{"id":84409,"date":"2026-07-01T12:26:46","date_gmt":"2026-07-01T11:26:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84409"},"modified":"2026-07-01T12:28:38","modified_gmt":"2026-07-01T11:28:38","slug":"google-ads-deve-dar-ouvidos-ao-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/google-ads-should-you-listen-to-google\/","title":{"rendered":"Google Ads: Deve dar ouvidos ao Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">J\u00e1 realizou campanhas no Google Ads e reparou nessas recomenda\u00e7\u00f5es que aparecem de repente? N\u00e3o se preocupe; na Fresh Pies j\u00e1 pass\u00e1mos por isto antes, e a pergunta habitual surge sempre no nosso escrit\u00f3rio: \u2018Ser\u00e1 que devemos dar-lhes ouvidos?\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algumas recomenda\u00e7\u00f5es podem ser muito ben\u00e9ficas para o desempenho da sua conta; no entanto, outras recomenda\u00e7\u00f5es nem sempre correspondem aos objetivos que pretende alcan\u00e7ar ao veicular an\u00fancios. Vamos analisar isto mais a fundo.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-ads-should-you-listen-to-google\/#What_you_should_be_listening_to\" >O que devias ouvir\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-ads-should-you-listen-to-google\/#What_to_Ignore\" >O que ignorar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/google-ads-should-you-listen-to-google\/#Google_Ads_RepsRecommendations_What_We_Advise\" >Representantes\/Recomenda\u00e7\u00f5es do Google Ads: O que aconselhamos\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_you_should_be_listening_to\"><\/span><span style=\"font-weight: 400;\">O que devias ouvir\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quando publica uma campanha, o Google apresenta respostas r\u00e1pidas do algoritmo que podem ser \u00fateis para garantir que tira o m\u00e1ximo partido das suas campanhas. Estas incluem recomenda\u00e7\u00f5es como adicionar recursos, imagens ou extens\u00f5es aos seus an\u00fancios. Estas recomenda\u00e7\u00f5es podem ser \u00fateis, uma vez que visam aumentar a CTR, o que, em \u00faltima an\u00e1lise, pode conduzir a uma convers\u00e3o; deve ter estas recomenda\u00e7\u00f5es em conta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problemas t\u00e9cnicos, suspens\u00f5es ou risco de encerramento da conta s\u00e3o quest\u00f5es que deve tratar com urg\u00eancia, e \u00e9 nestas situa\u00e7\u00f5es que os representantes dedicados da Google para a sua conta acabam por ser \u00fateis, uma vez que podem acelerar este processo.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Ignore\"><\/span><span style=\"font-weight: 400;\">O que ignorar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algumas recomenda\u00e7\u00f5es dos representantes t\u00eam como objetivo beneficiar a pr\u00f3pria Google, em vez de beneficiar a sua conta. Aqui est\u00e3o algumas coisas que deve ignorar:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Aumentos or\u00e7amentais\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O Google calcula os aumentos do or\u00e7amento com base nas previs\u00f5es de tr\u00e1fego futuro. Na maioria das vezes, o aumento do or\u00e7amento sugerido n\u00e3o \u00e9 vi\u00e1vel para uma pequena empresa que publica an\u00fancios, nem mesmo para uma organiza\u00e7\u00e3o de m\u00e9dia ou grande dimens\u00e3o com um or\u00e7amento mensal fixo. Ajusta o or\u00e7amento de acordo com o que podes pagar; assim, continuar\u00e1s a aumentar a tua visibilidade atrav\u00e9s do Google Ads de qualquer forma.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Palavras-chave de correspond\u00eancia ampla<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uma recomenda\u00e7\u00e3o que o Google costuma dar, caso as suas palavras-chave sejam de correspond\u00eancia exata ou de frase, \u00e9 transform\u00e1-las em correspond\u00eancia ampla. A principal raz\u00e3o para isso \u00e9 que as palavras-chave de correspond\u00eancia ampla geram mais tr\u00e1fego para a sua campanha. No entanto, o tr\u00e1fego recebido ser\u00e1 de menor qualidade do que o das palavras-chave de correspond\u00eancia de frase ou exata, uma vez que as correspond\u00eancias amplas costumam aparecer em pesquisas irrelevantes. As palavras-chave de correspond\u00eancia ampla tamb\u00e9m podem aumentar os custos devido aos cliques irrelevantes que s\u00e3o filtrados. Recomendamos ignorar esta recomenda\u00e7\u00e3o e manter a correspond\u00eancia de frase ou exata.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Eliminar palavras-chave negativas em conflito<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Muitas vezes, o Google solicita a remo\u00e7\u00e3o de palavras-chave negativas que entram em conflito com os seus an\u00fancios ativos. No entanto, essas palavras-chave negativas s\u00e3o, frequentemente, o que evita cliques desperdi\u00e7ados e pesquisas irrelevantes, pelo que esta \u00e9 uma sugest\u00e3o que deve ser ignorada.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Aplica\u00e7\u00e3o autom\u00e1tica<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ora, esta funcionalidade \u00e9 algo controversa. \u00c9 frequente que, no final de uma chamada com um representante do Google, este mencione a funcionalidade de aplica\u00e7\u00e3o autom\u00e1tica. Esta funcionalidade destina-se a aplicar automaticamente atualiza\u00e7\u00f5es, tais como lances, recomenda\u00e7\u00f5es, ajustes nos an\u00fancios, adi\u00e7\u00e3o de palavras-chave negativas e muito mais. Embora a adi\u00e7\u00e3o de algumas destas funcionalidades seja \u00fatil, outras servem apenas para alimentar o Google e n\u00e3o est\u00e3o alinhadas com os objetivos do seu neg\u00f3cio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a aplica\u00e7\u00e3o autom\u00e1tica limita a visibilidade das altera\u00e7\u00f5es na conta, uma vez que as atualiza\u00e7\u00f5es e recomenda\u00e7\u00f5es ocorrem automaticamente, deixando-o desinformado sobre o que se passa na sua pr\u00f3pria conta. Tenha cuidado e opte apenas por determinadas funcionalidades de aplica\u00e7\u00e3o autom\u00e1tica que considere ben\u00e9ficas para a sua conta.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_RepsRecommendations_What_We_Advise\"><\/span><span style=\"font-weight: 400;\">Representantes\/Recomenda\u00e7\u00f5es do Google Ads: O que aconselhamos\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A nossa sugest\u00e3o \u00e9 que encare os representantes e as recomenda\u00e7\u00f5es do Google como se fossem vendedores, em vez de estrategas. Embora seja verdade que, muito provavelmente, eles tenham mais conhecimentos sobre o Google Ads, \u00e9 voc\u00ea quem conhece melhor o neg\u00f3cio que representa ou gere. Analise cada conselho de forma objetiva e concorde apenas com o que acredita que ser\u00e1 ben\u00e9fico, quer se trate de aumentar o or\u00e7amento de um servi\u00e7o que pretende promover, quer lhe seja aconselhado a criar uma campanha para melhorar o desempenho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos por experi\u00eancia pr\u00f3pria que preencher todos os requisitos n\u00e3o significa necessariamente melhores resultados comerciais para si! Na Fresh Pies, temos sempre todo o gosto em aconselh\u00e1-lo sobre as melhores pr\u00e1ticas para as suas campanhas do Google Ads. Se quiser saber mais sobre como podemos ajudar a sua empresa ou criar uma conta no Google Ads no futuro, entre em contacto connosco ligando para o n\u00famero 020 7112 9117 ou preenchendo o nosso <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pt\/contacto\/\"><span style=\"font-weight: 400;\">forma<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nem todas as recomenda\u00e7\u00f5es do Google Ads s\u00e3o adequadas para si. Descubra quais as recomenda\u00e7\u00f5es que deve seguir e quais as que deve ignorar.<\/p>","protected":false},"author":11,"featured_media":84413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads: Should You Listen To Google? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Not all Google Ads recommendations are right for you. 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