Blog

An insight into our world

Blogs, articles and news tidbits. These are the things that make us tick – food for thought.

Custom Web Development Vs Templates

Choosing between custom web development vs templates or a template-based approach is one of the first decisions you’ll make when creating a website, especially…


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Classic Website Mistakes To Avoid

There are millions of website mistakes to avoid, but these are the five big ones, with ways to steer clear.


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10 Reasons To Build on WordPress

We're often asked why we always tend to build on WordPress, so here are our top 10 reasons it remains our top choice for a website CMS.


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Using TikTok to Promote Your Amazon Store: A Step-by-Step Guide

Whether you’re new to TikTok or already familiar with the platform, these steps will help you make promote your Amazon store on TikTok


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When to Redesign Your Website: 7 Signs It’s Time for an Update

How do you know when it’s time to redesign your website? Here are seven signs that it’s time for an update - assuming you don't have a Gen Z or Gen A member…


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The Role of Colour and Typography in Website Design

In the world of website design, colour and typography are more than just decorative elements. They are crucial in how users experience and interact with a…


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How to Improve Website Load Time

This guide offers practical steps to improve website load time, ensuring a better user experience and higher search engine rankings.


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Building E-commerce Websites: Best Practices for Beginners and Experts

Building e-commerce websites can be a challenging task, whether you’re just starting out or have years of experience. Read out best practice guide here!


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Web Design Trends in 2024: A Mid-Year Review

Web design continues to evolve quickly, blending cutting-edge technology with aesthetics in new and exciting ways.


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Mastering the Art of Creating Effective Call-to-Actions (CTAs)

Creating effective Call-to-Actions (CTAs) is a key skill in marketing and can make or break a campaign. Get the why and how - read here!


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How To Maximise the Benefits of a Digital Project Manager

A digital project manager (DPM) is responsible for overseeing and managing digital projects, usually from inception to completion. Here at Fresh Pies, our DPMs…


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The benefits of adding a Knowledge Base to your website

These are what we consider to be the key advantages of adding knowledge base, with the biggest being the undeniable SEO benefits.


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The Google Core Update for August: What it means for your website

The Google core update we've been waiting for (somewhat keenly) has now landed in August 2024. These updates are broad algorithm changes designed to improve…


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Consent Mode Explained

Need Google's Consent Mode explained? It refers to the way Google Chrome's browser can block or allow certain types of web content to enhance security and…


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How to Get Started on TikTok Shop as a Small Business

Creating social media posts across multiple platforms can be difficult and time-consuming, especially for a small business owner. Learning to batch is a…


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The Guide to Omnichannel Marketing

You may have heard omnichannel marketing described as multi-touchpoint marketing, big-picture marketing, or holistic marketing. Put simply, it’s the marketing…


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Mastering SEO Friendly Web Design – Tips and Techniques

Mastering SEO-friendly web design has become an unavoidable must for anyone looking to improve their online presence. Here are our essential tips and…


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What is Link Velocity?

Link velocity is the rate at which a website gains backlinks over a specific period. Read here to find if, and how, it affects your SEO.


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Learn How: Batch Creating Your Social Content

Creating social media posts across multiple platforms can be difficult and time-consuming, especially for a small business owner. Learning to batch is a…


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Understanding Google Relevancy Scores

Understanding and ultimately optimising your Google relevancy score is critical for a website looking to boost visibility and attract higher levels of organic…


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Understanding your Google Ads Learning phase

It's inevitable whether you've set up a new ad campaign or you've just made some changes - your account will need to go through an essential period called ‘the…


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How to Build A Website Before You Bring a Web Design Agency In

Building a website involves several phases, each essential for ensuring that the final product is functional, visually appealing, and aligns with your intended…


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How Local SEO Strategies Can Transform Your Business

In this article, we will explore how businesses can gain more qualified leads through effective local SEO strategies.


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Everything You Need to Know About TikTok Shop for E-Commerce Businesses

TikTok shop for e-commerce is an undeniable easy extension for you, especially if you're on Amazon and/or use Shopify. This innovative platform seamlessly…


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Gemini v Chatgpt – What Is The Difference?

Read to find out the strengths and weaknesses of each tool to help you decide which one best complements your Marketing strategy.


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Hotjar vs. Microsoft Clarity: Choosing the Right Web Analytics Tool for Your Business

Get an in-depth comparison of Hotjar and Microsoft Clarity, and discover the key differences and recommendations for optimal user behaviour analysis.


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How a Social Listening Tool Like Brand24 Boosts Your Digital Presence

Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.


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The Rise of Social Media as a Powerful Search Engine

Read to discover how consumers are harnessing the potential of social media platforms to find information, products, and services.


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Why you need a Digital Marketing Strategy Agency for your business

Navigating the world of digital marketing can also be overwhelming. A well-crafted digital marketing strategy can be the key to unlocking your brand's…


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What is a Performance Max Ad Campaign?

In the ever-changing landscape of PPC, staying up to date with the latest trends is crucial for advertisers. As one of the leading advertising platforms,…


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Why Use Social Media for Business Marketing?

Ever wondered why social media plays such a crucial role in online marketing for your business? Click to find out more.


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GA4 Vs Universal Analytics – What are the differences

On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4. Click to read more.


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A New Home for Fresh Pies!

It’s official, the Fresh Pies team are back in the office after almost two years of pandemic madness! We are now working from The Old Bakehouse (very on…


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Whatsapp Business Vs Tidio

In this month’s blog we will discuss the difference between two chatbots - Whatsapp For Business Vs Tidio, looking at how each platform can be used to…


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What is international SEO?

What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.


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Page Speed Update

What is Page Speed? Click to read more about page speed and how this may effect your site & SEO over the next coming months.


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Google’s 2021 SEO Update

Every so often Google looks at its algorithm and launches a much anticipated update. Click to read more about the 2021 SEO update!


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What is Digital Marketing?

Find out what digital marketing is and how SEO, PPC & social media can help benefit your business.


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How Do Facebook Ads Work?

Find out what makes up a Facebook ad, how much they cost and why testing your ads is important for success.


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Why Is Keyword Research Important For SEO?

Keyword research in SEO (search engine optimisation) is the process of discovering search terms (keywords) that users enter into search engines.


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How To Grow A Small Business On Instagram

Drawing inspiration from both our client projects and the industry's social media gurus, we've broken down the best features to help grow a small business on…


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Learn How To Use SEMrush

Find out how we use SEMrush to help our clients improve the search rankings of their website, increase online visibility and boost organic website traffic.


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Best Newsletters For Marketers

In this blog post, we'll be sharing our favourite newsletters, and how they can help you and your business moving forward.


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The Power Of Facebook Retargeting Ads For Small Businesses

In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.


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The Most Effective Social Media Trends for 2020!

Here we discuss the top social media trends for 2020 and how they may be the key to your next digital marketing success.


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#Tip 1: Spend Some Quality Time With Your Website Content

Our tip this week is to spend some quality time getting creative with your website content. Revisit the messaging on your website and remember Google loves new…


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Our Top 5 Resources for Free Stock Imagery

We usually advise engaging a professional photographer for key brand imagery, but this can prove expensive.


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A Fresh Look for Fresh Pies

So this is exciting! Having rebranded and redesigned websites for numerous clients over the years, now it was our turn. Having said that it isn’t easy….


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Keyword Stuffing: What It Is and The Risks

In this post, we take a look at how overusing your keywords can actually be harmful to your site’s ranking, whilst many still believe this method to be an…


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Accelerated Mobile Pages

Many businesses lose potential customers due to slow loading mobile pages. This is where Accelerated Mobile Pages can help, providing fast and reliable…


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Exclaimer Email Signatures: Email Signatures Made Easy

What if you could manage your email signatures centrally, keeping the design consistent across all accounts, adding promo images and updating contact details…


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Google Introduces Responsive Search Ads (beta)

Google has introduced a new feature to their online advertising platform Responsive Search Ads. Google updated their Ads Editor to version 12.3 and introduced…


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GDPR Deadline Is Looming

Many of you have been asking for GDPR advice and although we are not lawyers and what follows isn’t legal advice, we have tried to summarise some basic steps…


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What Is The Difference Between http and https?

The main difference between http and https is all about keeping you secure. HTTP stands for Hyper Text Transfer Protocol.


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Backing Up Your Website

Backing up your website is a lot like buying insurance, you know you should but it’s one of those things you put off because nothing has happened yet which…


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Content Marketing

One of the most effective, low-cost ways to drive traffic and build awareness for your business is through content marketing.


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Using Video To Jump Up Google’s Search Results

Search Engine Optimisation (SEO) has become a key marketing strategy for businesses of all sizes, as people increasingly rely on Google and other search…


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Pricing for our Website Design Services

You may have seen a lot of companies offering super cheap offers, e.g. “Bespoke Website Design from £34.99”, “Cheap SEO from £84.99”, “Pro Logo Design from…


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