{"id":82618,"date":"2024-11-10T08:28:06","date_gmt":"2024-11-10T08:28:06","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=82618"},"modified":"2024-11-07T11:17:52","modified_gmt":"2024-11-07T11:17:52","slug":"erros-classicos-a-evitar-num-sitio-web","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/","title":{"rendered":"Erros cl\u00e1ssicos a evitar no s\u00edtio Web"},"content":{"rendered":"<p>H\u00e1 milh\u00f5es de erros a evitar num s\u00edtio Web, mas estes s\u00e3o os mais importantes. Construir um s\u00edtio Web \u00e9 um grande investimento e, quando se est\u00e1 a olhar para as mesmas coisas todos os dias, \u00e9 f\u00e1cil ignorar certos aspectos essenciais (e \u00e9 por isso que um <a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\">equipa de programadores<\/a> ganhar\u00e1 sempre a um \u00fanico programador, na nossa opini\u00e3o).<\/p>\n<p>Aqui est\u00e3o cinco erros comuns de constru\u00e7\u00e3o de s\u00edtios Web que vemos repetidamente, com formas de os evitar:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/#Neglecting_Mobile_Optimisation\" >Negligenciar a otimiza\u00e7\u00e3o para telem\u00f3veis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/#Slow_Loading_Speeds\" >Velocidades de carregamento lentas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/#Lack_of_SEO_from_the_Start\" >Falta de SEO desde o in\u00edcio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/#Complicated_Navigation\" >Navega\u00e7\u00e3o complicada<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/classic-website-mistakes-to-avoid\/#Not_Including_Clear_CTAs_Calls-to-Action\" >N\u00e3o incluir CTAs (Calls-to-Action) claras<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Neglecting_Mobile_Optimisation\"><\/span><strong>Negligenciar a otimiza\u00e7\u00e3o para telem\u00f3veis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A utiliza\u00e7\u00e3o dos telem\u00f3veis est\u00e1 a disparar, especialmente no Reino Unido, onde 87% dos adultos possuem um smartphone, <a href=\"https:\/\/www.freshpies.co.uk\/pt\/base-de-conhecimentos\/o-que-significa-mobile-first-design\/\">otimiza\u00e7\u00e3o m\u00f3vel<\/a> \u00e9 fundamental. Por exemplo, um cliente que navegue no seu s\u00edtio Web no comboio ou no autocarro precisa de uma experi\u00eancia sem falhas. No entanto, muitos s\u00edtios continuam a dar prioridade ao design para computador, o que leva a uma fraca funcionalidade m\u00f3vel. Um design que responda \u00e0s necessidades dos telem\u00f3veis, como o da M&amp;S ou da BBC, garante que o seu s\u00edtio tem um \u00f3timo aspeto e funciona bem em qualquer dispositivo desde o primeiro dia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slow_Loading_Speeds\"><\/span><strong>Velocidades de carregamento lentas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/pt\/base-de-conhecimentos\/melhorar-a-velocidade-de-carregamento-do-meu-sitio-web\/\">Velocidade<\/a> \u00e9 crucial para a reten\u00e7\u00e3o dos utilizadores e para a SEO. Os principais s\u00edtios brit\u00e2nicos, como a ASOS e a Tesco, investem fortemente em tempos de carregamento r\u00e1pidos, sabendo que os utilizadores n\u00e3o v\u00e3o esperar por uma p\u00e1gina lenta. As causas do atraso incluem frequentemente imagens n\u00e3o optimizadas, demasiados plugins ou anima\u00e7\u00f5es desnecess\u00e1rias. Use ferramentas de compress\u00e3o de imagem, cache e c\u00f3digo enxuto para manter as coisas r\u00e1pidas. Ferramentas como o GTmetrix ou o PageSpeed Insights do Google podem fornecer uma verifica\u00e7\u00e3o r\u00e1pida do tempo de carregamento do seu site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_SEO_from_the_Start\"><\/span><strong>Falta de SEO desde o in\u00edcio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/pt\/base-de-conhecimentos\/qual-a-importancia-do-seo\/\">Otimiza\u00e7\u00e3o de motores de busca<\/a> \u00e9 fundamental para as empresas do Reino Unido que competem pelo tr\u00e1fego local. Empresas brit\u00e2nicas como a John Lewis e a British Gas t\u00eam uma classifica\u00e7\u00e3o elevada ao investirem em bases de SEO desde o in\u00edcio. Esquecer-se de pesquisar palavras-chave locais, limpar estruturas de URL ou estruturar corretamente os t\u00edtulos pode prejudicar as classifica\u00e7\u00f5es. A cria\u00e7\u00e3o de SEO desde o in\u00edcio - com palavras-chave relevantes a n\u00edvel local, como \"restaurantes familiares em Londres\" ou \"servi\u00e7os de canaliza\u00e7\u00e3o em Bristol\" - ajuda a garantir a visibilidade nos motores de busca desde o primeiro dia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Complicated_Navigation\"><\/span><strong>Navega\u00e7\u00e3o complicada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>F\u00e1cil de utilizar <a href=\"https:\/\/www.freshpies.co.uk\/pt\/base-de-conhecimentos\/o-que-e-a-arquitetura-do-sitio\/\">navega\u00e7\u00e3o<\/a> \u00e9 essencial, especialmente para o p\u00fablico brit\u00e2nico, que tende a preferir designs simples e diretos. Menus pouco claros e p\u00e1ginas excessivas frustram os utilizadores e podem levar a taxas de abandono elevadas. Mantenha a navega\u00e7\u00e3o clara e concisa - como no s\u00edtio Web GOV.UK, onde os utilizadores podem encontrar rapidamente o que precisam. Uma estrutura simples e l\u00f3gica com menus f\u00e1ceis de encontrar garante uma experi\u00eancia de utilizador tranquila e ajuda os utilizadores a navegar com facilidade.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_Including_Clear_CTAs_Calls-to-Action\"><\/span><strong>N\u00e3o incluir CTAs (Calls-to-Action) claras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um design bonito n\u00e3o \u00e9 suficiente se n\u00e3o houver indica\u00e7\u00f5es claras para os utilizadores agirem. Empresas brit\u00e2nicas como a Boots e o The Guardian colocam <a href=\"https:\/\/www.freshpies.co.uk\/pt\/base-de-conhecimentos\/o-que-e-um-cta-marketing\/\">CTAs<\/a> de forma proeminente nos seus s\u00edtios Web, orientando os visitantes para o passo seguinte. Cada p\u00e1gina principal deve apresentar CTAs claras, como \"Pedir um or\u00e7amento\", \"Comprar agora\" ou \"Marcar uma consulta\", que estejam de acordo com os seus objectivos. Sem isso, pode perder convers\u00f5es ou contactos valiosos.<\/p>\n<p>Evitar estes erros a evitar no s\u00edtio Web pode aumentar significativamente a efic\u00e1cia do seu s\u00edtio Web. Ao investir num s\u00edtio Web optimizado e de f\u00e1cil utiliza\u00e7\u00e3o, que se alinhe com as prefer\u00eancias de design brit\u00e2nicas, estar\u00e1 a construir uma plataforma que envolve os utilizadores, tem uma boa classifica\u00e7\u00e3o nos resultados de pesquisa e converte visitantes em clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 milh\u00f5es de erros de s\u00edtios Web a evitar, mas estes s\u00e3o os cinco principais, com formas de os evitar.<\/p>","protected":false},"author":1,"featured_media":82619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-82618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Classic Website Mistakes To Avoid - 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