{"id":79313,"date":"2021-11-25T10:58:48","date_gmt":"2021-11-25T10:58:48","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79313"},"modified":"2021-11-25T10:58:48","modified_gmt":"2021-11-25T10:58:48","slug":"o-que-e-seo-internacional","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/what-is-international-seo\/","title":{"rendered":"O que \u00e9 a SEO internacional?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Diferente das pr\u00e1ticas normais de SEO, a SEO internacional \u00e9 uma forma de definir localiza\u00e7\u00f5es e l\u00ednguas espec\u00edficas para que os motores de busca indexem corretamente um s\u00edtio. Os s\u00edtios podem ser optimizados para fins multilingues ou multirregionais, o que significa que, se o seu s\u00edtio Web tiver de funcionar em diferentes l\u00ednguas, diferentes localiza\u00e7\u00f5es ou ambas, estes factores ter\u00e3o de ser evidenciados atrav\u00e9s do conte\u00fado, do url ou do c\u00f3digo do seu s\u00edtio Web.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-international-seo\/#How_do_you_know_if_you_need_to_optimise_your_site_for_international_use\" >Como saber se \u00e9 necess\u00e1rio otimizar o seu s\u00edtio para utiliza\u00e7\u00e3o internacional?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-international-seo\/#What_are_international_SEO_best_practices\" >Quais s\u00e3o as melhores pr\u00e1ticas de SEO internacionais?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-international-seo\/#Language_targeting_for_your_website\" >Sele\u00e7\u00e3o de l\u00ednguas para o seu s\u00edtio Web\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-international-seo\/#Now_lets_put_this_into_action\" >Vamos agora p\u00f4r isto em pr\u00e1tica!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_know_if_you_need_to_optimise_your_site_for_international_use\"><\/span><b>Como saber se \u00e9 necess\u00e1rio otimizar o seu s\u00edtio para utiliza\u00e7\u00e3o internacional?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para determinar se o seu s\u00edtio Web deve ou n\u00e3o ser internacionalizado, \u00e9 melhor analisar a origem geogr\u00e1fica dos utilizadores e a forma como estes interagem com o seu s\u00edtio para compreenderem as informa\u00e7\u00f5es, os produtos ou os servi\u00e7os que oferece.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A SEO internacional pode parecer um pouco confusa \u00e0 primeira vista, no entanto, a melhor forma de compreender os objectivos desta abordagem \u00e9 trocar a classifica\u00e7\u00e3o de produtos ou palavras-chave, etc., por alcan\u00e7ar os seus utilizadores-alvo no territ\u00f3rio geogr\u00e1fico correto e na l\u00edngua certa. Ao definir isto primeiro, poder\u00e1 trabalhar na SEO de conte\u00fados e concentrar-se noutras caracter\u00edsticas espec\u00edficas de classifica\u00e7\u00e3o mais tarde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A melhor forma de criar um s\u00edtio completamente internacionalizado \u00e9 come\u00e7ar por estabelecer o pa\u00eds ou a regi\u00e3o a que pretende que o seu s\u00edtio se dirija, o que pode ser conseguido atrav\u00e9s de um url geogr\u00e1fico especializado. Al\u00e9m disso, pode tamb\u00e9m definir a l\u00edngua em que pretende que o seu texto apare\u00e7a, utilizando etiquetas de l\u00edngua no HTML do seu s\u00edtio. Por fim, ter\u00e1 de se concentrar no conte\u00fado, publicando material relacionado com a regi\u00e3o espec\u00edfica com capacidade\/objetivo de classifica\u00e7\u00e3o localizado.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em resumo:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pa\u00eds<\/b><span style=\"font-weight: 400;\"> - URL (por exemplo, ccTLD)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u00edngua<\/b><span style=\"font-weight: 400;\"> - Etiquetas de linguagem HTML (por exemplo, hreflang)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conte\u00fado<\/b><span style=\"font-weight: 400;\"> - linguagem localizada que vise a compreens\u00e3o do p\u00fablico (utilizando a terminologia correcta, por exemplo, se visar os Estados Unidos, a ortografia e a reda\u00e7\u00e3o correctas dos EUA, como \"cor\" ou \"passeio\", ajudariam a tornar o seu conte\u00fado relevante\/com melhor classifica\u00e7\u00e3o numa localiza\u00e7\u00e3o nos EUA)<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_international_SEO_best_practices\"><\/span><b>Quais s\u00e3o as melhores pr\u00e1ticas de SEO internacionais?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Quais s\u00e3o os diferentes tipos de URL internacionais?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tal como mencionado anteriormente, a estrutura do URL de um s\u00edtio pode determinar a localiza\u00e7\u00e3o geogr\u00e1fica ou a segmenta\u00e7\u00e3o geogr\u00e1fica, no entanto, existem v\u00e1rias formas de o fazer. Cada estrutura de url afecta a segmenta\u00e7\u00e3o por localiza\u00e7\u00e3o de formas diferentes:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>gTLD<\/strong> - Um dom\u00ednio de topo gen\u00e9rico. Estes URLs n\u00e3o s\u00e3o espec\u00edficos de um pa\u00eds, mas s\u00e3o manualmente orientados geograficamente atrav\u00e9s da consola de pesquisa ou de outras ferramentas para webmasters, de modo a visar localiza\u00e7\u00f5es espec\u00edficas. Um exemplo de um dom\u00ednio como este \u00e9 <strong>.com, .net ou .org<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ccTLD<\/strong> - Trata-se de um dom\u00ednio espec\u00edfico de um pa\u00eds que \u00e9 automaticamente geo-direcionado utilizando a tecnologia da Consola de Pesquisa do Google. Estes URLs s\u00e3o definidos por um c\u00f3digo de duas letras correspondente a um pa\u00eds espec\u00edfico, por exemplo <strong>exemplo.fr<\/strong> (isto seria um s\u00edtio direcionado para Fran\u00e7a). Este url indica aos motores de busca exatamente a que territ\u00f3rio corresponde um s\u00edtio Web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Subdiret\u00f3rio<\/strong> - Este tipo de url tem um dom\u00ednio de raiz e utiliza um subdiret\u00f3rio ou subpasta espec\u00edfica para internacionalizar o conte\u00fado do site. Por exemplo <\/span><strong>www.example.com\/de<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Subdom\u00ednio<\/strong> - Um subdom\u00ednio \u00e9 um \"dom\u00ednio de terceiro n\u00edvel\" que mostra ao motor de busca qual o territ\u00f3rio a que o s\u00edtio se dirige, mas n\u00e3o passa nem recebe equidade do seu dom\u00ednio de raiz. Por exemplo <strong>us.example.com<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Quais s\u00e3o os pr\u00f3s e os contras de cada tipo de url internacional?\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Tipo<\/b><\/td>\n<td><b>Pr\u00f3s\u00a0<\/b><\/td>\n<td><b>Contras<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ccTLD<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e1 um sinal claro aos motores de busca sobre a localiza\u00e7\u00e3o<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mais f\u00e1cil de classificar localmente<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uma op\u00e7\u00e3o mais cara<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A autoridade do dom\u00ednio \u00e9 separada para cada s\u00edtio espec\u00edfico<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Subdom\u00ednio<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menos manuten\u00e7\u00e3o do que o ccTLD<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e1 um sinal mais fraco aos motores de busca relativamente \u00e0 localiza\u00e7\u00e3o e ao conte\u00fado<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pode potencialmente diluir a autoridade do dom\u00ednio\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um n\u00edvel mais elevado de utilizadores opta por navegar localmente<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Subdiret\u00f3rio<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menos manuten\u00e7\u00e3o do que o ccTLD<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combina a autoridade do dom\u00ednio<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e1 um sinal mais fraco aos motores de busca relativamente \u00e0 localiza\u00e7\u00e3o e ao conte\u00fado<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um n\u00edvel mais elevado de utilizadores opta por navegar localmente\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Language_targeting_for_your_website\"><\/span><b>Sele\u00e7\u00e3o de l\u00ednguas para o seu s\u00edtio Web\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dependendo do neg\u00f3cio ou servi\u00e7o que um s\u00edtio Web possa oferecer, podem ser necess\u00e1rias escolhas lingu\u00edsticas alternativas para atingir o p\u00fablico-alvo. Por exemplo, se tiver um s\u00edtio Web de com\u00e9rcio eletr\u00f3nico que venda produtos a um p\u00fablico que fale ingl\u00eas e franc\u00eas, o s\u00edtio Web ter\u00e1 de atender a ambos os grupos de utilizadores, apresentando os produtos em cada l\u00edngua, criando uma melhor experi\u00eancia para o utilizador.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A melhor maneira de mostrar aos motores de busca que o seu s\u00edtio Web est\u00e1 configurado para atender a diferentes l\u00ednguas \u00e9 integrando uma etiqueta de l\u00edngua no html do s\u00edtio Web. A etiqueta de idioma mais comummente utilizada \u00e9 \"hreflang\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um exemplo de utiliza\u00e7\u00e3o desta etiqueta seria:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/example.com\/de&#8221; hreflang=&#8221;de-de&#8221;\/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao implementar este exemplo no seu s\u00edtio Web, indicaria a um motor de busca que o s\u00edtio utiliza o alem\u00e3o (de) nesta p\u00e1gina espec\u00edfica.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Algumas boas pr\u00e1ticas lingu\u00edsticas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tente n\u00e3o utilizar a tradu\u00e7\u00e3o autom\u00e1tica. Infelizmente, a tecnologia de tradu\u00e7\u00e3o ainda n\u00e3o est\u00e1 totalmente desenvolvida e isso pode prejudicar a experi\u00eancia do utilizador ao fornecer uma c\u00f3pia imprecisa.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certifique-se de que todo o seu s\u00edtio Web \u00e9 apresentado corretamente na l\u00edngua a que se destina.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o redireccione o seu cliente para uma vers\u00e3o de um s\u00edtio Web que esteja relacionada com a l\u00edngua em que est\u00e1 a visualizar o s\u00edtio. O facto de um utilizador interagir com um s\u00edtio em franc\u00eas n\u00e3o significa que esteja a aceder ao s\u00edtio a partir de Fran\u00e7a.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tente evitar a utiliza\u00e7\u00e3o de scripts de cookies para identificar varia\u00e7\u00f5es lingu\u00edsticas no seu s\u00edtio Web, uma vez que os motores de busca n\u00e3o conseguem rastrear esta informa\u00e7\u00e3o.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao otimizar o seu s\u00edtio para fins lingu\u00edsticos, \u00e9 melhor n\u00e3o utilizar um dom\u00ednio ccTLD, mas sim uma etiqueta hreflang combinada com um subdom\u00ednio ou url de subdiret\u00f3rio. A informa\u00e7\u00e3o \u00e9 muito mais clara para os motores de busca indexarem, o que ajudar\u00e1 a garantir que o seu s\u00edtio web aparece nos resultados de pesquisa relevantes para o tipo correto de utilizadores da Internet.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Now_lets_put_this_into_action\"><\/span><b>Vamos agora p\u00f4r isto em pr\u00e1tica!\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Agora que j\u00e1 abord\u00e1mos algumas das principais t\u00e9cnicas para conseguir uma indexa\u00e7\u00e3o SEO internacional bem sucedida, \u00e9 altura de as p\u00f4r em pr\u00e1tica!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outros factores de SEO internacional que tamb\u00e9m podem ser inclu\u00eddos no processo de otimiza\u00e7\u00e3o incluem\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alojamento de sites utilizando um IP local<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks de conte\u00fado local<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Com o objetivo de ser classificado nos motores de busca locais para pa\u00edses como a R\u00fassia, a China, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se quiser come\u00e7ar a trabalhar com SEO internacional ou estiver \u00e0 procura de servi\u00e7os de marketing digital, a equipa da Fresh Pies est\u00e1 aqui para o ajudar! <\/span><span style=\"font-weight: 400;\">N\u00e3o hesite em <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\"><span style=\"font-weight: 400;\">contacte-nos atrav\u00e9s do nosso formul\u00e1rio online<\/span><\/a><span style=\"font-weight: 400;\">ou contacte-nos atrav\u00e9s do n\u00famero 0207 112 9117 para mais informa\u00e7\u00f5es.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 a SEO internacional? Clique para ler mais sobre como as etiquetas lingu\u00edsticas, os urls e o conte\u00fado podem afetar a sua SEO internacional.<\/p>","protected":false},"author":1,"featured_media":79316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79],"tags":[],"class_list":["post-79313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is international SEO? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"What is international SEO? 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