{"id":84328,"date":"2026-05-28T17:15:16","date_gmt":"2026-05-28T16:15:16","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84328"},"modified":"2026-05-28T17:15:16","modified_gmt":"2026-05-28T16:15:16","slug":"podsumowanie-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/google-round-up\/","title":{"rendered":"Wielka runda Google w g\u00f3r\u0119"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maj by\u0142 pracowitym miesi\u0105cem w \u015bwiecie Google Ads i SEO. Prawdopodobnie widzieli\u015bcie wiele nag\u0142\u00f3wk\u00f3w dotycz\u0105cych Google AI, wiele rozm\u00f3w na temat Google Ads i SEO. <a href=\"https:\/\/www.freshpies.co.uk\/pl\/geo-i-seo\/\">GEO<\/a>, i nie jeste\u015b pewien, co to oznacza dla Twojego marketingu. Nawet dla os\u00f3b, kt\u00f3re \u017cyj\u0105 i oddychaj\u0105 t\u0105 tematyk\u0105, jest to bardzo trudne do ogarni\u0119cia, wi\u0119c oto podsumowanie tego, co musisz wiedzie\u0107.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-round-up\/#AI_In_Everything_Everywhere_All_At_Once\" >Sztuczna inteligencja we wszystkim i wsz\u0119dzie naraz<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-round-up\/#Organic_Challenges\" >Wyzwania organiczne<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-round-up\/#Another_Update\" >Kolejna aktualizacja<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-round-up\/#Final_Slice\" >Final Slice<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI_In_Everything_Everywhere_All_At_Once\"><\/span><span style=\"font-weight: 400;\">Sztuczna inteligencja we wszystkim i wsz\u0119dzie naraz<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google sk\u0142ania si\u0119 ku nak\u0142adaniu generowania odpowiedzi za pomoc\u0105 sztucznej inteligencji na sw\u00f3j tradycyjny model wyszukiwania, zamiast ca\u0142kowicie zast\u0119powa\u0107 wyszukiwanie oparte na klikni\u0119ciach. Rezultatem jest hybrydowy system, kt\u00f3ry monetyzuje obie strony wyszukiwania w Internecie: uwag\u0119 i firmy pragn\u0105ce uwagi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wyszukiwanie informacji w Google z wi\u0119kszym prawdopodobie\u0144stwem wywo\u0142a przegl\u0105d AI, kt\u00f3ry zach\u0119ci Ci\u0119 do \u2018kontynuowania eksploracji\u2019 lub \u2018kopania g\u0142\u0119biej\u2019 w trybie AI, kt\u00f3ry jest zasadniczo ich modelem Gemini w wyszukiwaniu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wspiera to ponowny nacisk Google na formaty reklam AI, aby m\u00f3c dostarcza\u0107 odpowiednie reklamy uruchamiane przez <\/span><a href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\"><span style=\"font-weight: 400;\">wymiany konwersacyjne<\/span><\/a><span style=\"font-weight: 400;\"> w trybie AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oznacza to, \u017ce tradycyjne reklamy w wyszukiwarce ewoluuj\u0105 wraz z rozmieszczeniem reklam. Kierowanie na s\u0142owa kluczowe jest nadal kluczowe, ale Google przywi\u0105zuje wi\u0119ksz\u0105 wag\u0119 do sygna\u0142\u00f3w kontekstowych i semantycznych.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowe zasoby reklamowe b\u0119d\u0105 mia\u0142y kluczowe znaczenie. Je\u015bli si\u0119 nie dostosujesz, istnieje realne ryzyko, \u017ce zostaniesz w tyle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W mi\u0119dzyczasie, gdy jest to stopniowo wprowadzane, \u017cycie staje si\u0119 coraz bardziej konkurencyjne dla reklam poza przegl\u0105dami AI. AIO mog\u0105 <\/span><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1pdvcxx\/google_ai_overviews_are_quietly_destroying_ad\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\"><span style=\"font-weight: 400;\">zmniejszy\u0107 widoczno\u015b\u0107 niekt\u00f3rych zapyta\u0144<\/span><\/a><span style=\"font-weight: 400;\">, w tym reklam, nawet je\u015bli jako\u015b\u0107 klikni\u0119\u0107, kt\u00f3re <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">ostatecznie mo\u017ce by\u0107 wy\u017csza.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Challenges\"><\/span><span style=\"font-weight: 400;\">Wyzwania organiczne<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Je\u015bli nie korzystasz z Google Ads, nadal ma to wp\u0142yw na Twoje tre\u015bci organiczne. Coraz bardziej mobilny internet oznacza, \u017ce szczeg\u00f3lnie du\u017ce AIO mo\u017ce oznacza\u0107, \u017ce reklama nie b\u0119dzie w og\u00f3le widoczna, je\u015bli nie nast\u0105pi przewijanie. (Nadal jednak b\u0119dziesz mie\u0107 takie wra\u017cenie, poniewa\u017c nie odeszli\u015bmy jeszcze od wska\u017anik\u00f3w pr\u00f3\u017cno\u015bci).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ta zmniejszona og\u00f3lna widoczno\u015b\u0107 ma r\u00f3wnie\u017c tendencj\u0119 do obni\u017cania wsp\u00f3\u0142czynnika klikalno\u015bci. CTR jest nadal \u015bwietnym wska\u017anikiem do monitorowania trafno\u015bci, ale obecnie jest po prostu kopany w kolana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednak nie wszystko jest stracone. Niedawne badanie wykaza\u0142o, \u017ce nie tylko u\u017cytkownicy z wyszukiwaniami, kt\u00f3re wywo\u0142a\u0142y AIO <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">wi\u0119ksze prawdopodobie\u0144stwo d\u0142u\u017cszego pozostania w SERP<\/span><\/a><span style=\"font-weight: 400;\">, W zwi\u0105zku z tym byli bardziej sk\u0142onni do przewijania strony w d\u00f3\u0142 i ponownie w g\u00f3r\u0119, aby zwr\u00f3ci\u0107 wi\u0119ksz\u0105 uwag\u0119 na wyniki - interesuj\u0105ca przes\u0142anka dla \u015bwiadomo\u015bci marki i intencji. C\u00f3\u017c, dla tych wynik\u00f3w na pierwszej stronie \/ 6 najlepszych wynik\u00f3w, to jest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Another_Update\"><\/span><span style=\"font-weight: 400;\">Kolejna aktualizacja<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">W tym roku mieli\u015bmy ju\u017c kilka aktualizacji od Google, aktualizacj\u0119 Discover w lutym oraz aktualizacj\u0119 Core i Spam w marcu. Kolejna podstawowa aktualizacja zosta\u0142a zapowiedziana na maj!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oznacza to, \u017ce mo\u017cesz spodziewa\u0107 si\u0119 dryfu w rankingach, kt\u00f3ry ustabilizuje si\u0119 oko\u0142o miesi\u0105ca po zako\u0144czeniu aktualizacji. Mo\u017cesz nieznacznie zwi\u0119kszy\u0107 cz\u0119stotliwo\u015b\u0107 publikowania nowych tre\u015bci, aby szybciej wr\u00f3ci\u0107 na w\u0142a\u015bciwe tory.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span><span style=\"font-weight: 400;\">Final Slice<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Zmiana AI w Google nie zniknie, a udawanie, \u017ce jest to tymczasowe za\u0142amanie, nie pomo\u017ce twoim wynikom finansowym. Ale sztuczna inteligencja nie jest r\u00f3wnie\u017c srebrn\u0105 kul\u0105 - jest jak r\u00f3wnie\u017c, a nie zamiast. Pomy\u015bl o tym jak o dodaniu odpowiedniej szczypty soli do potrawy, aby wydoby\u0107 jej prawdziwy smak, a nie o wymianie wszystkich sk\u0142adnik\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zagrania, kt\u00f3re sprawdzi\u0142y si\u0119 w zesz\u0142ym roku, nadal maj\u0105 znaczenie, ale same w sobie ju\u017c nie wystarcz\u0105. Dostosuj swoj\u0105 strategi\u0119 dotycz\u0105c\u0105 tre\u015bci i reklam do nowych powierzchni AI, nadal dobrze wykonuj podstawowe czynno\u015bci, obserwuj rzeczywiste wyniki biznesowe, a nie pr\u00f3\u017cne wska\u017aniki, a b\u0119dziesz przed konkurencj\u0105, gdy ha\u0142as opadnie.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Maj by\u0142 pracowitym miesi\u0105cem w \u015bwiecie Google Ads i SEO, wi\u0119c oto podsumowanie Google z najwa\u017cniejszymi informacjami, kt\u00f3re musisz wiedzie\u0107.<\/p>","protected":false},"author":9,"featured_media":84331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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