An open laptop on a shiny surface, reflecting what 's on the screen. On the screen is what appears to be a data report, with a graph, figures and infographics. This links to the article about being a PPC agency in London

PPC agency in London

Looking for a PPC agency in London? Whether you are looking for help with Paid Search or Paid Social campaigns, we have the expertise to elevate your business’s visibility through PPC marketing.

The Tastiest PPC agency in London?

If you don’t know us already, Hi! Here at Fresh Pies, we are a super friendly marketing agency specialising in paid social and data driven PPC campaigns. We also offer other digital marketing services including social media and SEO, but that’s not the page you’re on right now!

We want to help you reach your potential customers with digital services across multiple social media platforms. If you’re after e-commerce sales, website sales, or you want to gain some more leads and bookings for your own business, we can help you.

Our knowledgable team are dedicated specialists in various PPC channels. We’re talking Google Search, Google Shopping, Bing Ads, Facebook, Microsoft ads, Instagram, TikTok, LinkedIn, YouTube Ads, and more.

We extend your reach through paid ads, reaching new or unengaged audiences. Simulateneously we also do dynamic remarketing to re-engage customers within the sales cycle. Qualified leads and website traffic are ultimately our goals to help you create paid advertising or e-commerce sales.

We build ads from scratch, and include extensive keyword research. We get granular with conversion rate optimisation. We will always work with you to create a digital strategy to hit your business objectives. No cookie-cutter ads here.

Start Here.

Online advertising is essential component of any successful marketing strategy. PPC has emerged as a highly effective tool for businesses looking to increase their online visibility, attract targeted traffic, and boost conversions. At Fresh Pies, we have seen a surge in the demand for PPC services with businesses of different sizes. From local electricians to global post production companies, and everyone in between.

If you’re still not sure what PPC is, how you can use it for your business, and how it is worth your investment, we can help you to understand!

This page covers critical aspects such as ROI, analytics, conversions, and budget management. We also help you learn what you should be looking for in a PPC agency. We understand these terms can seem dense and complicated, which is why we’re here to help.

What is PPC or Google Advertising?

Pay-per-click (PPC) advertising is a digital marketing model in which advertisers (you, the client!) pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than “earn” those visits organically.

PPC advertising can be executed through various platforms, but Google Ads (formerly known as Google AdWords), is the most popular and widely used platform for PPC campaigns.

An advertising platform developed by Google, it allows advertisers to display their ads on Google’s search engine results pages (SERPs) and across its extensive network of partner websites and apps. It operates on a PPC model, meaning advertisers only pay when users click on their ads.

The Importance of PPC Advertising

PPC advertising offers several key benefits for businesses

  • Immediate Results: Unlike organic search engine optimisation (SEO), which takes time to build and see results, PPC campaigns can generate traffic and leads almost instantly.
  • Targeted Audience: PPC allows you to target specific keywords, demographics, locations, and devices, ensuring that your ads are shown to a highly relevant audience.
  • Measurable ROI (Return on investment): PPC provides detailed analytics and tracking capabilities, allowing you to accurately measure your campaigns’ return on investment (ROI).
  • Budget Control: You have full control over your PPC budget, enabling you to set daily or monthly limits, making it cost-effective for businesses of all sizes. We can work with you to set a budget that will give you the best return on investment and we will set this together in your first initial meeting with us.

Why Choose PPC agencies?

While many businesses attempt to manage their PPC campaigns in-house, it’s increasingly common to outsource. The complexity and ever-changing nature of PPC advertising often require the expertise of a professional PPC agency. Having a dedicated team to focus on the minutiae can give you the edge you need against competitors.

Here’s why choosing this PPC agency in London will be beneficial for your business

  • Expertise: PPC agencies, including us here at Fresh Pies, have a team of experienced professionals who understand the intricacies of PPC advertising, keeping up with the latest trends, strategies, and algorithm changes.
  • Time Savings: Managing PPC campaigns is almost always time-consuming. Hiring an agency frees up your time to focus on core business activities while experts handle your digital advertising efforts.
  • Cost-Efficiency: PPC agencies can optimise your campaigns to maximise ROI and reduce wasted ad spend, ultimately saving you money in the long run.
  • Access to Tools: PPC agencies have access to premium tools and resources for keyword research, competitor analysis, and campaign optimisation, enhancing their capabilities.
  • Access to Team: We’re biased, but having access to your team for meetings in real life can make all the difference. As a PPC agency in London, we’re easy to get to, you always know what time zone we’re in, and you’re always welcome to come and visit the office.

How can Fresh Pies help with PPC?

We are an PPC agency in London. Our focus is for small to medium size businesses, and our foremost goal is to maximise the return on your investment. We construct lucrative, meticulously crafted campaigns from scratch and continue to expand and optimise your campaigns to maximise returns. Return on investment & the customer journey is at the heart of what we do. 

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Choosing the Right PPC agency in London

Selecting the right PPC agency in London is a crucial decision. Consider the following factors when making your choice:

  • Portfolio: Review the agency’s past work and case studies to assess their track record of delivering results for clients in your industry.
  • Expertise: Ensure the agency specialises in PPC advertising and has a team of certified professionals.
  • Transparency: Look for an agency that provides transparent reporting and communicates clearly about campaign performance.
  • Client Reviews: Read reviews and testimonials from previous clients to gauge their satisfaction and experiences with the agency.
  • Word of mouth. We are good at making friends, you may find we’re recommended to you by someone we’ve worked with before!

How do Ads work?

Google Ads operates through an auction system. Advertisers bid on keywords relevant to their business, and when users search for those keywords, Google determines which ads to display based on a combination of bid amount, ad quality, and other factors. The winning ads are shown to users, and the advertiser is charged when someone clicks on the ad.

Why choose Google Ads?

Google is the world’s largest search engine which means it is a very useful tool to adopt for your business. Google Ads is a powerful platform for several reasons:

  • Vast Reach: Google processes over 3.5 billion searches per day, offering a massive potential audience for your ads.
  • Targeting Options: Google Ads provides precise targeting options, allowing you to reach users based on their location, interests, search history, and more.
  • Ad Formats: Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads, catering to diverse marketing goals.
  • Budget Control: Advertisers have full control over their budget, with options for daily or monthly spending limits.

Google Ads VS Meta Ads

In the ever-evolving digital marketing landscape, choosing the right advertising platform is crucial for businesses looking to maximise their online presence. Google Ads and Facebook Meta Ads are two of the most obvious choices, offering unique advantages and drawbacks. Let us show you a bit of comparative analysis of Google Ads and Facebook Meta Ads to help you make an informed decision.

Google Ads:


  1. Intent-Driven Audience: Google Ads primarily target users actively searching for products or services, making it an ideal choice for businesses with clear purchase intent. This intent-driven audience often results in higher conversion rates.
  2. Keyword Targeting: Advertisers can fine-tune their campaigns with precise keyword targeting, ensuring that their ads appear when users search for specific terms related to their offerings.
  3. Vast Reach: Google’s search network reaches billions of users globally, providing access to a vast and diverse audience across various demographics and locations.
  4. Ad Formats: Google offers various ad formats, including text ads, display ads, video ads, and shopping ads, allowing businesses to choose the most suitable format for their goals.


  1. Cost Per Click (CPC): Competition can drive up CPC, making it expensive for some industries. Advertisers must carefully manage their budgets to maintain profitability.
  2. Learning Curve: Google Ads can be complex for beginners. Advertisers may need time to understand its features and optimize campaigns effectively.
  3. Ad Blockers: Some users employ ad blockers, which can potentially reduce the visibility of Google Ads.

Facebook Meta Ads:


  1. Granular Targeting: Facebook Meta Ads excel in audience targeting, allowing advertisers to reach users based on demographics, interests, behaviors, and even life events. This precise targeting can result in highly relevant ad placements.
  2. Visual Appeal: With engaging ad formats like image and video ads, Facebook Meta Ads offer a visually appealing way to showcase products and services, making them suitable for brand awareness campaigns.
  3. Remarketing: Facebook Meta Ads facilitate retargeting strategies, enabling businesses to re-engage with users who have previously interacted with their website or content.
  4. Cost Control: Advertisers can set daily or lifetime budgets to manage ad spending effectively.


  1. Ad Fatigue: As users scroll through their newsfeeds, they may become immune to ads, leading to ad fatigue and lower engagement rates over time.
  2. Privacy Concerns: Facebook’s data privacy controversies have raised concerns among users, potentially affecting trust in the platform.
  3. Platform Changes: The evolving algorithms and policies of Facebook Meta can impact ad reach and performance, requiring businesses to adapt their strategies accordingly.

The choice between Google Ads and Facebook Meta Ads depends on your specific marketing goals and target audience. Google Ads are ideal for capturing users with high purchase intent, while Facebook Meta Ads are excellent for precise audience targeting and visually appealing campaigns. To maximise your digital marketing efforts, consider using both platforms strategically to achieve a well-rounded online presence.

Understanding ROI for your PPC Campaign

Understanding Return on Investment (ROI) involves a bit of maths and it may sound complex, but it is just a term to help measure the success of your campaigns.

ROI is a critical metric in PPC advertising, as it measures the effectiveness of your campaigns in terms of the revenue generated relative to your advertising spend. To calculate ROI:

ROI (%) = (Net Profit / Advertising Cost) x 100

How PPC Enhances ROI

PPC advertising can have a significant impact on your ROI for several reasons:

Targeted Traffic: PPC allows you to target specific keywords and demographics, ensuring that your ads reach the most relevant audience, more likely to convert.

Conversion Tracking: PPC platforms provide robust conversion tracking tools, allowing you to attribute conversions directly to your ad campaigns and measure their impact on your bottom line.

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Real-time Adjustments: PPC campaigns can be adjusted in real-time based on performance data, optimizing your ad spend for better ROI.

A/B Testing: PPC campaigns enable A/B testing of ad copy, landing pages, and other elements to identify what works best for your audience.

PPC analytics

The Importance of Analytics in PPC

Effective PPC campaigns rely on data-driven decisions. Analytics tools, such as Google Analytics, provide valuable insights into how users interact with your website and your ads. Here’s how analytics can contribute to PPC success:

Performance Tracking: Monitor key performance metrics such as click-through rate (CTR), conversion rate, bounce rate, and average session duration to assess campaign performance.

User Behaviour Analysis: Analyse user behaviour on your website to identify areas for improvement in your landing pages and overall user experience.

Keyword Insights: Use analytics data to refine your keyword strategy, identifying high-performing keywords and negative keywords that may be wasting ad spend.

Conversion Attribution: Understand the customer journey and the touch points that lead to conversions, helping you allocate your budget more effectively.

Leveraging Google Analytics for PPC

Google Analytics is a powerful tool that complements Google Ads for comprehensive data analysis. Some essential features include:

Goals and Conversions: Set up goals in Google Analytics to track specific actions on your website, such as form submissions, purchases, or downloads.

Different kinds of PPC campaigns

Google Ads offers a variety of ad formats and types to help businesses reach their target audience across different platforms and devices. Here are the different kinds of Google Ads:

  1. Search Ads: These are text-based ads that appear at the top or bottom of Google search results when users enter specific keywords related to your products or services. They typically include a headline, description, and a link to your website.
  2. Display Ads: Display ads are visual, image-based ads that appear on websites within the Google Display Network (GDN). They can include images, videos, and interactive elements. Display ads are used for brand awareness, retargeting, and reaching a broad audience.
  3. Video Ads: Video ads are displayed on YouTube and across the Google Display Network. These ads can be skippable or non-skippable and can include TrueView ads (paid per view), bumper ads (short and non-skippable), and display ads within YouTube videos.
  4. Shopping Ads: Shopping ads showcase product images, descriptions, prices, and the name of the retailer. They appear on the Google Shopping tab, Google Search, and Google Search Partner websites. Shopping campaigns are essential for e-commerce businesses.
  5. App Promotion Ads: These ads are designed to drive app downloads and engagement. They can appear on Google Search, YouTube, Google Play, and within other apps through the Google Display Network.
  6. Local Ads: Local ads help businesses promote their physical locations. They can appear in Google Maps and Google Search, including features like location extensions and local inventory ads for retailers.
  7. Discovery Ads: Discovery ads appear in various Google-owned properties like the Google Discover feed, Gmail, and YouTube’s home feed. They are visually engaging and designed to capture users’ attention while they browse content.
  8. Responsive Ads: Responsive ads adapt to the available ad space, making them versatile for different placements. Advertisers provide assets like images, headlines, and descriptions, and Google dynamically creates the ad for optimal performance.
  9. Call-Only Ads: These ads are specifically designed for mobile devices. They encourage users to call your business directly by clicking on the ad, bypassing the need to visit a landing page.
  10. Callout Extensions: Callout extensions are additional pieces of text that can be added to your search ads to highlight specific features or benefits of your products or services.
  11. Sitelink Extensions: Sitelink extensions provide additional links to specific pages on your website within your search ads. They help users navigate directly to the most relevant pages.
  12. Structured Snippet Extensions: These extensions allow you to highlight specific aspects of your products or services, such as brands, types, or product categories, making your ads more informative.
  13. Location Extensions: Location extensions display your business’s physical address, phone number, and a map marker within your ads. They are particularly useful for local businesses.
  14. App Extensions: App extensions encourage users to download your mobile app directly from the ad. They can also link to specific content within your app.
  15. Price Extensions: Price extensions display a list of products or services with their respective prices. They help users compare offerings directly within the ad.
  16. Promotion Extensions: These extensions allow you to showcase special offers or promotions, such as discounts or sales events, within your search ads.
  17. Lead Form Extensions: Available for Search and YouTube ads, lead form extensions enable users to submit their contact information directly within the ad to request more information or sign up for a newsletter.

Each of these Google Ads formats serves specific marketing objectives, and businesses can choose the ones that align best with their goals and target audience. Effective ad creation and management are key to maximising the benefits of Google Ads. Again, don’t panic if none of this makes sense to you, this is what we’re here for! We’ll help you choose which ad is best for your business.

What budget should I use for creative ads?

Ultimately, we can advise you on what is best for your marketing budget to match your business needs and optimise business growth. It will vary across different paid social channels

Our Approach Towards PPC Management

We work with you to create an ad that works best for your business, we will update you every step of the way and provide you with an extensive report including data driven insights at the end of each month. We have a proven track record with success of PPC campaigns with other clients, and we’d be delighted to show you!

Are you really a PPC agency in London?

YES! We are in the office 4 days a week and everything.

Specifically, this PPC agency in London nestles in Balham, right by the tube station. Please do come in and say hi for a chat about how we can optimise your business using the world’s leading search engines.

Want to find out more? Contact a member of our friendly agency team to help you with all your digital marketing needs, or come say hi on social media 🙂

An open laptop on a shiny surface, reflecting what 's on the screen. On the screen is what appears to be a data report, with a graph, figures and infographics. This links to the article about being a PPC agency in London
We love data! You need to, when you’re a PPC agency!