{"id":80035,"date":"2023-10-23T16:29:08","date_gmt":"2023-10-23T15:29:08","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=80035"},"modified":"2023-11-06T18:23:54","modified_gmt":"2023-11-06T18:23:54","slug":"o-que-e-uma-campanha-de-anuncios-google-performance-max","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/","title":{"rendered":"O que \u00e9 uma campanha publicit\u00e1ria de desempenho m\u00e1ximo?"},"content":{"rendered":"<p>No cen\u00e1rio em constante mudan\u00e7a do PPC, manter-se atualizado com as \u00faltimas tend\u00eancias \u00e9 crucial para os anunciantes. Sendo uma das principais plataformas de publicidade, a Google est\u00e1 sempre a evoluir para ajudar os anunciantes a atingirem os seus objectivos com maior efici\u00eancia. Entre as suas mais recentes inova\u00e7\u00f5es, o Google Performance Max est\u00e1 a ajudar a simplificar o cen\u00e1rio da publicidade digital. Neste artigo, responderemos \u00e0 pergunta \"o que \u00e9 uma campanha de an\u00fancios Performance Max\", analisando os recursos que utiliza e identificando as diferen\u00e7as em rela\u00e7\u00e3o \u00e0s campanhas de pesquisa tradicionais.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#What_is_a_Performace_Max_Ad_Campaign\" >O que \u00e9 uma campanha de an\u00fancios Performace Max?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#Essential_Components_of_an_Asset_Group\" >Componentes essenciais de um grupo de ativos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#Where_are_Performance_Max_ads_shown\" >Onde s\u00e3o apresentados os an\u00fancios do Performance Max?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#Performance_Max_vs_Search_Campaigns\" >Desempenho m\u00e1ximo vs. Campanhas de pesquisa<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#Quality_of_Leads_in_Performance_Max\" >Qualidade dos contactos no Performance Max<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#In_Conclusion\" >Em conclus\u00e3o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pt\/what-is-a-google-performance-max-ad-campaign\/#Lets_Talk\" >Vamos conversar<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Performace_Max_Ad_Campaign\"><\/span>O que \u00e9 uma campanha de an\u00fancios Performace Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Google Performance Max \u00e9 um formato de campanha relativamente novo introduzido pela Google, concebido com o objetivo de simplificar a gest\u00e3o de campanhas e otimizar os resultados para os anunciantes. Funciona atrav\u00e9s do aproveitamento de propriedades de an\u00fancios como a Pesquisa, o Display, o YouTube, etc., para atingir objectivos espec\u00edficos estabelecidos pelos anunciantes, por exemplo, CPA (custo por aquisi\u00e7\u00e3o) ou ROAS (retorno do investimento em an\u00fancios).<\/p>\n<p>Os grupos de activos s\u00e3o a base das campanhas Performance Max. Estes s\u00e3o os elementos que os anunciantes utilizam para configurar as suas campanhas Performance Max. Isto inclui t\u00edtulos de an\u00fancios, descri\u00e7\u00f5es, imagens e outros componentes visuais. Em seguida, o algoritmo robusto da Google automatiza os an\u00fancios, atribuindo dinamicamente estes activos para interagir com os utilizadores mais relevantes em v\u00e1rias plataformas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_Components_of_an_Asset_Group\"><\/span>Componentes essenciais de um grupo de ativos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um grupo de activos constitui um grupo de componentes visuais, como imagens, log\u00f3tipos, t\u00edtulos, descri\u00e7\u00f5es, v\u00eddeos e indicadores de audi\u00eancia, definidos ao n\u00edvel da campanha. Estes activos s\u00e3o agrupados em combina\u00e7\u00f5es autom\u00e1ticas, orientadas pelo canal espec\u00edfico do Google Ads onde o seu an\u00fancio est\u00e1 programado para ser apresentado, quer seja o YouTube, o Gmail, a Pesquisa ou qualquer outro.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_are_Performance_Max_ads_shown\"><\/span>Onde s\u00e3o apresentados os an\u00fancios do Performance Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As campanhas Performance Max s\u00e3o bastante vers\u00e1teis e funcionam numa vasta gama de plataformas de publicidade do Google. Este alcance expansivo permite aos anunciantes lan\u00e7ar uma rede alargada, garantindo que a sua mensagem chega ao p\u00fablico-alvo em diferentes Web sites.<\/p>\n<p>As plataformas inclu\u00eddas nas campanhas do Google Performance Max incluem:<\/p>\n<h3>Pesquisa no Google<\/h3>\n<p>O Performance Max utiliza a pesquisa do Google, permitindo que os anunciantes se liguem a utilizadores que procuram ativamente produtos ou servi\u00e7os relevantes para a sua empresa.<\/p>\n<h3>Google Shopping<\/h3>\n<p>Para empresas de com\u00e9rcio eletr\u00f3nico, <a href=\"https:\/\/shopping.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Shopping<\/a> \u00e9 uma plataforma fant\u00e1stica para utilizar. O Performance Max ajuda na otimiza\u00e7\u00e3o e gest\u00e3o de listagens de produtos, refor\u00e7ando as vendas e a gera\u00e7\u00e3o de receitas.<\/p>\n<h3>Rede de Display da Google<\/h3>\n<p>O Performance Max abre caminho para que os anunciantes apresentem an\u00fancios visualmente atractivos numa vasta rede de s\u00edtios Web parceiros da Rede de Display da Google.<\/p>\n<h3>V\u00eddeo do YouTube<\/h3>\n<p>No panorama digital atual, o marketing de v\u00eddeo tem uma influ\u00eancia consider\u00e1vel. O Performance Max permite que os anunciantes cheguem aos espectadores no YouTube atrav\u00e9s de an\u00fancios em v\u00eddeo personalizados.<\/p>\n<h3>Feed do YouTube<\/h3>\n<p>O Performance Max tamb\u00e9m estende o seu alcance aos feeds do YouTube, oferecendo mais oportunidades de interagir com os utilizadores.<\/p>\n<h3>Feed de descoberta<\/h3>\n<p>O Discovery Feed surgiu como uma plataforma forte para os anunciantes que pretendem mostrar os seus produtos ou servi\u00e7os a um p\u00fablico maior e mais diversificado, com o Performance Max a maximizar com sucesso o potencial deste canal.<\/p>\n<h3>Gmail<\/h3>\n<p>As campanhas Performance Max visam eficazmente os utilizadores atrav\u00e9s de <a href=\"https:\/\/mail.google.com\/mail\/\" target=\"_blank\" rel=\"noopener\">Gmail<\/a>garantindo que a sua mensagem chega diretamente \u00e0s caixas de entrada dos destinat\u00e1rios.<\/p>\n<h3>Google Maps<\/h3>\n<p>As empresas locais t\u00eam a ganhar substancialmente com o Performance Max, uma vez que lhes permite chegar a potenciais clientes atrav\u00e9s de <a href=\"https:\/\/www.google.com\/maps\" target=\"_blank\" rel=\"noopener\">Google Maps<\/a> an\u00fancios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_vs_Search_Campaigns\"><\/span>Desempenho m\u00e1ximo vs. Campanhas de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para apreciar plenamente o \u00e2mbito do Performance Max, \u00e9 importante analisar as diferen\u00e7as entre as campanhas de pesquisa.<\/p>\n<p>As campanhas de pesquisa do Google giram principalmente em torno da apresenta\u00e7\u00e3o de an\u00fancios a utilizadores que est\u00e3o a pesquisar ativamente no motor de busca do Google por servi\u00e7os, informa\u00e7\u00f5es e produtos espec\u00edficos. Estas campanhas dependem fortemente de palavras-chave e necessitam que os anunciantes estabele\u00e7am montantes de licita\u00e7\u00e3o, determinem a segmenta\u00e7\u00e3o demogr\u00e1fica e identifiquem regi\u00f5es geogr\u00e1ficas espec\u00edficas para atingir o seu p\u00fablico-alvo.<\/p>\n<p>Em contrapartida, o Performance Max utiliza capacidades avan\u00e7adas de aprendizagem autom\u00e1tica para discernir os utilizadores mais adequados para facilitar as convers\u00f5es.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quality_of_Leads_in_Performance_Max\"><\/span>Qualidade dos contactos no Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma preocupa\u00e7\u00e3o frequentemente recorrente entre os anunciantes \u00e9 o calibre dos contactos e das convers\u00f5es gerados atrav\u00e9s das campanhas do Performance Max. A Google incorporou cuidadosamente as funcionalidades de segmenta\u00e7\u00e3o de audi\u00eancias no Performance Max, permitindo aos anunciantes focarem-se em palavras-chave relevantes, segmentos actuais no mercado e visitantes anteriores do Web site. Esta segmenta\u00e7\u00e3o meticulosa, aproveita o algoritmo de aprendizagem autom\u00e1tica da Google com um p\u00fablico mais preciso para direcionar a campanha.<\/p>\n<p>Com o Performance Max, os anunciantes podem criar v\u00e1rios grupos de activos, cada um deles adaptado para visar segmentos de p\u00fablico distintos, alinhados com os seus objectivos espec\u00edficos. Ao permitir que os anunciantes segmentem estrategicamente o seu p\u00fablico, o Performance Max garante que a mensagem exacta chega aos indiv\u00edduos certos no momento oportuno, maximizando a probabilidade de convers\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>Em conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Manter uma vantagem competitiva com a sua publicidade digital \u00e9 muito importante. O Google Performance Max representa uma solu\u00e7\u00e3o inovadora que permite aos anunciantes aproveitarem todo o potencial das suas campanhas num conjunto diversificado de plataformas. Com a sua presen\u00e7a multiplataforma e capacidades de aprendizagem autom\u00e1tica de ponta, o Performance Max est\u00e1 a revolucionar o panorama dos anunciantes.<\/p>\n<p>Ao tirar o m\u00e1ximo partido das suas funcionalidades, as empresas podem otimizar as suas campanhas, alcan\u00e7ar um p\u00fablico mais vasto e, no final, atingir os seus objectivos de publicidade com efici\u00eancia e precis\u00e3o. \u00c0 medida que a publicidade digital continua a evoluir, o Google Performance Max surge como uma ferramenta forte, impulsionando os anunciantes a adaptarem-se e a prosperarem neste ambiente em constante mudan\u00e7a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Talk\"><\/span>Vamos conversar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se pretender que um especialista em Google Ads realize uma campanha Performance Max para si, contacte um membro da nossa simp\u00e1tica equipa! Contacte-nos <a href=\"tel:02071129117\">chamada<\/a> ou <a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\">envie-nos uma mensagem atrav\u00e9s do nosso formul\u00e1rio de contacto online<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>No cen\u00e1rio em constante mudan\u00e7a do PPC, manter-se atualizado com as \u00faltimas tend\u00eancias \u00e9 crucial para os anunciantes. Sendo uma das principais plataformas de publicidade, a Google est\u00e1 sempre a evoluir para ajudar os anunciantes a atingirem os seus objectivos com maior efici\u00eancia. Entre as suas mais recentes inova\u00e7\u00f5es, o Google Performance Max est\u00e1 a ajudar a simplificar o cen\u00e1rio da publicidade digital. Neste artigo, responderemos \u00e0 pergunta \"o que \u00e9 uma campanha de an\u00fancios Performance Max\", analisando os recursos que utiliza e identificando as diferen\u00e7as em rela\u00e7\u00e3o \u00e0s campanhas de pesquisa tradicionais.<\/p>","protected":false},"author":1,"featured_media":80039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-80035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Performance Max Ad Campaign? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this article, we will answer the question &quot;what is a Performance Max Ad campaign&quot; identifying the differences from traditional search campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/o-que-e-uma-campanha-de-anuncios-google-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Performance Max Ad Campaign?\" \/>\n<meta property=\"og:description\" content=\"In this article, we will answer the question &quot;what is a Performance Max Ad campaign&quot; identifying the differences from traditional search campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/o-que-e-uma-campanha-de-anuncios-google-performance-max\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T15:29:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T18:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"What is a Performance Max Ad Campaign?\",\"datePublished\":\"2023-10-23T15:29:08+00:00\",\"dateModified\":\"2023-11-06T18:23:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pay-per-click-4297726_1280.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/\",\"name\":\"What is a Performance Max Ad Campaign? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pay-per-click-4297726_1280.jpg\",\"datePublished\":\"2023-10-23T15:29:08+00:00\",\"dateModified\":\"2023-11-06T18:23:54+00:00\",\"description\":\"In this article, we will answer the question \\\"what is a Performance Max Ad campaign\\\" identifying the differences from traditional search campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pay-per-click-4297726_1280.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pay-per-click-4297726_1280.jpg\",\"width\":1000,\"height\":563,\"caption\":\"What is a Performance Max Ad Campaign?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-a-google-performance-max-ad-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a Performance Max Ad Campaign?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pt\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"O que \u00e9 uma campanha publicit\u00e1ria de desempenho m\u00e1ximo? - Tortas frescas","description":"Neste artigo, responderemos \u00e0 pergunta \"o que \u00e9 uma campanha de an\u00fancios de desempenho m\u00e1ximo\", identificando as diferen\u00e7as em rela\u00e7\u00e3o \u00e0s campanhas de pesquisa tradicionais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pt\/o-que-e-uma-campanha-de-anuncios-google-performance-max\/","og_locale":"pt_PT","og_type":"article","og_title":"What is a Performance Max Ad Campaign?","og_description":"In this article, we will answer the question \"what is a Performance Max Ad campaign\" identifying the differences from traditional search campaigns.","og_url":"https:\/\/www.freshpies.co.uk\/pt\/o-que-e-uma-campanha-de-anuncios-google-performance-max\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2023-10-23T15:29:08+00:00","article_modified_time":"2023-11-06T18:23:54+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg","type":"image\/jpeg"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Escrito por":"Helen White","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"What is a Performance Max Ad Campaign?","datePublished":"2023-10-23T15:29:08+00:00","dateModified":"2023-11-06T18:23:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/"},"wordCount":883,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg","articleSection":["Google Ads"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/","url":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/","name":"O que \u00e9 uma campanha publicit\u00e1ria de desempenho m\u00e1ximo? - Tortas frescas","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg","datePublished":"2023-10-23T15:29:08+00:00","dateModified":"2023-11-06T18:23:54+00:00","description":"Neste artigo, responderemos \u00e0 pergunta \"o que \u00e9 uma campanha de an\u00fancios de desempenho m\u00e1ximo\", identificando as diferen\u00e7as em rela\u00e7\u00e3o \u00e0s campanhas de pesquisa tradicionais.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2023\/10\/pay-per-click-4297726_1280.jpg","width":1000,"height":563,"caption":"What is a Performance Max Ad Campaign?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/what-is-a-google-performance-max-ad-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"What is a Performance Max Ad Campaign?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tortas frescas","description":"Ag\u00eancia de marketing digital e de websites em Balham, no sul de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tortas frescas","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/pt\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/80035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/comments?post=80035"}],"version-history":[{"count":4,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/80035\/revisions"}],"predecessor-version":[{"id":80043,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/80035\/revisions\/80043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media\/80039"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media?parent=80035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/categories?post=80035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/tags?post=80035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}