{"id":83728,"date":"2025-06-11T12:16:35","date_gmt":"2025-06-11T11:16:35","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83728"},"modified":"2025-10-16T18:07:59","modified_gmt":"2025-10-16T17:07:59","slug":"google-analytics-para-principiantes","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/","title":{"rendered":"Google Analytics para principiantes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">O Google Analytics \u00e9 uma ferramenta gratuita fornecida pela Google que analisa o desempenho do seu s\u00edtio Web, incluindo o tr\u00e1fego, o comportamento dos utilizadores e o desempenho dos dispositivos. Ajuda as empresas a identificar \u00e1reas de melhoria e a compreender como os utilizadores interagem com o s\u00edtio Web. A identifica\u00e7\u00e3o destas tend\u00eancias ajuda a otimizar futuras campanhas de marketing e a manter a presen\u00e7a online de um s\u00edtio Web. No entanto, o Google Analytics para principiantes pode parecer bastante assustador. Continue a ler para aprender as no\u00e7\u00f5es b\u00e1sicas de como configurar o Google Analytics e\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#What_is_Google_Analytics\" >O que \u00e9 o Google Analytics?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#Understanding_Google_Analytics\" >Compreender o Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#Key_Metrics_Beginners_Should_Know\" >Principais m\u00e9tricas que os principiantes devem conhecer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#Tips_for_Getting_The_Most_Out_of_Google_Analytics\" >Dicas para tirar o m\u00e1ximo partido do Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#Common_Mistakes_to_Avoid\" >Erros comuns a evitar\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-for-beginners\/#Next_Steps_Where_to_Go_From_Here\" >Pr\u00f3ximas etapas: Para onde ir a partir daqui<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><b>O que \u00e9 o Google Analytics?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Configurar uma conta do Google Analytics pode parecer uma tarefa assustadora, mas \u00e9 mais f\u00e1cil do que pensa. Aqui est\u00e3o alguns passos simples para come\u00e7ar: <\/span><\/p>\n<p><strong>1.<\/strong><b>Iniciar sess\u00e3o no Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visitar <\/span><a href=\"http:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\"> e iniciar sess\u00e3o utilizando a sua conta Google<\/span><\/p>\n<p><b>2. Clicar em iniciar medi\u00e7\u00e3o\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Clique no bot\u00e3o \"Iniciar medi\u00e7\u00e3o\" para come\u00e7ar a criar a sua nova propriedade GA4<\/span><\/p>\n<p><b>3. Configurar a sua conta<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pode ser o nome da sua empresa ou do seu s\u00edtio Web<\/span><\/p>\n<p><b>4. Criar uma propriedade GA4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Introduza um nome para a sua propriedade GA4 (por exemplo, \"My Business Website\") e, em seguida, escolha o seu fuso hor\u00e1rio e moeda.\u00a0<\/span><\/p>\n<p><b>5. Adicionar um fluxo de dados<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Escolha o tipo de fluxo de dados: Web, aplica\u00e7\u00e3o iOS ou aplica\u00e7\u00e3o Android.<\/span><\/p>\n<p><strong>6. I<\/strong><b>nstalar a etiqueta GA4 no seu site<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Depois de criar o fluxo de dados, o Google fornecer\u00e1 um ID de medi\u00e7\u00e3o (semelhante a G-XXXXXXXXXX). Pode adicionar o fluxo de duas formas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digo do s\u00edtio Web\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestor de tags do Google <\/span><\/li>\n<\/ul>\n<p><b>7. Verificar os relat\u00f3rios em tempo real\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Depois de instalado, v\u00e1 para os relat\u00f3rios em tempo real e aceda ao seu Web site num separador diferente. Volte aos relat\u00f3rios em tempo real para ver se os dados est\u00e3o a ser registados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se ainda n\u00e3o sabe como instalar o GA4 com \u00eaxito, a nossa equipa da Fresh Pies \u00e9 especialista na instala\u00e7\u00e3o do GA4. Contacte-nos hoje se precisar de ajuda.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"size-large wp-image-83747 aligncenter\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-300x199.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-768x510.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-350x232.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog.png 1088w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Google_Analytics\"><\/span><b>Compreender o Google <\/b>Anal\u00edtica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O painel de controlo do Google Analytics 4 pode parecer complicado \u00e0 primeira vista, mas foi concebido para lhe dar informa\u00e7\u00f5es claras sobre a forma como as pessoas encontram e utilizam o seu Web site. A partir da p\u00e1gina inicial, ter\u00e1 uma vis\u00e3o geral dos n\u00fameros de utilizadores, fontes de tr\u00e1fego e envolvimento. Pode ver os visitantes em tempo real, acompanhar a sua origem, as p\u00e1ginas que est\u00e3o a visualizar e at\u00e9 as ac\u00e7\u00f5es que est\u00e3o a realizar. Sec\u00e7\u00f5es como \"Relat\u00f3rios\", \"Envolvimento<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">ent,\" e \"Explorar\" ajudam-no a aprofundar o comportamento dos utilizadores e as convers\u00f5es, para que possa ver o que funciona e o que n\u00e3o funciona no seu s\u00edtio Web.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Metrics_Beginners_Should_Know\"><\/span><b>Principais m\u00e9tricas que os principiantes devem conhecer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ao navegar no Google Analytics, estar\u00e1 a procurar principalmente nestas duas sec\u00e7\u00f5es:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aquisi\u00e7\u00e3o de tr\u00e1fego <\/b><span style=\"font-weight: 400;\">- apresenta a sua primeira fonte de utilizadores, quer seja org\u00e2nica, paga, de visualiza\u00e7\u00e3o, direta ou de rede cruzada.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u00e1ginas e ecr\u00e3s<\/b><span style=\"font-weight: 400;\"> - identifica o tr\u00e1fego de todas as p\u00e1ginas associadas ao seu s\u00edtio Web.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao analisar estas sec\u00e7\u00f5es, ver\u00e1 uma tabela que pode ser personalizada para se adequar \u00e0s m\u00e9tricas em que est\u00e1 interessado. As principais m\u00e9tricas que deve considerar s\u00e3o:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sess\u00f5es<\/b><span style=\"font-weight: 400;\"> - identifica a participa\u00e7\u00e3o de um utilizador ao longo do seu percurso no s\u00edtio Web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Taxa de rejei\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> - \u00e9 apresentado num % e mostra o n\u00famero de vezes que um utilizador sai do s\u00edtio Web depois de visitar apenas uma p\u00e1gina.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dura\u00e7\u00e3o m\u00e9dia da sess\u00e3o<\/b><span style=\"font-weight: 400;\"> - mostra a quantidade de tempo que um utilizador passou no percurso do s\u00edtio Web durante uma \u00fanica sess\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilizadores activos<\/b><span style=\"font-weight: 400;\"> - mostra o n\u00famero de utilizadores \u00fanicos que interagem com o seu s\u00edtio Web durante um determinado per\u00edodo de tempo.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_The_Most_Out_of_Google_Analytics\"><\/span><b>Dicas para tirar o m\u00e1ximo partido do Google Analytics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para tirar o m\u00e1ximo partido do Google Analytics, considere estas pr\u00e1ticas recomendadas\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar informa\u00e7\u00f5es<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para quaisquer \u00e1reas que considere dif\u00edceis, utilize a funcionalidade de intelig\u00eancia \"Ask Analytics\" para fazer perguntas sobre os seus dados e obter as respostas de que necessita.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar a barra de pesquisa<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por vezes, pode ser dif\u00edcil encontrar m\u00e9tricas. A barra de pesquisa na parte superior foi concebida para o ajudar a encontrar as m\u00e9tricas que tem dificuldade em encontrar. Basta digitar algo como \"taxa de rejei\u00e7\u00e3o\" e o Google apresentar\u00e1 o valor da m\u00e9trica pretendida.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ligar a sua conta anal\u00edtica a outras fontes de dados\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O Google Analytics permite-lhe ligar-se a outras fontes de dados, como o Google Ads, para obter relat\u00f3rios mais avan\u00e7ados\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar c\u00f3digos UTM\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se pretender acompanhar eventos individuais, como campanhas de boletins informativos ou liga\u00e7\u00f5es nas redes sociais, a cria\u00e7\u00e3o de c\u00f3digos UTM \u00e9 ben\u00e9fica, uma vez que pode acompanhar campanhas de marketing individuais no GA4. Existem muitos geradores de c\u00f3digos UTM dispon\u00edveis no Google.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acompanhar eventos-chave<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O seu s\u00edtio Web ter\u00e1 determinados elementos que gostaria de acompanhar, tais como envios de formul\u00e1rios e cliques no telefone. Utilize o gestor de etiquetas para instalar. A identifica\u00e7\u00e3o destas intera\u00e7\u00f5es do utilizador proporcionar\u00e1 relat\u00f3rios mais pormenorizados.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acompanhar as convers\u00f5es\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uma vez identificados os eventos-chave e implementado o rastreio, rastreie os eventos-chave e identifique-os como convers\u00f5es para ver quantas vezes estes eventos ocorrem.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><b>Erros comuns a evitar\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existem alguns erros f\u00e1ceis que podem ser cometidos e que devem ser evitados quando se trata de configura\u00e7\u00e3o e an\u00e1lise de dados, tais como:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digos de rastreamento duplicados instalados\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coloca\u00e7\u00e3o incorrecta do c\u00f3digo durante a instala\u00e7\u00e3o\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimento inconsistente em todas as p\u00e1ginas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O tr\u00e1fego interno n\u00e3o \u00e9 filtrado\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erros de etiqueta UTM durante a configura\u00e7\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza\u00e7\u00e3o incorrecta dos filtros\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o excluir informa\u00e7\u00f5es irrelevantes dos relat\u00f3rios.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-83776\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png\" alt=\"\" width=\"988\" height=\"708\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png 988w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-300x215.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-768x550.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-350x251.png 350w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Next_Steps_Where_to_Go_From_Here\"><\/span><b>Pr\u00f3ximas etapas: Para onde ir a partir daqui<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Depois de se ter familiarizado com o Google Analytic, este tornar-se-\u00e1 provavelmente o seu centro de dados. Expandir os seus eventos, expandir os relat\u00f3rios, como a utiliza\u00e7\u00e3o do Looker Studio para obter relat\u00f3rios mais granulares, ser\u00e3o muito provavelmente os seus pr\u00f3ximos passos, que ajudar\u00e3o a identificar \u00e1reas de otimiza\u00e7\u00e3o e objectivos do s\u00edtio Web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\"><span style=\"font-weight: 400;\">Contacto <\/span><\/a><span style=\"font-weight: 400;\">Fresh Pies para quaisquer quest\u00f5es ou ajuda com a sua cria\u00e7\u00e3o do Google Analytics. Teremos todo o gosto em ajudar.\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O Google Analytics \u00e9 uma ferramenta gratuita fornecida pela Google que analisa o desempenho do seu s\u00edtio Web, incluindo o tr\u00e1fego, o comportamento dos utilizadores e o desempenho dos dispositivos. Ajuda as empresas a identificar \u00e1reas de melhoria e a compreender como os utilizadores interagem com o s\u00edtio Web. A identifica\u00e7\u00e3o destas tend\u00eancias ajuda a otimizar futuras campanhas de marketing e a manter a presen\u00e7a online de um s\u00edtio Web. No entanto, o Google Analytics para principiantes pode parecer bastante assustador. Continue a ler para aprender as no\u00e7\u00f5es b\u00e1sicas de como configurar o Google Analytics e\u00a0<\/p>","protected":false},"author":11,"featured_media":83734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-83728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for Beginners - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-para-principiantes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners\" \/>\n<meta property=\"og:description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/google-analytics-para-principiantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Analytics for Beginners\",\"datePublished\":\"2025-06-11T11:16:35+00:00\",\"dateModified\":\"2025-10-16T17:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"name\":\"Google Analytics for Beginners - 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