Hope Estates provides quality student accommodation in Durham and Stockton, managing over one hundred properties in the local area. Their old website had usability issues, providing information about the local area and houses in general, but there were no specific house details.
We approached this redesign by looking specifically at the target audience, namely students, and how they could engage better with the website. A student looking for a house isn’t be interested in local fact and figures (most students already live there) but the actual houses that Hope Estates offers for rent.
Their new website showcases all their houses for rent, houses are categorised by area and size.