{"id":78151,"date":"2020-06-23T09:10:01","date_gmt":"2020-06-23T08:10:01","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78151"},"modified":"2020-09-24T11:29:08","modified_gmt":"2020-09-24T10:29:08","slug":"tendencias-das-redes-sociais-em-2020","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/social-media-trends-2020\/","title":{"rendered":"As tend\u00eancias mais eficazes para as redes sociais em 2020!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As redes sociais tornaram-se uma parte essencial do marketing em linha e a for\u00e7a motriz de muitas campanhas digitais bem sucedidas. Estima-se que 3,484 mil milh\u00f5es de pessoas, quase 45% da popula\u00e7\u00e3o mundial, utilizam diariamente as redes sociais. Muito louco, n\u00e3o \u00e9?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sendo as redes sociais uma parte t\u00e3o importante das nossas vidas, \u00e9 importante que compreendamos o papel das redes sociais no mundo do marketing e que continuemos a acompanhar as tend\u00eancias em constante mudan\u00e7a do sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que acompanhar as tend\u00eancias das redes sociais pode ser dif\u00edcil, por isso decidimos facilitar as coisas para si. Abaixo est\u00e1 uma an\u00e1lise de todas as principais tend\u00eancias das redes sociais para 2020, que podem muito bem ser a chave para o seu pr\u00f3ximo sucesso de marketing digital!<\/span><\/p>\n<h3>1. Construir uma comunidade online<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78154 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg\" alt=\"Comunidade de redes sociais\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os clientes est\u00e3o a ficar cada vez mais atra\u00eddos por conte\u00fados personalizados que geram conversas e permitem que as pessoas criem uma liga\u00e7\u00e3o com a sua marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O envolvimento do cliente \u00e9 muito mais do que o n\u00famero de seguidores que tem, \u00e9 uma quest\u00e3o de ser ativo, encorajar a conversa\u00e7\u00e3o e estabelecer uma liga\u00e7\u00e3o com os seus clientes a um n\u00edvel pessoal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partilhar publica\u00e7\u00f5es que sabe que os seus clientes v\u00e3o gostar \u00e9 apenas uma pequena parte do bolo. Pense no tipo de conte\u00fado que vai fazer com que os seus clientes falem, sintam e se envolvam. Ao acrescentar um elemento mais humano \u00e0 sua marca, estar\u00e1 a atrair novos clientes e potenciais clientes, a melhorar as suas experi\u00eancias e a mant\u00ea-los sempre presentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em apenas 5 passos simples, pode come\u00e7ar <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2017\/08\/how-to-build-an-engaged-social-media-community\/\" target=\"_blank\" rel=\"noopener noreferrer\">construir uma comunidade em linha.<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conhe\u00e7a o seu p\u00fablico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resolver problemas que os seus seguidores possam ter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ser generoso<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ou\u00e7a o seu p\u00fablico\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ser aberto e honesto<\/span><\/li>\n<\/ul>\n<h3>2. Uma desintoxica\u00e7\u00e3o das redes sociais<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78167 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg\" alt=\"Desintoxica\u00e7\u00e3o das redes sociais\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muitos de n\u00f3s est\u00e3o a passar mais tempo longe dos ecr\u00e3s, o que significa que muitos de n\u00f3s est\u00e3o a passar menos tempo nas redes sociais. Em um <a href=\"https:\/\/exposureninja.com\/blog\/cutting-back-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">artigo<\/a> escrito por Stacey Overton, diz que 1 em cada 3 adultos fez um esfor\u00e7o consciente no \u00faltimo ano para limitar o tempo que passa nas redes sociais. E alguns chegaram ao ponto de apagar completamente as suas aplica\u00e7\u00f5es porque as redes sociais os deixaram sobrecarregados, preocupados com o seu bem-estar mental e fartos de ler not\u00edcias falsas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tendo em conta esta investiga\u00e7\u00e3o, \u00e9 importante compreender o impacto que as redes sociais podem ter e aproveitar esta oportunidade para dedicar mais tempo e energia a outros canais de marketing, como o marketing por correio eletr\u00f3nico e o SEO, ambos igualmente importantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se sabe ao certo se esta tend\u00eancia de \"desintoxica\u00e7\u00e3o digital\" \u00e9 tempor\u00e1ria ou se \u00e9 algo que se vai tornar permanente. No entanto, \u00e9 vital que o nosso conte\u00fado em todas as plataformas de redes sociais seja de valor e proporcione ao seu p\u00fablico alguma positividade. O que \u00e9 que o vai fazer sobressair?<\/span><\/p>\n<h3>3. O poder dos micro-influenciadores<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78160 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg\" alt=\"Micro-influenciador\" width=\"840\" height=\"473\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-300x169.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-768x432.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1536x864.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer.jpeg 1778w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temos visto o marketing de influenciadores tornar-se cada vez mais popular e, para muitas marcas, tornou-se uma forma bem-sucedida de atrair novos clientes, criar consci\u00eancia da marca e aumentar as receitas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existem dois tipos diferentes de influenciadores: as celebridades\/influenciadores sociais e os micro-influenciadores. \u00c9 \u00f3bvio que ambos produzem \u00f3ptimos resultados quando se trata de marketing online, mas qual deles \u00e9 mais eficaz? Bem, de acordo com o <a class=\"ebd_link\" href=\"https:\/\/socialpubli.com\/blog\/download\/4713\/?uid=fdadb094ba\" target=\"\" rel=\"noopener noreferrer\">Estudo global de micro-influenciadores de 2018<\/a> conduzido pela SOCIALPUBLI, os micro-influenciadores s\u00e3o a for\u00e7a motriz, com n\u00edveis de envolvimento 7 vezes superiores aos conte\u00fados de celebridades\/influenciadores sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grandes marcas como a H&amp;M, Glossier e LUSH est\u00e3o todas a integrar micro-influenciadores nas suas estrat\u00e9gias de redes sociais. E, adivinhe s\u00f3, est\u00e3o a obter excelentes resultados!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, porque n\u00e3o tentar contactar alguns micro-influenciadores, pessoas que ser\u00e3o verdadeiros defensores da sua marca. A validade e a honestidade que proporcionam ajudar\u00e3o a sua marca a prosperar e, a longo prazo, permitir-lhe-\u00e3o criar uma melhor liga\u00e7\u00e3o entre si e os seus clientes.<\/span><\/p>\n<h3>4. A ascens\u00e3o do Tik-Tok e do Pinterest<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78163 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg\" alt=\"Pinterest e tik tok\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>As plataformas de redes sociais como o Tik-Tok e o Pinterest registaram um enorme impulso em 2020. A ind\u00fastria est\u00e1 a ser assolada por uma tempestade, \u00e9 uma das maiores tend\u00eancias das redes sociais para 2020 e abriu o caminho para <span style=\"font-weight: 400;\">permite que muitas marcas se envolvam com mais pessoas e ofere\u00e7am novas formas de promover os seus produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Tik-Tok n\u00e3o s\u00f3 \u00e9 divertido e l\u00fadico, como tamb\u00e9m \u00e9 uma \u00f3ptima plataforma para chegar a um p\u00fablico-alvo mais jovem, especificamente entre os 16 e os 24 anos. \u00c9 tamb\u00e9m uma forma barata e eficaz de chegar ao p\u00fablico desejado e criar uma comunidade divertida em torno da sua marca. O Pinterest, por outro lado, tamb\u00e9m provou ser uma plataforma valiosa para as empresas de com\u00e9rcio eletr\u00f3nico. Funcionando como um quadro de humor, pode ser uma ferramenta eficaz para anunciar e vender novos produtos. <a href=\"https:\/\/www.businessofapps.com\/data\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investiga\u00e7\u00e3o<\/a> sugere que o Pinterest pode oferecer taxas de convers\u00e3o elevadas, sendo mais prov\u00e1vel que os utilizadores comprem algo que tenham visto no Pinterest do que noutras plataformas de redes sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se ainda n\u00e3o est\u00e1 nestas plataformas, porque n\u00e3o passar algum tempo a fazer experi\u00eancias com elas? Descubra novas formas de vender os seus produtos e colha os benef\u00edcios.<\/span><\/p>\n<h3>5. Partilhar hist\u00f3rias<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78164 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg\" alt=\"Envolvimento nas redes sociais\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma das muitas funcionalidades fant\u00e1sticas do Instagram \u00e9 a possibilidade de partilhar as suas hist\u00f3rias. Este elemento personalizado \u00e9 divertido, interativo e d\u00e1-lhe a possibilidade de partilhar muito com os seus seguidores. Desde etiquetas com perguntas e sondagens a filtros e autocolantes, existem muitas formas de se destacarem da multid\u00e3o. E quando atingir 10.000 seguidores, pode come\u00e7ar a ligar as hist\u00f3rias ao seu s\u00edtio Web, o que ajudar\u00e1 a aumentar o tr\u00e1fego online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilize esta incr\u00edvel ferramenta em seu benef\u00edcio. Ligue-se aos seus clientes, inicie conversas, partilhe conte\u00fados gerados por clientes e desperte inspira\u00e7\u00e3o!<\/span><\/p>\n<blockquote><p>Com uma nova vis\u00e3o sobre as tend\u00eancias das redes sociais para 2020, pode aproveitar esta oportunidade para se adaptar e ser criativo com a sua estrat\u00e9gia de redes sociais. No entanto, se precisar de ajuda para come\u00e7ar, temos uma excelente equipa na <a href=\"https:\/\/www.freshpies.co.uk\/pt\/sobre-nos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tortas frescas<\/a> que pode ajudar a aumentar os seus canais nas redes sociais atrav\u00e9s de publica\u00e7\u00f5es sociais e an\u00fancios pagos.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Aqui discutimos as principais tend\u00eancias das redes sociais para 2020 e como podem ser a chave para o seu pr\u00f3ximo sucesso no marketing digital.<\/p>","protected":false},"author":1,"featured_media":78194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Most Effective Social Media Trends for 2020! 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