Blog
An insight into our world
Blogs, articles and news tidbits. These are the things that make us tick – food for thought.
October 21, 2024
Using TikTok to Promote Your Amazon Store: A Step-by-Step Guide
Whether you’re new to TikTok or already familiar with the platform, these steps will help you make promote your Amazon store on TikTok
October 9, 2024
When to Redesign Your Website: 7 Signs It’s Time for an Update
How do you know when it’s time to redesign your website? Here are seven signs that it’s time for an update - assuming you don't have a Gen Z or Gen A member…
October 1, 2024
The Role of Colour and Typography in Website Design
In the world of website design, colour and typography are more than just decorative elements. They are crucial in how users experience and interact with a…
September 25, 2024
How to Improve Website Load Time
This guide offers practical steps to improve website load time, ensuring a better user experience and higher search engine rankings.
September 17, 2024
Building E-commerce Websites: Best Practices for Beginners and Experts
Building e-commerce websites can be a challenging task, whether you’re just starting out or have years of experience. Read out best practice guide here!
September 8, 2024
Web Design Trends in 2024: A Mid-Year Review
Web design continues to evolve quickly, blending cutting-edge technology with aesthetics in new and exciting ways.
September 1, 2024
Mastering the Art of Creating Effective Call-to-Actions (CTAs)
Creating effective Call-to-Actions (CTAs) is a key skill in marketing and can make or break a campaign. Get the why and how - read here!
August 26, 2024
How To Maximise the Benefits of a Digital Project Manager
A digital project manager (DPM) is responsible for overseeing and managing digital projects, usually from inception to completion. Here at Fresh Pies, our DPMs…
August 19, 2024
The benefits of adding a Knowledge Base to your website
These are what we consider to be the key advantages of adding knowledge base, with the biggest being the undeniable SEO benefits.
August 16, 2024
The Google Core Update for August: What it means for your website
The Google core update we've been waiting for (somewhat keenly) has now landed in August 2024. These updates are broad algorithm changes designed to improve…
August 12, 2024
Consent Mode Explained
Need Google's Consent Mode explained? It refers to the way Google Chrome's browser can block or allow certain types of web content to enhance security and…
July 31, 2024
How to Get Started on TikTok Shop as a Small Business
Creating social media posts across multiple platforms can be difficult and time-consuming, especially for a small business owner. Learning to batch is a…
July 29, 2024
The Guide to Omnichannel Marketing
You may have heard omnichannel marketing described as multi-touchpoint marketing, big-picture marketing, or holistic marketing. Put simply, it’s the marketing…
July 22, 2024
Mastering SEO Friendly Web Design – Tips and Techniques
Mastering SEO-friendly web design has become an unavoidable must for anyone looking to improve their online presence. Here are our essential tips and…
July 15, 2024
What is Link Velocity?
Link velocity is the rate at which a website gains backlinks over a specific period. Read here to find if, and how, it affects your SEO.
July 9, 2024
Learn How: Batch Creating Your Social Content
Creating social media posts across multiple platforms can be difficult and time-consuming, especially for a small business owner. Learning to batch is a…
June 25, 2024
Understanding Google Relevancy Scores
Understanding and ultimately optimising your Google relevancy score is critical for a website looking to boost visibility and attract higher levels of organic…
June 13, 2024
Understanding your Google Ads Learning phase
It's inevitable whether you've set up a new ad campaign or you've just made some changes - your account will need to go through an essential period called ‘the…
June 4, 2024
How to Build A Website Before You Bring a Web Design Agency In
Building a website involves several phases, each essential for ensuring that the final product is functional, visually appealing, and aligns with your intended…
April 15, 2024
How Local SEO Strategies Can Transform Your Business
In this article, we will explore how businesses can gain more qualified leads through effective local SEO strategies.
March 30, 2024
Everything You Need to Know About TikTok Shop for E-Commerce Businesses
TikTok shop for e-commerce is an undeniable easy extension for you, especially if you're on Amazon and/or use Shopify. This innovative platform seamlessly…
March 23, 2024
Gemini v Chatgpt – What Is The Difference?
Read to find out the strengths and weaknesses of each tool to help you decide which one best complements your Marketing strategy.
March 14, 2024
Hotjar vs. Microsoft Clarity: Choosing the Right Web Analytics Tool for Your Business
Get an in-depth comparison of Hotjar and Microsoft Clarity, and discover the key differences and recommendations for optimal user behaviour analysis.
February 26, 2024
How a Social Listening Tool Like Brand24 Boosts Your Digital Presence
Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.
February 4, 2024
The Rise of Social Media as a Powerful Search Engine
Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.
December 13, 2023
Why you need a Digital Marketing Strategy Agency for your business
Navigating the world of digital marketing can also be overwhelming. A well-crafted digital marketing strategy can be the key to unlocking your brand's…
October 23, 2023
What is a Performance Max Ad Campaign?
In the ever-changing landscape of PPC, staying up to date with the latest trends is crucial for advertisers. As one of the leading advertising platforms,…
June 9, 2022
Why Use Social Media for Business Marketing?
Ever wondered why social media plays such a crucial role in online marketing for your business? Click to find out more.
April 26, 2022
GA4 Vs Universal Analytics – What are the differences
On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4. Click to read more.
February 8, 2022
A New Home for Fresh Pies!
It’s official, the Fresh Pies team are back in the office after almost two years of pandemic madness! We are now working from The Old Bakehouse (very on…
January 11, 2022
Whatsapp Business Vs Tidio
In this month’s blog we will discuss the difference between two chatbots - Whatsapp For Business Vs Tidio, looking at how each platform can be used to…
November 25, 2021
What is international SEO?
What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.
April 16, 2021
Page Speed Update
What is Page Speed? Click to read more about page speed and how this may effect your site & SEO over the next coming months.
April 15, 2021
Google’s 2021 SEO Update
Every so often Google looks at its algorithm and launches a much anticipated update. Click to read more about the 2021 SEO update!
February 24, 2021
What is Digital Marketing?
Find out what digital marketing is and how SEO, PPC & social media can help benefit your business.
January 6, 2021
How Do Facebook Ads Work?
Find out what makes up a Facebook ad, how much they cost and why testing your ads is important for success.
September 24, 2020
Why Is Keyword Research Important For SEO?
Keyword research in SEO (search engine optimisation) is the process of discovering search terms (keywords) that users enter into search engines.
August 21, 2020
How To Grow A Small Business On Instagram
Drawing inspiration from both our client projects and the industry's social media gurus, we've broken down the best features to help grow a small business on…
August 18, 2020
Learn How To Use SEMrush
Find out how we use SEMrush to help our clients improve the search rankings of their website, increase online visibility and boost organic website traffic.
July 31, 2020
Best Newsletters For Marketers
In this blog post, we'll be sharing our favourite newsletters, and how they can help you and your business moving forward.
July 9, 2020
The Power Of Facebook Retargeting Ads For Small Businesses
In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.
June 23, 2020
The Most Effective Social Media Trends for 2020!
Here we discuss the top social media trends for 2020 and how they may be the key to your next digital marketing success.
April 6, 2020
#Tip 1: Spend Some Quality Time With Your Website Content
Our tip this week is to spend some quality time getting creative with your website content. Revisit the messaging on your website and remember Google loves new…
February 27, 2020
Our Top 5 Resources for Free Stock Imagery
We usually advise engaging a professional photographer for key brand imagery, but this can prove expensive.
January 24, 2020
A Fresh Look for Fresh Pies
So this is exciting! Having rebranded and redesigned websites for numerous clients over the years, now it was our turn. Having said that it isn’t easy….
January 10, 2020
Keyword Stuffing: What It Is and The Risks
In this post, we take a look at how overusing your keywords can actually be harmful to your site’s ranking, whilst many still believe this method to be an…
January 6, 2020
Accelerated Mobile Pages
Many businesses lose potential customers due to slow loading mobile pages. This is where Accelerated Mobile Pages can help, providing fast and reliable…
October 9, 2019
Exclaimer Email Signatures: Email Signatures Made Easy
What if you could manage your email signatures centrally, keeping the design consistent across all accounts, adding promo images and updating contact details…
November 13, 2018
Google Introduces Responsive Search Ads (beta)
Google has introduced a new feature to their online advertising platform Responsive Search Ads. Google updated their Ads Editor to version 12.3 and introduced…
April 26, 2018
GDPR Deadline Is Looming
Many of you have been asking for GDPR advice and although we are not lawyers and what follows isn’t legal advice, we have tried to summarise some basic steps…
August 7, 2013
What Is The Difference Between http and https?
The main difference between http and https is all about keeping you secure. HTTP stands for Hyper Text Transfer Protocol.
July 16, 2013
Backing Up Your Website
Backing up your website is a lot like buying insurance, you know you should but it’s one of those things you put off because nothing has happened yet which…
March 13, 2012
Content Marketing
One of the most effective, low-cost ways to drive traffic and build awareness for your business is through content marketing.
March 13, 2012
Using Video To Jump Up Google’s Search Results
Search Engine Optimisation (SEO) has become a key marketing strategy for businesses of all sizes, as people increasingly rely on Google and other search…
March 13, 2012
Pricing for our Website Design Services
You may have seen a lot of companies offering super cheap offers, e.g. “Bespoke Website Design from £34.99”, “Cheap SEO from £84.99”, “Pro Logo Design from…