With Mailchimp changing their free plan from 2,000 subscribers to just 500, many small to medium-sized businesses are now searching for Mailchimp alternatives. This significant shift has left many users looking for a more cost-effective email marketing solution that still offers powerful features.

Luckily, we’ve compiled a comparative list of six email hosting platforms that serve as excellent alternatives to Mailchimp. From pricing to ease of use, we break down each option to help you find the right fit for your needs. One of the top comparisons people are making is Brevo vs Mailchimp, as Brevo (formerly Sendinblue) as it offers a strong free plan with unlimited contacts and a focus on transactional emails.

Scroll to the bottom for a summary table that compares all six platforms side by side, helping you make the best decision for your business.

 

MailerLite – Easiest to use

MailerLite is a user-friendly email marketing platform offering automation, drag-and-drop email builders, landing pages, and audience segmentation. Affordable and beginner-friendly, it integrates with tools like Shopify and WordPress, ensuring high deliverability and engagement.

Ease of use:

Easy/Beginner friendly

Key features:

• Drag and drop editor
• Email automation builder
• Sign up forms and pop-ups
• Comparative reporting
• Audience segmentation on free plan
• 1 user profile

Cost:

• Free up to 1000 subscribers
• 12000 monthly emails free
• Non profit discount (30%)
• First paid plan starts at $10 a month (billed monthly, $9 a month billed yearly)

Notes:

N.A

 

 

 

Brevo – Most user friendly

Formerly Sendinblue, Brevo was recently rebranded to reflect their status as not just an email marketing platform but a CRM suite too, offering marketing, sales platforms and more, making it a good Mailchimp alternative. It’s user-friendly, affordable, and integrates with platforms like Shopify and WordPress, making it ideal for businesses looking to streamline communication and boost engagement.

Ease of use:

Easy Beginner friendly 

Key features:

• Drag and drop editor
• Audience segmentation on free plan
• Transactional emails
• Basic comparative reporting
• 1 user profile in the free version

Cost:

• Free up to 10,000 contacts
• Free plan Limited up to 300 email send’s a day
• First paid plan starts at £5.42 a month
• Marketing automations are limited to 2000 contacts. 

Notes:
* Have to pay to remove ‘Sent by Brevo’ branding

 

 

Kit – Ai Powered

Formerly ‘Convert Kit’, Kit is an email first platform allowing creators create emails automations and landing pages all in one platform. Kit is an AI-powered email marketing platform designed to automate customer engagement for e-commerce businesses. It offers smart automation, personalised messaging, and seamless integration with platforms like Shopify. 

Ease of use:

Moderate

Key features:

• Drag and drop editor
• Audience segmentation on free plan
• Transactional emails
• Unclear on whether comparative reporting is free
• Offers free ‘required’ recommendations for emails
• 1 user profile
• Free up to 10,000 subscribers

Cost:

• Flexible pricing plans
• Newsletter plan is free
• Creator plan starts at $25 a month

Notes:
* After the free plan prices change based on the number of your subscribers

 

 

 

 

Campaign Monitor – Most amount of free users

Campaign Monitor is an email marketing tool that allows businesses to build and manage emails focused on creating professional, personalised campaigns. It offers drag-and-drop email design, automation, segmentation, and detailed analytics. With strong integrations and high deliverability.

Ease of use:

Easy

Key features: 

• 500 email limit for 30-day free trial, 2500 limit on Lite plan)
• Limited reporting in 30-day free plan (Full reporting available on all paid plans) 
• Templates & Branding
• Integrations
• Transactional Emails
• A/B Testing
• Signup Forms & Landing Pages

Cost:

• Only free for 30 days (after this price of the package is based on the number of subscribers starting at £10 a month for 500 contacts)

Notes:

*No long-term free plan only free for 30 days

 

 

Constant Contact – Most beginner friendly

Constant Contact is an email marketing platform that allows you to build campaigns and do your email marketing all in one place. Often overlooked as one of Mailchimp alternatives by bigger names such as HubSpot, Constant contact is great for beginners. Constant Contact is a straightforward email marketing platform offering drag-and-drop email design, automation, social media tools, and analytics. With strong integrations and high deliverability, it’s ideal for small businesses looking to grow their audience.

Ease of use:

Beginner-friendly/Easy

Key features: 

• Drag and drop email templates
• Polls and surveys
• Reach and engagement reporting
• No subject line personalisation in the free version

Cost:

• No free plan – Free trial available with undisclosed time period – starts at £8 a month (price based on number of contacts)
• Prepay and Nonprofit discounts are available

Notes:

*no email scheduling subject line A/B testing

*inbox preview is £9 a month add-on, no matter what plan you are on

HubSpot – Most integrations and variety of tools

HubSpot is an all-in-one marketing platform offering email marketing, automation, CRM, and analytics.With powerful personalisation, seamless integrations, and a user-friendly interface, it’s ideal for businesses looking to streamline marketing, nurture leads, and drive growth. HubSpot is designed to be user-friendly, but its complexity depends on your needs making it a strong contender as one of Mailchimp alternatives. The email marketing and CRM features are intuitive, with drag-and-drop editors and automation workflows that are easy to set up. However, as it offers a vast range of tools—covering sales, marketing, and customer service—it can have a learning curve, especially for beginners or small teams without prior experience with marketing automation.

Ease of use:

Moderate/Hard

Key features: 

• Form feature
• List segmentation
• Up to 300 total CRM exports a day (on the free plan)
• Email health reporting
• Email reply tracking

Cost:

• Free plan up to 2000 email sends per calendar month
• Starts at £14 after this

Notes:

*HubSpot is a large platform with lots of capabilities but may take longer to learn than other platforms because of this.

*Like Brevo, you have to pay for a subscription to remove HubSpot branding 

 

TLDR

There are many email platforms out there, each one with different benefits and offerings. Its worth shopping around to find the right one for you before you settle on a different one as moving email data across platforms can be a tedious job. For a quick summary of the above Mailchimp alternatives see below.

 

For more blogs that may interest you such as SEO checklists and Trends in Ecommerce website design, head over to our blog.