{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"porque-e-que-a-pesquisa-de-palavras-chave-e-importante-para-a-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Porque \u00e9 que a pesquisa de palavras-chave \u00e9 importante para a SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >O que \u00e9 a pesquisa de palavras-chave?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >A import\u00e2ncia da pesquisa de palavras-chave em SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Ferramentas de pesquisa de palavras-chave<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Como escolher uma palavra-chave<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>O que \u00e9 a pesquisa de palavras-chave?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A pesquisa de palavras-chave em SEO (otimiza\u00e7\u00e3o para motores de busca) \u00e9 o processo de descoberta de termos de pesquisa (palavras-chave) que os utilizadores introduzem nos motores de busca, como o Google ou o Bing, quando procuram informa\u00e7\u00f5es online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>A import\u00e2ncia da pesquisa de palavras-chave em SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A pesquisa de palavras-chave \u00e9 frequentemente o primeiro passo de qualquer campanha de SEO. Ao pesquisar e selecionar as palavras-chave alvo mais adequadas, cria-se a oportunidade de obter uma boa classifica\u00e7\u00e3o nos motores de busca para esse t\u00f3pico espec\u00edfico.<\/p>\n<p>As classifica\u00e7\u00f5es elevadas nos motores de busca geram tr\u00e1fego para o seu s\u00edtio Web e, por sua vez, permitem-lhe promover os seus produtos\/servi\u00e7os em linha.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Ferramentas de pesquisa de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 uma s\u00e9rie de ferramentas dispon\u00edveis para o ajudar a encontrar palavras-chave. Aqui est\u00e3o algumas das nossas favoritas.<\/p>\n<h3>SEMrush<\/h3>\n<p>Utilizar a SEMrush \u00e9 a forma mais r\u00e1pida de ver um resumo abrangente das suas m\u00e9tricas de palavras-chave - volume de pesquisa mensal, concorr\u00eancia, palavras-chave relacionadas e muito mais. Os utilizadores do plano gratuito da SEMrush podem realizar at\u00e9 10 pesquisas por dia. Voc\u00ea pode ler sobre <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">como utilizar a SEMrush para a pesquisa de palavras-chave<\/a>ou pode ver o v\u00eddeo abaixo, em que Greg Gifford, Vice-Presidente de Pesquisa da Wikimotive, fala sobre as ferramentas de pesquisa de palavras-chave que a SEMrush tem para oferecer.<\/p>\n<h3>Planeador de palavras-chave do Google<\/h3>\n<p>O planeador de palavras-chave \u00e9 visto como uma das fontes mais fi\u00e1veis de informa\u00e7\u00e3o sobre palavras-chave, uma vez que os dados v\u00eam diretamente do Google.<\/p>\n<p>A utiliza\u00e7\u00e3o da ferramenta \u00e9 gratuita, no entanto, \u00e9 necess\u00e1rio ter uma conta do Google Ads para a utilizar. Embora a ferramenta tenha sido concebida para ajudar nas campanhas de an\u00fancios do Google, pode utilizar o planeador para encontrar listas de palavras-chave e consultas com muitas pesquisas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Como escolher uma palavra-chave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Crie uma lista de palavras-chave utilizando uma das ferramentas de pesquisa de palavras-chave mencionadas acima<\/li>\n<li>Certifique-se de que a palavra-chave \u00e9 relevante para o t\u00f3pico do seu conte\u00fado<\/li>\n<li>Verifique o volume de pesquisa - quanto maior for o volume de pesquisa de uma palavra-chave, maior ser\u00e1 o tr\u00e1fego que poder\u00e1 receber<\/li>\n<li>Verifique a dificuldade da palavra-chave - encontrar palavras-chave pouco concorridas pode dar aos s\u00edtios mais recentes uma melhor hip\u00f3tese de classifica\u00e7\u00e3o<\/li>\n<\/ol>\n<p>O exemplo abaixo mostra como as palavras-chave de cauda longa (palavras-chave que s\u00e3o mais espec\u00edficas e mais longas do que outras palavras-chave normalmente pesquisadas) s\u00e3o normalmente menos competitivas. Isto significa que s\u00e3o frequentemente mais f\u00e1ceis de classificar, mas talvez tenham menos volume de pesquisa do que as palavras-chave de cauda curta (\"pesquisa avan\u00e7ada de palavras-chave\" vs \"pesquisa de palavras-chave\" neste exemplo).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"palavra-chave de baixo volume\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"Palavra-chave de grande volume - pesquisa para SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>N\u00f3s podemos ajudar:<\/h2>\n<p>Se n\u00e3o sabe como, ou simplesmente n\u00e3o tem tempo para SEO, estamos aqui para o ajudar. <a href=\"https:\/\/www.freshpies.co.uk\/pt\/o-que-fazemos\/\">Oferecemos um pacote SEO mensal<\/a> para ajudar a melhorar o seu perfil\/classifica\u00e7\u00e3o no Google e conduzir o tr\u00e1fego para o seu s\u00edtio Web.<\/p>\n<p>N\u00e3o hesite em <a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\">contacte-nos atrav\u00e9s do nosso formul\u00e1rio online<\/a>ou contacte-nos atrav\u00e9s do n\u00famero <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de palavras-chave em SEO (otimiza\u00e7\u00e3o para motores de busca) \u00e9 o processo de descoberta de termos de pesquisa (palavras-chave) que os utilizadores introduzem nos motores de busca.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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