{"id":79494,"date":"2022-06-09T08:28:52","date_gmt":"2022-06-09T07:28:52","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79494"},"modified":"2022-06-09T08:39:07","modified_gmt":"2022-06-09T07:39:07","slug":"porque-utilizar-as-redes-sociais-para-o-marketing-das-empresas","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/why-use-social-media-for-business-marketing\/","title":{"rendered":"Porqu\u00ea utilizar as redes sociais para o marketing empresarial?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-use-social-media-for-business-marketing\/#Why_Use_Social_Media_for_Business_Marketing\" >Porqu\u00ea utilizar as redes sociais para o marketing empresarial?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-use-social-media-for-business-marketing\/#A_Customers_Journey\" >O percurso de um cliente<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-use-social-media-for-business-marketing\/#Benefits_of_Social_Media_for_Business_Marketing\" >Benef\u00edcios das redes sociais para o marketing empresarial:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/why-use-social-media-for-business-marketing\/#Need_Help_With_Your_Social_Media\" >Precisa de ajuda com as suas redes sociais?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Social_Media_for_Business_Marketing\"><\/span><strong>Porqu\u00ea utilizar as redes sociais para o marketing empresarial?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com a presen\u00e7a online a tornar-se mais importante do que nunca, cheg\u00e1mos a um ponto em que as empresas PRECISAM de utilizar as redes sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Independentemente da sua dimens\u00e3o, as redes sociais tornaram-se uma parte essencial do marketing em linha e algo que todas as empresas devem considerar na sua estrat\u00e9gia global de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atualmente, mais de metade do mundo <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\"><span style=\"font-weight: 400;\">utiliza as redes sociais (58.4%)<\/span><\/a><span style=\"font-weight: 400;\">A Internet \u00e9 um dos principais meios de comunica\u00e7\u00e3o social, com cerca de 424 milh\u00f5es de novos utilizadores a inscreverem-se nas redes sociais nos \u00faltimos 12 meses. Al\u00e9m disso, o tempo m\u00e9dio di\u00e1rio gasto nas redes sociais \u00e9 de cerca de 2 horas e 27 minutos, oferecendo \u00e0s empresas uma oportunidade real de aumentar o conhecimento da marca, o tr\u00e1fego e as convers\u00f5es.<\/span><\/p>\n<p>Por vezes, os clientes perguntam \"Porqu\u00ea utilizar as redes sociais para o marketing empresarial? Por isso, para ajudar a responder a esta pergunta, reunimos uma vis\u00e3o sobre o impacto das redes sociais e por que raz\u00e3o devem ser integradas nos seus esfor\u00e7os de marketing online.<\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-79504 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg\" alt=\"Porqu\u00ea utilizar as redes sociais para o marketing empresarial?\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-300x200.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-768x512.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1536x1024.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-2048x1365.jpg 2048w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_.jpg 2560w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"A_Customers_Journey\"><\/span><strong>O percurso de um cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O percurso de um cliente pode parecer relativamente simples - oferece-se um produto ou servi\u00e7o e depois ele compra-o. No entanto, s\u00f3 quando se come\u00e7a a olhar mais de perto \u00e9 que se come\u00e7a a compreender a complexidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em poucas palavras, o percurso do cliente \u00e9 a experi\u00eancia que um cliente tem com a sua empresa em diferentes pontos de contacto. Todos eles desempenham um papel vital na influ\u00eancia de uma experi\u00eancia positiva do cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seguem-se alguns exemplos de pontos de contacto com o cliente:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00fancios do Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redes sociais<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correio eletr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00edtio Web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chats em direto\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para o ajudar a compreender como funcionam os pontos de contacto, reunimos abaixo um exemplo de percurso do cliente. Neste cen\u00e1rio, a Carol est\u00e1 \u00e0 procura de um fisioterapeuta na sua \u00e1rea local.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Pesquisa org\u00e2nica &gt; Redes sociais org\u00e2nicas &gt; Redes sociais pagas &gt; E-mail<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Carol escreve no Google<\/span><b> Fisioterapeutas perto de mim<\/b><span style=\"font-weight: 400;\">Se a pessoa se interessar pelo seu site, ela vai at\u00e9 ao fim da p\u00e1gina, clica no seu site e v\u00ea os servi\u00e7os que presta, os pre\u00e7os, etc.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enquanto est\u00e1 no seu s\u00edtio Web, ela clica na sua liga\u00e7\u00e3o para o Instagram. Depois de passar 5 minutos a ver o seu feed, decide segui-lo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uma semana mais tarde, quando regressa a casa do trabalho, v\u00ea o an\u00fancio nas redes sociais da sua empresa a promover um desconto de 20% para novos pacientes. Ela clica no an\u00fancio e entra em contacto para marcar uma consulta.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ap\u00f3s a consulta, \u00e9 enviado um e-mail a pedir-lhe que deixe um coment\u00e1rio.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A Carol passou por 4 pontos de contacto durante o seu percurso de convers\u00e3o\u00a0<\/span><b>(O seu s\u00edtio Web, redes sociais org\u00e2nicas, redes sociais pagas e correio eletr\u00f3nico)<\/b><span style=\"font-weight: 400;\">. No entanto, estes variam de pessoa para pessoa, do tipo de neg\u00f3cio que tem e dos pontos de contacto que estabeleceu.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_for_Business_Marketing\"><\/span><strong>Benef\u00edcios das redes sociais para o marketing empresarial:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1. Aumentar o conhecimento da marca<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Como mencionado no in\u00edcio deste artigo, o n\u00famero de pessoas que utilizam as redes sociais est\u00e1 a aumentar todos os dias. Isto significa que o conjunto de pessoas a visar est\u00e1 em constante crescimento!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As redes sociais n\u00e3o s\u00e3o apenas utilizadas como forma de as pessoas se ligarem a marcas com as quais j\u00e1 est\u00e3o familiarizadas. Tamb\u00e9m s\u00e3o utilizadas como uma ferramenta para descobrir novas empresas, com <\/span><a href=\"https:\/\/business.instagram.com\/igb\/a\/ads-in-explore\"><span style=\"font-weight: 400;\">83% das pessoas<\/span><\/a><span style=\"font-weight: 400;\"> afirmam que descobrem regularmente novos produtos e servi\u00e7os no Instagram.\u00a0<\/span><\/p>\n<p><b>2. Humanize a sua marca<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">As redes sociais s\u00e3o uma forma fant\u00e1stica de mostrar um lado diferente da sua empresa, um lado mais transparente e personalizado. Al\u00e9m disso, \u00e9 um local para estabelecer liga\u00e7\u00f5es com novos potenciais clientes e continuar a construir rela\u00e7\u00f5es com pessoas que j\u00e1 utilizaram o seu servi\u00e7o ou compraram um dos seus produtos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numa era de ceticismo, cada vez mais pessoas procuram marcas que demonstrem autenticidade e prop\u00f3sito. Querem ver os valores da sua marca, ver o que se passa nos bastidores e como o seu produto ou servi\u00e7o funciona na vida real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A autenticidade da marca nunca foi t\u00e3o importante!<\/span><\/p>\n<p><b>3. Mantenha-se na vanguarda da mente dos seus clientes<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">70% dos utilizadores acedem \u00e0s suas contas de redes sociais pelo menos uma vez por dia. Assim, se publicar de forma consistente, isto permite-lhe ligar-se aos seus seguidores sempre que estes acedem \u00e0s suas contas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ser consistente \u00e9 fundamental, no entanto, por outro lado, \u00e9 igualmente importante produzir conte\u00fado atrativo! Oferece valor? Sou capaz de educar? \u00c9 divertido? Manter o seu conte\u00fado atualizado manter\u00e1 os seguidores interessados. Assim, quando chegar a altura, ser\u00e1 uma das primeiras pessoas em quem eles pensar\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O redireccionamento de an\u00fancios \u00e9 tamb\u00e9m outra excelente forma de se manter na mente dos seus clientes. Com os an\u00fancios sociais, pode redirecionar as pessoas que demonstraram interesse na sua empresa e incentiv\u00e1-las a dar o passo final!<\/span><\/p>\n<p><b>4. Atrair tr\u00e1fego para o seu s\u00edtio Web<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Em alternativa, outra forma eficaz de direcionar o tr\u00e1fego para o seu s\u00edtio Web \u00e9 atrav\u00e9s dos seus canais sociais. Isto pode ser feito tanto organicamente como atrav\u00e9s da adi\u00e7\u00e3o de an\u00fancios pagos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se o seu objetivo \u00e9 atrair mais pessoas para o seu site, \u00e9 crucial que este promova a sua empresa de forma positiva. Est\u00e1 bem concebido? \u00c9 f\u00e1cil de utilizar? Cria confian\u00e7a? Tudo isto s\u00e3o aspectos a ter em conta, uma vez que \u00e9 necess\u00e1rio atrair algu\u00e9m para o seu s\u00edtio Web. Depois disso, cabe ao seu s\u00edtio fazer a venda e influenciar as pessoas para que actuem!\u00a0<\/span><\/p>\n<p><b>5. Aumentar as convers\u00f5es\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">As redes sociais permitem que as empresas recolham facilmente contactos atrav\u00e9s de an\u00fancios centrados na gera\u00e7\u00e3o de contactos. Com plataformas como o Facebook, o Instagram e o LinkedIn, \u00e9 poss\u00edvel criar campanhas em que as pessoas podem entrar em contacto sem sair da plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se estiver a publicar um an\u00fancio centrado nos contactos e tiver optado por direcionar as pessoas para o seu Web site, pode correr o risco de perder potenciais clientes devido \u00e0 impaci\u00eancia. Por outro lado, se publicar um an\u00fancio de formul\u00e1rio de contacto, os clientes poder\u00e3o adicionar as suas informa\u00e7\u00f5es imediatamente, tornando a sua viagem mais r\u00e1pida e conveniente.<\/span><\/p>\n<p><b>6. Aumentar as vendas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As compras sociais est\u00e3o a aumentar, com o Facebook, o Instagram e o Tik Tok a permitirem agora que as empresas vendam produtos diretamente nas redes sociais.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como as pessoas passam agora mais tempo em linha, isto d\u00e1 aos clientes a op\u00e7\u00e3o de comprar produtos nas plataformas em que passam mais tempo.<\/span><\/p>\n<p><b>7. Colaborar com influenciadores\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os influenciadores tornaram-se uma forma extremamente poderosa de aumentar o conhecimento da marca e as convers\u00f5es e, mais importante ainda, de criar confian\u00e7a e credibilidade. Os influenciadores trabalham arduamente para criar liga\u00e7\u00f5es com os seus seguidores e para os manter constantemente envolvidos com conte\u00fados inspiradores e divertidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao promoverem a sua empresa nos seus canais sociais, os influenciadores conseguem criar essa confian\u00e7a na sua marca. Se eles estiverem a utilizar os seus produtos ou servi\u00e7os, os seus seguidores pensar\u00e3o \"Isto deve ser bom\".<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_Help_With_Your_Social_Media\"><\/span><strong>Precisa de ajuda com as suas redes sociais?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se est\u00e1 a pensar em dar os primeiros passos na cria\u00e7\u00e3o de uma estrat\u00e9gia para as redes sociais ou se precisa de ajuda para desenvolver os seus canais existentes, por favor<a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\" target=\"_blank\" rel=\"noopener\"> n\u00e3o hesite em telefonar ou enviar um e-mail,<\/a> e teremos todo o gosto em falar sobre os nossos servi\u00e7os de redes sociais.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>J\u00e1 se perguntou por que raz\u00e3o as redes sociais desempenham um papel t\u00e3o crucial no marketing em linha da sua empresa? Clique para saber mais.<\/p>","protected":false},"author":1,"featured_media":79503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-79494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use Social Media for Business Marketing? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? 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