{"id":109,"date":"2012-03-13T16:23:56","date_gmt":"2012-03-13T16:23:56","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=109"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"utilizar-o-video-para-aumentar-os-resultados-de-pesquisa-do-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/using-video-to-jump-up-googles-search-results\/","title":{"rendered":"Utilizar o v\u00eddeo para aumentar os resultados de pesquisa do Google"},"content":{"rendered":"<p>A otimiza\u00e7\u00e3o dos motores de busca (SEO) tornou-se uma estrat\u00e9gia de marketing fundamental para empresas de todas as dimens\u00f5es, uma vez que as pessoas confiam cada vez mais no Google e noutros motores de busca para encontrar os produtos e servi\u00e7os de que necessitam. A forte procura de v\u00eddeo por parte dos consumidores e a ascens\u00e3o dos telem\u00f3veis fizeram com que o v\u00eddeo se tornasse uma parte essencial do marketing mix e sabemos agora que a cria\u00e7\u00e3o de conte\u00fados de v\u00eddeo cativantes melhorar\u00e1 a sua classifica\u00e7\u00e3o SEO quando as pessoas pesquisam por v\u00eddeo.<\/p>\n<p>Os s\u00edtios de pesquisa de v\u00eddeo e os s\u00edtios de v\u00eddeo est\u00e3o na moda desde 2004, mas o conte\u00fado destes s\u00edtios evoluiu drasticamente nos \u00faltimos anos. Em 2007, o Google acrescentou o v\u00eddeo e as imagens aos seus algoritmos de pesquisa. Cinco anos depois, os profissionais de SEO consideram que os resultados em v\u00eddeo est\u00e3o a ganhar cada vez mais destaque nas p\u00e1ginas de resultados do Google. Em vez de classificar o YouTube com base nas visualiza\u00e7\u00f5es, o Google est\u00e1 a avaliar o consumo de conte\u00fados em termos de minutos visualizados, recompensando os v\u00eddeos interessantes que mant\u00eam os espectadores atentos.<\/p>\n<p>Tudo isto s\u00e3o boas not\u00edcias para as pequenas marcas, uma vez que o v\u00eddeo para classifica\u00e7\u00e3o na pesquisa n\u00e3o \u00e9 exclusivo das grandes marcas. O v\u00eddeo est\u00e1 a nivelar o campo de jogo no mundo da SEO, actuando como uma ferramenta eficaz para as marcas mais pequenas superarem os seus concorrentes maiores nos resultados de pesquisa.<\/p>\n<h2>V\u00eddeo para SEO<\/h2>\n<p>Uma r\u00e1pida an\u00e1lise de alguns factos real\u00e7a o poder do v\u00eddeo para a otimiza\u00e7\u00e3o dos motores de busca (SEO):<\/p>\n<ul>\n<li>A Google atribui maior valor de classifica\u00e7\u00e3o nos motores de busca ao v\u00eddeo digital (fonte: Google).<\/li>\n<li>As hip\u00f3teses de obter uma listagem na primeira p\u00e1gina do Google aumentam 53 vezes com o v\u00eddeo (fonte: Forrester Research), porque a concorr\u00eancia nas p\u00e1ginas de v\u00eddeo \u00e9 ainda muito menor.<\/li>\n<li>Os resultados da pesquisa em v\u00eddeo t\u00eam uma taxa de cliques 41% superior \u00e0 do texto simples (fonte: aimClear).<\/li>\n<li>Os resultados da pesquisa em v\u00eddeo apareceram em quase 70% das 100 primeiras listas de pesquisa no Google em 2012 (fonte: Marketing Week).<\/li>\n<li>O tempo passado num s\u00edtio Web \u00e9 um fator de classifica\u00e7\u00e3o no algoritmo dos resultados de pesquisa do Google, uma vez que um tempo mais longo num s\u00edtio Web indica um s\u00edtio Web de boa qualidade. Estudos ap\u00f3s estudos demonstraram que a presen\u00e7a de conte\u00fados de v\u00eddeo num s\u00edtio Web faz com que os visitantes permane\u00e7am mais tempo no s\u00edtio.<\/li>\n<li>O v\u00eddeo proporciona um conte\u00fado apelativo e emocionalmente envolvente que gera a aten\u00e7\u00e3o e o interesse dos utilizadores das redes sociais. Este conte\u00fado de qualidade ajuda a atrair os utilizadores para os seus canais sociais e depois para o seu s\u00edtio Web. De facto, os estudos sugerem que, imediatamente ap\u00f3s a visualiza\u00e7\u00e3o do v\u00eddeo de uma empresa, os compradores t\u00eam uma probabilidade 40% maior de visitar o s\u00edtio Web da empresa ou de a contactar por telefone.<\/li>\n<\/ul>\n<p>Se as pessoas considerarem o seu v\u00eddeo relevante e \u00fatil, isso influenciar\u00e1 a forma como se envolvem e se relacionam com a sua marca e, em \u00faltima an\u00e1lise, conduzir\u00e1 aos resultados desejados na pesquisa e n\u00e3o s\u00f3. Se o v\u00eddeo \u00e9 algo que ainda n\u00e3o considerou ou gostaria de considerar, contacte Helen atrav\u00e9s do 0207 112 9117.<\/p>","protected":false},"excerpt":{"rendered":"<p>A otimiza\u00e7\u00e3o dos motores de busca (SEO) tornou-se uma estrat\u00e9gia de marketing fundamental para empresas de todas as dimens\u00f5es, uma vez que as pessoas confiam cada vez mais no Google e noutros motores de busca para encontrar os produtos e servi\u00e7os de que necessitam. A forte procura de v\u00eddeo por parte dos consumidores e a ascens\u00e3o dos telem\u00f3veis fizeram com que o v\u00eddeo se tornasse uma parte essencial do marketing mix e sabemos agora que a cria\u00e7\u00e3o de conte\u00fados de v\u00eddeo cativantes melhorar\u00e1 a sua classifica\u00e7\u00e3o SEO quando as pessoas pesquisam por v\u00eddeo.<\/p>","protected":false},"author":1,"featured_media":75973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using Video To Jump Up Google&#039;s Search Results - Fresh Pies<\/title>\n<meta name=\"description\" content=\"SEO has become a key marketing strategy for businesses of all sizes and video search content has evolved dramatically over the past few years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/utilizar-o-video-para-aumentar-os-resultados-de-pesquisa-do-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Video To Jump Up Google&#039;s Search Results\" \/>\n<meta property=\"og:description\" content=\"SEO has become a key marketing strategy for businesses of all sizes and video search content has evolved dramatically over the past few years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/utilizar-o-video-para-aumentar-os-resultados-de-pesquisa-do-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-13T16:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T14:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/04\/IMG_0907-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Using Video To Jump Up Google&#8217;s Search Results\",\"datePublished\":\"2012-03-13T16:23:56+00:00\",\"dateModified\":\"2020-01-24T14:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/IMG_0907-scaled.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\",\"name\":\"Using Video To Jump Up Google's Search Results - 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