HUMANITY DIRECT
Your donation changes lives
Humanity Direct is a charity giving donors the opportunity to directly fund lifesaving and life changing operations. We have been working with Humanity Direct since 2018 running targeted Google Ads campaigns (charities receive free budget for advertising on Google Ads) promoting specific ultra marathon events, this being the charity’s primary source for donations.
Humanity Direct had a website, but it was 10 years old and creaking, there was also an opportunity to broaden their appeal and options for donations, widening their reach beyond the ultra marathon community.
We redesigned their website in WordPress, making use of their distinctive brand and colour palette, refining the fonts and refreshing the design.
We also enhanced the user experience, outlining the fundraising process, improving the storytelling and sign up process throughout the website.
We continue to support the Humanity Direct team with their website and also digital marketing including SEO, social, email marketing and Google Ads.
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