{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"anuncios-de-redireccionamento-do-facebook-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"O poder dos an\u00fancios de redireccionamento do Facebook para as pequenas empresas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Os an\u00fancios de redireccionamento do Facebook tornaram-se uma forma popular de as marcas chegarem aos clientes que j\u00e1 foram apresentados \u00e0 sua empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O poder do retargeting do Facebook foi reconhecido por muitas marcas como uma excelente forma de aumentar as convers\u00f5es e, em \u00faltima an\u00e1lise, de manter a sua marca na mente dos seus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para al\u00e9m disso, o Facebook tamb\u00e9m possui o Instagram e uma Audience Network. Isto significa que as empresas podem alargar as suas campanhas para al\u00e9m das paredes do Facebook e para outras aplica\u00e7\u00f5es, tornando poss\u00edvel partilhar o seu conte\u00fado em v\u00e1rias plataformas ao mesmo tempo.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >O que s\u00e3o an\u00fancios de redireccionamento do Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Como \u00e9 que posso identificar as pessoas que pretendo redirecionar?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Quais s\u00e3o as vantagens dos an\u00fancios de retarketing do Facebook para as pequenas empresas?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>O que s\u00e3o an\u00fancios de redireccionamento do Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"An\u00fancio de redireccionamento do Facebook\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provavelmente, a maioria de v\u00f3s j\u00e1 se deparou com um an\u00fancio de redireccionamento do Facebook, ou talvez at\u00e9 tenha sido influenciado por um.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, j\u00e1 alguma vez navegou num s\u00edtio Web e depois foi exposto a um an\u00fancio que o persuadiu a voltar ao s\u00edtio Web e a comprar algo? Bem, adivinhe, o an\u00fancio de retargeting funcionou! <strong>(Ver o exemplo de an\u00fancio acima)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As marcas utilizam an\u00fancios de redireccionamento para chegar aos clientes que visitaram o seu s\u00edtio Web mas n\u00e3o converteram. Utilizam-nos como uma oportunidade para fazer com que os clientes regressem ao seu s\u00edtio Web e prossigam com uma a\u00e7\u00e3o, quer seja para comprar algo, pedir informa\u00e7\u00f5es, fazer uma reserva, etc...<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Como \u00e9 que posso identificar as pessoas que pretendo redirecionar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"P\u00edxel do Facebook\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Existem 5 fontes de dados que pode utilizar no Facebook, que o podem ajudar a identificar as pessoas que gostaria de redirecionar.<\/span><\/p>\n<p><b>1. Ac\u00e7\u00f5es em rede: <\/b><span style=\"font-weight: 400;\">Identifique as pessoas que est\u00e3o a interagir com a sua empresa\/conte\u00fado nas redes sociais e fa\u00e7a remarketing para elas. S\u00e3o seguidores? Est\u00e3o a ver os seus v\u00eddeos? Gostam das suas publica\u00e7\u00f5es?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Pode instal\u00e1-lo no seu s\u00edtio Web, o que ajuda a manter um registo de todos os seus visitantes e a lig\u00e1-los a um perfil do Facebook. Assim, se algu\u00e9m estiver a navegar no seu s\u00edtio Web e depois sair, pode redirecionar essa pessoa e tentar que ela volte ao seu s\u00edtio Web para comprar algo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se ainda n\u00e3o tiver configurado um pixel do Facebook no seu s\u00edtio Web, pode faz\u00ea-lo atrav\u00e9s do Gestor de eventos no Facebook. Tenha em aten\u00e7\u00e3o que as audi\u00eancias do Facebook podem demorar algum tempo a ser criadas. Quanto maior for o tr\u00e1fego no seu s\u00edtio Web, mais rapidamente pode <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">come\u00e7ar a criar an\u00fancios de redireccionamento<\/a> utilizando o gestor de an\u00fancios do Facebook.<\/span><\/p>\n<p><b>3. Facebook SDK -<\/b><span style=\"font-weight: 400;\"> Isto s\u00f3 \u00e9 utilizado em aplica\u00e7\u00f5es m\u00f3veis. Assim, se tiver a sua pr\u00f3pria aplica\u00e7\u00e3o, pode integr\u00e1-la no Facebook. Ao faz\u00ea-lo, pode recolher informa\u00e7\u00f5es do utilizador e acompanhar eventos na aplica\u00e7\u00e3o. Descubra quem passa mais tempo na sua aplica\u00e7\u00e3o ou quem faz compras atrav\u00e9s da aplica\u00e7\u00e3o.<\/span><\/p>\n<p><b>4. Listas de clientes <\/b><span style=\"font-weight: 400;\">Criar um<\/span> <span style=\"font-weight: 400;\">lista de todos os seus clientes com os respectivos dados. Ao recolher estas informa\u00e7\u00f5es, pode come\u00e7ar a criar um perfil demogr\u00e1fico dos clientes. A partir da\u00ed, pode come\u00e7ar a criar um an\u00fancio de redireccionamento que ser\u00e1 direcionado para o p\u00fablico adequado.<\/span><\/p>\n<p><b>5. Eventos offline -<\/b><span style=\"font-weight: 400;\"> \u00c9 aqui que pode medir o quanto os seus an\u00fancios do Facebook conduzem a ac\u00e7\u00f5es f\u00edsicas, por exemplo, uma compra numa das suas lojas, uma encomenda por telefone ou uma reserva. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Os eventos offline destinam-se a ajud\u00e1-lo a compreender a efic\u00e1cia das suas campanhas publicit\u00e1rias.<\/a> Pode comparar as convers\u00f5es offline, como compras na sua loja, encomendas por telefone ou reservas, com a lista de pessoas que viram o seu an\u00fancio e clicaram nele.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Quais s\u00e3o as vantagens dos an\u00fancios de retarketing do Facebook para as pequenas empresas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 o \u00fanico tipo de marketing que permite chegar a uma pessoa atrav\u00e9s de uma rede cruzada de v\u00e1rios dispositivos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ajuda-o a construir uma rela\u00e7\u00e3o de boa qualidade com os seus clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 acess\u00edvel.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumenta as pesquisas de marcas em 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pode criar an\u00fancios adaptados a clientes espec\u00edficos. Eis apenas alguns exemplos:<\/span><\/li>\n<\/ul>\n<p>- Clientes que abandonaram o carrinho de compras.<\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clientes que estiveram no seu s\u00edtio Web nos \u00faltimos 10 dias.<\/span><\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clientes que compraram algo nos \u00faltimos 30 dias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Clientes que demonstraram interesse num produto ou servi\u00e7o espec\u00edfico no seu s\u00edtio Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que o planeamento e a configura\u00e7\u00e3o de an\u00fancios de redireccionamento podem ser dif\u00edceis e demorados, por isso estamos aqui para ajudar. Desde a configura\u00e7\u00e3o de um pixel do Facebook no seu Web site at\u00e9 ao planeamento do seu pr\u00f3ximo an\u00fancio, temos tudo o que precisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se estiver interessado em saber como podemos ajudar, sinta-se \u00e0 vontade para <a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">enviar-nos uma mensagem<\/a> e entraremos em contacto.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste artigo, explicamos o que s\u00e3o os an\u00fancios de redireccionamento do Facebook, como pode identificar as pessoas que pretende redirecionar e porque podem beneficiar o seu neg\u00f3cio.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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