{"id":83880,"date":"2025-08-19T16:28:11","date_gmt":"2025-08-19T15:28:11","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83880"},"modified":"2025-08-19T16:28:11","modified_gmt":"2025-08-19T15:28:11","slug":"tryb-ai-przeglad-ai-wyszukiwarka-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/ai-mode-ai-overviews-google-search\/","title":{"rendered":"Tryb AI, przegl\u0105dy AI i zacieraj\u0105ce si\u0119 granice wyszukiwarki Google"},"content":{"rendered":"

Kiedy m\u00f3wimy o sztucznej inteligencji w wyszukiwarce Google, warto rozr\u00f3\u017cni\u0107 kilka warstw. Szeroko poj\u0119ta sztuczna inteligencja, kt\u00f3r\u0105 wi\u0119kszo\u015b\u0107 ludzi zna, to uczenie maszynowe wykorzystywane przez Google do lata<\/em>. Jest to technologia dzia\u0142aj\u0105ca za kulisami, kt\u00f3ra decyduje o tym, kt\u00f3re wyniki s\u0105 wy\u015bwietlane i w jakiej kolejno\u015bci, co cz\u0119sto nazywamy \"algorytmem\".<\/p>\n

Nast\u0119pnie pojawi\u0142y si\u0119 przegl\u0105dy AI: du\u017ce podsumowania, kt\u00f3re zacz\u0119\u0142y pojawia\u0107 si\u0119 w 2024 roku w Wielkiej Brytanii - gdzie Google pisze za Ciebie, zamiast po prostu wy\u015bwietla\u0107 linki. W \u015bwiecie SEO odby\u0142o si\u0119 wiele rozm\u00f3w na temat tego, jak Google przeszed\u0142 od agregacji do interpretacji kontekstowej. Teraz, od lata 2025 r., dost\u0119pny jest tryb AI: prze\u0142\u0105cznik w lewym g\u00f3rnym rogu przegl\u0105darki. Wygl\u0105da to tak, jakby Google i ChatGPT mia\u0142y dziecko, z wyj\u0105tkiem tego, \u017ce Google nie korzysta\u0142oby z GPT, ale z w\u0142asnej sztucznej inteligencji o nazwie Gemini.<\/p>\n

Na pierwszy rzut oka tryb AI wygl\u0105da na post\u0119p. Nie tylko otrzymujesz wersj\u0119 prawdy Google, ale tak\u017ce linki. Rzeczywisto\u015b\u0107 jest ... mniej czysta. Niekt\u00f3re z tych \"\u017ar\u00f3de\u0142\" s\u0105 wiarygodnymi wydawcami, ale okaza\u0142o si\u0119, \u017ce niekt\u00f3re s\u0105 katalogami lub p\u0142atnymi listami, kt\u00f3re tylko przyzna\u0107<\/em> s\u0105 to reklamy drobnym drukiem. Nasuwa si\u0119 oczywiste pytanie: ile z tego, co jest wy\u015bwietlane w trybie AI, jest autentyczne, a ile to pay-to-play z lepszym brandingiem?<\/span><\/p>\n

Jest te\u017c drugi b\u00f3l g\u0142owy dla tych, kt\u00f3rzy dbaj\u0105 o ruch w witrynie i zwi\u0105zane z nim atrybuty. B\u00f3l ten wynika bezpo\u015brednio z frustracji, \u017ce Google Search Console nie rozdziela klikni\u0119\u0107 z Przegl\u0105d\u00f3w AI lub Trybu AI, wi\u0119c nie mo\u017cemy zobaczy\u0107 ich bezpo\u015bredniego wp\u0142ywu. Co my robi\u0107<\/em> Zobacz jednak, \u017ce wra\u017cenia pozostaj\u0105 stabilne, podczas gdy klikni\u0119cia si\u0119 \u015blizgaj\u0105. (Cz\u0119sto opisywane jako \"krokodyl\" z podw\u00f3jnym wykresem liniowym pokazuj\u0105cym separacj\u0119 liczb).<\/p>\n

Google twierdzi, \u017ce og\u00f3lny ruch organiczny nie zmieni\u0142 si\u0119 zbytnio z roku na rok... Wielu w\u0142a\u015bcicieli witryn i marketer\u00f3w cyfrowych, patrz\u0105c na w\u0142asne analizy, nie zgodzi\u0142oby si\u0119 z tym.<\/p>\n

Ostatni\u0105 wisienk\u0105 na torcie jest kwestia dok\u0142adno\u015bci. Tryb AI zosta\u0142 ju\u017c przy\u0142apany na podawaniu nieaktualnych lub ca\u0142kowicie b\u0142\u0119dnych informacji, co wiele m\u00f3wi o tym, jak nieaktualne mog\u0105 by\u0107 te podsumowania. Mog\u0105 to by\u0107 drobne wpadki lub problemy z z\u0105bkowaniem, ale to wystarczy, by nadszarpn\u0105\u0107 zaufanie os\u00f3b, kt\u00f3re wiedz\u0105 lepiej i wzbudzi\u0107 niepok\u00f3j u\u017cytkownik\u00f3w, kt\u00f3rzy tego nie wiedz\u0105.<\/p>\n

Wi\u0119c gdzie nas to zostawia? W najlepszym przypadku z narz\u0119dziem, kt\u00f3re nadal zaciera granice mi\u0119dzy reklamami organicznymi i p\u0142atnymi, nie daj\u0105c nam jednocze\u015bnie \u017cadnych rzeczywistych danych na temat wp\u0142ywu. Mimo ca\u0142ego szumu, nie ma tu dowod\u00f3w na magiczne rozwi\u0105zanie - to tylko kolejna warstwa, kt\u00f3r\u0105 musimy uwa\u017cnie obserwowa\u0107.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Tryb sztucznej inteligencji Google pojawi\u0142 si\u0119 tego lata w Wielkiej Brytanii - ale co to oznacza dla Twojego SEO i og\u00f3lnego marketingu? Dowiedz si\u0119 wi\u0119cej tutaj.<\/p>","protected":false},"author":9,"featured_media":83882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-83880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"\nAI Mode, AI Overviews and the Blurred Lines of Google Search - Fresh Pies<\/title>\n<meta name=\"description\" content=\"AI Mode came to the UK this summer - but what does it mean for your SEO and overall marketing? 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