{"id":80249,"date":"2024-02-26T11:44:04","date_gmt":"2024-02-26T11:44:04","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=80249"},"modified":"2024-07-17T11:30:28","modified_gmt":"2024-07-17T10:30:28","slug":"ferramenta-de-escuta-social-brand24","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/social-listening-tool-brand24\/","title":{"rendered":"Como uma ferramenta de escuta social como a Brand24 aumenta a sua presen\u00e7a digital"},"content":{"rendered":"<div><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'segoe ui', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'helvetica neue', sans-serif;\">N\u00e3o basta ter uma estrat\u00e9gia s\u00f3lida. Para se manter \u00e0 frente, utilize uma ferramenta de escuta social para compreender o que as pessoas est\u00e3o a dizer sobre a sua marca nas redes sociais. \u00c9 a\u00ed que <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'segoe ui', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'helvetica neue', sans-serif;\" href=\"https:\/\/brand24.com\/\" rel=\"noopener noreferrer\">Marca24<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'segoe ui', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'helvetica neue', sans-serif;\"> revolucionaram completamente a forma como os profissionais de marketing digital navegam na intrincada rede de conversas em linha.<\/span><\/div>\n<div class=\"uncode_text_column\">\n<p>Nesta publica\u00e7\u00e3o do blogue, vamos aprofundar o Brand24, explorando as suas principais caracter\u00edsticas, a sua import\u00e2ncia na monitoriza\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o social e a raz\u00e3o pela qual se tornou uma pedra angular para as ag\u00eancias de marketing digital.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/social-listening-tool-brand24\/#What_is_a_Social_Media_Listening_Tool\" >O que \u00e9 uma ferramenta de escuta de redes sociais?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/social-listening-tool-brand24\/#Social_Media_Listening_Tools_A_Necessity\" >Ferramentas de escuta de redes sociais: Uma necessidade<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/social-listening-tool-brand24\/#Benefits_of_Brand_24_for_your_business\" >Benef\u00edcios da Marca 24 para a sua empresa<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/social-listening-tool-brand24\/#Future-Proofing_Your_Digital_Marketing_Strategy_with_Brand_24\" >Preparar a sua estrat\u00e9gia de marketing digital para o futuro com a Marca 24<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Social_Media_Listening_Tool\"><\/span><strong>O que \u00e9 uma ferramenta de escuta de redes sociais?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma ferramenta de escuta social, como a Brand24, actua como um poderoso aliado, acompanhando as men\u00e7\u00f5es \u00e0 marca, palavras-chave relevantes, t\u00f3picos de tend\u00eancia e sentimentos associados a uma determinada marca ou ind\u00fastria. Esta ferramenta rastreia v\u00e1rias plataformas de redes sociais, sites de not\u00edcias, blogues e outras fontes online. Atrav\u00e9s da an\u00e1lise de sentimentos, as ferramentas de escuta social fornecem uma compreens\u00e3o abrangente da forma como uma marca \u00e9 percepcionada. (Tamb\u00e9m pode identificar tend\u00eancias nas principais redes de redes sociais).<\/p>\n<p>Ao decifrar estas conversas, as empresas podem tomar decis\u00f5es informadas e aperfei\u00e7oar as suas estrat\u00e9gias de marketing. Ajuda a identificar os principais influenciadores, a detetar e a atenuar o sentimento negativo. Al\u00e9m disso, ajuda-as a interagir com o seu p\u00fablico de uma forma mais personalizada e eficaz. Essencialmente, as ferramentas de monitoriza\u00e7\u00e3o social d\u00e3o poder \u00e0s marcas, melhorando a sua presen\u00e7a online e promovendo uma liga\u00e7\u00e3o mais profunda com o seu p\u00fablico-alvo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Listening_Tools_A_Necessity\"><\/span><strong>Ferramentas de escuta de redes sociais: Uma necessidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ag\u00eancia de marketing digital, compreendemos o papel fundamental que as redes sociais desempenham na forma\u00e7\u00e3o da perce\u00e7\u00e3o da marca. As plataformas de redes sociais ajudam a moldar os comportamentos e as opini\u00f5es dos consumidores, pelo que as marcas precisam de ouvir e envolver-se ativamente. A Brand24 destaca-se da multid\u00e3o, oferecendo funcionalidades concebidas para capacitar as marcas na monitoriza\u00e7\u00e3o, an\u00e1lise e resposta \u00e0s conversas online.<\/p>\n<h3><strong>Como \u00e9 que a Marca 24 funciona?<\/strong><\/h3>\n<p>Uma das caracter\u00edsticas de destaque do Brand24 \u00e9 a sua capacidade de acompanhar meticulosamente as men\u00e7\u00f5es \u00e0 sua marca em v\u00e1rios canais das redes sociais. Na vasta extens\u00e3o das redes sociais, onde as conversas se desenrolam em v\u00e1rias plataformas, uma ferramenta que consolida e analisa as men\u00e7\u00f5es \u00e0 marca \u00e9 inestim\u00e1vel. Atrav\u00e9s da cria\u00e7\u00e3o de fluxos de monitoriza\u00e7\u00e3o de palavras-chave, o Brand24 fornece uma vis\u00e3o geral abrangente da presen\u00e7a online da sua marca.<\/p>\n<h3>Informa\u00e7\u00f5es valiosas:<\/h3>\n<p>A Brand24 vai al\u00e9m da monitoriza\u00e7\u00e3o b\u00e1sica, oferecendo informa\u00e7\u00f5es que podem moldar a sua estrat\u00e9gia de marketing. A ferramenta ajuda-o a avaliar o sentimento geral em torno da sua marca atrav\u00e9s da realiza\u00e7\u00e3o de <em>sentimento<\/em> an\u00e1lise das publica\u00e7\u00f5es nas redes sociais. Isto n\u00e3o s\u00f3 lhe permite identificar \u00e1reas de melhoria, como tamb\u00e9m lhe d\u00e1 uma ideia do sentimento do consumidor. A maioria das decis\u00f5es que tomamos s\u00e3o de car\u00e1cter emocional. Por isso, o sentimento \u00e9 um fator crucial na adapta\u00e7\u00e3o das campanhas de marketing para obter o m\u00e1ximo impacto.<\/p>\n<h3><strong>Rastreia a men\u00e7\u00e3o da sua marca em diferentes l\u00ednguas<\/strong><\/h3>\n<p>As marcas que crescem \u00e0 escala e as marcas globais t\u00eam uma dificuldade \u00fanica. Especialmente com o advento do TikTok e a sua capacidade de tornar os produtos globais, as marcas precisam de um ouvido atento para se manterem a par de todas as diferentes l\u00ednguas faladas pelo seu p\u00fablico. A Brand24 inclui um conjunto impressionante de funcionalidades de monitoriza\u00e7\u00e3o social em v\u00e1rios idiomas. Isto assegura que as marcas com uma presen\u00e7a global podem acompanhar e responder eficazmente a discuss\u00f5es entre diversos p\u00fablicos. O acompanhamento de dados hist\u00f3ricos tamb\u00e9m permite uma an\u00e1lise retrospetiva das men\u00e7\u00f5es \u00e0 marca, ajudando a identificar tend\u00eancias e padr\u00f5es que podem informar estrat\u00e9gias futuras. N\u00edveis de dados de sonho!<\/p>\n<h3><strong>Um olhar mais atento \u00e0 reputa\u00e7\u00e3o da marca<\/strong><\/h3>\n<p>O Brand24 tamb\u00e9m permite uma compreens\u00e3o mais pormenorizada da reputa\u00e7\u00e3o da marca. Nuance, na Internet?! Para tal, identifica os principais influenciadores do seu sector. A pontua\u00e7\u00e3o de influ\u00eancia atribu\u00edda a estes influenciadores ajuda-o a definir prioridades e a envolver-se com indiv\u00edduos que podem ampliar o alcance da sua marca. Este n\u00edvel de granularidade na monitoriza\u00e7\u00e3o e envolvimento com o seu p\u00fablico \u00e9 um fator de mudan\u00e7a na constru\u00e7\u00e3o e manuten\u00e7\u00e3o de uma imagem de marca positiva.<\/p>\n<h3><strong>Integrar uma ferramenta de escuta social na sua estrat\u00e9gia de marketing<\/strong><\/h3>\n<p>Para as empresas de m\u00e9dia dimens\u00e3o, a integra\u00e7\u00e3o da monitoriza\u00e7\u00e3o das redes sociais na estrat\u00e9gia global de marketing \u00e9 uma quest\u00e3o \u00f3bvia. A Brand24 funciona como uma plataforma abrangente de gest\u00e3o das redes sociais, alinhando-se na perfei\u00e7\u00e3o com a sua estrat\u00e9gia de conte\u00fados e objectivos gerais de marketing. A an\u00e1lise aprofundada da ferramenta e as funcionalidades de elabora\u00e7\u00e3o de relat\u00f3rios permitem \u00e0s empresas medir o impacto dos seus esfor\u00e7os de marketing nas redes sociais e aperfei\u00e7oar a sua abordagem para obter os melhores resultados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Brand_24_for_your_business\"><\/span><strong>Benef\u00edcios da Marca 24 para a sua empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Teste gratuito de 14 dias<\/strong><\/h3>\n<p>Tendo em conta a multiplicidade de vantagens oferecidas pela Brand24, a ferramenta oferece uma entrada sem riscos no dom\u00ednio da escuta social com a sua avalia\u00e7\u00e3o gratuita de 14 dias. Isto permite que as ag\u00eancias de marketing digital explorem as funcionalidades, avaliem o impacto nas suas estrat\u00e9gias e tomem uma decis\u00e3o informada sobre a integra\u00e7\u00e3o a longo prazo da ferramenta no seu fluxo de trabalho.<\/p>\n<h3><strong>Capacidades abrangentes de escuta social<\/strong><\/h3>\n<p>Enquanto as grandes empresas t\u00eam os recursos para investir em estrat\u00e9gias de marketing sofisticadas, as pequenas e m\u00e9dias empresas enfrentam frequentemente restri\u00e7\u00f5es or\u00e7amentais. A Brand24 equilibra o campo de jogo ao oferecer capacidades abrangentes de monitoriza\u00e7\u00e3o social a um pre\u00e7o acess\u00edvel. Para as pequenas empresas que pretendem monitorizar a reputa\u00e7\u00e3o da sua marca, esta ferramenta oferece uma solu\u00e7\u00e3o econ\u00f3mica que fornece informa\u00e7\u00f5es significativas sem ter de gastar muito.<\/p>\n<h3><strong>Capacidade de adapta\u00e7\u00e3o \u00e0s necessidades das PME<\/strong><\/h3>\n<p>Pequenas e m\u00e9dias empresas geralmente operam em uma escala mais localizada. A Brand24 reconhece este facto e permite que as empresas concentrem os seus esfor\u00e7os de escuta social em regi\u00f5es ou mercados espec\u00edficos. Esta abordagem direccionada permite que as PMEs se concentrem em conversas relevantes dentro do seu nicho, obtendo informa\u00e7\u00f5es que s\u00e3o diretamente aplic\u00e1veis \u00e0s suas opera\u00e7\u00f5es.<\/p>\n<h3><strong>Permite \u00e0s PME responder rapidamente<\/strong><\/h3>\n<p>Para as pequenas empresas, cada intera\u00e7\u00e3o com o cliente tem um peso significativo. A funcionalidade de alertas em tempo real do Brand24 garante que as PME s\u00e3o imediatamente notificadas de men\u00e7\u00f5es \u00e0 marca, permitindo-lhes responder rapidamente \u00e0s quest\u00f5es dos clientes ou resolver potenciais problemas. Esta capacidade de resposta r\u00e1pida contribui para a constru\u00e7\u00e3o de uma imagem de marca positiva e para a fideliza\u00e7\u00e3o dos clientes, factores cr\u00edticos para o crescimento das pequenas e m\u00e9dias empresas<strong>.\u00a0<\/strong><\/p>\n<h3><strong>Criar confian\u00e7a junto dos consumidores<\/strong><\/h3>\n<p>No panorama competitivo, a cria\u00e7\u00e3o de confian\u00e7a \u00e9 fundamental para as PME que procuram estabelecer uma posi\u00e7\u00e3o nos seus respectivos mercados. As capacidades de escuta social da Brand24 permitem \u00e0s PME n\u00e3o s\u00f3 acompanhar a reputa\u00e7\u00e3o da sua marca, mas tamb\u00e9m interagir proactivamente com o seu p\u00fablico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future-Proofing_Your_Digital_Marketing_Strategy_with_Brand_24\"><\/span><strong>Preparar a sua estrat\u00e9gia de marketing digital para o futuro com a Marca 24<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 medida que as redes sociais continuam a evoluir e a moldar o comportamento dos consumidores, as ag\u00eancias de marketing digital devem adaptar-se e adotar ferramentas que proporcionem uma vis\u00e3o hol\u00edstica das conversas em linha. A Brand24 n\u00e3o s\u00f3 responde \u00e0 necessidade imediata de monitorizar e responder \u00e0s conversas nas redes sociais, como tamb\u00e9m prepara a sua estrat\u00e9gia para o futuro, oferecendo um conjunto robusto de funcionalidades que se alinham com a din\u00e2mica em constante mudan\u00e7a do panorama digital. Ter uma melhor compreens\u00e3o do seu p\u00fablico-alvo ajuda as marcas a elaborar estrat\u00e9gias eficazes para o seu marketing de conte\u00fados, o que, em \u00faltima an\u00e1lise, melhora o seu desempenho nas redes sociais.<\/p>\n<p>Recomendamos que experimente o Brand24 por si pr\u00f3prio. <a href=\"https:\/\/try.brand24.com\/cpi7e4rdkbwn\">Inscrever-se aqui<\/a> para um teste gratuito hoje.<\/p>\n<p><em>Declara\u00e7\u00e3o de exonera\u00e7\u00e3o de responsabilidade: Esta publica\u00e7\u00e3o cont\u00e9m liga\u00e7\u00f5es de afiliados. Se efetuar uma compra atrav\u00e9s destes links, podemos ganhar uma comiss\u00e3o sem qualquer custo adicional para si. Apenas recomendamos produtos\/servi\u00e7os em que confiamos e que acreditamos que ir\u00e3o acrescentar valor aos nossos leitores.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Leia para descobrir como os consumidores est\u00e3o a aproveitar o potencial das plataformas de redes sociais para encontrar informa\u00e7\u00f5es, produtos e servi\u00e7os.<\/p>","protected":false},"author":1,"featured_media":80251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-80249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a Social Listening Tool Like Brand24 Boosts Your Digital Presence - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Social listening tool Brand24 have completely revolutionised the way digital marketers navigate the web of online conversations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ferramenta-de-escuta-social-brand24\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Social Listening Tool Like Brand24 Boosts Your Digital Presence\" \/>\n<meta property=\"og:description\" content=\"Social listening tool Brand24 have completely revolutionised the way digital marketers navigate the web of online conversations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/ferramenta-de-escuta-social-brand24\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T11:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T10:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"How a Social Listening Tool Like Brand24 Boosts Your Digital Presence\",\"datePublished\":\"2024-02-26T11:44:04+00:00\",\"dateModified\":\"2024-07-17T10:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/\"},\"wordCount\":1130,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-1.png\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/social-listening-tool-brand24\\\/\",\"name\":\"How a Social Listening Tool Like Brand24 Boosts Your Digital Presence - 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