rhute hair
rhute reveal product launch
Dr Adel first approached us in 2024 after seeing our credit on the Dr Alexis Granite website. As she prepared to launch her own hair growth serum, she was looking for a partner who could bring her vision to life online. Working alongside our friends at Almighty, who crafted the brand, our team took on the design and build of the Shopify website.
The initial plan was to create a lean MVP site to validate the concept, gather feedback, and guide future development. However, as the product took longer than expected to reach market, the Fresh Pies team behind the rhute website were able to refine the design further, building out a high-profile Shopify store that not only showcased the brand but also captured early interest through Dr Adel’s growing social channels.
By the time the product launched in early September 2025, rhute already had an email subscriber list of over 20,000. It was a strong foundation of engagement before a single item had been sold, proof of the value of a social fan base and the creation of a product that solves a problem. We are proud to be the rhute website design and build team and are excited to continue supporting Dr Adel as the brand expands its product range and takes on future projects.
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