{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-quais-sao-as-diferencas","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 Vs Universal Analytics - Quais s\u00e3o as diferen\u00e7as"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - O que \u00e9?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >O que acontece aos meus dados do Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Quais s\u00e3o as diferen\u00e7as entre o GA4 e o Universal Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >Para os clientes actuais...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - O que \u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No dia 16 de mar\u00e7o, a Google anunciou o fim oficial do Universal Analytics, pedindo aos utilizadores que transferissem as suas contas para o Google Analytics 4. A nova plataforma combina a an\u00e1lise da Web e de aplica\u00e7\u00f5es e foi introduzida juntamente com a vers\u00e3o beta do Google. Os utilizadores ter\u00e3o de criar uma conta GA4 at\u00e9 julho de 2023 para continuar a recolher dados relevantes do s\u00edtio Web.<\/p>\n<p>A nova vers\u00e3o da an\u00e1lise oferece informa\u00e7\u00f5es mais aprofundadas sobre o Google Ads, bem como capacidades de medi\u00e7\u00e3o entre dispositivos, controlos de dados granulares e informa\u00e7\u00f5es de dados preditivos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>O que acontece aos meus dados do Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Poder\u00e1 estar a pensar: \"mas o que acontece aos meus dados hist\u00f3ricos?\". N\u00e3o se preocupe, ao configurar o Google Analytics 4, voc\u00ea ainda poder\u00e1 visualizar seus dados antigos por um per\u00edodo de tempo ap\u00f3s julho de 2023, acessando o Universal Analytics em sua propriedade. Em suma, o GA4 estar\u00e1 a recolher novos dados e os dados antigos podem ser encontrados no Universal Analytics. No entanto, \u00e9 altamente recomend\u00e1vel que os utilizadores exportem os seus dados hist\u00f3ricos para evitar a sua elimina\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Quais s\u00e3o as diferen\u00e7as entre o GA4 e o Universal Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existem quatro diferen\u00e7as principais entre o GA4 e o Universal Analytics:<\/p>\n<ul>\n<li>Modelos de medi\u00e7\u00e3o<\/li>\n<li>Remo\u00e7\u00e3o do limite mensal de ocorr\u00eancias<\/li>\n<li>Uma liga\u00e7\u00e3o gratuita \u00e0 Big Query<\/li>\n<li>Aumento do n\u00famero de cookies e da an\u00e1lise de dados<\/li>\n<\/ul>\n<p>Vejamos cada diferen\u00e7a com um pouco mais de pormenor.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Modelos de medi\u00e7\u00e3o<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Se estiver familiarizado com o Universal Analytics, saber\u00e1 que existem medidas predefinidas denominadas \"hits\" que a sua conta de an\u00e1lise ir\u00e1 monitorizar. Estas incluem visualiza\u00e7\u00f5es de p\u00e1gina, sess\u00f5es, dura\u00e7\u00e3o da sess\u00e3o, etc. O GA4 continuar\u00e1 a medir estes factores, mas agora ser\u00e3o apresentados como um \"evento\" na conta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inicialmente, os eventos eram utilizados para acompanhar tudo, desde cliques em liga\u00e7\u00f5es, chamadas telef\u00f3nicas, submiss\u00f5es de formul\u00e1rios de contacto, reprodu\u00e7\u00f5es de v\u00eddeos, etc. No entanto, as visualiza\u00e7\u00f5es de p\u00e1ginas e as sess\u00f5es juntaram-se agora ao alinhamento.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ao contr\u00e1rio do Universal Analytics, os eventos no GA4 j\u00e1 n\u00e3o requerem a introdu\u00e7\u00e3o de uma categoria, a\u00e7\u00e3o ou etiqueta. Al\u00e9m disso, o GA4 oferece quatro tipos diferentes de rastreamento de eventos, fornecendo insights de dados alternativos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Eventos por defeito<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 semelhan\u00e7a dos \"hits\" predefinidos presentes no Universal Analytics, o Google Analytics 4 rastreia automaticamente eventos espec\u00edficos quando o novo c\u00f3digo de an\u00e1lise \u00e9 implementado no s\u00edtio ou no gestor de etiquetas. Os eventos incluem visualiza\u00e7\u00f5es de p\u00e1gina, horas de in\u00edcio de sess\u00e3o, primeira visita, etc.<\/span><\/p>\n<h3><strong>Eventos recomendados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 semelhan\u00e7a das recomenda\u00e7\u00f5es no Google Ads, o GA4 recomendar\u00e1 eventos espec\u00edficos que podem beneficiar os seus objectivos de an\u00e1lise. As recomenda\u00e7\u00f5es variam consoante os tipos de ind\u00fastria e oferecem um vasto \u00e2mbito de recolha de dados.<\/span><\/p>\n<h3><strong>Eventos de medi\u00e7\u00e3o melhorados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Os eventos de medi\u00e7\u00e3o avan\u00e7ada s\u00e3o aplicados automaticamente \u00e0 sua conta GA4 ap\u00f3s a configura\u00e7\u00e3o, mas podem ser desactivados nas defini\u00e7\u00f5es, se necess\u00e1rio. Os eventos incluem envolvimento com v\u00eddeo, rolagem, cliques de sa\u00edda e uso de uma fun\u00e7\u00e3o de pesquisa no site.\u00a0<\/span><\/p>\n<h3><strong>Eventos personalizados\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Os eventos personalizados s\u00e3o tipos de eventos que o pr\u00f3prio utilizador implementa e nomeia. Com uma ligeira diferen\u00e7a em rela\u00e7\u00e3o aos eventos de cliente tradicionais na an\u00e1lise universal, ao criar um evento personalizado no GA4, j\u00e1 n\u00e3o precisa de adicionar uma categoria, administrador ou etiqueta. Em vez disso, os novos eventos personalizados precisar\u00e3o de par\u00e2metros adicionados. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Clique aqui para ler mais sobre par\u00e2metros de eventos personalizados\u00a0<\/span><\/a><\/p>\n<h3><strong>Limites de acerto\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Outra diferen\u00e7a importante entre o Universal Analytics e o GA4 \u00e9 a remo\u00e7\u00e3o dos limites de visitas. Anteriormente, a UA permitia o registo de 10 milh\u00f5es de visitas por m\u00eas. Isso foi removido e substitu\u00eddo por um limite de 500 eventos por conta de an\u00e1lise.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Aumenta o n\u00famero de cookies e a an\u00e1lise de dados<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 medida que os cookies de terceiros s\u00e3o lentamente eliminados, a recolha de dados tornar-se-\u00e1 um processo mais dif\u00edcil. O GA4 foi concebido para colmatar a lacuna existente quando os dados est\u00e3o incompletos. A aprendizagem autom\u00e1tica da Google proporcionar\u00e1 uma vis\u00e3o melhorada das convers\u00f5es online e offline em v\u00e1rios dispositivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Google desenvolveu uma nova ferramenta de centro de an\u00e1lise que permite analisar utilizadores individuais, comparar segmentos, realizar an\u00e1lises de caminhos de convers\u00e3o e criar funis de convers\u00e3o personalizados, adaptados a diferentes tipos de empresas.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>Para os clientes actuais...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como nota para os nossos clientes actuais, entraremos em contacto sobre a mudan\u00e7a entre sistemas de an\u00e1lise. Para quaisquer outras quest\u00f5es baseadas na Web <span style=\"font-weight: 400;\">n\u00e3o hesite em<a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\"> entrar em contacto<\/a> com um membro da nossa simp\u00e1tica <a href=\"https:\/\/www.freshpies.co.uk\/pt\/sobre-nos\/\">equipa<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>No dia 16 de mar\u00e7o, a Google anunciou a elimina\u00e7\u00e3o progressiva do Universal Analytics, pedindo aos utilizadores que transferissem as suas contas para o GA4. Clique para ler mais.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-quais-sao-as-diferencas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/ga4-vs-universal-analytics-quais-sao-as-diferencas\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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