w komputer\u00f3w stacjonarnych, zw\u0142aszcza w \u015brodowiskach Microsoft z Windows i Office 365. Jest r\u00f3wnie\u017c szczeg\u00f3lnie silny w niekt\u00f3rych obszarach geograficznych. W Ameryce P\u00f3\u0142nocnej Edge (nast\u0119pca Internet Explorera - pami\u0119tacie?!) jest domy\u015bln\u0105 przegl\u0105dark\u0105 na wielu urz\u0105dzeniach. Wielka Brytania i Europa Zachodnia, szczeg\u00f3lnie w \u015brodowiskach profesjonalnych i korporacyjnych, korzystaj\u0105 z us\u0142ug Microsoft.  Cz\u0119\u015b\u0107 Azji i Pacyfiku nadal dominuje w \u015brodowiskach biznesowych.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Dlaczego powiniene\u015b si\u0119 tym przejmowa\u0107<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mniejsza konkurencja = \u0142atwiejsze zwyci\u0119stwa<\/strong><br \/>\nMniej firm optymalizuje si\u0119 pod k\u0105tem Bing, wi\u0119c cz\u0119sto \u0142atwiej jest uzyska\u0107 dobr\u0105 pozycj\u0119 w rankingu.<\/p>\n<p><strong>Inny algorytm, inne mo\u017cliwo\u015bci<\/strong><br \/>\nBing ma tendencj\u0119 do nagradzania dobrze ustrukturyzowanych tre\u015bci, dok\u0142adnie dopasowanych s\u0142\u00f3w kluczowych i silnych metatag\u00f3w. Po prostu nie oczekuj \u0142adnego UX dla ka\u017cdego elementu. Nale\u017cy jednak pami\u0119ta\u0107, \u017ce ten autor jest bardzo w \u015bwiecie iOS i estetycznych funkcji i interfejs\u00f3w Apple.<\/p>\n<p><strong>Od tego zale\u017cy Twoja widoczno\u015b\u0107 AI<\/strong><br \/>\nLLM, takie jak Bing Chat, u\u017cywaj\u0105 indeksu Bing do informowania o odpowiedziach, wi\u0119c Twoja obecno\u015b\u0107 mo\u017ce wp\u0142ywa\u0107 na to, co ludzie widz\u0105 w odpowiedziach generowanych przez sztuczn\u0105 inteligencj\u0119.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Szybkie korzy\u015bci z optymalizacji dla Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prze\u015blij swoj\u0105 witryn\u0119 do Narz\u0119dzi dla webmaster\u00f3w Bing<\/p>\n<p>Skonfiguruj Bing Places dla lepszej widoczno\u015bci lokalnej<\/p>\n<p>U\u017cywaj ustrukturyzowanych danych i silnych metadanych<\/p>\n<p>Priorytetem jest szybko\u015b\u0107 strony, jej przyjazno\u015b\u0107 dla urz\u0105dze\u0144 mobilnych i indeksowalno\u015b\u0107.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Wycinek ko\u0144cowy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing mo\u017ce nie by\u0107 obecnie najwi\u0119kszym \u017ar\u00f3d\u0142em ruchu, ale jest to strategiczny zak\u0142ad na kierunek, w kt\u00f3rym zmierza wyszukiwanie. Co najwa\u017cniejsze, jest to inteligentny spos\u00f3b na dotarcie do u\u017cytkownik\u00f3w (i maszyn), kt\u00f3rzy maj\u0105 znaczenie, zanim wszyscy inni zdadz\u0105 sobie z tego spraw\u0119.<\/p>\n<p>Je\u015bli jeste\u015b ciekawy, jak wygl\u0105da Twoja widoczno\u015b\u0107 w Bing, mo\u017cemy pom\u00f3c Ci si\u0119 tego dowiedzie\u0107. Skontaktuj si\u0119 z nami.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing zasila sztuczn\u0105 inteligencj\u0119, tak\u0105 jak ChatGPT. Ignorowanie jej oznacza utrat\u0119 widoczno\u015bci. Oto dlaczego ma to znaczenie i jak j\u0105 zoptymalizowa\u0107.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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