{"id":83728,"date":"2025-06-11T12:16:35","date_gmt":"2025-06-11T11:16:35","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83728"},"modified":"2025-10-16T18:07:59","modified_gmt":"2025-10-16T17:07:59","slug":"google-analytics-dla-poczatkujacych","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/","title":{"rendered":"Google Analytics dla pocz\u0105tkuj\u0105cych"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Google Analytics to bezp\u0142atne narz\u0119dzie udost\u0119pniane przez Google, kt\u00f3re analizuje wydajno\u015b\u0107 witryny, w tym ruch, zachowanie u\u017cytkownik\u00f3w i wydajno\u015b\u0107 urz\u0105dze\u0144. Pomaga firmom zidentyfikowa\u0107 obszary wymagaj\u0105ce poprawy i zrozumie\u0107, w jaki spos\u00f3b u\u017cytkownicy wchodz\u0105 w interakcj\u0119 z witryn\u0105. Identyfikacja tych trend\u00f3w pomaga zoptymalizowa\u0107 przysz\u0142e kampanie marketingowe i utrzyma\u0107 obecno\u015b\u0107 witryny w Internecie. Jednak Google Analytics dla pocz\u0105tkuj\u0105cych mo\u017ce wydawa\u0107 si\u0119 do\u015b\u0107 zniech\u0119caj\u0105ce. Czytaj dalej, aby pozna\u0107 podstawy konfiguracji Google Analytics, a tak\u017ce\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#What_is_Google_Analytics\" >Czym jest Google Analytics?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#Understanding_Google_Analytics\" >Zrozumienie Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#Key_Metrics_Beginners_Should_Know\" >Kluczowe wska\u017aniki, kt\u00f3re pocz\u0105tkuj\u0105cy powinni zna\u0107<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#Tips_for_Getting_The_Most_Out_of_Google_Analytics\" >Wskaz\u00f3wki, jak najlepiej wykorzysta\u0107 Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#Common_Mistakes_to_Avoid\" >Typowe b\u0142\u0119dy, kt\u00f3rych nale\u017cy unika\u0107\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-for-beginners\/#Next_Steps_Where_to_Go_From_Here\" >Nast\u0119pne kroki: Co dalej?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><b>Czym jest Google Analytics?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Konfiguracja konta Google Analytics mo\u017ce wydawa\u0107 si\u0119 trudnym zadaniem, ale jest \u0142atwiejsza ni\u017c my\u015blisz. Oto kilka prostych krok\u00f3w, kt\u00f3re pomog\u0105 Ci zacz\u0105\u0107: <\/span><\/p>\n<p><strong>1.<\/strong><b>Zaloguj si\u0119 do Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Odwied\u017a <\/span><a href=\"http:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\"> i zaloguj si\u0119 przy u\u017cyciu konta Google<\/span><\/p>\n<p><b>2. Kliknij przycisk Rozpocznij pomiar\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kliknij przycisk \"Rozpocznij pomiar\", aby rozpocz\u0105\u0107 tworzenie nowego obiektu GA4.<\/span><\/p>\n<p><b>3. Konfiguracja konta<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mo\u017ce to by\u0107 nazwa firmy lub strony internetowej<\/span><\/p>\n<p><b>4. Utw\u00f3rz w\u0142a\u015bciwo\u015b\u0107 GA4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Wprowad\u017a nazw\u0119 w\u0142a\u015bciwo\u015bci GA4 (np. \"Moja witryna biznesowa\"), a nast\u0119pnie wybierz stref\u0119 czasow\u0105 i walut\u0119.\u00a0<\/span><\/p>\n<p><b>5. Dodaj strumie\u0144 danych<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Wybierz typ strumienia danych: Web, iOS app lub Android app.<\/span><\/p>\n<p><strong>6. I<\/strong><b>Zainstaluj tag GA4 na swojej stronie internetowej<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Po utworzeniu strumienia danych Google poda identyfikator pomiaru (wygl\u0105da jak G-XXXXXXXXXX). Strumie\u0144 mo\u017cna doda\u0107 na 2 sposoby:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kod strony internetowej\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mened\u017cer tag\u00f3w Google <\/span><\/li>\n<\/ul>\n<p><b>7. Sprawdzanie raport\u00f3w w czasie rzeczywistym\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Po zainstalowaniu przejd\u017a do raportowania w czasie rzeczywistym i uzyskaj dost\u0119p do swojej witryny na innej karcie. Wr\u00f3\u0107 do raportowania w czasie rzeczywistym, aby sprawdzi\u0107, czy dane s\u0105 rejestrowane.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli nadal nie wiesz, jak pomy\u015blnie zainstalowa\u0107 GA4, nasz zesp\u00f3\u0142 Fresh Pies jest ekspertem w instalacji GA4. Skontaktuj si\u0119 z nami ju\u017c dzi\u015b, je\u015bli potrzebujesz pomocy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"size-large wp-image-83747 aligncenter\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-300x199.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-768x510.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-350x232.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog.png 1088w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Google_Analytics\"><\/span><b>Zrozumienie Google <\/b>Analityka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pulpit nawigacyjny Google Analytics 4 mo\u017ce pocz\u0105tkowo wydawa\u0107 si\u0119 przyt\u0142aczaj\u0105cy, ale zosta\u0142 zaprojektowany tak, aby zapewni\u0107 jasny wgl\u0105d w to, jak ludzie znajduj\u0105 i korzystaj\u0105 z Twojej witryny. Ze strony g\u0142\u00f3wnej uzyskasz przegl\u0105d liczby u\u017cytkownik\u00f3w, \u017ar\u00f3de\u0142 ruchu i zaanga\u017cowania. Mo\u017cesz zobaczy\u0107 odwiedzaj\u0105cych w czasie rzeczywistym, \u015bledzi\u0107 sk\u0105d pochodz\u0105, jakie strony przegl\u0105daj\u0105, a nawet jakie dzia\u0142ania podejmuj\u0105. Sekcje takie jak \"Raporty\", \"Zaanga\u017cowa<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">ent\" i \"Eksploruj\" pomog\u0105 Ci zag\u0142\u0119bi\u0107 si\u0119 w zachowania u\u017cytkownik\u00f3w i konwersje, dzi\u0119ki czemu mo\u017cesz zobaczy\u0107, co dzia\u0142a, a co nie, je\u015bli chodzi o Twoj\u0105 witryn\u0119.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Metrics_Beginners_Should_Know\"><\/span><b>Kluczowe wska\u017aniki, kt\u00f3re pocz\u0105tkuj\u0105cy powinni zna\u0107<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Poruszaj\u0105c si\u0119 po Google Analytics, b\u0119dziesz szuka\u0107 g\u0142\u00f3wnie w tych dw\u00f3ch sekcjach:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pozyskiwanie ruchu <\/b><span style=\"font-weight: 400;\">- wy\u015bwietla pierwsze \u017ar\u00f3d\u0142o u\u017cytkownik\u00f3w, niezale\u017cnie od tego, czy jest to reklama organiczna, p\u0142atna, displayowa, bezpo\u015brednia czy mi\u0119dzysieciowa.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strony i ekrany<\/b><span style=\"font-weight: 400;\"> - identyfikuje ruch na wszystkich stronach powi\u0105zanych z witryn\u0105.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Analizuj\u0105c te sekcje, zobaczysz tabel\u0119, kt\u00f3r\u0105 mo\u017cesz dostosowa\u0107 do interesuj\u0105cych Ci\u0119 wska\u017anik\u00f3w. Kluczowe wska\u017aniki, kt\u00f3re nale\u017cy wzi\u0105\u0107 pod uwag\u0119 to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sesje<\/b><span style=\"font-weight: 400;\"> - identyfikuje zaanga\u017cowanie u\u017cytkownika podczas jego podr\u00f3\u017cy po witrynie.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wsp\u00f3\u0142czynnik odrzuce\u0144<\/b><span style=\"font-weight: 400;\"> - jest wy\u015bwietlany w % i pokazuje, ile razy u\u017cytkownik opuszcza witryn\u0119 po odwiedzeniu tylko jednej strony.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u015aredni czas trwania sesji<\/b><span style=\"font-weight: 400;\"> - pokazuje czas, jaki u\u017cytkownik sp\u0119dzi\u0142 w witrynie podczas jednej sesji.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aktywni u\u017cytkownicy<\/b><span style=\"font-weight: 400;\"> - pokazuje liczb\u0119 unikalnych u\u017cytkownik\u00f3w korzystaj\u0105cych z witryny w danym okresie.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_The_Most_Out_of_Google_Analytics\"><\/span><b>Wskaz\u00f3wki, jak najlepiej wykorzysta\u0107 Google Analytics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aby w pe\u0142ni wykorzysta\u0107 mo\u017cliwo\u015bci Google Analytics, we\u017a pod uwag\u0119 nast\u0119puj\u0105ce najlepsze praktyki\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Insights<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">W przypadku jakichkolwiek obszar\u00f3w, kt\u00f3re mog\u0105 sprawia\u0107 trudno\u015bci, skorzystaj z funkcji analitycznej \"Zapytaj Analytics\", aby zadawa\u0107 pytania dotycz\u0105ce danych w celu uzyskania potrzebnych odpowiedzi.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U\u017cyj paska wyszukiwania<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Czasami znalezienie metryk mo\u017ce by\u0107 trudne. Pasek wyszukiwania u g\u00f3ry ma na celu pom\u00f3c Ci znale\u017a\u0107 metryki, kt\u00f3re masz trudno\u015bci ze znalezieniem. Wystarczy wpisa\u0107 co\u015b takiego jak \"wsp\u00f3\u0142czynnik odrzuce\u0144\", a Google zwr\u00f3ci \u017c\u0105dane dane.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Po\u0142\u0105czenie konta analitycznego z innymi \u017ar\u00f3d\u0142ami danych\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Analytics umo\u017cliwia po\u0142\u0105czenie z innymi \u017ar\u00f3d\u0142ami danych, takimi jak Google Ads, aby zapewni\u0107 bardziej zaawansowane raportowanie\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U\u017cywanie kod\u00f3w UTM\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Je\u015bli chcesz \u015bledzi\u0107 poszczeg\u00f3lne zdarzenia, takie jak kampanie newsletterowe lub linki w mediach spo\u0142eczno\u015bciowych, tworzenie kod\u00f3w UTM jest korzystne, poniewa\u017c mo\u017cesz \u015bledzi\u0107 poszczeg\u00f3lne kampanie marketingowe w GA4. Istnieje wiele generator\u00f3w kod\u00f3w UTM dost\u0119pnych w Google.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015aledzenie kluczowych zdarze\u0144<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twoja witryna b\u0119dzie mia\u0142a pewne elementy, kt\u00f3re chcesz \u015bledzi\u0107, takie jak przesy\u0142anie formularzy i klikni\u0119cia telefonu. U\u017cyj mened\u017cera tag\u00f3w, aby je zainstalowa\u0107. Identyfikacja tych interakcji u\u017cytkownika zapewni bardziej szczeg\u00f3\u0142owe raportowanie.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015aledzenie konwersji\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Po zidentyfikowaniu kluczowych zdarze\u0144 i wprowadzeniu \u015bledzenia, nale\u017cy \u015bledzi\u0107 kluczowe zdarzenia i identyfikowa\u0107 je jako konwersje, aby zobaczy\u0107, ile razy te zdarzenia maj\u0105 miejsce.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><b>Typowe b\u0142\u0119dy, kt\u00f3rych nale\u017cy unika\u0107\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Istnieje kilka \u0142atwych do pope\u0142nienia b\u0142\u0119d\u00f3w, kt\u00f3rych nale\u017cy unika\u0107, je\u015bli chodzi o konfiguracj\u0119 i analiz\u0119 danych:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zainstalowane zduplikowane kody \u015bledzenia\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nieprawid\u0142owe umieszczenie kodu podczas instalacji\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niesp\u00f3jne \u015bledzenie na wszystkich stronach\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ruch wewn\u0119trzny nie jest filtrowany\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u0142\u0119dy tag\u00f3w UTM podczas konfiguracji<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niew\u0142a\u015bciwe u\u017cycie filtr\u00f3w\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niewykluczanie nieistotnych informacji z raport\u00f3w.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-83776\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png\" alt=\"\" width=\"988\" height=\"708\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png 988w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-300x215.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-768x550.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-350x251.png 350w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Next_Steps_Where_to_Go_From_Here\"><\/span><b>Nast\u0119pne kroki: Co dalej?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po zapoznaniu si\u0119 z Google Analytic, prawdopodobnie stanie si\u0119 on centralnym o\u015brodkiem danych. Rozszerzenie wydarze\u0144, rozszerzenie raportowania, takie jak u\u017cycie Looker Studio do bardziej szczeg\u00f3\u0142owego raportowania, b\u0119dzie najprawdopodobniej kolejnym krokiem, kt\u00f3ry pomo\u017ce zidentyfikowa\u0107 obszary optymalizacji i cele witryny.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\"><span style=\"font-weight: 400;\">Kontakt <\/span><\/a><span style=\"font-weight: 400;\">Fresh Pies w przypadku jakichkolwiek pyta\u0144 lub pomocy w tworzeniu Google Analytics. Z przyjemno\u015bci\u0105 pomo\u017cemy.\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics to bezp\u0142atne narz\u0119dzie udost\u0119pniane przez Google, kt\u00f3re analizuje wydajno\u015b\u0107 witryny, w tym ruch, zachowanie u\u017cytkownik\u00f3w i wydajno\u015b\u0107 urz\u0105dze\u0144. Pomaga firmom zidentyfikowa\u0107 obszary wymagaj\u0105ce poprawy i zrozumie\u0107, w jaki spos\u00f3b u\u017cytkownicy wchodz\u0105 w interakcj\u0119 z witryn\u0105. Identyfikacja tych trend\u00f3w pomaga zoptymalizowa\u0107 przysz\u0142e kampanie marketingowe i utrzyma\u0107 obecno\u015b\u0107 witryny w Internecie. Jednak Google Analytics dla pocz\u0105tkuj\u0105cych mo\u017ce wydawa\u0107 si\u0119 do\u015b\u0107 zniech\u0119caj\u0105ce. Czytaj dalej, aby pozna\u0107 podstawy konfiguracji Google Analytics, a tak\u017ce\u00a0<\/p>","protected":false},"author":11,"featured_media":83734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-83728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for Beginners - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-dla-poczatkujacych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners\" \/>\n<meta property=\"og:description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/google-analytics-dla-poczatkujacych\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Analytics for Beginners\",\"datePublished\":\"2025-06-11T11:16:35+00:00\",\"dateModified\":\"2025-10-16T17:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"name\":\"Google Analytics for Beginners - 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