{"id":84102,"date":"2025-12-09T16:51:44","date_gmt":"2025-12-09T16:51:44","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84102"},"modified":"2025-12-30T14:39:43","modified_gmt":"2025-12-30T14:39:43","slug":"trendy-na-ktore-warto-zwrocic-uwage-w-2026-roku","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/2026-trends-to-watch-out-for\/","title":{"rendered":"Trendy, na kt\u00f3re nale\u017cy zwr\u00f3ci\u0107 uwag\u0119 w 2026 roku"},"content":{"rendered":"

Cykle hype'u s\u0105 zbyt szybkie, uwaga staje si\u0119 coraz mniejsza, a platformy, na kt\u00f3rych zbudowali\u015bmy, zaczynaj\u0105 wydawa\u0107 si\u0119 mniej niezawodne. Od tego, jak odkrywamy tre\u015bci, po to, jak faktycznie si\u0119 z nimi anga\u017cujemy, zasady po cichu si\u0119 zmieniaj\u0105. Oto dziesi\u0119\u0107 trend\u00f3w i zachowa\u0144, kt\u00f3re moim zdaniem zdefiniuj\u0105 rok 2026.<\/p>\n

Czas offline i wzrost popularno\u015bci \"dark social<\/h3>\n

Ludzie b\u0119d\u0105 coraz cz\u0119\u015bciej traktowa\u0107 uwag\u0119 jak luksus. Prywatne czaty, zablokowane Instagram Stories i przestrzenie tylko dla zaproszonych zaczn\u0105 pokonywa\u0107 publiczne posty. Prawdziwe rozmowy i prawdziwy wp\u0142yw maj\u0105 miejsce tam, gdzie marki nie mog\u0105 ich zobaczy\u0107 ani zmierzy\u0107. Jako osoba prywatna w pe\u0142ni to popieram, a jako osoba zajmuj\u0105ca si\u0119 marketingiem ju\u017c wyrywam sobie w\u0142osy z g\u0142owy.<\/p>\n

No\u015bniki fizyczne staj\u0105 si\u0119 cichym symbolem statusu<\/h3>\n

Jeste\u015bmy o jedn\u0105 powa\u017cn\u0105 awari\u0119 od utraty naszego starannie wyselekcjonowanego cyfrowego \u017cycia. Posiadanie winyli, p\u0142yt CD, DVD lub wybieranie ksi\u0105\u017cek zamiast e-czytnik\u00f3w staje si\u0119 now\u0105 elastyczno\u015bci\u0105. To nie nostalgia, tylko bezpiecze\u0144stwo i gust.<\/p>\n

Platformy wideo staj\u0105 si\u0119 nowym polem bitwy w wyszukiwarkach<\/h3>\n

Ludzie chc\u0105 odpowiedzi z twarz\u0105, g\u0142osem i wizualn\u0105 demonstracj\u0105 danej rzeczy. Odkrywanie odbywa si\u0119 na TikTok, YouTube i czymkolwiek, co zostanie uruchomione w przysz\u0142o\u015bci, a nie na klasycznym pasku wyszukiwania.<\/p>\n

Super dopracowana zawarto\u015b\u0107 wypada z \u0142ask<\/h3>\n

Dzieje si\u0119 to ju\u017c od jakiego\u015b czasu, a rok 2026 prawdopodobnie przyniesie ze sob\u0105 ca\u0142e mn\u00f3stwo niechlujstwa generowanego przez sztuczn\u0105 inteligencj\u0119. Odbiorcy s\u0105 zm\u0119czeni nadmiernie wyedytowanymi, o\u015bwietlonymi, perfekcyjnymi tre\u015bciami agencji. B\u0119d\u0105 sk\u0142ania\u0107 si\u0119 ku tw\u00f3rcom i markom, kt\u00f3re czuj\u0105 si\u0119 ludzkie, bezpo\u015brednie i prawdziwe. Niechlujne kraw\u0119dzie zdobywaj\u0105 zaufanie. Ludzie kupuj\u0105 od ludzi. TikTokifikacja tre\u015bci wideo jest zako\u0144czona.<\/p>\n

Sztuczna inteligencja przejmuje obs\u0142ug\u0119 klienta, a kto\u015b wielki si\u0119 potyka<\/h3>\n

Chatboty AI po cichu staj\u0105 si\u0119 domy\u015bln\u0105 lini\u0105 frontu. S\u0105 szybsze i ta\u0144sze, dop\u00f3ki nie przestan\u0105 by\u0107. Spodziewam si\u0119, \u017ce co najmniej jedna du\u017ca marka trafi na pierwsze strony gazet, gdy ich sztuczna inteligencja udzieli fatalnej porady, b\u0119dzie dyskryminowa\u0107 lub powa\u017cnie \u017ale poradzi sobie z kryzysem.<\/p>\n

Wyszukiwanie g\u0142osowe staje si\u0119 leniw\u0105 opcj\u0105 domy\u015bln\u0105<\/h3>\n

Zwyczaje zwi\u0105zane z korzystaniem z zestawu g\u0142o\u015bnom\u00f3wi\u0105cego rosn\u0105 jeszcze bardziej. Kto ma czas na wpisywanie zapyta\u0144 w tej gospodarce? \"Hej Google, powiedz mi\" b\u0119dzie si\u0119 rozwija\u0107. Ju\u017c teraz zastanawiam si\u0119, czy istnieje spos\u00f3b na rozr\u00f3\u017cnienie ruchu zwi\u0105zanego z wyszukiwaniem g\u0142osowym w GA4 naszych klient\u00f3w.<\/p>\n

Google przesuwa tryb AI na pierwszy plan<\/h3>\n

Odpowiedzi generowane przez sztuczn\u0105 inteligencj\u0119 pojawiaj\u0105 si\u0119 na szczycie wynik\u00f3w i kszta\u0142tuj\u0105 odkrywanie, por\u00f3wnywanie i podejmowanie decyzji. Tradycyjne rankingi nadal maj\u0105 znaczenie, ale nie s\u0105 ju\u017c pierwsz\u0105 rzecz\u0105, kt\u00f3r\u0105 u\u017cytkownicy widz\u0105... lub kt\u00f3rej ufaj\u0105.<\/p>\n

Poczta e-mail wci\u0105\u017c powraca<\/h3>\n

Algorytmy zawodz\u0105, kana\u0142y staj\u0105 si\u0119 coraz g\u0142o\u015bniejsze, uwaga si\u0119 rozdrabnia. E-mail nadal jest kana\u0142em, kt\u00f3ry marki mog\u0105 kontrolowa\u0107. Szybki, bezpo\u015bredni i osobisty, nadal przywraca mark\u0119 do \u015bwiadomo\u015bci, nawet je\u015bli jest to natychmiastowe usuni\u0119cie. Wal\u0119 w ten b\u0119ben od jakiego\u015b czasu i nadal b\u0119d\u0119 to robi\u0107!<\/p>\n

Tw\u00f3rcy buduj\u0105 w\u0142asne produkty i ekosystemy tre\u015bci<\/h3>\n

Wi\u0119cej tw\u00f3rc\u00f3w przejmie odpowiedzialno\u015b\u0107. Biuletyny e-mailowe, posty na Medium i ekskluzywne przestrzenie pozwol\u0105 im odej\u015b\u0107 od wynajmowanych platform i zbudowa\u0107 co\u015b, co faktycznie jest ich w\u0142asno\u015bci\u0105. Podobnie jak niekt\u00f3rzy tw\u00f3rcy narzekaj\u0105cy na to, jak trudno jest by\u0107 relatywnym, niekt\u00f3rzy r\u00f3wnie\u017c naucz\u0105 si\u0119 na w\u0142asnej sk\u00f3rze, \u017ce zbudowali tylko liczby, a nie spo\u0142eczno\u015bci.<\/p>\n

Odbiorcy s\u0105 zm\u0119czeni slopem sztucznej inteligencji i witrynami typu cookie-cutter<\/h3>\n

Ludzie zauwa\u017caj\u0105, gdy ka\u017cda strona wygl\u0105da identycznie, b\u0142yszcz\u0105co i bezdusznie. W 2026 roku wygra autentyczno\u015b\u0107. R\u0119cznie wykonany, prowadzony przez cz\u0142owieka projekt i tre\u015b\u0107 b\u0119d\u0105 si\u0119 wyr\u00f3\u017cnia\u0107 bardziej ni\u017c jakikolwiek szablon AI.<\/p>\n

Nie chodzi tu o przewidywanie jednej srebrnej kuli. Niezale\u017cnie od tego, czy jeste\u015b mark\u0105, tw\u00f3rc\u0105, czy po prostu osob\u0105 zwracaj\u0105c\u0105 uwag\u0119, my\u015bl\u0119, \u017ce te dziesi\u0119\u0107 trend\u00f3w to te, na kt\u00f3re nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, je\u015bli chcesz wyprzedzi\u0107 krzyw\u0105 w 2026 roku.<\/p>","protected":false},"excerpt":{"rendered":"

Trendy i zachowania w 2026 roku przewidywane przez naszego Digital Media Managera Sonnie.<\/p>","protected":false},"author":9,"featured_media":84104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-84102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"yoast_head":"\n2026 Trends to Watch Out For - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Whether you are a brand or creator, these ten 2026 trends are the ones to watch out for if you want to stay ahead of the curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/trendy-na-ktore-warto-zwrocic-uwage-w-2026-roku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Trends to Watch Out For\" \/>\n<meta property=\"og:description\" content=\"Whether you are a brand or creator, these ten 2026 trends are the ones to watch out for if you want to stay ahead of the curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/trendy-na-ktore-warto-zwrocic-uwage-w-2026-roku\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T16:51:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T14:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/12\/2026_predictions_fresh_pies_agency_article.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"2026 Trends to Watch Out For\",\"datePublished\":\"2025-12-09T16:51:44+00:00\",\"dateModified\":\"2025-12-30T14:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/2026_predictions_fresh_pies_agency_article.png\",\"articleSection\":[\"Web\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/2026-trends-to-watch-out-for\\\/\",\"name\":\"2026 Trends to Watch Out For - 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