{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"czy-ai-stanowi-egzystencjalne-zagrozenie-dla-branzy-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"Czy sztuczna inteligencja stanowi egzystencjalne zagro\u017cenie dla bran\u017cy SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Jest to pytanie, nad kt\u00f3rym zastanawia\u0142em si\u0119 przez ostatnie kilka tygodni. Od momentu, gdy ChatGPT og\u0142osi\u0142, \u017ce funkcje zakupowe zostan\u0105 wdro\u017cone, jestem pewien, \u017ce nie jestem jedynym SEO, kt\u00f3ry czu\u0142 si\u0119, jakby pracowa\u0142 na ruchomych piaskach.\u00a0<\/span><\/p>\n<h2>Nadci\u0105gaj\u0105ce zagro\u017cenie ze strony sztucznej inteligencji<\/h2>\n<p><span style=\"font-weight: 400;\">Jako bran\u017ca wyrywamy sobie w\u0142osy z g\u0142owy nad wp\u0142ywem ruchu na nasze witryny, dzi\u0119ki przegl\u0105dowi AI, kt\u00f3ry znajduje si\u0119 teraz na szczycie strony we wszystkich g\u0142\u00f3wnych wynikach wyszukiwania. Mo\u017cliwo\u015b\u0107 dodania \"-ai\" do zapytania, cho\u0107 jest mi\u0142ym obej\u015bciem, wydaje si\u0119 ma\u0142o prawdopodobne, aby zosta\u0142a masowo wykorzystana jako spos\u00f3b na ich unikni\u0119cie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Og\u00f3lny konsensus jako rozwi\u0105zanie online koncentruje si\u0119 na upewnieniu si\u0119, \u017ce tre\u015b\u0107 jest bardziej konwersacyjna i jest ustawiona tak, aby s\u0142u\u017cy\u0107 ludzkim zapytaniom, a nie wymaganiom maszyny. Ale jako kto\u015b, kto \u015bwiadczy takie us\u0142ugi dla M\u015aP, wiem, \u017ce to nie jest spos\u00f3b, w jaki to dzia\u0142a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli chcemy, aby nasze tre\u015bci by\u0142y dobrze traktowane przez maszynowego tatusia, musimy robi\u0107 to, co nam powie, aby uzyska\u0107 najlepsze wyniki. Pracujemy wi\u0119c zar\u00f3wno dla algorytm\u00f3w, jak i dla ludzi... ale to algorytmy ostatecznie pokazuj\u0105 nasze tre\u015bci ludziom. Tre\u015bci musz\u0105 gra\u0107 zgodnie z zasadami, a nast\u0119pnie w pewnym momencie zasady przejmuj\u0105 kontrol\u0119. Czy to scenariusz kury i jajka? By\u0107 mo\u017ce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teraz dowiedzieli\u015bmy si\u0119, \u017ce nadchodz\u0105ca iteracja trybu AI Google, wdra\u017cana w USA, nie przekazuje wyra\u017anie identyfikowalnych danych. To znaczy... Jak mamy raportowa\u0107, co robimy, je\u015bli \/ kiedy tryb AI stanie si\u0119 domy\u015blny?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sta\u0144my si\u0119 jeszcze bardziej egzystencjalni. Co si\u0119 stanie, gdy tw\u00f3rcy tre\u015bci przestan\u0105 tworzy\u0107? Google nie zapewni\u0142 \u017cadnej zach\u0119ty do dalszego tworzenia. To nasze tre\u015bci karmi\u0105 besti\u0119, prawda? (Dzi\u0119ki <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/lily-ray-44755615_posted-this-almost-25-years-ago-and-im-activity-7331252423329501185-Gpkq?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAlgBlQBqnc20jybqApLS85umHUjdkuqJS0\"><span style=\"font-weight: 400;\">Lily Ray<\/span><\/a><span style=\"font-weight: 400;\"> za udost\u0119pnianie).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Czy sztuczna inteligencja stanowi egzystencjalne zagro\u017cenie dla bran\u017cy SEO? Moja odpowied\u017a brzmi: <\/span><i><span style=\"font-weight: 400;\">tak, i.<\/span><\/i><span style=\"font-weight: 400;\"> SEO powoli umiera, a to, co go zast\u0105pi, b\u0119dzie wygl\u0105da\u0107 zupe\u0142nie inaczej. Nie dowiemy si\u0119, co to jest, dop\u00f3ki wy\u015bcig zbroje\u0144 AI wci\u0105\u017c si\u0119 rozwija. W mi\u0119dzyczasie nasi klienci potrzebuj\u0105 jasno\u015bci, a nie chaosu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Praktycznie \u017caden z moich klient\u00f3w nie dba o przegl\u0105dy AI. Obchodzi ich, \u017ce ruch spada, leady wysychaj\u0105, a raportowanie staje si\u0119 coraz bardziej m\u0119tne z dnia na dzie\u0144. To my jeste\u015bmy kujonami danych martwi\u0105cymi si\u0119 o to, dlaczego, a nie oni.<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-83753\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-1024x683.jpg\" alt=\"Czy sztuczna inteligencja jest zagro\u017ceniem egzystencjalnym? Obraz przedstawia telefon z ma\u0142ymi robotami po jednej stronie, prowadz\u0105cymi rozmow\u0119 z osob\u0105 po drugiej.\" width=\"791\" height=\"528\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-1024x683.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-300x200.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-768x512.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-1536x1024.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-2048x1365.jpg 2048w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-18x12.jpg 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1-350x233.jpg 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/ruliff-andrean-G8AGK24esJE-unsplash-1.jpg 3000w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/h3>\n<h2>Jak przetrwa\u0107<\/h2>\n<p><span style=\"font-weight: 400;\">Je\u015bli przetrwanie oznacza gr\u0119 w czyjej\u015b maszynie, by\u0107 mo\u017ce jedyn\u0105 prawdziw\u0105 w\u0142adz\u0105 jest w\u0142asno\u015b\u0107. Publiczno\u015bci, dystrybucji, danych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Powiedzia\u0142em <\/span><a href=\"https:\/\/uk.themedialeader.com\/we-need-to-talk-about-meta-with-outvertisings-sonnie-spenser\/\"><span style=\"font-weight: 400;\">gdzie indziej<\/span><\/a><span style=\"font-weight: 400;\"> \u017ce dane w\u0142asne i bezpo\u015brednia komunikacja stan\u0105 si\u0119 jeszcze wa\u017cniejsze. Tak wi\u0119c: buduj swoje listy e-mailowe. Kultywuj bezpo\u015bredni ruch. Tak, wci\u0105\u017c pozostaje do rozwi\u0105zania kwestia \u015bwiadomo\u015bci - wci\u0105\u017c pracuj\u0119 nad celem, a nie tras\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bardziej ni\u017c kiedykolwiek musimy tworzy\u0107 tre\u015bci, kt\u00f3re ludzie przegapiliby, gdyby nie istnia\u0142y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oznacza to rosn\u0105c\u0105 lojalno\u015b\u0107. Zaufanie. Prawdziw\u0105 warto\u015b\u0107. Poniewa\u017c je\u015bli tylko wype\u0142niasz miejsce w rankingach, nie pokonasz maszyny w jej w\u0142asnej grze. Je\u015bli jest to co\u015b, z czym potrzebujesz pomocy, <a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\">skontaktuj si\u0119 z nami<\/a> aby dowiedzie\u0107 si\u0119 wi\u0119cej o sztucznej inteligencji i SEO.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Jest to pytanie, nad kt\u00f3rym zastanawia\u0142em si\u0119 przez ostatnie kilka tygodni. Od momentu, gdy ChatGPT og\u0142osi\u0142, \u017ce funkcje zakupowe zostan\u0105 wdro\u017cone, jestem pewien, \u017ce nie jestem jedynym SEO, kt\u00f3ry czu\u0142 si\u0119, jakby pracowa\u0142 na ruchomych piaskach.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? I\u2019m sure I\u2019m not the only SEO who\u2019s felt like they were working on quicksand.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/czy-ai-stanowi-egzystencjalne-zagrozenie-dla-branzy-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is AI an Existential Threat to the SEO Industry?\" \/>\n<meta property=\"og:description\" content=\"Is AI an existential threat to the SEO industry? 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