{"id":112,"date":"2012-03-13T16:24:45","date_gmt":"2012-03-13T16:24:45","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=112"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"marketing-de-conteudos","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/content-marketing\/","title":{"rendered":"Marketing de conte\u00fados"},"content":{"rendered":"

Uma das formas mais eficazes e econ\u00f3micas de gerar tr\u00e1fego e aumentar a notoriedade da sua empresa \u00e9 atrav\u00e9s do marketing de conte\u00fados.<\/p>\n

O marketing de conte\u00fados consiste em criar e distribuir conte\u00fados relevantes para atrair, adquirir e envolver o seu p\u00fablico-alvo.<\/p><\/blockquote>\n

O marketing de conte\u00fados abrange muitos tipos diferentes de conte\u00fados: texto, imagens, blogues, e-mails, v\u00eddeos, conte\u00fados sociais. Assim, desde a publica\u00e7\u00e3o de actualiza\u00e7\u00f5es de estado no facebook e no twitter, at\u00e9 \u00e0 escrita de blogues interessantes e \u00e0 publica\u00e7\u00e3o de v\u00eddeos no YouTube, todas estas s\u00e3o formas de marketing de conte\u00fados.<\/p>\n

A evolu\u00e7\u00e3o das expectativas de conte\u00fado<\/h2>\n

Nos \u00faltimos anos, o marketing de conte\u00fados tornou-se mais relevante para as pequenas empresas. Houve um tempo em que se criava um s\u00edtio Web, se trabalhava com as mensagens e o conte\u00fado, se publicava o s\u00edtio Web e se faziam actualiza\u00e7\u00f5es de vez em quando. Com a introdu\u00e7\u00e3o dos blogues e das redes sociais, a cria\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fados \u00e9 um requisito di\u00e1rio para a maioria das empresas. As expectativas do Google mudaram, o Google gosta de o ver a publicar regularmente conte\u00fados de qualidade, o que ajudar\u00e1 a melhorar as classifica\u00e7\u00f5es e a direcionar o tr\u00e1fego para o seu s\u00edtio Web. E, fundamentalmente, as expectativas dos seus clientes mudaram, eles tamb\u00e9m querem e esperam envolver-se com publica\u00e7\u00f5es regulares de conte\u00fados relevantes, o que ajudar\u00e1 a aumentar as taxas de convers\u00e3o e a manter a fidelidade dos clientes.<\/p>\n

Aqui ficam 12 dicas \u00fateis sobre marketing de conte\u00fados para pequenas empresas:<\/h4>\n
    \n
  1. Quer se trate de uma grande ou pequena empresa, o conte\u00fado \u00e9 essencial para o crescimento da sua empresa.<\/strong> Se n\u00e3o est\u00e1 a criar conte\u00fados na Web, n\u00e3o \u00e9 t\u00e3o vis\u00edvel como os que est\u00e3o. Os consumidores esperam encontrar informa\u00e7\u00f5es sobre o que precisam em linha e, quando j\u00e1 conhecem uma empresa, \u00e9 ainda mais importante fornecer conte\u00fados \u00fateis para responder a perguntas.<\/li>\n
  2. Aceite o facto de ser um editor.<\/strong> Tenha um calend\u00e1rio editorial para saber o que vai publicar a seguir. Seja estrat\u00e9gico e planeie tudo.<\/li>\n
  3. Quem s\u00e3o os seus clientes?<\/strong> Afaste-se do Google e do Facebook e crie a lealdade dos clientes, o que \u00e9 que eles realmente querem? porque \u00e9 que o est\u00e1 a fazer, n\u00e3o o fa\u00e7a pelo Google ou pelo SEO, fa\u00e7a-o pelos seus clientes.<\/li>\n
  4. Medir o comportamento dos visitantes.<\/strong> Monitorize o Google Analytics e me\u00e7a o impacto da sua cria\u00e7\u00e3o de conte\u00fados, desta forma pode descobrir o que os seus clientes querem ler.<\/li>\n
  5. Ponha a sua casa em ordem.<\/strong> Certifique-se de que tem um s\u00edtio Web. Cada rede social \u00e9 um terreno alugado e vai precisar de um s\u00edtio para enviar as pessoas. Tenha tamb\u00e9m uma presen\u00e7a nas redes sociais - o Facebook \u00e9 uma necessidade.<\/li>\n
  6. Qual \u00e9 a sua hist\u00f3ria?<\/strong> Toda a gente tem uma hist\u00f3ria. Quer se trate de bolos ou de carros, h\u00e1 sempre uma hist\u00f3ria. Pense no que a sua empresa representa. Qual \u00e9 a paix\u00e3o do seu neg\u00f3cio? Como \u00e9 que a sua hist\u00f3ria se enquadra em todo o conte\u00fado que est\u00e1 a planear e a publicar para a sua empresa?<\/li>\n<\/ol>\n
    Gest\u00e3o do tempo, autorreflex\u00e3o e objectivos:<\/h5>\n
      \n
    1. \u00a0Ningu\u00e9m tem tempo nem dinheiro suficientes.<\/strong> Pelo menos \u00e9 o que a maioria das pessoas diz sobre o conte\u00fado. Arranje tempo! Os conte\u00fados s\u00e3o fundamentais para o crescimento do seu neg\u00f3cio. Seja inteligente com o seu tempo e arranje algum para a cria\u00e7\u00e3o de conte\u00fados.<\/li>\n
    2. Jogue com os seus pontos fortes<\/strong>. Como propriet\u00e1rio de uma pequena empresa, descubra o que realmente gosta no que diz respeito \u00e0 cria\u00e7\u00e3o de conte\u00fados e concentre-se nisso - quer seja criar v\u00eddeos, escrever artigos ou desenvolver experi\u00eancias interactivas. Toda a gente tem pouco tempo, por isso, encontre algo de que goste e ter\u00e1 mais probabilidades de o fazer. Mesmo quando n\u00e3o o quer fazer.<\/li>\n
    3. Estar atento ao que os outros est\u00e3o a fazer.<\/strong> Veja o que as outras empresas do seu sector est\u00e3o a fazer. Aprenda com os outros. Se n\u00e3o tiver concorrentes directos, isso representa uma oportunidade para si. Procure outras fontes de informa\u00e7\u00e3o que estejam relacionadas.<\/li>\n
    4. Pensar a longo prazo.<\/strong> N\u00e3o h\u00e1 solu\u00e7\u00f5es r\u00e1pidas e seguras para o marketing de conte\u00fados. Se come\u00e7ar a escrever um blogue, n\u00e3o perca o \u00e2nimo demasiado depressa, experimente abordagens diferentes (n\u00e3o demasiado diferentes para n\u00e3o perder a lealdade que tem), mas seja \u00e1gil. Concentre-se em melhorar todos os dias e fa\u00e7a-o a longo prazo.<\/li>\n
    5. Consumir sempre.<\/strong> Se se concentrar apenas na cria\u00e7\u00e3o e n\u00e3o no consumo de conte\u00fados, estar\u00e1 a perder grandes ideias, informa\u00e7\u00f5es competitivas e aprendizagem. (Acrescentaria tamb\u00e9m \"estar sempre a interagir\" porque a participa\u00e7\u00e3o \u00e9 uma grande inspira\u00e7\u00e3o para ideias de conte\u00fado e envolvimento para fazer crescer a sua rede social).<\/li>\n
    6. Nunca deixar de ouvir.<\/strong> Utilize a pesquisa persistente no Twitter ou, pelo menos, os Alertas do Google. Quando algu\u00e9m faz uma pergunta nas redes sociais para a qual voc\u00ea pode ser a resposta, pode ser uma oportunidade para interagir e, provavelmente, transformar essas interac\u00e7\u00f5es em neg\u00f3cios.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Uma das formas mais eficazes e econ\u00f3micas de gerar tr\u00e1fego e aumentar a notoriedade da sua empresa \u00e9 atrav\u00e9s do marketing de conte\u00fados.<\/p>","protected":false},"author":1,"featured_media":75972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nContent Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. 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