{"id":84125,"date":"2026-02-25T16:46:15","date_gmt":"2026-02-25T16:46:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84125"},"modified":"2026-02-26T10:45:57","modified_gmt":"2026-02-26T10:45:57","slug":"ai-e-geo-deve-abandonar-a-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/","title":{"rendered":"IA e GEO: Deve abandonar a SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A IA e o GEO est\u00e3o a transformar a dire\u00e7\u00e3o da forma como pesquisamos e o futuro da SEO. \u00c0 medida que 2026 avan\u00e7a, as principais quest\u00f5es entre os profissionais de marketing s\u00e3o sobre o que \u00e9 a GEO, se \u00e9 mesmo importante, se a SEO j\u00e1 n\u00e3o \u00e9 uma ferramenta \u00fatil e se h\u00e1 alguma a\u00e7\u00e3o que possamos tomar.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/#What_is_GEO\" >O que \u00e9 a GEO?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/#Does_GEO_matter\" >O GEO \u00e9 importante?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/#GEO_vs_SEO_%E2%80%93_do_we_abandon_SEO_or_adapt\" >GEO vs SEO - abandonamos a SEO ou adaptamo-nos?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/#AI_GEO_SEO_%E2%80%93_Key_trends_and_actions_to_take_in_2026\" >IA, GEO e SEO - Principais tend\u00eancias e ac\u00e7\u00f5es a tomar em 2026\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-and-geo-should-you-abandon-seo\/#Our_final_takeaway_%E2%80%93_Is_SEO_dead\" >A nossa conclus\u00e3o final - A SEO est\u00e1 morta?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_GEO\"><\/span><span style=\"font-weight: 400;\">O que \u00e9 a GEO?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/councils\/forbescommunicationscouncil\/2026\/02\/24\/the-birth-of-geo-generative-engine-optimization-and-what-it-means-for-every-brand\/\"><span style=\"font-weight: 400;\">GEO (Generative Engine Optimisation)<\/span><\/a><span style=\"font-weight: 400;\"> refere-se \u00e0 experi\u00eancia do utilizador na forma como o conte\u00fado \u00e9 lido e interpretado. Este conte\u00fado \u00e9 cit\u00e1vel atrav\u00e9s de formatos populares de IA, como ChatGPT, Gemini, Perplexity, e tem visto grandes plataformas como a Google expandir a sua presen\u00e7a GEO com s\u00ednteses de IA.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_GEO_matter\"><\/span><span style=\"font-weight: 400;\">O GEO \u00e9 importante?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Resposta curta: sim, \u00e9 importante. O GEO est\u00e1 a tornar-se uma parte essencial das nossas estrat\u00e9gias globais de marketing digital com o objetivo de tornar o seu s\u00edtio Web mais vis\u00edvel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 raz\u00f5es pelas quais a GEO \u00e9 importante:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioridade do motor de pesquisa: As s\u00ednteses de IA s\u00e3o apresentadas antes dos resultados org\u00e2nicos iniciais da classifica\u00e7\u00e3o 1.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Os utilizadores que encontram respostas nas vis\u00f5es gerais da IA ou nos motores de busca ficam com mais inten\u00e7\u00f5es, aumentando a probabilidade de convers\u00e3o do s\u00edtio Web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A IA segue o <\/span><a href=\"https:\/\/fatjoe.com\/blog\/eeat\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20839947085&amp;utm_content=&amp;utm_term=&amp;iai_s=google&amp;iai_m=cpc&amp;iai_caid=20839947085&amp;iai_coid=&amp;iai_t=&amp;gad_source=1&amp;gad_campaignid=20839949719&amp;gbraid=0AAAAADrmTvvoiVaa0VOzT4hpo7liLXmZI&amp;gclid=CjwKCAiA2PrMBhA4EiwAwpHyCxVpQcedz-jiklkKrsq1zvuZcI85I0ZwssCrgH_4vunVqJHqUXcd8BoCgfQQAvD_BwE\"><span style=\"font-weight: 400;\">E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> formato centrado em conte\u00fados altamente cred\u00edveis e de confian\u00e7a, construindo a credibilidade da marca.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A ado\u00e7\u00e3o de uma estrat\u00e9gia GEO, ainda na sua fase inicial, pode ajudar a monopolizar os resultados gerados pela IA, \u00e0 medida que os concorrentes se aproximam, especialmente com conte\u00fados de nicho.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"GEO_vs_SEO_%E2%80%93_do_we_abandon_SEO_or_adapt\"><\/span><span style=\"font-weight: 400;\">GEO vs SEO - abandonamos a SEO ou adaptamo-nos?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na Fresh Pies, consideramos que a SEO continua a ser a principal base para construir a visibilidade do s\u00edtio Web, sendo a GEO essencialmente um complemento \u00e0 sua estrat\u00e9gia de SEO existente. A SEO centra-se nos aspectos t\u00e9cnicos do seu s\u00edtio, juntamente com as palavras-chave, enquanto a GEO se baseia mais no conte\u00fado. A GEO baseia-se em:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conte\u00fado atualizado recentemente\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responder a perguntas e conte\u00fados espec\u00edficos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marca\u00e7\u00e3o clara do esquema para que os motores de busca possam identificar e rastrear claramente a estrutura da p\u00e1gina (t\u00edtulos, FAQ, tabelas, listas, etc.)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"AI_GEO_SEO_%E2%80%93_Key_trends_and_actions_to_take_in_2026\"><\/span><span style=\"font-weight: 400;\">IA, GEO e SEO - Principais tend\u00eancias e ac\u00e7\u00f5es a tomar em 2026\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com a IA e a GEO a crescerem de ano para ano, h\u00e1 agora mais requisitos a cumprir ao conduzir a sua estrat\u00e9gia de SEO. Eis algumas das principais tend\u00eancias que deve ter em conta para se manter a par das altera\u00e7\u00f5es de SEO em curso:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Popula\u00e7\u00e3o e estrutura do conte\u00fado<\/b><span style=\"font-weight: 400;\"> - O Google continua a favorecer conte\u00fados de alta qualidade que s\u00e3o actualizados regularmente; agora, os conte\u00fados devem ter como objetivo responder a perguntas diretas. As respostas devem ser concisas e exactas, apoiadas por estudos de caso aprofundados. Por isso, sempre que estiver a escrever blogues, considere os H2\u2019s como perguntas que faria em geral, com o conte\u00fado a responder \u00e0s mesmas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autoridade da marca?<\/b><span style=\"font-weight: 400;\"> - A autoridade da marca e o backlinking em geral t\u00eam tido menos import\u00e2ncia atualmente; com o GEO, isto pode ser algo a considerar. Garantir que o seu s\u00edtio Web est\u00e1 em s\u00edtios Web de grande autoridade aumenta as hip\u00f3teses de o seu s\u00edtio ser apresentado nos motores de busca e nas vis\u00f5es gerais da IA.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO local<\/b><span style=\"font-weight: 400;\"> - Isto sempre foi importante. Certifique-se de que a sua empresa tem informa\u00e7\u00f5es precisas, como a morada, os hor\u00e1rios de abertura, mantendo um nome de marca e um n\u00famero de telefone consistentes em todos os diret\u00f3rios.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Palavras-chave de cauda longa<\/b><span style=\"font-weight: 400;\"> - As palavras-chave de cauda longa s\u00e3o agora mais importantes \u00e0 medida que os utilizadores interagem com a IA. Os utilizadores est\u00e3o agora mais dispostos a escrever consultas mais longas nos motores de busca para obterem as respostas de que necessitam. Por isso, optimize para palavras-chave\/perguntas mais longas em vez de palavras-chave curtas.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Our_final_takeaway_%E2%80%93_Is_SEO_dead\"><\/span><span style=\"font-weight: 400;\">A nossa conclus\u00e3o final - A SEO est\u00e1 morta?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A SEO ainda est\u00e1 bem viva - e pensamos que \u00e9 mais vital do que nunca.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com o r\u00e1pido crescimento da IA e da GEO, a SEO est\u00e1 a transformar-se em conte\u00fado mais autorizado e fi\u00e1vel, e a experi\u00eancia do utilizador est\u00e1 a tornar-se muito mais importante a cada dia que passa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sim, as m\u00e9tricas tradicionais, como o tr\u00e1fego org\u00e2nico, podem ser afectadas \u00e0 medida que as pesquisas sem clique se tornam mais comuns. Mas \u00e0 medida que a IA come\u00e7a a dar prioridade a fontes cred\u00edveis em vez de solu\u00e7\u00f5es r\u00e1pidas, \u00e9 prov\u00e1vel que a qualidade da inten\u00e7\u00e3o do utilizador aumente. Isto significa que o tr\u00e1fego de refer\u00eancia e as m\u00e9tricas de envolvimento v\u00e3o tornar-se ainda mais importantes para mostrar se a sua estrat\u00e9gia est\u00e1 a funcionar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A verdade \u00e9 que a SEO n\u00e3o est\u00e1 a morrer, est\u00e1 apenas a evoluir. Se integrar a GEO na sua estrat\u00e9gia de SEO, a sua marca ter\u00e1 muito mais hip\u00f3teses de obter resultados s\u00f3lidos e a longo prazo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A IA e a GEO est\u00e3o a transformar a forma como pesquisamos e o futuro da SEO.<\/p>","protected":false},"author":11,"featured_media":84140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-84125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI and GEO: Should you abandon SEO? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-e-geo-deve-abandonar-a-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and GEO: Should you abandon SEO?\" \/>\n<meta property=\"og:description\" content=\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pt\/ai-e-geo-deve-abandonar-a-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T16:46:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T10:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"AI and GEO: Should you abandon SEO?\",\"datePublished\":\"2026-02-25T16:46:15+00:00\",\"dateModified\":\"2026-02-26T10:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\",\"name\":\"AI and GEO: Should you abandon SEO? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"datePublished\":\"2026-02-25T16:46:15+00:00\",\"dateModified\":\"2026-02-26T10:45:57+00:00\",\"description\":\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"width\":1080,\"height\":767},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI and GEO: Should you abandon SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\",\"name\":\"Miles Fehmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"caption\":\"Miles Fehmi\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pt\\\/author\\\/miles-fehmi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IA e GEO: Deve abandonar a SEO? - Tortas frescas","description":"Com o r\u00e1pido crescimento da IA e da GEO, a SEO est\u00e1 a transformar-se em conte\u00fado mais autorizado e fi\u00e1vel, e a UX est\u00e1 a tornar-se muito mais importante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pt\/ai-e-geo-deve-abandonar-a-seo\/","og_locale":"pt_PT","og_type":"article","og_title":"AI and GEO: Should you abandon SEO?","og_description":"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.","og_url":"https:\/\/www.freshpies.co.uk\/pt\/ai-e-geo-deve-abandonar-a-seo\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2026-02-25T16:46:15+00:00","article_modified_time":"2026-02-26T10:45:57+00:00","og_image":[{"width":1080,"height":767,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","type":"image\/png"}],"author":"Miles Fehmi","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Escrito por":"Miles Fehmi","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"},"author":{"name":"Miles Fehmi","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca"},"headline":"AI and GEO: Should you abandon SEO?","datePublished":"2026-02-25T16:46:15+00:00","dateModified":"2026-02-26T10:45:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"},"wordCount":668,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","articleSection":["SEO"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/","url":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/","name":"IA e GEO: Deve abandonar a SEO? - Tortas frescas","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","datePublished":"2026-02-25T16:46:15+00:00","dateModified":"2026-02-26T10:45:57+00:00","description":"Com o r\u00e1pido crescimento da IA e da GEO, a SEO est\u00e1 a transformar-se em conte\u00fado mais autorizado e fi\u00e1vel, e a UX est\u00e1 a tornar-se muito mais importante.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","width":1080,"height":767},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"AI and GEO: Should you abandon SEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tortas frescas","description":"Ag\u00eancia de marketing digital e de websites em Balham, no sul de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tortas frescas","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca","name":"Miles Fehmi","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","caption":"Miles Fehmi"},"url":"https:\/\/www.freshpies.co.uk\/pt\/author\/miles-fehmi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/84125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/comments?post=84125"}],"version-history":[{"count":6,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/84125\/revisions"}],"predecessor-version":[{"id":84141,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/posts\/84125\/revisions\/84141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media\/84140"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/media?parent=84125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/categories?post=84125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pt\/wp-json\/wp\/v2\/tags?post=84125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}