{"id":83767,"date":"2025-06-25T16:08:28","date_gmt":"2025-06-25T15:08:28","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83767"},"modified":"2025-06-25T16:08:28","modified_gmt":"2025-06-25T15:08:28","slug":"atualizacao-do-2o-trimestre-marketing-digital-roundup","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/q2-update-digital-marketing-roundup\/","title":{"rendered":"Atualiza\u00e7\u00e3o do segundo trimestre - Resumo do marketing digital"},"content":{"rendered":"<h3><b>Estamos a meio do ano. Vou dar-vos a m\u00e3o quando perguntar isto: .... Caros profissionais de marketing digital, est\u00e3o bem?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No seguimento do nosso <a href=\"https:\/\/www.freshpies.co.uk\/pt\/resumo-do-marketing-digital-do-primeiro-trimestre\/\">Atualiza\u00e7\u00e3o do primeiro trimestre<\/a> No \u00faltimo trimestre, para todos os que n\u00e3o est\u00e3o cronicamente em linha, eis uma lista r\u00e1pida das coisas que me mantiveram acordado durante a noite neste segundo trimestre. A ind\u00fastria de SEO est\u00e1 a ficar sem cabelo por causa da atribui\u00e7\u00e3o opaca de AIO e da queda do tr\u00e1fego, e uma regra para o marketing de Alimentos Menos Saud\u00e1veis no Reino Unido foi transferida para <\/span><a href=\"https:\/\/questions-statements.parliament.uk\/written-statements\/detail\/2025-05-22\/hcws652\"><span style=\"font-weight: 400;\">pr\u00f3ximo ano<\/span><\/a><span style=\"font-weight: 400;\">. O Instagram est\u00e1 prestes a abrir o seu conte\u00fado aos motores de busca, pelo que os utilizadores que o autorizarem poder\u00e3o ver as suas fotografias e hist\u00f3rias aparecerem no AI Mode e no ChatGPT. Que horror! O WhatsApp anunciou que os an\u00fancios est\u00e3o a chegar, o TikTok ainda n\u00e3o desapareceu (de qualquer forma, toda a gente perdeu o interesse nessa hist\u00f3ria) e um representante da Google referiu-se \u00e0 Internet como a <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-ceo-sundar-pichai-discusses-fate-of-the-human-created-web\/548936\/\"><span style=\"font-weight: 400;\">web criada pelo homem<\/span><\/a><span style=\"font-weight: 400;\">... nada inquietante, ou um vislumbre de um pesadelo dist\u00f3pico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como n\u00e3o poderia deixar de ser, as grandes actualiza\u00e7\u00f5es deste trimestre centram-se na IA.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q2-update-digital-marketing-roundup\/#SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\" >SEO \u00e9 agora AEO, AIO, SXO, GEO...<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q2-update-digital-marketing-roundup\/#AI_Asset_Generation_for_Google_Meta_TikTok_Ads\" >Gera\u00e7\u00e3o de activos de IA para an\u00fancios do Google, Meta e TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q2-update-digital-marketing-roundup\/#Instagram_Is_Fighting_To_Stay_In_The_Game\" >O Instagram est\u00e1 a lutar para se manter no jogo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\"><\/span><b>SEO \u00e9 agora AEO, AIO, SXO, GEO...<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c0 medida que os LLM, como o ChatGPT, atingem mil milh\u00f5es de utilizadores di\u00e1rios <\/span><a href=\"https:\/\/www.visualcapitalist.com\/chatgpt-lags-far-behind-google-in-daily-search-volume\/\"><span style=\"font-weight: 400;\">pesquisas<\/span><\/a><span style=\"font-weight: 400;\">e as vis\u00f5es gerais da IA no seu motor de busca de elei\u00e7\u00e3o s\u00e3o enfaticamente colocadas na frente e no centro, o trabalho para colocar o seu conte\u00fado sob os olhos certos tornou-se exponencialmente mais dif\u00edcil e cheio de novos acr\u00f3nimos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembra-se dos dias em que o seo se resumia a ligado, desligado e t\u00e9cnico? Essas colunas foram agora redesenhadas para Answer Engine Optimisation, AI Optimisation, Search Experience Optimisation e Gen Ai Engine Optimisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que \u00e9 que isto significa para as pessoas que n\u00e3o trabalham em SEO mas que sabem que \u00e9 importante? As coisas est\u00e3o complicadas e o tr\u00e1fego est\u00e1 a diminuir enquanto as impress\u00f5es parecem estar a aumentar. Os motores de busca est\u00e3o a adicionar a funcionalidade de IA para interpretar resultados e a deslocar a indexa\u00e7\u00e3o desses resultados mais para baixo na p\u00e1gina. Isto leva a menos tr\u00e1fego, embora se espere que o tr\u00e1fego seja de maior qualidade. Isso ainda est\u00e1 para ser visto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quanto aos dados de tr\u00e1fego do <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/how-google-ai-mode-keeps-users-lily-ray-lp7ye\/?trackingId=BlgxzIHnQeGgMStTkPlEOw%3D%3D\"><span style=\"font-weight: 400;\">Modo IA<\/span><\/a><span style=\"font-weight: 400;\"> lan\u00e7ado pela Google em <\/span><a href=\"http:\/\/searchengineland.com\/google-ai-mode-finally-rolling-out-to-all-users-in-the-u-s-456982\"><span style=\"font-weight: 400;\">Am\u00e9rica<\/span><\/a><span style=\"font-weight: 400;\">ou a vis\u00e3o geral da IA? <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-mode-traffic-data-search-console-457076\"><span style=\"font-weight: 400;\">Turvo<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_Asset_Generation_for_Google_Meta_TikTok_Ads\"><\/span><b>Gera\u00e7\u00e3o de activos de IA para an\u00fancios do Google, Meta e TikTok<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este trimestre, as grandes plataformas introduziram o suporte Gen AI para a cria\u00e7\u00e3o de activos nos seus an\u00fancios. As funcionalidades variam consoante as plataformas, desde algumas que transformam imagens em v\u00eddeos, at\u00e9 \u00e0 cria\u00e7\u00e3o completa de um modelo a usar o seu artigo a partir de uma imagem de stock b\u00e1sica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta \u00e9 uma \u00f3ptima not\u00edcia para os profissionais de marketing que t\u00eam recursos limitados e para as PMEs que est\u00e3o no mesmo barco, mas n\u00e3o \u00e9 claro o que isto significa para as experi\u00eancias dos utilizadores e para as respostas aos an\u00fancios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esperemos que no pr\u00f3ximo trimestre j\u00e1 tenhamos mais dados sobre o assunto. E, entretanto, se os seus feeds come\u00e7arem a parecer iguais, ter\u00e1 uma ideia de como <\/span><a href=\"https:\/\/www.nature.com\/articles\/s41562-025-02173-x?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axiosam&amp;stream=top\"><span style=\"font-weight: 400;\">porqu\u00ea<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b><img decoding=\"async\" class=\"size-full wp-image-83771 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png\" alt=\"\" width=\"878\" height=\"572\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png 878w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-300x195.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-768x500.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-350x228.png 350w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Is_Fighting_To_Stay_In_The_Game\"><\/span><b>O Instagram est\u00e1 a lutar para se manter no jogo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimamente, tem havido uma enxurrada de novas funcionalidades no Instagram, demasiadas para listar na atualiza\u00e7\u00e3o do segundo trimestre, para ser honesto! Reorganizar a grelha e ligar ao Spotify \u00e9 bom. Mas as verdadeiras actualiza\u00e7\u00f5es s\u00e3o mais interessantes. Agora \u00e9 poss\u00edvel publicar discretamente sem notificar os seguidores, o que eu chamo de modo furtivo. Os resumos de dados est\u00e3o a ficar mais f\u00e1ceis de aceder. E o lan\u00e7amento do trial Reels \u00e9 algo a ser observado. O conte\u00fado protegido por palavra-passe n\u00e3o me convenceu, mas qualquer coisa que permita a realiza\u00e7\u00e3o de testes A\/B merece o meu apoio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos apenas \u00e0 espera de um lan\u00e7amento adequado no Reino Unido para a maioria destes.<\/span><\/p>\n<h3><b>Fatia final<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Assim \u00e9 o Q2. Confuso, um pouco ca\u00f3tico, ocasionalmente prometedor. O grande tema? A IA est\u00e1 a entrar em tudo, quer estejamos preparados ou n\u00e3o. O SEO est\u00e1 a passar por uma crise de identidade, as plataformas de an\u00fancios est\u00e3o a lan\u00e7ar ferramentas de IA sem respostas claras sobre a efic\u00e1cia e o Instagram est\u00e1 a tentar ao m\u00e1ximo manter-se na conversa de grupo. Veremos o que se mant\u00e9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, respire fundo, hidrate-se e n\u00e3o acredite em tudo o que o seu relat\u00f3rio de tr\u00e1fego lhe diz.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Para todos os que n\u00e3o est\u00e3o cronicamente em linha, eis uma lista r\u00e1pida das coisas que me tiraram o sono neste segundo trimestre. A ind\u00fastria de SEO est\u00e1 a ficar desesperada com a atribui\u00e7\u00e3o opaca de AIO e a queda de tr\u00e1fego, e uma regra para o marketing de alimentos menos saud\u00e1veis no Reino Unido foi adiada para o pr\u00f3ximo ano. O Instagram est\u00e1 prestes a abrir o seu conte\u00fado aos crawlers dos motores de busca, pelo que os utilizadores que consentirem poder\u00e3o ver as suas fotografias e hist\u00f3rias aparecerem no AI Mode e no ChatGPT. Que horror. O WhatsApp anunciou que os an\u00fancios est\u00e3o a chegar, o TikTok ainda n\u00e3o desapareceu (de qualquer forma, toda a gente perdeu o interesse nessa hist\u00f3ria) e um representante da Google referiu-se \u00e0 Internet como a web criada por humanos... nada inquietante ou um vislumbre de um pesadelo dist\u00f3pico.<\/p>","protected":false},"author":9,"featured_media":83769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q2 Update - Digital Marketing Roundup - Fresh Pies<\/title>\n<meta name=\"description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/atualizacao-do-2o-trimestre-marketing-digital-roundup\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q2 Update - Digital Marketing Roundup\" \/>\n<meta property=\"og:description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/atualizacao-do-2o-trimestre-marketing-digital-roundup\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T15:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/q2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"Q2 Update &#8211; 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