{"id":84328,"date":"2026-05-28T17:15:16","date_gmt":"2026-05-28T16:15:16","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84328"},"modified":"2026-05-28T17:15:16","modified_gmt":"2026-05-28T16:15:16","slug":"resumo-do-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/google-round-up\/","title":{"rendered":"Um grande resumo do Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">maio foi um m\u00eas muito movimentado no mundo do Google Ads e SEO. \u00c9 prov\u00e1vel que tenha visto muitos t\u00edtulos sobre a IA do Google, muita conversa sobre <a href=\"https:\/\/www.freshpies.co.uk\/pt\/geo-e-seo\/\">GEO<\/a>, e n\u00e3o ter a certeza do que isso significa para o seu marketing. Tem sido muito complicado manter-se a par, mesmo para quem vive e respira o assunto - por isso, aqui est\u00e1 um grande resumo do Google sobre o que precisa de saber.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-round-up\/#AI_In_Everything_Everywhere_All_At_Once\" >IA em tudo, em todo o lado e de uma s\u00f3 vez<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-round-up\/#Organic_Challenges\" >Desafios org\u00e2nicos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-round-up\/#Another_Update\" >Outra atualiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-round-up\/#Final_Slice\" >Fatia final<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI_In_Everything_Everywhere_All_At_Once\"><\/span><span style=\"font-weight: 400;\">IA em tudo, em todo o lado e de uma s\u00f3 vez<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Google est\u00e1 a inclinar-se para colocar a gera\u00e7\u00e3o de respostas por IA no topo do seu modelo de pesquisa tradicional, em vez de substituir totalmente a pesquisa baseada em cliques. O resultado \u00e9 um sistema h\u00edbrido que rentabiliza os dois lados da pesquisa na Internet: a aten\u00e7\u00e3o e as empresas que querem aten\u00e7\u00e3o<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 mais prov\u00e1vel que a pesquisa de informa\u00e7\u00f5es no Google accione uma vis\u00e3o geral da IA, que o incentivar\u00e1 a \u2018continuar a explorar\u2019 ou a \u2018aprofundar\u2019 com o modo IA, que \u00e9 essencialmente o modelo Gemini na pesquisa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isto apoia o impulso renovado da Google para os formatos de an\u00fancios com IA, a fim de poder fornecer an\u00fancios relevantes acionados por <\/span><a href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\"><span style=\"font-weight: 400;\">interc\u00e2mbios de conversa\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> no modo IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isto significa que os an\u00fancios de pesquisa tradicionais est\u00e3o a evoluir \u00e0 medida que a coloca\u00e7\u00e3o de an\u00fancios evolui. A segmenta\u00e7\u00e3o por palavras-chave continua a ser fundamental, mas a Google est\u00e1 a dar mais import\u00e2ncia aos sinais contextuais e sem\u00e2nticos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O novo invent\u00e1rio de an\u00fancios vai ser fundamental. Se n\u00e3o se adaptar, corre o risco real de ficar para tr\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, \u00e0 medida que isto vai sendo introduzido, a vida est\u00e1 a tornar-se cada vez mais competitiva para os an\u00fancios fora das vis\u00f5es gerais da IA. As AIOs podem <\/span><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1pdvcxx\/google_ai_overviews_are_quietly_destroying_ad\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\"><span style=\"font-weight: 400;\">reduzir a visibilidade de algumas consultas<\/span><\/a><span style=\"font-weight: 400;\">, incluindo an\u00fancios, mesmo que a qualidade dos cliques que <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">eventualmente acontecer pode ser maior.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Challenges\"><\/span><span style=\"font-weight: 400;\">Desafios org\u00e2nicos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se n\u00e3o estiver a utilizar o Google Ads, o seu conte\u00fado org\u00e2nico continua a ser afetado. Uma Internet cada vez mais centrada nos dispositivos m\u00f3veis significa que um AIO particularmente volumoso pode significar que o seu an\u00fancio n\u00e3o ser\u00e1 visto de todo se n\u00e3o houver um scroll. (No entanto, continuar\u00e1 a ter essa impress\u00e3o, porque ainda n\u00e3o nos afast\u00e1mos das m\u00e9tricas de vaidade)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta visibilidade geral reduzida tamb\u00e9m tende a reduzir a taxa de cliques. A CTR continua a ser uma \u00f3ptima m\u00e9trica para monitorizar a relev\u00e2ncia, mas neste momento est\u00e1 a ser alvo de um pontap\u00e9 nas r\u00f3tulas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, nem tudo est\u00e1 perdido. Um estudo recente revelou que n\u00e3o s\u00f3 os utilizadores com pesquisas que desencadearam AIOs <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">maior probabilidade de permanecer mais tempo no SERP<\/span><\/a><span style=\"font-weight: 400;\">, No entanto, os utilizadores que n\u00e3o tinham acesso aos resultados, eram mais propensos a percorrer a p\u00e1gina para baixo e para cima para prestar mais aten\u00e7\u00e3o aos resultados - uma premissa interessante para o conhecimento e inten\u00e7\u00e3o da marca. Bem, isto \u00e9, para os resultados da primeira p\u00e1gina\/dos 6 primeiros resultados.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Another_Update\"><\/span><span style=\"font-weight: 400;\">Outra atualiza\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">J\u00e1 recebemos v\u00e1rias actualiza\u00e7\u00f5es do Google este ano, uma atualiza\u00e7\u00e3o Discover em fevereiro e uma atualiza\u00e7\u00e3o Core e uma atualiza\u00e7\u00e3o Spam em mar\u00e7o. E tamb\u00e9m foi anunciada outra atualiza\u00e7\u00e3o principal para maio!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isto significa que pode antecipar um desvio nas classifica\u00e7\u00f5es que estabilizar\u00e1 cerca de um m\u00eas ap\u00f3s o fim da atualiza\u00e7\u00e3o. Poder\u00e1 querer aumentar ligeiramente a cad\u00eancia da publica\u00e7\u00e3o de novos conte\u00fados para o ajudar a regressar mais cedo ao caminho certo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span><span style=\"font-weight: 400;\">Fatia final<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A mudan\u00e7a da IA da Google n\u00e3o est\u00e1 a desaparecer e fingir que \u00e9 um problema tempor\u00e1rio n\u00e3o vai ajudar os seus resultados. Mas a IA tamb\u00e9m n\u00e3o \u00e9 a solu\u00e7\u00e3o milagrosa - \u00e9 como, e n\u00e3o em vez de. Pense nela como se estivesse a adicionar uma pitada adequada de sal ao seu prato para real\u00e7ar o verdadeiro sabor, e n\u00e3o a trocar todos os ingredientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As ac\u00e7\u00f5es que funcionaram no ano passado continuam a ser importantes, mas j\u00e1 n\u00e3o s\u00e3o suficientes por si s\u00f3. Adapte o seu conte\u00fado e a sua estrat\u00e9gia de publicidade \u00e0s novas superf\u00edcies de IA, continue a fazer bem o que \u00e9 fundamental, observe os resultados reais do neg\u00f3cio em vez das m\u00e9tricas de vaidade e estar\u00e1 \u00e0 frente da curva quando o ru\u00eddo diminuir.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>O m\u00eas de maio foi um m\u00eas atarefado no mundo do Google Ads e da SEO, pelo que aqui fica um resumo do Google com o essencial que precisa de saber.<\/p>","protected":false},"author":9,"featured_media":84331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Big Fat Google Round Up - 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