{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"a-ai-e-uma-ameaca-existencial-para-a-industria-de-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"A IA \u00e9 uma amea\u00e7a existencial para a ind\u00fastria de SEO?"},"content":{"rendered":"

Esta \u00e9 a quest\u00e3o que tenho estado a analisar nas \u00faltimas semanas. Desde o momento em que o ChatGPT anunciou que as funcionalidades de compras iam ser implementadas, tenho a certeza de que n\u00e3o sou o \u00fanico SEO que sentiu que estava a trabalhar em areias movedi\u00e7as.\u00a0<\/span><\/p>\n

A amea\u00e7a iminente da IA<\/h2>\n

Enquanto ind\u00fastria, temos andado a chorar por causa do impacto do tr\u00e1fego nos nossos sites, gra\u00e7as \u00e0 vis\u00e3o geral da IA, agora no topo da p\u00e1gina em todos os principais resultados dos motores de busca. A possibilidade de adicionar \"-ai\" a uma consulta, embora seja uma boa solu\u00e7\u00e3o alternativa, parece pouco prov\u00e1vel que seja utilizada em massa como forma de os evitar.<\/span><\/p>\n

O consenso geral como solu\u00e7\u00e3o online tem-se concentrado em garantir que o conte\u00fado \u00e9 mais conversacional e est\u00e1 posicionado para servir a consulta humana e n\u00e3o as exig\u00eancias da m\u00e1quina. Mas, como algu\u00e9m que presta servi\u00e7os deste tipo a PME, sei que n\u00e3o \u00e9 assim que as coisas funcionam.\u00a0<\/span><\/p>\n

Se queremos que o nosso conte\u00fado seja bem tratado pelo pap\u00e1 das m\u00e1quinas, temos de fazer o que ele nos diz para obter os melhores resultados. Portanto, trabalhamos tanto para os algoritmos como para os humanos... mas s\u00e3o os algoritmos que acabam por mostrar o nosso conte\u00fado aos humanos. O conte\u00fado deve obedecer \u00e0s regras e, a dada altura, as regras assumem o controlo. \u00c9 um cen\u00e1rio de galinha e ovo? Talvez.<\/span><\/p>\n

Fic\u00e1mos agora a saber que esta pr\u00f3xima itera\u00e7\u00e3o do modo de IA da Google, que est\u00e1 a ser implementada nos EUA, n\u00e3o passa claramente dados identific\u00e1veis. Quer dizer... Como \u00e9 que \u00e9 suposto informarmos sobre o que estamos a fazer se\/quando o modo de IA se tornar o padr\u00e3o?\u00a0<\/span><\/p>\n

Vamos tornar-nos ainda mais existenciais. O que acontece quando os criadores de conte\u00fados deixam de criar? A Google n\u00e3o deu qualquer incentivo \u00e0 cria\u00e7\u00e3o cont\u00ednua. \u00c9 o nosso conte\u00fado que alimenta a besta, n\u00e3o \u00e9? (Gra\u00e7as a <\/span>Lily Ray<\/span><\/a> para partilhar).\u00a0<\/span><\/p>\n

Portanto, para responder \u00e0 pergunta: a IA \u00e9 uma amea\u00e7a existencial para o sector da SEO? A minha resposta \u00e9: <\/span>sim, e.<\/span><\/i> A SEO est\u00e1 a morrer lentamente e o que a substituir ser\u00e1 completamente diferente. N\u00e3o vamos saber o que \u00e9 enquanto a corrida ao armamento da IA ainda estiver a decorrer. Entretanto, os nossos clientes precisam de clareza, n\u00e3o de caos.<\/span><\/p>\n

Praticamente nenhum dos meus clientes quer saber de panoramas de IA. O que lhes interessa \u00e9 que o tr\u00e1fego est\u00e1 em baixo, os contactos est\u00e3o a diminuir e que os relat\u00f3rios est\u00e3o a ficar cada vez mais obscuros. N\u00f3s somos os nerds dos dados que se preocupam com o porqu\u00ea, n\u00e3o eles.<\/span><\/p>\n

\"A<\/h3>\n

Como sobreviver<\/h2>\n

Se sobreviver significa jogar dentro da m\u00e1quina de outra pessoa, talvez o \u00fanico poder real que reste seja a propriedade. Das audi\u00eancias, da distribui\u00e7\u00e3o, dos dados.<\/span><\/p>\n

Eu disse <\/span>noutro local<\/span><\/a> que os dados prim\u00e1rios e a comunica\u00e7\u00e3o direta s\u00f3 se v\u00e3o tornar mais importantes. Portanto: construa as suas listas de correio eletr\u00f3nico. Cultivem o tr\u00e1fego direto. Sim, ainda h\u00e1 uma parte de sensibiliza\u00e7\u00e3o a resolver - ainda estou a trabalhar no destino, n\u00e3o na rota.<\/span><\/p>\n

Mais do que nunca, precisamos de criar conte\u00fados que as pessoas n\u00e3o veriam se n\u00e3o existissem.<\/span><\/p>\n

Isso significa aumentar a lealdade. Confian\u00e7a. Valor real. Porque se estivermos apenas a preencher espa\u00e7o para classifica\u00e7\u00f5es, n\u00e3o vamos vencer a m\u00e1quina no seu pr\u00f3prio jogo. Se precisa de ajuda com isto, contactar-nos<\/a> para saber mais sobre IA e SEO.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Esta \u00e9 uma quest\u00e3o que tenho estado a analisar nas \u00faltimas semanas. Desde o momento em que o ChatGPT anunciou que as funcionalidades de compras iam ser implementadas, tenho a certeza de que n\u00e3o sou o \u00fanico SEO que sentiu que estava a trabalhar em areias movedi\u00e7as.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nIs AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? 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