{"id":1052,"date":"2018-11-13T17:25:49","date_gmt":"2018-11-13T17:25:49","guid":{"rendered":"http:\/\/www.freshpies.co.uk\/?p=1052"},"modified":"2020-02-12T10:14:54","modified_gmt":"2020-02-12T10:14:54","slug":"anuncios-de-pesquisa-reactivos","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/responsive-search-ads\/","title":{"rendered":"O Google apresenta an\u00fancios de pesquisa reactivos (beta)"},"content":{"rendered":"<p>A Google introduziu uma nova funcionalidade na sua plataforma de publicidade online <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\"><i>An\u00fancios de pesquisa responsivos<\/i><\/a>. A Google actualizou o seu Editor de An\u00fancios para a vers\u00e3o 12.3 e introduziu esta nova funcionalidade. Est\u00e1 agora dispon\u00edvel para testes, embora n\u00e3o esteja dispon\u00edvel para todos. Entretanto, ainda \u00e9 um trabalho em curso e ser\u00e1 aprendido e melhorado com o tempo.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/responsive-search-ads\/#How_can_Responsive_Search_Ads_benefit_you\" >Como \u00e9 que os an\u00fancios de pesquisa responsivos o podem beneficiar?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/responsive-search-ads\/#Tips_on_how_to_create_effective_Responsive_Search_Ads\" >Dicas sobre como criar an\u00fancios de pesquisa responsivos eficazes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/responsive-search-ads\/#Building_a_Responsive_Search_Ad\" >Criar um an\u00fancio de pesquisa reativo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Responsive_Search_Ads_benefit_you\"><\/span>Como \u00e9 que os an\u00fancios de pesquisa responsivos o podem beneficiar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Google desenvolveu <i>An\u00fancios de pesquisa responsivos<\/i> para serem mais \u00fateis e eficazes em termos de tempo. A Aprendizagem autom\u00e1tica da Google, uma aplica\u00e7\u00e3o de intelig\u00eancia artificial, \u00e9 utilizada para potenciar esta funcionalidade. O Machine Learning executa, testa e optimiza v\u00e1rias combina\u00e7\u00f5es de an\u00fancios com v\u00e1rios t\u00edtulos e descri\u00e7\u00f5es para obter a combina\u00e7\u00e3o com melhor desempenho. Assim, n\u00e3o tem de perder tempo valioso com testes A\/B mon\u00f3tonos e, al\u00e9m disso, aumentar o desempenho dos an\u00fancios \u00e9 menos dif\u00edcil. Esta funcionalidade apenas requer um ingrediente especial para obter a mistura certa: a sua criatividade.<\/p>\n<h4>Em resumo:<\/h4>\n<ul>\n<li>Criar an\u00fancios flex\u00edveis<\/li>\n<li>Utiliza\u00e7\u00e3o produtiva e eficaz do tempo<\/li>\n<li>Otimiza\u00e7\u00e3o atrav\u00e9s da aprendizagem autom\u00e1tica<\/li>\n<li>Alargar o alcance aos potenciais clientes<\/li>\n<li>Aumentar o tamanho e a relev\u00e2ncia do an\u00fancio<\/li>\n<li>Aumentar o desempenho do grupo de an\u00fancios<\/li>\n<\/ul>\n<p>O Google faz o trabalho dif\u00edcil por si. Tudo o que tem de fazer \u00e9 criar t\u00edtulos e descri\u00e7\u00f5es. Quanto maior for o n\u00famero de varia\u00e7\u00f5es introduzidas, melhores ser\u00e3o as combina\u00e7\u00f5es de an\u00fancios que o Google pode produzir. O aumento das taxas de cliques, a redu\u00e7\u00e3o dos gastos com an\u00fancios e a produ\u00e7\u00e3o de an\u00fancios mais relevantes para o seu p\u00fablico-alvo s\u00e3o alcan\u00e7ados com \u00eaxito.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_on_how_to_create_effective_Responsive_Search_Ads\"><\/span>Dicas sobre como criar an\u00fancios de pesquisa responsivos eficazes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Criar e acrescentar cinco t\u00edtulos distintos e n\u00e3o repetitivos.<\/li>\n<li>Adicione mais cabe\u00e7alhos (recomenda-se 8 a 10 cabe\u00e7alhos; inclua uma palavra-chave em pelo menos dois cabe\u00e7alhos).<\/li>\n<li>Certifique-se de que, pelo menos, tr\u00eas t\u00edtulos n\u00e3o incluem palavras-chave. Sugerimos que, em vez disso, se acentue a informa\u00e7\u00e3o sobre produtos, servi\u00e7os, entregas ou devolu\u00e7\u00f5es, por isso, tente destacar estas caracter\u00edsticas e vantagens principais.<\/li>\n<li>Varie o comprimento dos seus t\u00edtulos, n\u00e3o tem de utilizar o n\u00famero m\u00e1ximo de caracteres para cada t\u00edtulo.<\/li>\n<li>Crie algumas descri\u00e7\u00f5es distintivas e acrescente pelo menos duas.<\/li>\n<\/ol>\n<p>Tem \u00e0 sua disposi\u00e7\u00e3o ferramentas de an\u00e1lise que o ajudar\u00e3o a transformar os t\u00edtulos e as descri\u00e7\u00f5es em combina\u00e7\u00f5es de an\u00fancios totalmente desenvolvidas e eficazes. Pode utilizar ferramentas de relat\u00f3rio, feedback e pr\u00e9-visualiza\u00e7\u00e3o para analisar, rever, melhorar e ver como o seu an\u00fancio ser\u00e1 apresentado. A ferramenta de for\u00e7a do an\u00fancio determina a efic\u00e1cia e \u00e9 medida pela relev\u00e2ncia, quantidade e diversidade. Tamb\u00e9m pode visualizar relat\u00f3rios para t\u00edtulos, descri\u00e7\u00f5es e as melhores combina\u00e7\u00f5es de acordo com o que aparece de forma mais consistente na p\u00e1gina de resultados de pesquisa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Responsive_Search_Ad\"><\/span>Criar um an\u00fancio de pesquisa reativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Estes s\u00e3o os seis passos que descrevem o processo de cria\u00e7\u00e3o de um an\u00fancio de pesquisa reativo.<\/p>\n<ol>\n<li>Introduzir o URL final<\/li>\n<li>Escreva os seus primeiros 3 t\u00edtulos<\/li>\n<li>Adicionar mais t\u00edtulos<\/li>\n<li>Crie varia\u00e7\u00f5es dos seus t\u00edtulos<\/li>\n<li>Adicionar descri\u00e7\u00f5es<\/li>\n<li>Pr\u00e9-visualizar o an\u00fancio<\/li>\n<\/ol>\n<p>Para esta vers\u00e3o beta, tenha em aten\u00e7\u00e3o que apenas os grupos de an\u00fancios com an\u00fancios de texto pr\u00e9-existentes podem incluir <i>An\u00fancios de pesquisa responsivos<\/i>. Os an\u00fancios do Google podem apresentar t\u00edtulos e descri\u00e7\u00f5es em qualquer ordem, pelo que t\u00eam de fazer sentido em simult\u00e2neo e isoladamente. \u00c9 justo dizer que esta vers\u00e3o beta pode exigir mais testes.<\/p>\n<blockquote><p>Na Fresh Pies, temos todo o gosto em dar o nosso aconselhamento especializado para o ajudar a gerir uma campanha de an\u00fancios do Google bem sucedida, incluindo a maximiza\u00e7\u00e3o dos an\u00fancios de pesquisa reactiva. Por isso, se precisar de assist\u00eancia e tiver alguma d\u00favida ou simplesmente precisar de uma orienta\u00e7\u00e3o amig\u00e1vel, por que n\u00e3o <i>contacte-nos atrav\u00e9s do n\u00famero 020 7112 9117. <\/i><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>A Google introduziu uma nova funcionalidade na sua plataforma de publicidade online, a Responsive Search Ads. A Google actualizou o seu Editor de An\u00fancios para a vers\u00e3o 12.3 e introduziu esta nova funcionalidade. Est\u00e1 agora dispon\u00edvel para testes, embora n\u00e3o esteja dispon\u00edvel para todos.<\/p>","protected":false},"author":1,"featured_media":75969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Introduces Responsive Search Ads (beta) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/anuncios-de-pesquisa-reactivos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Introduces Responsive Search Ads (beta)\" \/>\n<meta property=\"og:description\" content=\"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/anuncios-de-pesquisa-reactivos\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T17:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-12T10:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Google Introduces Responsive Search Ads (beta)\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"name\":\"Google Introduces Responsive Search Ads (beta) - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"description\":\"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"Responsive search Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Introduces Responsive Search Ads (beta)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pt\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google apresenta an\u00fancios de pesquisa reactivos (beta) - Fresh Pies","description":"A Google introduziu os an\u00fancios de pesquisa reactivos. Esta nova funcionalidade de an\u00fancios do Google faz parte da vers\u00e3o 12.3 do Google Ads Editor e foi lan\u00e7ada em vers\u00e3o beta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pt\/anuncios-de-pesquisa-reactivos\/","og_locale":"pt_PT","og_type":"article","og_title":"Google Introduces Responsive Search Ads (beta)","og_description":"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.","og_url":"https:\/\/www.freshpies.co.uk\/pt\/anuncios-de-pesquisa-reactivos\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2018-11-13T17:25:49+00:00","article_modified_time":"2020-02-12T10:14:54+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg","type":"image\/jpeg"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Escrito por":"Helen White","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"Google Introduces Responsive Search Ads (beta)","datePublished":"2018-11-13T17:25:49+00:00","dateModified":"2020-02-12T10:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/"},"wordCount":537,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg","articleSection":["Google Ads"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/","url":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/","name":"Google apresenta an\u00fancios de pesquisa reactivos (beta) - Fresh Pies","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg","datePublished":"2018-11-13T17:25:49+00:00","dateModified":"2020-02-12T10:14:54+00:00","description":"A Google introduziu os an\u00fancios de pesquisa reactivos. Esta nova funcionalidade de an\u00fancios do Google faz parte da vers\u00e3o 12.3 do Google Ads Editor e foi lan\u00e7ada em vers\u00e3o beta.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/responsive-search-ads\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg","width":2560,"height":1920,"caption":"Responsive search Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/responsive-search-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"Google Introduces Responsive Search Ads (beta)"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tortas frescas","description":"Ag\u00eancia de marketing digital e de websites em Balham, no sul de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tortas frescas","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/pt\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":2,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":77699,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/1052\/revisions\/77699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media\/75969"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}