Understanding customer needs

#Tip 5: Understand What Your Customers Value

Instead of focusing solely on right now, we can be looking ahead to the ‘new normal’. We know that many businesses are keen to get up and running again, and it’s likely that you will need to adjust some of your marketing plans for 2020.

Our fifth and final tip is to spend some time understanding what your customers will value post Covid-19. This has been a period of rapid change, and with that, your customers needs may have shifted too. This is an opportunity for you to be proactive and get ahead of your competitors by approaching customers and your marketing efforts with empathy and understanding.

#Tip 4: Prioritise Long Term Digital Marketing Activities

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