{"id":84002,"date":"2025-10-08T17:18:10","date_gmt":"2025-10-08T16:18:10","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84002"},"modified":"2025-10-08T17:24:08","modified_gmt":"2025-10-08T16:24:08","slug":"resumo-de-marketing-do-quarto-trimestre-prepare-se-para-2026","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/","title":{"rendered":"Resumo de marketing do quarto trimestre: prepare-se para 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#Q4_Marketing_Round_Up\" >Resumo de marketing do quarto trimestre<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#What_is_Answer_Engine_Optimisation_AEO\" >O que \u00e9 a Otimiza\u00e7\u00e3o para motores de resposta? (AEO)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#Stay_one_step_ahead_with_Answer_Engine_Optimisation\" >Fique um passo \u00e0 frente com a Otimiza\u00e7\u00e3o para motores de resposta<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#Authenticity_Matters\" >A autenticidade \u00e9 importante<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#Video_Content_Continues_to_Dominate\" >O conte\u00fado de v\u00eddeo continua a dominar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#Are_third-party_cookies_being_deprecated\" >Os cookies de terceiros est\u00e3o a ser preteridos?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#You_should_be_focusing_on_First_Party_Data\" >Deveria concentrar-se nos dados de primeira parte<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/pt\/q4-marketing-round-up-get-prepared-for-2026\/#What_have_we_learned_heading_into_2026\" >O que \u00e9 que aprendemos a caminho de 2026?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"280\" data-end=\"305\"><span class=\"ez-toc-section\" id=\"Q4_Marketing_Round_Up\"><\/span>Resumo de marketing do quarto trimestre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"307\" data-end=\"804\">A nossa equipa da Fresh Pies teve um terceiro trimestre muito ocupado. Os principais desenvolvimentos no mundo do PPC e SEO mantiveram-nos atentos \u00e0 medida que avan\u00e7amos para o nosso Q4 Marketing Round Up e ajudaram-nos a come\u00e7ar a moldar as nossas estrat\u00e9gias de marketing digital para 2026. A equipa de marketing digital participou em v\u00e1rias exposi\u00e7\u00f5es neste trimestre, incluindo <a href=\"https:\/\/www.bigdataldn.com\/\">Grandes dados LDN<\/a> e <a href=\"https:\/\/mktgshowcase.co.uk\/\">Apresenta\u00e7\u00e3o de marketing<\/a>para obter informa\u00e7\u00f5es sobre a dire\u00e7\u00e3o do SEO e do PPC no futuro. Aqui est\u00e1 um resumo do que precisa de saber neste Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"806\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"What_is_Answer_Engine_Optimisation_AEO\"><\/span>O que \u00e9 a Otimiza\u00e7\u00e3o para motores de resposta? (AEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"853\" data-end=\"1355\">A SEO tradicional est\u00e1 a evoluir, e \u00e9 aqui que a AEO entra em jogo. A Otimiza\u00e7\u00e3o para Motores de Resposta (AEO) consiste em tornar o seu conte\u00fado f\u00e1cil de compreender e utilizar pelos motores de busca, assistentes de voz e ferramentas de IA ao dar respostas diretas \u00e0s perguntas das pessoas. Em vez de se limitar a procurar classifica\u00e7\u00f5es, a AEO centra-se em conte\u00fados claros e estruturados que fornecem respostas concisas a perguntas comuns. Essa mudan\u00e7a \u00e9 um dos principais pontos de discuss\u00e3o em nosso Q4 Marketing Round Up, j\u00e1 que o AEO moldar\u00e1 as estrat\u00e9gias de conte\u00fado para 2026.<\/p>\n<h2 data-start=\"1357\" data-end=\"1412\"><span class=\"ez-toc-section\" id=\"Stay_one_step_ahead_with_Answer_Engine_Optimisation\"><\/span>Fique um passo \u00e0 frente com a Otimiza\u00e7\u00e3o para motores de resposta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1414\" data-end=\"1878\">A AEO vai ter uma influ\u00eancia crescente na forma como abordamos a SEO, e as classifica\u00e7\u00f5es tradicionais podem tornar-se menos importantes \u00e0 medida que as ferramentas de IA extraem informa\u00e7\u00f5es de v\u00e1rias fontes, as misturam e apresentam uma resposta \u00fanica e direta. A inten\u00e7\u00e3o \u00e9 desviarmo-nos dos 10 links azuis que vemos na pesquisa tradicional e obter uma resposta curta por escrito que combine informa\u00e7\u00f5es. Manter-se informado atrav\u00e9s de actualiza\u00e7\u00f5es como este Q4 Marketing Round Up ajud\u00e1-lo-\u00e1 a manter o seu conte\u00fado relevante.<\/p>\n<h2 data-start=\"1880\" data-end=\"1904\"><span class=\"ez-toc-section\" id=\"Authenticity_Matters\"><\/span>A autenticidade \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1906\" data-end=\"2687\">Apesar da \u00eanfase na IA na forma como recebemos a informa\u00e7\u00e3o, a Google continua a dar prioridade a conte\u00fados aut\u00eanticos e interactivos. A Google ainda se concentra muito no E-E-A-T e salienta que a qualidade, a originalidade e a fiabilidade s\u00e3o importantes na cria\u00e7\u00e3o de conte\u00fados. Existe sempre o risco de uma atualiza\u00e7\u00e3o do algoritmo estar para breve, levando \u00e0 desclassifica\u00e7\u00e3o do conte\u00fado de IA com base na probabilidade de o conte\u00fado ser de baixa qualidade ou demasiado estereotipado. De acordo com o Google, o conte\u00fado de IA n\u00e3o \u00e9 automaticamente penalizado, mas o conte\u00fado que parece ter sido criado apenas para obter classifica\u00e7\u00f5es pode violar as suas pol\u00edticas de spam, da\u00ed as v\u00e1rias actualiza\u00e7\u00f5es de spam que tivemos ao longo de 2025. Encontrar\u00e1 mais informa\u00e7\u00f5es nas orienta\u00e7\u00f5es de pesquisa do Google sobre o conte\u00fado de IA, que s\u00e3o abordadas mais detalhadamente neste Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"2689\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Video_Content_Continues_to_Dominate\"><\/span>O conte\u00fado de v\u00eddeo continua a dominar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"3451\">O v\u00eddeo continua a ser um ator importante na SEO e \u00e9 algo que o Google continua a favorecer especialmente. Conte\u00fados de v\u00eddeo como YouTube Shorts, TikTok e Instagram Reels s\u00e3o plataformas que pode otimizar para se tornar mais vis\u00edvel nos motores de busca. O Google tamb\u00e9m promove o carregamento de v\u00eddeos nas listagens do Google My Business para melhorar o perfil da sua empresa e ordena o conte\u00fado de v\u00eddeo acima das imagens nas suas listagens. Por isso, n\u00e3o ignore a utiliza\u00e7\u00e3o de conte\u00fados de v\u00eddeo; qualquer coisa, desde os bastidores a lapsos de tempo, d\u00e1 ao utilizador uma vis\u00e3o mais aprofundada das actividades di\u00e1rias da sua empresa e ajuda a construir rela\u00e7\u00f5es B2C de confian\u00e7a. O Q4 Marketing Round Up refor\u00e7a o qu\u00e3o vital o v\u00eddeo continuar\u00e1 a ser at\u00e9 2026.<\/p>\n<h2 data-start=\"3453\" data-end=\"3498\"><span class=\"ez-toc-section\" id=\"Are_third-party_cookies_being_deprecated\"><\/span>Os cookies de terceiros est\u00e3o a ser preteridos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3500\" data-end=\"3876\">A resposta curta \u00e9 sim, mas n\u00e3o sabemos exatamente quando. Isto porque foi anunciado no in\u00edcio do ano que era este o caso; no entanto, a Google voltou atr\u00e1s, o que significa que os utilizadores ainda podem aceder a dados de terceiros atrav\u00e9s das defini\u00e7\u00f5es de privacidade e seguran\u00e7a no Chrome. A incerteza em torno deste t\u00f3pico \u00e9 outra discuss\u00e3o quente no nosso Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"3878\" data-end=\"3924\"><span class=\"ez-toc-section\" id=\"You_should_be_focusing_on_First_Party_Data\"><\/span>Deveria concentrar-se nos dados de primeira parte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3926\" data-end=\"4667\">Apesar de o prazo para a deprecia\u00e7\u00e3o dos dados de terceiros n\u00e3o ser claro, a melhor pr\u00e1tica \u00e9 concentrar-se nos dados prim\u00e1rios ao implementar a sua estrat\u00e9gia de marketing digital. Concentrar-se em conte\u00fado interativo, como formul\u00e1rios, inscri\u00e7\u00f5es por e-mail e atividade da conta, \u00e9 \u00fatil para ajudar a compreender melhor a sua base de clientes. Estes dados tamb\u00e9m est\u00e3o em total conformidade com o RGPD e permanecem sob o seu controlo, permitindo a personaliza\u00e7\u00e3o e a segmenta\u00e7\u00e3o para utiliza\u00e7\u00e3o futura. Isto real\u00e7a a mudan\u00e7a na SEO, uma vez que costumava estar fortemente dependente de dados de cookies, backlinks e enchimento de palavras-chave e, atualmente, tem muito mais a ver com a experi\u00eancia do utilizador, a relev\u00e2ncia e a inten\u00e7\u00e3o. A recolha de dados prim\u00e1rios \u00e9 um tema recorrente neste Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"4669\" data-end=\"4712\"><span class=\"ez-toc-section\" id=\"What_have_we_learned_heading_into_2026\"><\/span>O que \u00e9 que aprendemos a caminho de 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4714\" data-end=\"5390\">\u00c0 medida que nos aproximamos de 2026, \u00e9 evidente que o marketing digital est\u00e1 a evoluir mais rapidamente do que nunca, e n\u00f3s temos de o acompanhar. A SEO est\u00e1 a ir al\u00e9m das classifica\u00e7\u00f5es. A pesquisa orientada por AEO e IA \u00e9 a forma como os utilizadores encontram informa\u00e7\u00f5es, e o E-E-A-T \u00e9 fundamental para criar confian\u00e7a. O v\u00eddeo continua a ser rei e \u00e9 a melhor forma de estabelecer contacto com o p\u00fablico e de ser vis\u00edvel. E, com a incerteza em torno dos cookies de terceiros, temos de nos concentrar nos dados de terceiros para melhor compreender e personalizar as intera\u00e7\u00f5es com os nossos clientes. Assim, em termos gerais, o que importa \u00e9 proporcionar experi\u00eancias de alta qualidade, relevantes e centradas no utilizador, e \u00e9 nisso que se basear\u00e1 o nosso marketing digital em 2026, a principal mensagem deste Q4 Marketing Round Up.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra as principais conclus\u00f5es do nosso resumo de marketing do quarto trimestre e saiba como preparar a sua estrat\u00e9gia digital para o sucesso em 2026.<\/p>","protected":false},"author":11,"featured_media":84003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-84002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q4 Marketing Round Up: Get Prepared For 2026 - 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