{"id":84409,"date":"2026-07-01T12:26:46","date_gmt":"2026-07-01T11:26:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84409"},"modified":"2026-07-01T12:28:38","modified_gmt":"2026-07-01T11:28:38","slug":"google-ads-czy-warto-sluchac-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/google-ads-should-you-listen-to-google\/","title":{"rendered":"Google Ads: Czy warto s\u0142ucha\u0107 Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Prowadzisz kampanie w Google Ads i zauwa\u017cy\u0142e\u015b te rekomendacje czaj\u0105ce si\u0119 gdzie\u015b w tle? Nie martw si\u0119 \u2013 w Fresh Pies ju\u017c to prze\u017cywali\u015bmy, a w naszym biurze zawsze pojawia si\u0119 to samo pytanie: \u2018Czy warto ich s\u0142ucha\u0107?\u2019.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niekt\u00f3re zalecenia mog\u0105 mie\u0107 bardzo pozytywny wp\u0142yw na wyniki Twojego konta; jednak inne zalecenia czasami nie s\u0105 zgodne z celami, kt\u00f3re chcesz osi\u0105gn\u0105\u0107, wy\u015bwietlaj\u0105c reklamy. Przyjrzyjmy si\u0119 temu bli\u017cej.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-ads-should-you-listen-to-google\/#What_you_should_be_listening_to\" >Czego warto pos\u0142ucha\u0107\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-ads-should-you-listen-to-google\/#What_to_Ignore\" >Na co nie zwraca\u0107 uwagi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-ads-should-you-listen-to-google\/#Google_Ads_RepsRecommendations_What_We_Advise\" >Przedstawiciele Google Ads \/ Rekomendacje: co radzimy\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_you_should_be_listening_to\"><\/span><span style=\"font-weight: 400;\">Czego warto pos\u0142ucha\u0107\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po opublikowaniu kampanii Google generuje natychmiastowe sugestie algorytmiczne, kt\u00f3re mog\u0105 pom\u00f3c w optymalnym wykorzystaniu kampanii. Obejmuj\u0105 one zalecenia, takie jak dodanie element\u00f3w graficznych, obraz\u00f3w lub rozszerze\u0144 do reklam. Mog\u0105 one okaza\u0107 si\u0119 pomocne, poniewa\u017c maj\u0105 na celu zwi\u0119kszenie wsp\u00f3\u0142czynnika klikalno\u015bci (CTR), co ostatecznie mo\u017ce doprowadzi\u0107 do konwersji; warto wi\u0119c z nich skorzysta\u0107.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problemy techniczne, zawieszenia konta lub ryzyko jego zamkni\u0119cia to sprawy, kt\u00f3rymi nale\u017cy si\u0119 pilnie zaj\u0105\u0107 \u2013 i w\u0142a\u015bnie w takich sytuacjach przydaj\u0105 si\u0119 dedykowani przedstawiciele Google obs\u0142uguj\u0105cy Twoje konto, poniewa\u017c mog\u0105 oni przyspieszy\u0107 ten proces.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Ignore\"><\/span><span style=\"font-weight: 400;\">Na co nie zwraca\u0107 uwagi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Niekt\u00f3re zalecenia przedstawicieli maj\u0105 na celu przyniesienie korzy\u015bci samej firmie Google, a nie Twojemu kontu. Oto kilka rzeczy, kt\u00f3re powiniene\u015b zignorowa\u0107:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Wzrosty bud\u017cetu\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wzrost bud\u017cetu jest obliczany przez Google na podstawie prognozowanego ruchu. W wi\u0119kszo\u015bci przypadk\u00f3w sugerowany wzrost bud\u017cetu nie jest realny dla ma\u0142ej firmy prowadz\u0105cej kampanie reklamowe, a nawet dla \u015bredniej lub du\u017cej organizacji dysponuj\u0105cej ustalonym miesi\u0119cznym bud\u017cetem. Dostosuj bud\u017cet do swoich mo\u017cliwo\u015bci finansowych \u2013 mimo to nadal b\u0119dziesz zwi\u0119ksza\u0107 swoj\u0105 widoczno\u015b\u0107 dzi\u0119ki Google Ads.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">S\u0142owa kluczowe z dopasowaniem szerokim<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google cz\u0119sto sugeruje, aby zmieni\u0107 dopasowanie s\u0142\u00f3w kluczowych z dok\u0142adnego lub frazowego na szerokie, je\u015bli korzystasz z tych opcji. G\u0142\u00f3wnym powodem jest to, \u017ce s\u0142owa kluczowe w dopasowaniu szerokim generuj\u0105 wi\u0119kszy ruch w kampanii. Jednak ruch ten b\u0119dzie mia\u0142 ni\u017csz\u0105 jako\u015b\u0107 ni\u017c w przypadku s\u0142\u00f3w kluczowych w dopasowaniu frazowym lub \u015bcis\u0142ym, poniewa\u017c dopasowanie szerokie cz\u0119sto pojawia si\u0119 w wynikach nieistotnych wyszukiwa\u0144. S\u0142owa kluczowe w dopasowaniu szerokim mog\u0105 r\u00f3wnie\u017c podwy\u017csza\u0107 koszty z powodu nieistotnych klikni\u0119\u0107. Zalecamy zignorowanie tej rekomendacji i pozostanie przy dopasowaniu frazowym lub \u015bcis\u0142ym.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Usuwanie sprzecznych s\u0142\u00f3w kluczowych wykluczaj\u0105cych<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cz\u0119sto Google prosi o usuni\u0119cie wykluczaj\u0105cych s\u0142\u00f3w kluczowych, kt\u00f3re koliduj\u0105 z Twoimi aktywnymi reklamami. Jednak w\u0142a\u015bnie te wykluczaj\u0105ce s\u0142owa kluczowe cz\u0119sto zapobiegaj\u0105 niepotrzebnym klikni\u0119ciom i nieistotnym wyszukiwaniom, wi\u0119c w tym przypadku warto zignorowa\u0107 t\u0119 pro\u015bb\u0119.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Zastosuj automatycznie<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ta funkcja budzi pewne kontrowersje. Cz\u0119sto zdarza si\u0119, \u017ce pod koniec rozmowy z przedstawicielem Google wspomina on o funkcji automatycznego stosowania. Ma ona na celu automatyczne wprowadzanie aktualizacji, takich jak zmiany stawek, rekomendacje, dostosowania reklam, dodawanie wykluczaj\u0105cych s\u0142\u00f3w kluczowych i wiele innych. Chocia\u017c niekt\u00f3re z tych funkcji s\u0105 pomocne, inne s\u0142u\u017c\u0105 jedynie dostarczaniu danych Google i nie s\u0105 zgodne z celami Twojej firmy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ponadto funkcja automatycznego stosowania ogranicza widoczno\u015b\u0107 zmian na koncie, poniewa\u017c aktualizacje i zalecenia s\u0105 wprowadzane automatycznie, co sprawia, \u017ce nie masz pe\u0142nego wgl\u0105du w sytuacj\u0119 na w\u0142asnym koncie. Nale\u017cy podchodzi\u0107 do tej funkcji z ostro\u017cno\u015bci\u0105 i wybiera\u0107 tylko te opcje automatycznego stosowania, kt\u00f3re Twoim zdaniem b\u0119d\u0105 korzystne dla Twojego konta.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_RepsRecommendations_What_We_Advise\"><\/span><span style=\"font-weight: 400;\">Przedstawiciele Google Ads \/ Rekomendacje: co radzimy\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Radziliby\u015bmy traktowa\u0107 przedstawicieli Google i ich zalecenia raczej jak sprzedawc\u00f3w, a nie strateg\u00f3w. Co prawda najprawdopodobniej maj\u0105 oni wi\u0119ksz\u0105 wiedz\u0119 na temat Google Ads, ale to Ty znasz si\u0119 lepiej na biznesie, kt\u00f3ry reprezentujesz lub kt\u00f3rym zarz\u0105dzasz. Ka\u017cd\u0105 rad\u0119 nale\u017cy traktowa\u0107 obiektywnie i zgadza\u0107 si\u0119 tylko na to, co uwa\u017casz za korzystne \u2013 niezale\u017cnie od tego, czy chodzi o zwi\u0119kszenie bud\u017cetu na us\u0142ug\u0119, kt\u00f3r\u0105 chcesz promowa\u0107, czy te\u017c o stworzenie kampanii maj\u0105cej na celu popraw\u0119 wynik\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z do\u015bwiadczenia wiemy, \u017ce zaznaczenie wszystkich opcji niekoniecznie oznacza dla Ciebie lepsze wyniki biznesowe! W Fresh Pies zawsze ch\u0119tnie doradzamy w zakresie najlepszych praktyk dotycz\u0105cych kampanii Google Ads. Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak mo\u017cemy pom\u00f3c Twojej firmie lub za\u0142o\u017cy\u0107 konto Google Ads w przysz\u0142o\u015bci, skontaktuj si\u0119 z nami, dzwoni\u0105c pod numer 020 7112 9117 lub wype\u0142niaj\u0105c nasz <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\"><span style=\"font-weight: 400;\">forma<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nie wszystkie zalecenia Google Ads s\u0105 dla Ciebie odpowiednie. Dowiedz si\u0119, kt\u00f3re z nich warto zastosowa\u0107, a kt\u00f3re lepiej zignorowa\u0107.<\/p>","protected":false},"author":11,"featured_media":84413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads: Should You Listen To Google? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Not all Google Ads recommendations are right for you. Discover the recommendations you should apply and the ones you need to ignore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/google-ads-czy-warto-sluchac-google\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads: Should You Listen To Google?\" \/>\n<meta property=\"og:description\" content=\"Not all Google Ads recommendations are right for you. Discover the recommendations you should apply and the ones you need to ignore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/google-ads-czy-warto-sluchac-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T11:26:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T11:28:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-1-2026-12_23_32-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1419\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Ads: Should You Listen To Google?\",\"datePublished\":\"2026-07-01T11:26:46+00:00\",\"dateModified\":\"2026-07-01T11:28:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/\"},\"wordCount\":669,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ChatGPT-Image-Jul-1-2026-12_23_32-PM.png\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/\",\"name\":\"Google Ads: Should You Listen To Google? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-ads-should-you-listen-to-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ChatGPT-Image-Jul-1-2026-12_23_32-PM.png\",\"datePublished\":\"2026-07-01T11:26:46+00:00\",\"dateModified\":\"2026-07-01T11:28:38+00:00\",\"description\":\"Not all Google Ads recommendations are right for you. 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