{"id":78310,"date":"2020-08-18T10:49:15","date_gmt":"2020-08-18T09:49:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78310"},"modified":"2020-09-24T11:26:01","modified_gmt":"2020-09-24T10:26:01","slug":"aprender-a-utilizar-a-semrush","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/learn-how-to-use-semrush\/","title":{"rendered":"Saiba como usar o SEMrush"},"content":{"rendered":"

A SEMrush \u00e9 uma ferramenta de marketing paga tudo-em-um que ajuda as empresas a rever e a aperfei\u00e7oar a forma como o seu s\u00edtio Web \u00e9 classificado nos motores de busca e auxilia na SEO cont\u00ednua e no marketing de conte\u00fados.<\/p>\n

Devido ao seu poder e capacidade de maximizar a visibilidade online e oferecer informa\u00e7\u00f5es aprofundadas, \u00e9 uma ferramenta de SEO extremamente popular e tornou-se a nossa ferramenta de elei\u00e7\u00e3o quando criamos estrat\u00e9gias de SEO para os nossos clientes.<\/p>\n

A SEMrush tem muitas funcionalidades excelentes, que nos permitem controlar todos os aspectos da estrat\u00e9gia de SEO de um cliente. Abaixo est\u00e1 uma an\u00e1lise das principais caracter\u00edsticas e ferramentas da plataforma, que lhe dar\u00e1 uma ideia mais clara de como usamos a SEMrush para ajudar os nossos clientes a melhorar as classifica\u00e7\u00f5es de pesquisa dos seus s\u00edtios Web, aumentar a visibilidade online e impulsionar o tr\u00e1fego org\u00e2nico do s\u00edtio Web.<\/p>\n

Principais caracter\u00edsticas da SEMrush<\/h2>\n

1. Seguimento da posi\u00e7\u00e3o<\/h3>\n

Esta funcionalidade permite-lhe verificar as classifica\u00e7\u00f5es de pesquisa do seu s\u00edtio Web, a sua visibilidade em linha e a quantidade estimada de tr\u00e1fego para o seu s\u00edtio. Esta ferramenta tamb\u00e9m permite comparar o seu s\u00edtio Web com os da concorr\u00eancia e oferece dicas sobre como colocar o seu s\u00edtio Web na primeira p\u00e1gina do Google.<\/span><\/span><\/p>\n

\"Exemplo<\/h3>\n

2. Auditoria do s\u00edtio<\/h3>\n

Esta ferramenta analisa o seu s\u00edtio Web para verificar se existem problemas t\u00e9cnicos e erros de SEO, por exemplo, em termos de rastreabilidade, desempenho do s\u00edtio e liga\u00e7\u00f5es internas.<\/span><\/span><\/p>\n

\"Auditoria<\/p>\n

3. Monitoriza\u00e7\u00e3o da marca<\/h3>\n

Acompanhe as men\u00e7\u00f5es da sua marca em linha e controle a efic\u00e1cia da sua campanha, incluindo o alcance estimado, o tr\u00e1fego de refer\u00eancia e as men\u00e7\u00f5es. <\/span>Esta \u00e9 tamb\u00e9m uma excelente forma de identificar perspectivas de cria\u00e7\u00e3o de liga\u00e7\u00f5es, interagindo com as men\u00e7\u00f5es \u00e0 sua marca e solicitando que as publica\u00e7\u00f5es sejam ligadas ao seu s\u00edtio Web.<\/span><\/p>\n

\"Ferramenta<\/h3>\n

4. Verificador de SEO na p\u00e1gina<\/h3>\n

Esta ferramenta analisa a sa\u00fade geral do seu s\u00edtio Web e ajuda a identificar quaisquer pontos fracos que o seu s\u00edtio possa ter.<\/span><\/p>\n

O verificador de SEO na p\u00e1gina tamb\u00e9m lhe fornece ideias de estrat\u00e9gia, backlinks, conte\u00fados e experi\u00eancia do utilizador, que contribuir\u00e3o para aumentar o tr\u00e1fego org\u00e2nico. <\/span><\/p>\n

\"Verificador<\/h3>\n

5. Auditoria de backlinks<\/h3>\n

Os backlinks s\u00e3o uma forma eficaz de aumentar a classifica\u00e7\u00e3o do seu Web site, no entanto, alguns links podem ser prejudiciais e podem prejudicar a sua SEO. Esta ferramenta ajudar\u00e1 a sinalizar quaisquer links que o Google considere n\u00e3o serem fi\u00e1veis e dar-lhe-\u00e1 a op\u00e7\u00e3o de se livrar deles.<\/span><\/p>\n

Clique aqui<\/span><\/a> para descobrir o que faz uma backlink perfeita.<\/span><\/p>\n

\"Ferramenta<\/h3>\n

6. Informa\u00e7\u00f5es sobre o tr\u00e1fego org\u00e2nico<\/h3>\n

Aqui pode ver quais das suas palavras-chave est\u00e3o a ajudar a criar convers\u00f5es e a conduzir tr\u00e1fego org\u00e2nico para o seu s\u00edtio Web.<\/span><\/p>\n

Tamb\u00e9m pode ver como o seu p\u00fablico est\u00e1 a interagir com o seu s\u00edtio Web, por exemplo, a taxa de rejei\u00e7\u00e3o, os novos utilizadores e o tempo m\u00e9dio passado no seu s\u00edtio Web.<\/span><\/p>\n

\"Informa\u00e7\u00f5es<\/p>\n

Principais ferramentas da SEMrush<\/h2>\n

1. Lacuna de palavras-chave<\/h3>\n

Esta ferramenta ajuda-o a analisar e comparar palavras-chave em 5 s\u00edtios Web diferentes ao mesmo tempo. Ao faz\u00ea-lo, pode descobrir quais as palavras-chave que outras empresas est\u00e3o a utilizar e identificar os seus pontos fortes e fracos. Ao obter este tipo de informa\u00e7\u00e3o, pode certificar-se de que est\u00e1 sempre \u00e0 frente da concorr\u00eancia.<\/span><\/p>\n

2. Gr\u00e1ficos<\/h3>\n

Com a ferramenta de gr\u00e1ficos, a SEMrush pode criar rapidamente uma an\u00e1lise visual da presen\u00e7a on-line do seu concorrente. Basta introduzir os 5 dom\u00ednios que pretende avaliar, escolher o tipo de dados que pretende comparar e, em segundos, ter\u00e1 toda a informa\u00e7\u00e3o na ponta dos dedos.<\/span><\/p>\n

3. Os meus relat\u00f3rios<\/h3>\n

A SEMrush pode ajud\u00e1-lo a criar relat\u00f3rios de SEO personalizados ou pode configurar relat\u00f3rios autom\u00e1ticos di\u00e1rios, semanais ou mensais que pode enviar automaticamente aos seus clientes ou ao resto da sua equipa.\u00a0<\/span><\/p>\n

4. Ferramenta m\u00e1gica de palavras-chave<\/h3>\n

Em poucos cliques, pode aceder a milh\u00f5es de palavras-chave e, a partir da\u00ed, pode restringir e encontrar as melhores palavras-chave para si e para a sua empresa.<\/span><\/p>\n

5. Assistente de reda\u00e7\u00e3o SEO<\/h3>\n

Writing Assistant pode analisar a originalidade, a legibilidade e a qualidade SEO do seu conte\u00fado escrito. As \u00e1reas de melhoria ser\u00e3o assinaladas para que saiba quais as partes do texto que precisam de ser alteradas.<\/span><\/p>\n

6. Investiga\u00e7\u00e3o tem\u00e1tica<\/h3>\n

Crie um plano de conte\u00fado vencedor utilizando a ferramenta Topic Research para investigar as necessidades e interesses do seu p\u00fablico. A partir da\u00ed, pode ter uma ideia clara do tipo de conte\u00fado que se relacionar\u00e1 com o seu p\u00fablico-alvo e do que far\u00e1 com que as pessoas cliquem no seu s\u00edtio Web.<\/span><\/p>\n

 <\/p>\n

Como mencionado anteriormente, SEO \u00e9 um dos muitos servi\u00e7os que oferecemos aqui na Fresh Pies. Trabalhamos consigo para construir a sua estrat\u00e9gia de SEO e trabalhamos arduamente para aumentar consistentemente a qualidade e a quantidade de tr\u00e1fego org\u00e2nico para o seu website.\u00a0<\/span><\/p>\n

Se isto lhe parecer algo sobre o qual estaria interessado em ouvir mais, sinta-se \u00e0 vontade para entrar em contacto<\/a> e teremos todo o prazer em responder a quaisquer perguntas que possa ter.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Descubra como usamos a SEMrush para ajudar os nossos clientes a melhorar as classifica\u00e7\u00f5es de pesquisa dos seus s\u00edtios Web, aumentar a visibilidade online e impulsionar o tr\u00e1fego org\u00e2nico do s\u00edtio Web.<\/p>","protected":false},"author":1,"featured_media":78322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nLearn How To Use SEMrush - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/aprender-a-utilizar-a-semrush\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How To Use SEMrush\" \/>\n<meta property=\"og:description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/aprender-a-utilizar-a-semrush\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T09:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T10:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/08\/SEMrush-insights.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2020\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Learn How To Use SEMrush\",\"datePublished\":\"2020-08-18T09:49:15+00:00\",\"dateModified\":\"2020-09-24T10:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SEMrush-insights.jpeg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"name\":\"Learn How To Use SEMrush - 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