{"id":84002,"date":"2025-10-08T17:18:10","date_gmt":"2025-10-08T16:18:10","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84002"},"modified":"2025-10-08T17:24:08","modified_gmt":"2025-10-08T16:24:08","slug":"marketingowe-podsumowanie-4-kwartalu-przygotuj-sie-na-2026-rok","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/","title":{"rendered":"Marketingowe podsumowanie 4. kwarta\u0142u: przygotuj si\u0119 na 2026 rok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#Q4_Marketing_Round_Up\" >Marketingowe podsumowanie czwartego kwarta\u0142u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#What_is_Answer_Engine_Optimisation_AEO\" >Czym jest optymalizacja pod k\u0105tem wyszukiwarek? (AEO)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#Stay_one_step_ahead_with_Answer_Engine_Optimisation\" >B\u0105d\u017a o krok do przodu dzi\u0119ki optymalizacji pod k\u0105tem wyszukiwarek<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#Authenticity_Matters\" >Autentyczno\u015b\u0107 ma znaczenie<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#Video_Content_Continues_to_Dominate\" >Tre\u015bci wideo nadal dominuj\u0105<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#Are_third-party_cookies_being_deprecated\" >Czy pliki cookie innych firm s\u0105 wycofywane?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#You_should_be_focusing_on_First_Party_Data\" >Powiniene\u015b skupi\u0107 si\u0119 na First Party Data<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/pl\/q4-marketing-round-up-get-prepared-for-2026\/#What_have_we_learned_heading_into_2026\" >Czego nauczyli\u015bmy si\u0119 przed 2026 rokiem?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"280\" data-end=\"305\"><span class=\"ez-toc-section\" id=\"Q4_Marketing_Round_Up\"><\/span>Marketingowe podsumowanie czwartego kwarta\u0142u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"307\" data-end=\"804\">Nasz zesp\u00f3\u0142 w Fresh Pies mia\u0142 pracowity Q3. G\u0142\u00f3wne wydarzenia w \u015bwiecie PPC i SEO trzyma\u0142y nas w napi\u0119ciu, gdy zbli\u017cali\u015bmy si\u0119 do naszego Marketing Round Up Q4 i pomog\u0142y nam rozpocz\u0105\u0107 kszta\u0142towanie naszych strategii marketingu cyfrowego na rok 2026. Zesp\u00f3\u0142 ds. marketingu cyfrowego uczestniczy\u0142 w tym kwartale w wielu wystawach, w tym <a href=\"https:\/\/www.bigdataldn.com\/\">Big Data LDN<\/a> i <a href=\"https:\/\/mktgshowcase.co.uk\/\">Prezentacja marketingowa<\/a>aby uzyska\u0107 wgl\u0105d w kierunek rozwoju SEO i PPC. Oto zestawienie tego, co musisz wiedzie\u0107 w tym podsumowaniu marketingowym za czwarty kwarta\u0142.<\/p>\n<h2 data-start=\"806\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"What_is_Answer_Engine_Optimisation_AEO\"><\/span>Czym jest optymalizacja pod k\u0105tem wyszukiwarek? (AEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"853\" data-end=\"1355\">Tradycyjne SEO ewoluuje i w\u0142a\u015bnie tutaj do gry wkracza AEO. Answer Engine Optimization (AEO) polega na u\u0142atwieniu wyszukiwarkom, asystentom g\u0142osowym i narz\u0119dziom sztucznej inteligencji zrozumienia i wykorzystania tre\u015bci podczas udzielania bezpo\u015brednich odpowiedzi na pytania u\u017cytkownik\u00f3w. Zamiast goni\u0107 za rankingami, AEO koncentruje si\u0119 na jasnych, ustrukturyzowanych tre\u015bciach, kt\u00f3re zapewniaj\u0105 zwi\u0119z\u0142e odpowiedzi na typowe zapytania. Ta zmiana jest g\u0142\u00f3wnym punktem dyskusji w naszym podsumowaniu marketingowym za 4 kwarta\u0142, poniewa\u017c AEO b\u0119dzie kszta\u0142towa\u0107 strategie dotycz\u0105ce tre\u015bci na 2026 rok.<\/p>\n<h2 data-start=\"1357\" data-end=\"1412\"><span class=\"ez-toc-section\" id=\"Stay_one_step_ahead_with_Answer_Engine_Optimisation\"><\/span>B\u0105d\u017a o krok do przodu dzi\u0119ki optymalizacji pod k\u0105tem wyszukiwarek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1414\" data-end=\"1878\">AEO b\u0119dzie mia\u0142o coraz wi\u0119kszy wp\u0142yw na to, jak podchodzimy do SEO, a tradycyjne rankingi mog\u0105 sta\u0107 si\u0119 mniej wa\u017cne, poniewa\u017c narz\u0119dzia AI pobieraj\u0105 informacje z wielu \u017ar\u00f3de\u0142, \u0142\u0105cz\u0105 je i przedstawiaj\u0105 jedn\u0105, bezpo\u015bredni\u0105 odpowied\u017a. Intencj\u0105 jest odej\u015bcie od 10 niebieskich link\u00f3w widocznych w tradycyjnym wyszukiwaniu i uzyskanie kr\u00f3tkiej pisemnej odpowiedzi, kt\u00f3ra \u0142\u0105czy informacje. Bycie na bie\u017c\u0105co dzi\u0119ki aktualizacjom, takim jak ten Q4 Marketing Round Up, pomo\u017ce Ci zachowa\u0107 aktualno\u015b\u0107 tre\u015bci.<\/p>\n<h2 data-start=\"1880\" data-end=\"1904\"><span class=\"ez-toc-section\" id=\"Authenticity_Matters\"><\/span>Autentyczno\u015b\u0107 ma znaczenie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1906\" data-end=\"2687\">Pomimo skupienia si\u0119 na sztucznej inteligencji w sposobie, w jaki otrzymujemy informacje, Google nadal priorytetowo traktuje autentyczne i interaktywne tre\u015bci. Google nadal bardzo mocno koncentruje si\u0119 na E-E-A-T i podkre\u015bla, \u017ce jako\u015b\u0107, oryginalno\u015b\u0107 i wiarygodno\u015b\u0107 maj\u0105 znaczenie przy tworzeniu tre\u015bci. Zawsze istnieje ryzyko, \u017ce za rogiem pojawi si\u0119 aktualizacja algorytmu, kt\u00f3ra doprowadzi do obni\u017cenia jako\u015bci tre\u015bci AI w oparciu o prawdopodobie\u0144stwo, \u017ce s\u0105 one niskiej jako\u015bci lub zbyt formalne. Wed\u0142ug Google tre\u015bci AI nie s\u0105 automatycznie karane, ale tre\u015bci, kt\u00f3re wydaj\u0105 si\u0119 by\u0107 tworzone tylko dla ranking\u00f3w, mog\u0105 narusza\u0107 ich zasady dotycz\u0105ce spamu, st\u0105d r\u00f3\u017cne aktualizacje spamu, kt\u00f3re mieli\u015bmy w 2025 roku. Wi\u0119cej informacji mo\u017cna znale\u017a\u0107 w wytycznych Google dotycz\u0105cych tre\u015bci AI, kt\u00f3re zosta\u0142y om\u00f3wione w tym podsumowaniu marketingowym za czwarty kwarta\u0142.<\/p>\n<h2 data-start=\"2689\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Video_Content_Continues_to_Dominate\"><\/span>Tre\u015bci wideo nadal dominuj\u0105<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"3451\">Wideo nadal jest g\u0142\u00f3wnym graczem w SEO i jest czym\u015b, co Google szczeg\u00f3lnie faworyzuje. Tre\u015bci wideo, takie jak YouTube Shorts, TikTok i Instagram Reels, to platformy, kt\u00f3re mo\u017cna zoptymalizowa\u0107, aby sta\u0107 si\u0119 bardziej widocznym w wyszukiwarkach. Google promuje r\u00f3wnie\u017c umieszczanie film\u00f3w na listach Google Moja Firma w celu ulepszenia profilu firmy, a tre\u015bci wideo b\u0119d\u0105 zamawiane powy\u017cej obraz\u00f3w na listach. Nie ignoruj wi\u0119c korzystania z tre\u015bci wideo; wszystko, od zakulisowych po up\u0142yw czasu, daje u\u017cytkownikowi lepszy wgl\u0105d w codzienn\u0105 dzia\u0142alno\u015b\u0107 Twojej firmy i pomaga budowa\u0107 wiarygodne relacje B2C. Marketingowe podsumowanie 4. kwarta\u0142u pokazuje, jak wa\u017cne b\u0119dzie wideo w 2026 roku.<\/p>\n<h2 data-start=\"3453\" data-end=\"3498\"><span class=\"ez-toc-section\" id=\"Are_third-party_cookies_being_deprecated\"><\/span>Czy pliki cookie innych firm s\u0105 wycofywane?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3500\" data-end=\"3876\">Kr\u00f3tka odpowied\u017a brzmi: tak, ale nie wiemy dok\u0142adnie kiedy. Wynika to z faktu, \u017ce na pocz\u0105tku roku og\u0142oszono, \u017ce tak w\u0142a\u015bnie jest; jednak od tego czasu Google wycofa\u0142 si\u0119 z tego, co oznacza, \u017ce u\u017cytkownicy nadal mog\u0105 uzyska\u0107 dost\u0119p do danych stron trzecich poprzez ustawienia prywatno\u015bci i bezpiecze\u0144stwa w Chrome. Niepewno\u015b\u0107 wok\u00f3\u0142 tego tematu to kolejna gor\u0105ca dyskusja w naszym podsumowaniu marketingowym za czwarty kwarta\u0142.<\/p>\n<h2 data-start=\"3878\" data-end=\"3924\"><span class=\"ez-toc-section\" id=\"You_should_be_focusing_on_First_Party_Data\"><\/span>Powiniene\u015b skupi\u0107 si\u0119 na First Party Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3926\" data-end=\"4667\">Pomimo niejasnego harmonogramu deprecjacji danych stron trzecich, najlepsz\u0105 praktyk\u0105 jest skupienie si\u0119 na danych w\u0142asnych podczas wdra\u017cania strategii marketingu cyfrowego. Skupienie si\u0119 na interaktywnych tre\u015bciach, takich jak formularze, rejestracje e-mail i aktywno\u015b\u0107 na koncie, jest przydatne w skuteczniejszym zrozumieniu bazy klient\u00f3w. Dane te s\u0105 r\u00f3wnie\u017c w pe\u0142ni zgodne z RODO i pozostaj\u0105 pod kontrol\u0105 u\u017cytkownika, umo\u017cliwiaj\u0105c personalizacj\u0119 i segmentacj\u0119 do wykorzystania w przysz\u0142o\u015bci. Podkre\u015bla to zmian\u0119 w SEO, poniewa\u017c kiedy\u015b by\u0142o ono w du\u017cej mierze zale\u017cne od danych z plik\u00f3w cookie, link\u00f3w zwrotnych i upychania s\u0142\u00f3w kluczowych, a dzi\u015b znacznie bardziej zale\u017cy od do\u015bwiadczenia u\u017cytkownika, trafno\u015bci i intencji. Zbieranie danych w\u0142asnych jest powracaj\u0105cym tematem w tym podsumowaniu marketingowym za czwarty kwarta\u0142.<\/p>\n<h2 data-start=\"4669\" data-end=\"4712\"><span class=\"ez-toc-section\" id=\"What_have_we_learned_heading_into_2026\"><\/span>Czego nauczyli\u015bmy si\u0119 przed 2026 rokiem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4714\" data-end=\"5390\">Gdy zbli\u017camy si\u0119 do 2026 roku, jasne jest, \u017ce marketing cyfrowy rozwija si\u0119 szybciej ni\u017c kiedykolwiek, a my musimy pod\u0105\u017ca\u0107 za nim. SEO wykracza poza rankingi. AEO i wyszukiwanie oparte na sztucznej inteligencji to spos\u00f3b, w jaki u\u017cytkownicy znajduj\u0105 informacje, a E-E-A-T jest kluczem do budowania zaufania. Wideo jest nadal kr\u00f3lem i najlepszym sposobem na nawi\u0105zanie kontaktu z odbiorcami i bycie widocznym. A w obliczu niepewno\u015bci zwi\u0105zanej z plikami cookie stron trzecich, musimy skupi\u0107 si\u0119 na danych stron trzecich, aby lepiej zrozumie\u0107 i spersonalizowa\u0107 nasze interakcje z klientami. Og\u00f3lnie rzecz bior\u0105c, chodzi o dostarczanie wysokiej jako\u015bci, trafnych i zorientowanych na u\u017cytkownika do\u015bwiadcze\u0144, i na tym w\u0142a\u015bnie b\u0119dzie opiera\u0142 si\u0119 nasz marketing cyfrowy w 2026 roku, co jest kluczowym przes\u0142aniem tego podsumowania marketingowego za czwarty kwarta\u0142.<\/p>","protected":false},"excerpt":{"rendered":"<p>Odkryj kluczowe wnioski z naszego podsumowania marketingowego za 4 kwarta\u0142 i dowiedz si\u0119, jak przygotowa\u0107 swoj\u0105 strategi\u0119 cyfrow\u0105 na sukces w 2026 roku.<\/p>","protected":false},"author":11,"featured_media":84003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-84002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q4 Marketing Round Up: Get Prepared For 2026 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/marketingowe-podsumowanie-4-kwartalu-przygotuj-sie-na-2026-rok\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q4 Marketing Round Up: Get Prepared For 2026\" \/>\n<meta property=\"og:description\" content=\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/marketingowe-podsumowanie-4-kwartalu-przygotuj-sie-na-2026-rok\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T16:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T16:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4955\" \/>\n\t<meta property=\"og:image:height\" content=\"3367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Q4 Marketing Round Up: Get Prepared For 2026\",\"datePublished\":\"2025-10-08T16:18:10+00:00\",\"dateModified\":\"2025-10-08T16:24:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"},\"wordCount\":832,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\",\"name\":\"Q4 Marketing Round Up: Get Prepared For 2026 - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"datePublished\":\"2025-10-08T16:18:10+00:00\",\"dateModified\":\"2025-10-08T16:24:08+00:00\",\"description\":\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"width\":4955,\"height\":3367,\"caption\":\"Q4 Marketing Round Up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q4 Marketing Round Up: Get Prepared For 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\",\"name\":\"Miles Fehmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"caption\":\"Miles Fehmi\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pl\\\/author\\\/miles-fehmi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketingowe podsumowanie czwartego kwarta\u0142u: Przygotuj si\u0119 na 2026 rok - Fresh Pies","description":"Odkryj kluczowe wnioski z naszego podsumowania marketingowego za 4 kwarta\u0142 i dowiedz si\u0119, jak przygotowa\u0107 swoj\u0105 strategi\u0119 cyfrow\u0105 na sukces w 2026 roku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pl\/marketingowe-podsumowanie-4-kwartalu-przygotuj-sie-na-2026-rok\/","og_locale":"pl_PL","og_type":"article","og_title":"Q4 Marketing Round Up: Get Prepared For 2026","og_description":"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.","og_url":"https:\/\/www.freshpies.co.uk\/pl\/marketingowe-podsumowanie-4-kwartalu-przygotuj-sie-na-2026-rok\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2025-10-08T16:18:10+00:00","article_modified_time":"2025-10-08T16:24:08+00:00","og_image":[{"width":4955,"height":3367,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","type":"image\/jpeg"}],"author":"Miles Fehmi","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Napisane przez":"Miles Fehmi","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"},"author":{"name":"Miles Fehmi","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca"},"headline":"Q4 Marketing Round Up: Get Prepared For 2026","datePublished":"2025-10-08T16:18:10+00:00","dateModified":"2025-10-08T16:24:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"},"wordCount":832,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","articleSection":["Digital Marketing"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/","url":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/","name":"Marketingowe podsumowanie czwartego kwarta\u0142u: Przygotuj si\u0119 na 2026 rok - Fresh Pies","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","datePublished":"2025-10-08T16:18:10+00:00","dateModified":"2025-10-08T16:24:08+00:00","description":"Odkryj kluczowe wnioski z naszego podsumowania marketingowego za 4 kwarta\u0142 i dowiedz si\u0119, jak przygotowa\u0107 swoj\u0105 strategi\u0119 cyfrow\u0105 na sukces w 2026 roku.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","width":4955,"height":3367,"caption":"Q4 Marketing Round Up"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"Q4 Marketing Round Up: Get Prepared For 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"\u015awie\u017ce ciasta","description":"Agencja marketingu internetowego i cyfrowego w Balham, po\u0142udniowy Londyn","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"\u015awie\u017ce ciasta","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca","name":"Miles Fehmi","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","caption":"Miles Fehmi"},"url":"https:\/\/www.freshpies.co.uk\/pl\/author\/miles-fehmi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/84002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/comments?post=84002"}],"version-history":[{"count":5,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/84002\/revisions"}],"predecessor-version":[{"id":84009,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/84002\/revisions\/84009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media\/84003"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media?parent=84002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/categories?post=84002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/tags?post=84002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}