{"id":83662,"date":"2025-05-20T14:01:15","date_gmt":"2025-05-20T13:01:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83662"},"modified":"2025-05-21T16:55:51","modified_gmt":"2025-05-21T15:55:51","slug":"ios-vs-android-co-powinni-wziac-pod-uwage-marketerzy","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/ios-vs-android-what-marketers-should-consider\/","title":{"rendered":"iOS vs Android: Co powinni wzi\u0105\u0107 pod uwag\u0119 marketerzy"},"content":{"rendered":"

iOS i Android to dwa najpopularniejsze mobilne systemy operacyjne w Wielkiej Brytanii. Przyczyniaj\u0105 si\u0119 do 99% udzia\u0142u w rynku, przy czym Android nieznacznie wygrywa bitw\u0119 z <\/span>51% i iOS na 48%.\u00a0<\/span><\/a><\/p>\n

Jednak w skali globalnej jest to inna historia, z Androidem na czele. <\/span>72.23% <\/span><\/a>udzia\u0142u w rynku. Bior\u0105c to pod uwag\u0119, marketerzy powinni zrozumie\u0107 r\u00f3\u017cnice mi\u0119dzy systemami iOS i Android oraz ich wp\u0142yw na zaanga\u017cowanie pod wzgl\u0119dem lokalizacji. Oto zestawienie tego, co marketerzy powinni wzi\u0105\u0107 pod uwag\u0119.\u00a0<\/span><\/p>\n

 <\/p>\n

iOS vs Android<\/strong><\/h2>\n

1. Powiadomienia push i wiadomo\u015bci w aplikacji, iOS vs Android<\/b><\/h3>\n

W systemie Android powiadomienia pozostaj\u0105 na pasku powiadomie\u0144, dop\u00f3ki nie zdecydujesz si\u0119 ich wyczy\u015bci\u0107. Oznacza to, \u017ce u\u017cytkownicy cz\u0119\u015bciej je widz\u0105 i otwieraj\u0105, co jest \u015bwietnym rozwi\u0105zaniem dla takich rzeczy jak kampanie SMS, alerty aplikacji i elastyczne strategie przesy\u0142ania wiadomo\u015bci. iOS dzia\u0142a nieco inaczej - chocia\u017c obs\u0142uguje powiadomienia, nie s\u0105 one tak trwa\u0142e. To powiedziawszy, u\u017cytkownicy iOS maj\u0105 tendencj\u0119 do wi\u0119kszego anga\u017cowania si\u0119 w wiadomo\u015bci w aplikacji, co cz\u0119sto prowadzi do wy\u017cszych wsp\u00f3\u0142czynnik\u00f3w otwar\u0107 i konwersji ni\u017c na Androidzie.<\/span><\/p>\n

\"\"<\/b><\/h3>\n

2. Prywatno\u015b\u0107 u\u017cytkownik\u00f3w i \u015bledzenie danych<\/b><\/h3>\n

\u015aledzenie danych i prywatno\u015b\u0107 s\u0105 czym\u015b, na co k\u0142adzie si\u0119 du\u017cy nacisk, je\u015bli chodzi o oprogramowanie iOS. Funkcje takie jak App Tracking Transparency, kt\u00f3ra wymaga zgody u\u017cytkownika, to dopiero pocz\u0105tek. Ponadto Meta nie zezwala na udost\u0119pnianie danych w starszych wersjach iOS 14 i ni\u017cszych. Wszystko to ograniczy\u0142o dane u\u017cytkownik\u00f3w dla marketer\u00f3w, ale wzmocni\u0142o zaufanie u\u017cytkownik\u00f3w.\u00a0<\/span><\/p>\n

Android poczyni\u0142 post\u0119py, je\u015bli chodzi o prywatno\u015b\u0107 u\u017cytkownik\u00f3w i \u015bledzenie danych, wdra\u017caj\u0105c podobne funkcje \u015bledzenia jak iOS. Jednak ze wzgl\u0119du na to, jak konfigurowalne mog\u0105 by\u0107 systemy Android, mo\u017ce to prowadzi\u0107 do niesp\u00f3jnych do\u015bwiadcze\u0144 zwi\u0105zanych z prywatno\u015bci\u0105.\u00a0<\/span><\/p>\n

3. Personalizacja i do\u015bwiadczenie u\u017cytkownika<\/b><\/h3>\n

Personalizacja, w szczeg\u00f3lno\u015bci, jest tam, gdzie systemy Android s\u0105 liderem, a ich system operacyjny jest wysoce konfigurowalny na r\u00f3\u017cnych urz\u0105dzeniach. Daje to marketerom przewag\u0119 w tworzeniu kampanii specjalnie dla bardziej ukierunkowanego typu u\u017cytkownika.<\/span><\/p>\n

iOS jest znacznie prostszym i trzymaj\u0105cym si\u0119 swoich korzeni systemem operacyjnym. Chocia\u017c funkcje mog\u0105 by\u0107 dostosowywane, to tylko z punktu widzenia u\u017cytkownika (konfigurowalne menu, wid\u017cety dostosowane do preferencji u\u017cytkownika). Pozwala to na bardziej uproszczon\u0105 strategi\u0119 marketingow\u0105, w kt\u00f3rej g\u0142\u00f3wnym celem jest zaanga\u017cowanie. Warto r\u00f3wnie\u017c zauwa\u017cy\u0107, \u017ce ochrona prywatno\u015bci poczty Apple ogranicza \u015bledzenie wiadomo\u015bci e-mail. Na przyk\u0142ad wszystkie wiadomo\u015bci e-mail mog\u0105 by\u0107 wy\u015bwietlane jako otwarte niezale\u017cnie od dzia\u0142a\u0144 u\u017cytkownika, co utrudnia marketerom ocen\u0119 rzeczywistego zaanga\u017cowania.<\/span><\/p>\n

4. Zasady App Store i monetyzacja<\/b><\/h3>\n

Apple ma tendencj\u0119 do bardziej rygorystycznego podej\u015bcia do sposobu zarabiania pieni\u0119dzy przez aplikacje, zw\u0142aszcza podczas procesu weryfikacji. Ale to dzia\u0142a na ich korzy\u015b\u0107, u\u017cytkownicy iOS zwykle ufaj\u0105 aplikacjom, kt\u00f3re pobieraj\u0105 i s\u0105 bardziej sk\u0142onni za nie zap\u0142aci\u0107. To zaufanie cz\u0119sto prowadzi do lepszych intencji u\u017cytkownik\u00f3w, a ostatecznie do wy\u017cszych przychod\u00f3w.<\/span><\/p>\n

W sklepie Google Play, ze wzgl\u0119du na \u0142agodniejsze zatwierdzanie aplikacji, dost\u0119pny jest znacznie szerszy zakres aplikacji. Mo\u017ce to potencjalnie prowadzi\u0107 do nieufno\u015bci i zr\u00f3\u017cnicowanej jako\u015bci aplikacji, poniewa\u017c u\u017cytkownicy wiedz\u0105, \u017ce mog\u0105 uzyska\u0107 aplikacj\u0119 odpowiadaj\u0105c\u0105 ich potrzebom ze wzgl\u0119du na ilo\u015b\u0107 dost\u0119pnych aplikacji.\u00a0<\/span><\/p>\n

5. Aktualizacje oprogramowania i fragmentacja urz\u0105dze\u0144<\/b><\/h3>\n

Apple kontroluje zar\u00f3wno oprogramowanie, jak i sprz\u0119t, je\u015bli chodzi o aktualizacje oprogramowania i fragmentacj\u0119 urz\u0105dze\u0144, a nowe funkcje s\u0105 szerzej dost\u0119pne, tworz\u0105c bardziej sp\u00f3jny rynek dla marketer\u00f3w. Podczas gdy Apple daje u\u017cytkownikom wyb\u00f3r, czy chc\u0105 aktualizowa\u0107 swoje systemy, czy nie, niekt\u00f3re funkcje Apple wycofuje, zmuszaj\u0105c ich do aktualizacji. Pomaga to marketerom usprawni\u0107 kampanie,\u00a0<\/span><\/p>\n

Android boryka si\u0119 z problemem r\u00f3\u017cnorodno\u015bci. Poniewa\u017c system jest szeroko dost\u0119pny dla wielu producent\u00f3w i urz\u0105dze\u0144, takich jak Samsung, LG itp. Prowadzi to do znacznie bardziej zr\u00f3\u017cnicowanych aktualizacji oprogramowania, co prowadzi do niesp\u00f3jno\u015bci w funkcjach i do\u015bwiadczeniach u\u017cytkownika.\u00a0<\/span><\/p>\n

Co o tym s\u0105dzimy?\u00a0<\/b><\/h3>\n

Zar\u00f3wno iOS, jak i Android dominuj\u0105 na rynku mobilnym, ale oferuj\u0105 r\u00f3\u017cne mocne strony dla marketer\u00f3w. Android zapewnia wi\u0119kszy zasi\u0119g, zw\u0142aszcza na ca\u0142ym \u015bwiecie, oraz wi\u0119ksz\u0105 elastyczno\u015b\u0107 w zakresie dostosowywania i powiadomie\u0144. Tymczasem iOS oferuje bardziej sp\u00f3jne wra\u017cenia u\u017cytkownika, wi\u0119ksz\u0105 prywatno\u015b\u0107 i wi\u0119ksze zaanga\u017cowanie, zw\u0142aszcza je\u015bli chodzi o wydatki w aplikacji.\u00a0<\/span><\/p>\n

Og\u00f3lnie rzecz bior\u0105c, marketerzy powinni dostosowa\u0107 swoj\u0105 strategi\u0119 do platformy i odbiorc\u00f3w, do kt\u00f3rych s\u0105 kierowani, w przypadku gdy jest to kierowanie na du\u017c\u0105 skal\u0119 na Androida lub maj\u0105c nadziej\u0119 na wi\u0119ksze zaanga\u017cowanie w iOS.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

iOS i Android s\u0105 z \u0142atwo\u015bci\u0105 2 najlepszymi mobilnymi systemami operacyjnymi w Wielkiej Brytanii. Przyczyniaj\u0105 si\u0119 do 99% udzia\u0142u w rynku, z Androidem nieznacznie wyprzedzaj\u0105cym bitw\u0119 z 51% i iOS z 48%.\u00a0<\/p>\n

Jednak w skali globalnej jest to inna historia, z Androidem znacznie wyprzedzaj\u0105cym 72,23% udzia\u0142u w rynku. Bior\u0105c to pod uwag\u0119, marketerzy powinni zrozumie\u0107 r\u00f3\u017cnice mi\u0119dzy systemami iOS i Android oraz ich wp\u0142yw na zaanga\u017cowanie pod wzgl\u0119dem lokalizacji. Oto zestawienie tego, co marketerzy powinni wzi\u0105\u0107 pod uwag\u0119.\u00a0<\/p>","protected":false},"author":11,"featured_media":83664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\niOS vs Android: What Marketers Should Consider - Fresh Pies<\/title>\n<meta name=\"description\" content=\"iOS vs Android, easily the top 2 mobile operating systems in the UK, but what should marketers consider when marketing to both devices?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ios-vs-android-co-powinni-wziac-pod-uwage-marketerzy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS vs Android: What Marketers Should Consider\" \/>\n<meta property=\"og:description\" content=\"iOS vs Android, easily the top 2 mobile operating systems in the UK, but what should marketers consider when marketing to both devices?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/ios-vs-android-co-powinni-wziac-pod-uwage-marketerzy\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T13:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T15:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/05\/ios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4075\" \/>\n\t<meta property=\"og:image:height\" content=\"2717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"iOS vs Android: What Marketers Should Consider\",\"datePublished\":\"2025-05-20T13:01:15+00:00\",\"dateModified\":\"2025-05-21T15:55:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\"},\"wordCount\":680,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ios.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\",\"name\":\"iOS vs Android: What Marketers Should Consider - 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