{"id":78910,"date":"2021-01-06T11:11:46","date_gmt":"2021-01-06T11:11:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78910"},"modified":"2021-04-15T10:30:59","modified_gmt":"2021-04-15T09:30:59","slug":"como-funcionam-os-anuncios-do-facebook","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/","title":{"rendered":"Como \u00e9 que os an\u00fancios do Facebook funcionam?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/#How_do_Facebook_Ads_work\" >Como \u00e9 que os an\u00fancios do Facebook funcionam?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/#What_makes_up_a_Facebook_Ad\" >O que \u00e9 um an\u00fancio do Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/#How_much_do_Facebook_Ads_cost\" >Quanto custam os an\u00fancios do Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/#How_does_Facebook_decide_what_ads_to_show\" >Como \u00e9 que o Facebook decide quais os an\u00fancios a apresentar?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/how-do-facebook-ads-work\/#Testing_your_Facebook_Ads\" >Testar os seus an\u00fancios do Facebook<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Facebook_Ads_work\"><\/span><b>Como \u00e9 que os an\u00fancios do Facebook funcionam?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de entrarmos no \u00e2mago da quest\u00e3o e de nos aprofundarmos no formato dos an\u00fancios do Facebook, vamos dar-lhe uma r\u00e1pida vis\u00e3o geral da publicidade no Facebook, antes de respondermos \u00e0 sua pergunta premente - Como funcionam os an\u00fancios do Facebook?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em poucas palavras, a publicidade no Facebook \u00e9 uma forma de publicidade online atrav\u00e9s das redes sociais, especificamente o Facebook e o Instagram. As empresas, tanto grandes como pequenas, utilizam o Facebook para publicitar a sua marca com v\u00e1rios objectivos:<\/span><\/p>\n<p><b>1. Aumentar o conhecimento da marca: <\/b><span style=\"font-weight: 400;\">Ajudar as empresas a alargar o seu alcance a um p\u00fablico mais vasto - na maioria das vezes, um p\u00fablico-alvo que define a personalidade do cliente ideal da empresa. Ao concentrar-se num p\u00fablico espec\u00edfico, ajuda a aumentar as hip\u00f3teses de as pessoas se lembrarem dos seus an\u00fancios.<\/span><\/p>\n<p><b>2. Aumentar as vendas: <\/b><span style=\"font-weight: 400;\">Se procura mais convers\u00f5es, pode utilizar a publicidade no Facebook para conduzir o tr\u00e1fego para o seu Web site com o objetivo de o converter, quer seja para comprar, preencher um formul\u00e1rio de contacto ou visitar a sua loja.<\/span><\/p>\n<p><b>3. Retargeting: <span style=\"font-weight: 400;\">Visar pessoas que j\u00e1 visitaram o seu s\u00edtio Web\/interagiram com a sua marca, mas que ainda n\u00e3o se converteram. Este m\u00e9todo ajuda a trazer todos os visitantes do seu s\u00edtio Web de volta ao seu s\u00edtio Web, na esperan\u00e7a de os converter.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agora que j\u00e1 tem uma ideia mais clara da publicidade no Facebook e da forma como as empresas a utilizam, vamos passar \u00e0 parte principal desta publica\u00e7\u00e3o do blogue - Como funcionam os an\u00fancios no Facebook?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_up_a_Facebook_Ad\"><\/span><b>O que \u00e9 um an\u00fancio do Facebook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1) Objetivo da campanha:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Este \u00e9 o primeiro passo quando se trata de criar um an\u00fancio no Facebook. Aqui, decide qual \u00e9 o objetivo do seu an\u00fancio. Como pode ver, o Facebook oferece uma s\u00e9rie de op\u00e7\u00f5es.<\/span><b> (ver imagem acima)<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78918\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png\" alt=\"Como funcionam os an\u00fancios do Facebook? - Objetivo da campanha\" width=\"400\" height=\"306\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-300x230.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-768x588.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective.png 1186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2) Or\u00e7amento e estrat\u00e9gia da campanha:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">De seguida, ter\u00e1 de decidir quanto est\u00e1 disposto a gastar no seu an\u00fancio. Tem duas op\u00e7\u00f5es. Pode selecionar um or\u00e7amento di\u00e1rio ou um or\u00e7amento vital\u00edcio. Tamb\u00e9m ter\u00e1 de selecionar um <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/facebook-bid-strategy-guide\"><b>\"estrat\u00e9gia de concurso\". <\/b><\/a><span style=\"font-weight: 400;\">Isto indica ao Facebook quanto est\u00e1 disposto a licitar para que o seu an\u00fancio seja apresentado quando comparado com outros concorrentes na <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/163066663757985\"><span style=\"font-weight: 400;\">leil\u00f5es de an\u00fancios<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78919\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png\" alt=\"Como funcionam os an\u00fancios do Facebook? - Or\u00e7amento de an\u00fancios\" width=\"450\" height=\"247\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-300x164.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-768x421.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3) Programa\u00e7\u00e3o:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marque uma data e hora de in\u00edcio\/fim para o seu an\u00fancio.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78920\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png\" alt=\"Or\u00e7amento e programa\u00e7\u00e3o de an\u00fancios\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png 864w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-300x138.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-768x352.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4) Escolha o seu p\u00fablico:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seleccione o p\u00fablico que pretende atingir. Aqui pode escolher a localiza\u00e7\u00e3o, a idade e o sexo do seu p\u00fablico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se quiser ser mais espec\u00edfico, pode utilizar a op\u00e7\u00e3o <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/440167386536513?id=176276233019487\"><b>\"expans\u00e3o pormenorizada dos objectivos<\/b><\/a> <span style=\"font-weight: 400;\">ferramenta que o ajuda a criar um p\u00fablico mais definido, como os seus interesses e comportamentos.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78921\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png\" alt=\"Como funcionam os an\u00fancios do Facebook? - P\u00fablico\" width=\"360\" height=\"465\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png 874w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-232x300.png 232w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-793x1024.png 793w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-768x991.png 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5) Escolha o posicionamento do seu an\u00fancio:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tem duas op\u00e7\u00f5es. Pode assinalar a op\u00e7\u00e3o <\/span><b>\"Coloca\u00e7\u00f5es autom\u00e1ticas <\/b><span style=\"font-weight: 400;\">o que significa que o Facebook decidir\u00e1 os melhores locais para apresentar o seu an\u00fancio, de modo a ajud\u00e1-lo a obter os melhores resultados. Ou, pode selecionar <\/span><b>\"Coloca\u00e7\u00f5es manuais <\/b><span style=\"font-weight: 400;\">e tem a op\u00e7\u00e3o de escolher manualmente onde quer apresentar o seu an\u00fancio.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78922\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png\" alt=\"Como funcionam os an\u00fancios do Facebook? - Coloca\u00e7\u00e3o de an\u00fancios\" width=\"450\" height=\"190\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-300x127.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-768x324.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6) Defina o seu an\u00fancio criativo:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Esta \u00e9 a parte divertida! Conceba e re\u00fana as imagens\/v\u00eddeo e o texto que gostaria de utilizar e seleccione o URL da p\u00e1gina Web para a qual gostaria que o seu p\u00fablico fosse direcionado.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78923\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png\" alt=\"An\u00fancios criativos do Facebook\" width=\"360\" height=\"366\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png 636w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set-295x300.png 295w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_do_Facebook_Ads_cost\"><\/span><b>Quanto custam os an\u00fancios do Facebook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algumas empresas gastam apenas 5 euros por semana e outras gastam 40.000 euros por semana! N\u00e3o existe realmente um or\u00e7amento definido para a publicidade no Facebook. Tudo depende da dimens\u00e3o da sua empresa e do seu or\u00e7amento mensal de marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os princ\u00edpios b\u00e1sicos dos custos dos an\u00fancios do Facebook s\u00e3o simples. As duas melhores formas de ajudar a definir os seus custos s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Montante global gasto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custo por resultado\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O utilizador controla os gastos com an\u00fancios atrav\u00e9s do seu or\u00e7amento. Para ajudar a garantir que n\u00e3o gasta mais do que o or\u00e7amento pretendido, pode fazer o seguinte:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilize o seu <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/481733105308636?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\"Limite das despesas de campanha<\/b><\/a><span style=\"font-weight: 400;\"> para definir o montante m\u00e1ximo que est\u00e1 disposto a gastar em cada campanha.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Utilize o seu <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">'<a href=\"https:\/\/www.facebook.com\/business\/help\/141820733085330?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\">Limite de despesas da conta <\/a><\/b><span style=\"font-weight: 400;\">para definir o montante m\u00e1ximo que est\u00e1 disposto a gastar em todas as suas campanhas combinadas.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Facebook_decide_what_ads_to_show\"><\/span><b>Como \u00e9 que o Facebook decide quais os an\u00fancios a apresentar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O algoritmo de an\u00fancios do Facebook (o leil\u00e3o de an\u00fancios) \u00e9 o que determina se os seus an\u00fancios do Facebook proporcionam ou n\u00e3o uma boa experi\u00eancia de utilizador e s\u00e3o relevantes para o utilizador.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O leil\u00e3o \u00e9 o que controla a ordena\u00e7\u00e3o dos an\u00fancios. Eis um resumo de como funciona o leil\u00e3o de an\u00fancios:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digamos que cria um an\u00fancio no Facebook e escolhe como alvo mulheres entre os 20 e os 25 anos que vivem em Londres e est\u00e3o interessadas em fitness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como seria de esperar, esta pessoa tamb\u00e9m pode ser abrangida por outros p\u00fablicos-alvo m\u00faltiplos (seleccionados por outras empresas). Isto significa que milhares de outras empresas tamb\u00e9m podem estar a visar o mesmo tipo de pessoa e, por conseguinte, todas as empresas que seleccionaram este p\u00fablico ter\u00e3o de competir num leil\u00e3o para que o seu an\u00fancio seja apresentado em primeiro lugar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O vencedor de um leil\u00e3o de an\u00fancios \u00e9 determinado pelo <\/span><b>valor total mais elevado<\/b><span style=\"font-weight: 400;\">. Isto \u00e9 uma combina\u00e7\u00e3o de tr\u00eas coisas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>A oferta:<\/b><span style=\"font-weight: 400;\"> O que um anunciante est\u00e1 disposto a pagar para atingir o seu objetivo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Taxas de a\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">A probabilidade de algu\u00e9m clicar no seu an\u00fancio e conduzir ao resultado pretendido.<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Qualidade do seu an\u00fancio:<\/b><span style=\"font-weight: 400;\"> Os atributos de baixa qualidade ser\u00e3o tidos em considera\u00e7\u00e3o, como a linguagem, o engagement bate (influenciar intencionalmente as pessoas a gostar, publicar e partilhar a sua publica\u00e7\u00e3o para aumentar o alcance org\u00e2nico) e o feedback das pessoas que visualizam o an\u00fancio tamb\u00e9m ser\u00e1 monitorizado.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O principal aspeto a retirar deste facto \u00e9 que um an\u00fancio mais relevante pode ganhar num leil\u00e3o contra um an\u00fancio que tenha uma licita\u00e7\u00e3o mais elevada. Assim, na ess\u00eancia, quanto mais relevantes forem os seus an\u00fancios, mais hip\u00f3teses tem de obter melhores resultados.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Facebook_Ads\"><\/span><b>Testar os seus an\u00fancios do Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quando os seus an\u00fancios do Facebook estiverem activos, tem de come\u00e7ar a pensar nos testes que vai realizar e, mais importante ainda, nas vari\u00e1veis que quer testar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios do Facebook requerem muitos testes. N\u00e3o \u00e9 t\u00e3o f\u00e1cil como configurar os an\u00fancios, deix\u00e1-los a correr durante meses e esperar que produzam resultados. Sem qualquer aperfei\u00e7oamento ou ajuste, nunca ir\u00e1 melhorar e, por conseguinte, n\u00e3o obter\u00e1 os resultados que pretende.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 necess\u00e1rio analisar constantemente os seus an\u00fancios, verificar os seus resultados e ver o que pode ser melhorado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segue-se uma lista de vari\u00e1veis que pode testar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audi\u00eancias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto do an\u00fancio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens de an\u00fancios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coloca\u00e7\u00e3o de an\u00fancios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Janelas de atribui\u00e7\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otimiza\u00e7\u00e3o da entrega de an\u00fancios (cliques em liga\u00e7\u00f5es e visualiza\u00e7\u00f5es da p\u00e1gina de destino)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m \u00e9 importante notar que testar os seus an\u00fancios leva tempo. Alguns testes ter\u00e3o de ser efectuados durante algumas semanas para que seja poss\u00edvel recolher dados suficientes para analisar e compreender o que foi bem sucedido.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>N\u00f3s podemos ajudar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Esperamos que esta publica\u00e7\u00e3o do blogue tenha respondido \u00e0 sua pergunta - como funcionam os an\u00fancios do Facebook? e lhe tenha dado uma compreens\u00e3o mais clara do sistema que envolve a publicidade no Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui na Fresh Pies, os nossos servi\u00e7os de publicidade no Facebook ajudam as empresas a criar an\u00fancios incrivelmente detalhados e a atingir as pessoas certas no momento certo. Utilizamos pix\u00e9is do Facebook para recolher dados dos utilizadores do s\u00edtio Web, o que nos permite ver as ac\u00e7\u00f5es que as pessoas est\u00e3o a realizar no seu s\u00edtio Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir daqui, podemos utilizar estes dados para elaborar an\u00fancios de redireccionamento, criar p\u00fablicos semelhantes e personalizados, bem como otimizar os seus an\u00fancios em termos de valor e convers\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se quiser saber mais sobre os nossos servi\u00e7os de publicidade no Facebook, pode visitar a nossa p\u00e1gina <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\"><span style=\"font-weight: 400;\">formul\u00e1rio de contacto em linha, <\/span><\/a><span style=\"font-weight: 400;\">ou ligue-nos para o 0207 112 9117.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba o que comp\u00f5e um an\u00fancio do Facebook, quanto custa e porque \u00e9 que testar os seus an\u00fancios \u00e9 importante para o sucesso.<\/p>","protected":false},"author":1,"featured_media":78934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do Facebook Ads Work? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Everything you need to know about how Facebook ads work. 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