{"id":84430,"date":"2026-08-11T15:14:12","date_gmt":"2026-08-11T14:14:12","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84430"},"modified":"2026-08-11T15:21:17","modified_gmt":"2026-08-11T14:21:17","slug":"ajustes-de-seo-e-o-que-esta-realmente-a-correr-mal","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pt\/ai-seo-cleanups-and-whats-actually-going-wrong\/","title":{"rendered":"Por que estamos a assistir a mais limpezas de SEO com IA (e o que est\u00e1 realmente a correr mal)"},"content":{"rendered":"<p>Estamos numa fase peculiar da \u00abIA-iza\u00e7\u00e3o\u00bb do marketing digital. As ferramentas de IA foram integradas em todas as plataformas, softwares e ferramentas e, ao mesmo tempo, <a href=\"https:\/\/www.nim.org\/en\/publications\/detail\/transparency-without-trust\">O interesse por conte\u00fados que s\u00e3o claramente gerados por IA \u00e9 baixo<\/a>. No entanto, as pequenas e m\u00e9dias empresas, as startups e as empresas que procuram reduzir as despesas com marketing est\u00e3o a apostar a s\u00e9rio nesta \u00e1rea, especialmente quando se trata de dom\u00ednios que parecem complexos ou inacess\u00edveis. O SEO \u00e9 um tema que pode ser ambas as coisas, e as solu\u00e7\u00f5es de IA parecem mais r\u00e1pidas e f\u00e1ceis do que aprender ou contratar algu\u00e9m com essa compet\u00eancia espec\u00edfica.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-seo-cleanups-and-whats-actually-going-wrong\/#The_Knowledge_Gap\" >A lacuna de conhecimento<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Bubbles_A-Bursting\" >Bolhas a rebentar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Using_AI_to_get_Cited_by_AI_Is_a_No\" >Usar a IA para ser citado pela IA \u00e9 uma m\u00e1 ideia<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pt\/ai-seo-cleanups-and-whats-actually-going-wrong\/#AI_SEO_Cleanups_on_the_Increase\" >Aumentam as limpezas de SEO com IA<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Knowledge_Gap\"><\/span>A lacuna de conhecimento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esta \u00e9 a principal armadilha \u2013 a inexperi\u00eancia do utilizador acaba por prejudic\u00e1-lo ainda mais. Uma ferramenta de IA ir\u00e1 produzir o que lhe for pedido e, para quem n\u00e3o tem experi\u00eancia, tudo isso parece um conselho muito plaus\u00edvel.<\/p>\n<p>Acrescente-se a isso o facto de ser improv\u00e1vel que este utilizador tenha treinado a IA para as especificidades do seu neg\u00f3cio, pelo que os conselhos s\u00e3o, por defeito, gen\u00e9ricos, o que tamb\u00e9m n\u00e3o \u00e9 detetado. (Uma men\u00e7\u00e3o especial aqui aos tr\u00eas estabelecimentos de hotelaria e \u00e0s duas lavandarias da minha rua que t\u00eam cartazes quase id\u00eanticos nas suas montras devido a isto)<\/p>\n<p>Sem os conhecimentos b\u00e1sicos sobre o funcionamento do SEO, os conselhos da IA s\u00e3o aceites, implementados e publicados praticamente na \u00edntegra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bubbles_A-Bursting\"><\/span>Bolhas a rebentar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 cerca de 18 meses, o uso da IA era um argumento de venda, sugerindo conhecimento tecnol\u00f3gico, estar na vanguarda e ser, de um modo geral, um sinal de estar um passo \u00e0 frente.<br \/>\nAtualmente, a express\u00e3o \u2018conte\u00fado de m\u00e1 qualidade gerado por IA\u2019 j\u00e1 faz parte do vocabul\u00e1rio comum; os motores de busca tendem a valorizar menos o seu conte\u00fado se este for um resultado gen\u00e9rico gerado por IA, e os leitores tamb\u00e9m se mostram cada vez mais c\u00e9ticos em rela\u00e7\u00e3o a isso. At\u00e9 o LinkedIn introduziu recentemente uma funcionalidade de sinaliza\u00e7\u00e3o que permite marcar e ocultar uma publica\u00e7\u00e3o do seu feed se esta \u2018parecer conte\u00fado de m\u00e1 qualidade gerado por IA\u2019.<br \/>\nAs ferramentas de IA n\u00e3o deixaram de funcionar, mas o interesse e a perce\u00e7\u00e3o em rela\u00e7\u00e3o a elas mudaram radicalmente, ao ponto de se tornarem potencialmente um risco.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_AI_to_get_Cited_by_AI_Is_a_No\"><\/span>Usar a IA para ser citado pela IA \u00e9 uma m\u00e1 ideia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A forma como a IA apresenta os resultados \u00e9 cada vez mais complexa e inconsistente. Ficou demonstrado que alguns resultados variam para a mesma consulta, repetida 10 vezes \u2014 e chegam mesmo a diferir consoante o que <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-llms-secretly-change-tracking-invisible-shifts-david-konitzny-g4pae\/\">vers\u00e3o da ferramenta de IA que est\u00e1 a utilizar<\/a>. O que se est\u00e1 a tornar cada vez mais claro, por\u00e9m, \u00e9 que utilizar a IA para aperfei\u00e7oar as palavras-chave, a frequ\u00eancia de publica\u00e7\u00e3o ou a divis\u00e3o ideal do conte\u00fado n\u00e3o \u00e9 a forma de aumentar o n\u00famero de cita\u00e7\u00f5es.<br \/>\nA cita\u00e7\u00e3o em IA \u00e9 uma quest\u00e3o de confian\u00e7a e, como tal, enquadra-se mais diretamente nas rela\u00e7\u00f5es p\u00fablicas digitais. Pode publicar quantos artigos de lista auto-promocionais quiser, mas se n\u00e3o estiver a ser genuinamente mencionado por outras fontes de confian\u00e7a online, ent\u00e3o est\u00e1 a empurrar uma pedra enorme por uma colina \u00edngreme. Ser referido e comentado pela imprensa relevante, por publica\u00e7\u00f5es e por sites do setor (e ter links para o seu conte\u00fado, embora isso n\u00e3o seja obrigat\u00f3rio) \u00e9 extremamente valioso. A IA \u00e9 a camada superior da Internet \u2013 por isso, posiciona-se como o amigo de confian\u00e7a que faz o trabalho de casa e verifica a sua reputa\u00e7\u00e3o antes de recomendar a um amigo.<br \/>\nAs empresas que produzem em massa conte\u00fados sobre IA e seguem 100% de conselhos sobre IA em estrat\u00e9gias de SEO est\u00e3o a concentrar-se na camada errada, o que ter\u00e1 repercuss\u00f5es a longo prazo na autoridade do seu site. O SEO \u00e9 um jogo de longo prazo. Costumo descrev\u00ea-lo como um jardim \u2013 n\u00e3o importa se o projeto paisag\u00edstico foi concebido pelo melhor jardineiro do mundo; se n\u00e3o o mantiver, ou se o mantiver com as ferramentas erradas, daqui a 18 meses vai ficar uma porcaria.<br \/>\nH\u00e1 18 meses, o panorama do SEO era diferente, literalmente. <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">Naquela altura<\/a>, a Google lan\u00e7ou 9 atualiza\u00e7\u00f5es importantes do motor de busca, que consistem em 6 atualiza\u00e7\u00f5es principais e 3 atualiza\u00e7\u00f5es relacionadas com spam. Al\u00e9m disso, ocorrem diariamente pequenos ajustes n\u00e3o anunciados.<br \/>\nSe voltarmos \u00e0 met\u00e1fora do jardim, o SEO do seu site \u00e9 o jardim \u2013 e o Google \u00e9 o tempo. Como fica o seu relvado ap\u00f3s meses de sol sem chuva e sem ningu\u00e9m a cuidar dele que perceba de musgo e da profundidade das ra\u00edzes?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_SEO_Cleanups_on_the_Increase\"><\/span>Aumentam as limpezas de SEO com IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recebemos chamadas de empresas a pedir ajuda com o seu SEO depois de terem seguido \u00e0 risca os conselhos da IA, e as nossas auditorias de SEO tornaram-se um dos nossos servi\u00e7os mais solicitados.<br \/>\n\u00c9 assim que sabemos que a IA n\u00e3o \u00e9 o problema, mas sim a forma como os utilizadores a est\u00e3o a utilizar. Desculpem, mas tamb\u00e9m n\u00e3o me desculpo. Utilizar esta tecnologia para algo que n\u00e3o compreendem bem e perseguir objetivos irrealistas com vista a obter ganhos r\u00e1pidos ou poupan\u00e7as, com base em conselhos gen\u00e9ricos, \u00e9 uma estrat\u00e9gia falhada e uma forma de perder a confian\u00e7a dos visitantes do vosso site e dos motores de busca.<br \/>\nOs sinais mais comuns de perda de confian\u00e7a por parte dos motores de busca incluem quedas dr\u00e1sticas no n\u00famero de impress\u00f5es, uma vez que os motores de busca simplesmente deixam de apresentar o seu conte\u00fado para as consultas relevantes. Os indicadores de uma redu\u00e7\u00e3o da confian\u00e7a por parte dos visitantes do seu site s\u00e3o o aumento das taxas de rejei\u00e7\u00e3o, a redu\u00e7\u00e3o do tempo de sess\u00e3o e a diminui\u00e7\u00e3o do n\u00famero de pedidos de informa\u00e7\u00e3o.<\/p>\n<p>Se um \u2018especialista em GEO\u2019 de IA o convenceu a adotar uma estrat\u00e9gia de SEO, ou se foi voc\u00ea mesmo que o fez e agora se arrepende, est\u00e1 no s\u00edtio certo. Podemos ajud\u00e1-lo a recuperar a confian\u00e7a, e o primeiro passo \u00e9 ligar-nos para o escrit\u00f3rio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos a assistir a um aumento das auditorias de SEO depois de as empresas seguirem \u00e0 risca os conselhos da IA. Eis porque \u00e9 que a IA n\u00e3o \u00e9 o problema e como se pode recuperar.<\/p>","protected":false},"author":9,"featured_media":84436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-84430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We&#039;re Seeing More AI SEO Cleanups (And What&#039;s Actually Going Wrong) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We&#039;re seeing a rise in SEO audits after businesses follow the AI advice verbatim. 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