Adding a Knowledge Base to your website can offer many benefits, both for your business, your SEO and your customers. These are what we consider to be the key advantages, with the biggest one at the end of the list!

Knowledge Base Advantages

Internal Training Resource

A Knowledge Base can also serve as a valuable resource for training new and existing employees. It helps ensure they have access to the same knowledge as their colleagues. This is also a useful resource when it’s difficult to find windows of time to knowledge share across departments.

Customer Support

A Knowledge Base can help customers to find answers to their questions without needing to contact you, reducing the workload on everyone’s inbox! It also provides support at any time, even outside of business hours. Whether you approach it as an FAQ with quick tips or a detailed guide, it ensures that all users receive the same accurate and up-to-date information.

It’s beneficial for customer satisfaction too. When customers can answer their questions quickly, they’re less likely to become frustrated and more likely to remain loyal to your brand.

Data Insights

Love your web page analytics? So do we. You can track which Knowledge Base articles are most viewed, identify common customer issues, and use this data to improve your products or services. You can also use the data to expand on the most popular subjects and build more internal journeys. Which leads us onto the biggest benefit of all….

The Biggest Reason: SEO Benefits

Well-structured Knowledge Base articles can improve your website’s SEO, attracting more organic traffic through search engines. Hello, positive signals sent for SEO ranking. Anecdotally, providing valuable content helps establish your site as an authority in your industry, boosting credibility and trust.

Traffic Levels

Knowledge Base articles often target long-tail keywords, which are less competitive and more specific search terms that potential customers are likely to use when looking for information. These keywords help attract highly targeted traffic to your site. Additionally, by covering a wide range of topics related to your products, your Knowledge Base increases the chances of ranking for various search queries.

Improved Indexing

Regularly updating and adding new articles to your Knowledge Base signals to search engines that your website is active, which can improve your site’s indexing frequency and ranking. Pay attention to the articles’ structure. Having clear headings, subheadings, and internal links make it easier for search engine crawlers to understand and index your content effectively.

Improved UX

If your UX means visitors find useful, relevant information quickly, they are more likely to stay on your site longer, reducing bounce rates, which is another positive signal to search engines. Other metrics on your site UX are pages per session and time on site—both of which are important for SEO. Both of which can be improved with well written articles with internal page links.

Back Links, Baby

Knowledge Base articles that provide valuable, in-depth information are more likely to be linked to by other websites, blogs, and forums, helping you earn high-quality backlinks, which are crucial for improving your search rankings. What’s really good is when other websites refer to your Knowledge Base as a trusted resource. This further increasing the number of backlinks and boosts your domain authority accordingly.

Snippets

Knowledge Base articles often answer specific questions, making them more likely to be featured in Google’s “People Also Ask” boxes or as featured snippets, which can dramatically increase your visibility in search results.Nerdy moment: Properly formatted Knowledge Base content using structured data (like FAQ schema) can lead to rich results, such as star ratings, questions, and answers appearing directly in the search results, improving click-through rates.

Internal Journeys

As referred to in the UX section, having internal links to relevant pages in your Knowledge Base articles helps increase the pages per session metric. Additionally, when you create internal links between related articles, it helps search engines understand the hierarchy and context of your content. (You can also pass on link equity, or “link juice”, which can improve the SEO of those linked pages.)

Authority and Trust Building

Regularly publishing high-quality, authoritative content in your Knowledge Base can enhance your site’s E-A-T (Expertise, Authoritativeness, Trustworthiness), a factor Google considers in its ranking algorithms. This is especially true for sites in sectors like health, finance, or legal services.

Localised SEO Benefits

If your Knowledge Base includes content tailored to specific regions or languages, it can help you rank better in localised searches.

We know that adding Knowledge Base to your website not only helps customers find information but also enhances your SEO by increasing organic traffic. We have the screenshots from our Google Analytics to demonstrate it! Get in touch to talk about how we can add it to your site today.