{"id":83931,"date":"2025-09-12T12:39:08","date_gmt":"2025-09-12T11:39:08","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83931"},"modified":"2025-09-12T12:39:08","modified_gmt":"2025-09-12T11:39:08","slug":"sitios-web-de-ia-barato-hoje-caro-amanha","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/ai-websites-cheap-today-expensive-tomorrow\/","title":{"rendered":"S\u00edtios Web com IA: Baratos hoje, caros amanh\u00e3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Agora que o comboio da moda da IA parece estar a abrandar, e com muitas sugest\u00f5es de que a bolha est\u00e1 prestes a rebentar com a \"IA-ifica\u00e7\u00e3o\" de, bem, tudo, repar\u00e1mos num padr\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando a IA era mais recente e brilhante, vimos uma parte das PMEs que estavam a optar por sites e solu\u00e7\u00f5es de servi\u00e7os de IA porque o pre\u00e7o era adequado para elas. O que \u00e9 justo, o seu or\u00e7amento \u00e9 o seu or\u00e7amento... mas no \u00faltimo m\u00eas vimos a maioria dessa parte voltar e pedir <a href=\"https:\/\/www.freshpies.co.uk\/pt\/por-que-razao-a-ia-nao-esta-a-substituir-os-profissionais-de-marketing\/\">de base humana<\/a> servi\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas s\u00e3o cita\u00e7\u00f5es genu\u00ednas de mensagens de correio eletr\u00f3nico que recebemos:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\"<\/span><span style=\"font-weight: 400;\">A empresa que escolhi para redesenhar era barata e in\u00fatil\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Desperdicei semanas\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Vou voltar para ti com o rabo entre as pernas!\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"O s\u00edtio Web passou de 160 mil visitas para 2 mil em duas semanas ap\u00f3s o lan\u00e7amento\"<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Os fornecedores do estilo \"CRM numa caixa\" orientados para a IA, como a Framer, s\u00e3o bonitos, brilhantes e \u00fateis para premissas muito b\u00e1sicas, mas cada vez mais vemos que as principais promessas de simplicidade e rapidez n\u00e3o est\u00e3o \u00e0 altura do que se pretende.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A personaliza\u00e7\u00e3o do cliente \u00e9 estranha, sem nenhuma funcionalidade real para os propriet\u00e1rios entrarem no cap\u00f4 e personalizarem. Muitas das carater\u00edsticas principais s\u00e3o insuficientes, e a \u00eanfase na IA e nos plug-ins parece estar a transformar-se numa vers\u00e3o daquilo de que afirma ser diferente - o WordPress. O problema \u00e9 que n\u00e3o o est\u00e1 a fazer <\/span><i><span style=\"font-weight: 400;\">suficientemente bem<\/span><\/i><span style=\"font-weight: 400;\"> para ser WordPress!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O meu problema pessoal \u00e9 que os sites criados por IA podem parecer bons \u00e0 superf\u00edcie, mas t\u00eam dificuldade em classificar-se ou converter-se se os fundamentos n\u00e3o estiverem l\u00e1 - e mesmo que estejam, ou s\u00e3o colocados atr\u00e1s de paywalls, ou n\u00e3o se sabe como coloc\u00e1-los em a\u00e7\u00e3o. Isto n\u00e3o seria um problema com um humano para explicar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A IA \u00e9 uma <\/span><i><span style=\"font-weight: 400;\">ferramenta<\/span><\/i><span style=\"font-weight: 400;\">, algo para utilizar <\/span><i><span style=\"font-weight: 400;\">bem como, n\u00e3o em vez de<\/span><\/i><span style=\"font-weight: 400;\">, compet\u00eancias e conhecimentos existentes. A IA \u00e9 um computador que lhe dar\u00e1 exatamente o que lhe pedir. N\u00e3o apresentar\u00e1 sugest\u00f5es que possam melhorar o seu projeto. N\u00e3o ter\u00e1 experi\u00eancia pr\u00e9via de uma situa\u00e7\u00e3o e n\u00e3o saber\u00e1 que seria melhor seguir uma determinada dire\u00e7\u00e3o. N\u00e3o tem a experi\u00eancia vivida e o valor dos seres humanos que desempenham uma fun\u00e7\u00e3o espec\u00edfica para ganhar a vida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A IA \u00e9, no entanto, apresentada como uma solu\u00e7\u00e3o para a maior parte das coisas, mas s\u00f3 com um or\u00e7amento avultado \u00e9 que isso pode ser verdade. A marca Guess fez recentemente manchetes por ser o primeiro an\u00fancio de moda na Vogue com um modelo de IA. Embora isso tenha outros problemas <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cgeqe084nn4o\"><span style=\"font-weight: 400;\">implica\u00e7\u00f5es<\/span><\/a><span style=\"font-weight: 400;\">A quest\u00e3o aqui \u00e9 a seguinte: se a Guess, com milhares de milh\u00f5es em receitas anuais, n\u00e3o consegue fazer com que a IA pare\u00e7a distinta e interessante para al\u00e9m da novidade de ser IA, que hip\u00f3teses tem uma empresa em fase de arranque com uma taxa nominal por m\u00eas?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se est\u00e1 a falar a s\u00e9rio sobre o crescimento, vale a pena perguntar: qual \u00e9 o custo real de um site de IA de 60 libras por m\u00eas? Para al\u00e9m do design simples, est\u00e1 a prender-se a uma plataforma que pode aumentar os pre\u00e7os, retirar funcionalidades ou envelhecer mal. E quando as bases de SEO n\u00e3o est\u00e3o l\u00e1 para o ajudar a ser encontrado, essas \"poupan\u00e7as\" come\u00e7am a parecer muito caras dentro de alguns anos.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Os s\u00edtios Web com IA s\u00e3o tudo o que se espera deles? N\u00f3s dizemos que definitivamente ainda n\u00e3o.<\/p>","protected":false},"author":9,"featured_media":83932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1172],"tags":[],"class_list":["post-83931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Websites: Cheap Today, Expensive Tomorrow - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Are AI websites all they&#039;re cracked up to be? We say definitely not yet. 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