rhute hair
rhute reveal product launch
We’re delighted to be the agency working with rhute for their sold-out hair care, building their Shopify website and supporting post-launch.
Dr Adel first approached us in 2024 after seeing our credit on the Dr Alexis Granite website. While preparing to introduce her own hair growth serum, she was looking for a launch partner who could bring her vision to life online. Working alongside our friends at Almighty, who created the branding, our team took on the design-build of the Shopify website.
The initial idea was to create a lean MVP site to validate the concept, gather feedback, and guide future development. However, as the product took longer than expected to reach market, our dev team team behind the rhute website were able to refine the design further, and ensure smooth lead-gen launch process through a landing page. Through this process we helped the rhute team realise a high-profile Shopify store that not only showcased the brand, but stayed true to how Dr Adel envisaged the site to feel and function.
By the time the first product launched in early September 2025, rhute already had an email subscriber list of over 20,000. It was a strong foundation of engagement before a single item had been sold, proof of the value of a social fan base and the creation of a product that solves a problem.
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