{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"nao-durma-no-bing-e-a-sua-porta-de-entrada-para-a-visibilidade-da-pesquisa-ai","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Deixe de dormir no Bing: \u00e9 a sua porta das traseiras para a visibilidade da pesquisa com IA"},"content":{"rendered":"<p>A Google continua a dominar o jogo da pesquisa, mesmo quando se esfor\u00e7a por defender o tr\u00e1fego org\u00e2nico das ferramentas de IA. No entanto, o Bing continua a comandar uma parte leal e valiosa do mercado, e \u00e9 cada vez mais relevante gra\u00e7as ao seu papel na alimenta\u00e7\u00e3o das mesmas ferramentas de IA. A maioria dos grandes modelos lingu\u00edsticos (LLM) n\u00e3o est\u00e1 actualizada. S\u00e3o treinados com dados at\u00e9 um determinado momento, conhecido como \"data cut-off\". Qualquer coisa publicada depois disso? \u00c9 invis\u00edvel para eles, a menos que estejam ligados a uma ferramenta de pesquisa em tempo real, como o Bing.<\/p>\n<p>Se a sua empresa apenas optimiza para o Google, pode estar a deixar para tr\u00e1s tr\u00e1fego valioso e sinais de confian\u00e7a, bem como a perder uma oportunidade de se preparar para o futuro.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >O Bing n\u00e3o \u00e9 apenas um motor de pesquisa - \u00e9 o c\u00e9rebro por detr\u00e1s de muitos LLMs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Porque \u00e9 que o ChatGPT utiliza o Bing e n\u00e3o o Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Quem continua a utilizar o Bing - e porque \u00e9 que isso \u00e9 importante<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Porque se deve preocupar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Ganhos r\u00e1pidos para otimizar para o Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pt\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Fatia final<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>O Bing n\u00e3o \u00e9 apenas um motor de pesquisa - \u00e9 o c\u00e9rebro por detr\u00e1s de muitos LLMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Bing da Microsoft alimenta o Bing Chat e integra o GPT-4 para fornecer resultados de pesquisa assistidos por IA. <strong>Isto significa que o conte\u00fado indexado pelo Bing influencia diretamente as respostas fornecidas pelos modelos de linguagem de grande dimens\u00e3o (LLMs)<\/strong> especialmente as utilizadas nos produtos Microsoft. Se o seu conte\u00fado n\u00e3o pode ser encontrado a\u00ed, est\u00e1 a perder exposi\u00e7\u00e3o na batalha da navega\u00e7\u00e3o assistida por IA que est\u00e1 \u00e0 sua porta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Porque \u00e9 que o ChatGPT utiliza o Bing e n\u00e3o o Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A linha oficial do partido \u00e9 que se trata de infra-estruturas, acesso e licenciamento. Mas tamb\u00e9m tem a ver com a fric\u00e7\u00e3o entre a Microsoft e a Google, que j\u00e1 dura h\u00e1 algum tempo. <em>longo<\/em> tempo<\/p>\n<p>A Microsoft \u00e9 um grande investidor na OpenAI, e essa parceria \u00e9 profunda. \u00c9 por isso que ferramentas como o ChatGPT recorrem ao Bing quando pesquisam na Web.<\/p>\n<p>A Google, por outro lado, tem o seu pr\u00f3prio produto de IA concorrente (Gemini), pelo que n\u00e3o est\u00e1 propriamente a estender o tapete vermelho aos modelos rivais, uma vez que quer garantir que o seu pr\u00f3prio produto tem a vantagem.<\/p>\n<p>O Bing ganha visibilidade, a Microsoft mant\u00e9m-se competitiva e a Google mant\u00e9m os seus dados sob controlo. Chamemos-lhe estrat\u00e9gia... com um lado de carne de vaca empresarial.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Quem continua a utilizar o Bing - e porque \u00e9 que isso \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O p\u00fablico do Bing \u00e9 mais velho, profissional e \u00e9 mais comum entre os utilizadores de computadores, especialmente em ambientes Microsoft com Windows e Office 365. \u00c9 tamb\u00e9m particularmente forte em determinadas \u00e1reas geogr\u00e1ficas. Na Am\u00e9rica do Norte, o Edge (o sucessor do Internet Explorer - lembra-se disso?!) \u00e9 o navegador predefinido em muitos dispositivos. O Reino Unido e a Europa Ocidental, especialmente em ambientes profissionais e empresariais, utilizam a Microsoft.  Algumas partes dos ambientes empresariais da \u00c1sia-Pac\u00edfico ainda s\u00e3o dominadas em ambientes empresariais.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Porque se deve preocupar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Menos concorr\u00eancia = vit\u00f3rias mais f\u00e1ceis<\/strong><br \/>\nMenos empresas optimizam para o Bing, pelo que \u00e9 frequentemente mais f\u00e1cil obter uma boa classifica\u00e7\u00e3o.<\/p>\n<p><strong>Algoritmo diferente, oportunidades diferentes<\/strong><br \/>\nO Bing tende a recompensar conte\u00fados bem estruturados, palavras-chave de correspond\u00eancia exacta e meta tags fortes. S\u00f3 n\u00e3o espere uma experi\u00eancia de utilizador agrad\u00e1vel para todos os elementos. Mas lembre-se de que este autor est\u00e1 muito ligado ao mundo do iOS e \u00e0 funcionalidade e interfaces est\u00e9ticas da Apple.<\/p>\n<p><strong>A visibilidade da sua IA depende disso<\/strong><br \/>\nLLMs como o Bing Chat utilizam o \u00edndice do Bing para informar as respostas, pelo que a sua presen\u00e7a pode influenciar o que as pessoas v\u00eaem nas respostas geradas por IA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Ganhos r\u00e1pidos para otimizar para o Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Submeter o seu site \u00e0s Ferramentas do Google para webmasters do Bing<\/p>\n<p>Configurar o Bing Places para uma melhor visibilidade local<\/p>\n<p>Utilizar dados estruturados e metadados s\u00f3lidos<\/p>\n<p>Dar prioridade \u00e0 velocidade da p\u00e1gina, \u00e0 compatibilidade com dispositivos m\u00f3veis e \u00e0 rastreabilidade<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Fatia final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Bing pode n\u00e3o ser a sua maior fonte de tr\u00e1fego atualmente, mas \u00e9 uma aposta estrat\u00e9gica na dire\u00e7\u00e3o que a pesquisa est\u00e1 a tomar. Crucialmente, \u00e9 uma forma inteligente de chegar aos utilizadores (e m\u00e1quinas) que interessam antes de todos os outros se aperceberem.<\/p>\n<p>Se tem curiosidade em saber como \u00e9 a sua visibilidade no Bing, podemos ajud\u00e1-lo a descobrir. Entre em contacto connosco.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Bing potencia a IA como o ChatGPT. Ignor\u00e1-la significa perder visibilidade. Eis porque \u00e9 importante e como otimizar.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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