SEO Archives - Fresh Pies

A bright and colourful background of blue, turquoise, pinks and purples. On top of the colours sit a laptop, some white earbuds, a phone and a smart pencil. Used to illustrate a section on mulimedia as part of our SEO-friendly web building article.

Mastering SEO Friendly Web Design - Tips and Techniques

If you have a website, mastering SEO-friendly web design has become an…

What is Link Velocity?

Link building involves more than simply acquiring backlinks. Your link strategy…

A hand holding a phone up, showing the screen image of a hand calculating Google relevancy scores using a pencil, on yellow paper.

Understanding Google Relevancy Scores

Welcome to the world of search engine optimization (SEO), where you will…

by Sonnie Spenser

International SEO

What is international SEO?

Differing from standard SEO practices, international SEO is a way of defining…

Page Speed Update Man on Laptop

Page Speed Update

In May 2021 Google will be updating its algorithm and SEO ranking factors. As…

2021 SEO Update

Google's 2021 SEO Update

Every so often Google looks at its algorithms and launches a much anticipated…

A guide to digital marketing

What is Digital Marketing?

2020 was a year we will not forget anytime soon. It was the year we saw…

Keyword research in SEO - Google Analytics

Why Is Keyword Research Important For SEO?

What is keyword research? Keyword research in SEO (search engine optimisation)…

SEMrush insights

Learn How To Use SEMrush

SEMrush is an all-in-one paid marketing tool and helps businesses to review and…

Creating website content

#Tip 1: Spend Some Quality Time With Your Website Content

So it's a new week in our 'working from home' world, for many of you this won't…

Popular Searches

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#epkb-ml-search-results ul li .epkb-ml-article-container{padding:23px 30px;}@media only screen and (max-width: 981px){#epkb-ml__module-search #epkb-ml-search-results ul li .epkb-ml-article-container{padding:0;}}.ep_font_icon_folder:before{content:"";background-image:url("https://cdn-bimcb.nitrocdn.com/kRrMqDBsGgUlPqNEaNoKuNUBINBXyLNl/assets/images/optimized/rev-8a9d0af/www.freshpies.co.uk/wp-content/uploads/2024/07/filelarge.svg");width:24px;height:20px;display:block;background-size:cover;margin-top:1px;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .section-head .epkb-category--left-cat-icon .epkb-cat-icon{margin-right:1rem;}#epkb-ml__row-1{margin-bottom:clamp(2.5rem,calc(5vw + 10rem),12rem);}#epkb-ml__row-2{position:relative;}#epkb-ml__row-2:before{content:"Help topics";font-size:40px;font-weight:700;line-height:48px;text-align:center;text-align:center;position:absolute;top:-70px;left:50%;transform:translatex(-50%);width:100%;}#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__title{font-size:40px !important;font-weight:700;line-height:48px;text-align:center !important;margin-top:50px;padding:0 30px;}#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-section .epkb-ml-article-section__head{font-size:18px !important;font-weight:700;line-height:26px;text-align:left;position:relative;}#epkb-ml-basic-layout .epkb-cat-name{font-size:18px !important;font-weight:700 !important;line-height:26px;text-align:left;}#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-section .epkb-ml-article-section__head:before{content:"";background-image:url("https://cdn-bimcb.nitrocdn.com/kRrMqDBsGgUlPqNEaNoKuNUBINBXyLNl/assets/images/optimized/rev-8a9d0af/www.freshpies.co.uk/wp-content/uploads/2024/07/filelarge.svg");width:24px;height:20px;display:block;background-size:cover;margin-top:1px;position:absolute;left:1.5rem;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .eckb-categories-list .epkb-ml__module-categories-articles__row,#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__row{align-items:stretch;gap:3rem;margin-bottom:3rem;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout #epkb-content-container section,#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-section{border:3px solid #f8f8f8 !important;border-radius:unset !important;padding-bottom:0;padding:0;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .section_divider,#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-section .epkb-ml-article-section__head{border-bottom:2px solid #f8f8f8 !important;padding:1rem 1.5rem !important;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout #epkb-content-container ul li,#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__row .epkb-ml-article-section .epkb-ml-article-section__body .epkb-ml-articles-list li{border-bottom:2px solid #e8e8e8 !important;padding:1rem 5px !important;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout #epkb-content-container ul li:last-child,#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__row .epkb-ml-article-section .epkb-ml-article-section__body .epkb-ml-articles-list li:last-child{border-bottom:0 !important;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .epkb-mp-article .eckb-article-title .eckb-article-title__text,#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-container .epkb-article-inner .epkb-article__text{font-size:16px !important;font-weight:300;line-height:24px;text-align:left;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .epkb-mp-article .eckb-article-title .eckb-article-title__icon{margin-top:1px;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .epkb-show-all-articles{display:none;}#epkb-ml__module-categories-articles #epkb-ml-basic-layout .epkb-hide-elem{display:block !important;}#epkb-ml__module-articles-list #epkb-ml-article-list-basic-layout .epkb-ml-article-section .epkb-ml-article-section__head{padding-left:4rem !important;}#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__row .epkb-ml-article-section .epkb-ml-article-section__body .epkb-ml-articles-list{margin:0;padding:0 1.3rem;}#epkb-ml__module-articles-list .epkb-ml-article-list-container .epkb-ml-articles-list__title{margin-bottom:30px !important;}#epkb-sidebar-container-v2 .epkb-sidebar__cat__top-cat:first-child .epkb-sidebar__cat__top-cat__heading-container,#epkb-sidebar-container-v2 .epkb-sidebar__cat-container .sidebar_section_divider{padding:1.25rem 0;}.epkb-sidebar__heading__inner{position:relative;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container .epkb_sidebar_expand_category_icon:before,.epkb-sidebar__heading__inner:before{content:"";background-image:url("https://cdn-bimcb.nitrocdn.com/kRrMqDBsGgUlPqNEaNoKuNUBINBXyLNl/assets/images/optimized/rev-8a9d0af/www.freshpies.co.uk/wp-content/uploads/2024/07/filelarge.svg");width:24px;height:20px;display:block;background-size:cover;margin-top:1px;position:absolute;left:0;top:-3px;}#epkb-sidebar-container-v2 .epkb-sidebar__cat__top-cat__heading-container .epkb-sidebar__heading__inner__name .epkb-sidebar__heading__inner__cat-name{padding-left:2.2rem;padding-right:1rem;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-left-sidebar{border-top:1px solid #e1e8ef;border-right:1px solid #e1e8ef;padding:0;}#epkb-sidebar-container-v2.epkb-sidebar--slim-scrollbar{border:none;}#epkb-sidebar-container-v2 .eckb-article-title,#epkb-sidebar-container-v2 .epkb-article-title{color:#000 !important;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container li{display:block !important;padding-left:5px !important;padding-right:5px !important;margin-left:-5px !important;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container li.active span{font-weight:700 !important;}.ep_font_icon_folder_add:before{display:none;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container li{padding-left:0 !important;padding-right:0 !important;}#epkb-sidebar-container-v2 .epkb-sidebar__cat__top-cat__body-container{padding-right:1rem;}#eckb-article-page-container-v2 #eckb-article-body{gap:2.5rem;grid-template-columns:calc(30% - 2.5rem) calc(70% - 2.5rem) 0;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container .epkb-show-all-articles{display:none !important;}#epkb-sidebar-container-v2 .epkb-sidebar__cat-container .epkb-hide-elem{display:block !important;}@media only screen and (max-width: 768px){#eckb-article-page-container-v2 #eckb-article-body #eckb-article-left-sidebar{border-right:unset;}}@media only screen and (max-width: 680px){#eckb-article-page-container-v2{padding-left:20px;padding-right:20px;}}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 .eckb-navigation-back{margin:0 !important;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 .eckb-navigation-back .eckb-navigation-button{padding:0 !important;border:unset !important;margin-right:2.5rem;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 .eckb-navigation-back .eckb-navigation-button{position:relative;padding-left:1.5rem !important;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 .eckb-navigation-back .eckb-navigation-button:before{content:"";background-image:url("https://cdn-bimcb.nitrocdn.com/kRrMqDBsGgUlPqNEaNoKuNUBINBXyLNl/assets/images/optimized/rev-8a9d0af/www.freshpies.co.uk/wp-content/uploads/2024/07/keyboard_arrow_down.svg");width:8px;height:12px;display:block;background-size:cover;margin-top:1px;position:absolute;left:0;top:0px;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 #eckb-article-content-breadcrumb-container{margin-top:.08rem;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 #eckb-article-content-breadcrumb-container .eckb-breadcrumb-nav li a span{font-weight:400;margin-right:5px;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 #eckb-article-content-breadcrumb-container .eckb-breadcrumb-nav{line-height:1.6 !important;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 #eckb-article-content-breadcrumb-container .eckb-breadcrumb-link-icon{font-size:.5em;margin-bottom:1px;}#eckb-article-content-body p:first-child{font-weight:700;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer{margin-top:2.25rem;padding-top:2.25rem;padding-bottom:2.25rem;border-top:1px #e1e8ef solid;border-bottom:1px #e1e8ef solid;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous .epkb-article-navigation__label__previous__icon,#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next .epkb-article-navigation__label__next__icon{display:none;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next a .epkb-article-navigation__label,#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous a .epkb-article-navigation__label{position:relative;display:inline;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous a .epkb-article-navigation__label:before,#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next a .epkb-article-navigation__label:before{content:"";background-image:url("https://cdn-bimcb.nitrocdn.com/kRrMqDBsGgUlPqNEaNoKuNUBINBXyLNl/assets/images/optimized/rev-8a9d0af/www.freshpies.co.uk/wp-content/uploads/2024/07/keyboard_arrow_down.svg");width:8px;height:12px;display:block;background-size:cover;margin-top:1px;position:absolute;left:0;top:2px;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next a .epkb-article-navigation__label:before{transform:rotate(180deg);right:0;left:unset;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next a .epkb-article-navigation__label{padding-right:2.25rem;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous a .epkb-article-navigation__label{padding-left:2.25rem;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous a .epkb-article-navigation-article__title{margin-left:2.25rem;padding:0;font-weight:400;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next a .epkb-article-navigation-article__title{margin-right:2.25rem;padding:0;font-weight:400;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__previous .epkb-article-navigation__previous__icon,#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-footer .epkb-article-navigation-container .epkb-article-navigation__next .epkb-article-navigation__next__icon{display:none;}#epkb-sidebar-container-v2 .epkb-sidebar__cat__top-cat:last-child .epkb-sidebar__cat__top-cat__heading-container{border-radius:0;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 #eckb-article-content-header-row-3 > .eckb-article-content-header-row-left-group{gap:1.5rem !important;}#eckb-article-page-container-v2 #eckb-article-body #eckb-article-content #eckb-article-content-header-v2 .eckb-article-content-header-row-left-group{row-gap:1rem;}#eckb-article-content-body p a{color:#64d9b6;}#eckb-article-content-footer{display:none;}#eckb-article-content-footer:has(.epkb-article-navigation__previous),#eckb-article-content-footer:has(.epkb-article-navigation__next){display:block;}#mytriggerelement{position:absolute;top:800px;width:100%;height:1px;}#fp-popular-searches{background-color:#f8f8f8;}#fp-popular-searches .custom-centering{max-width:1440px;margin:0 auto;padding:40px;}#fp-popular-searches .custom-centering .open-popular-search{display:flex;align-items:center;font-weight:bold;margin-bottom:10px;cursor:pointer;user-select:none;}#fp-popular-searches .custom-centering .open-popular-search.active .ps-icon-plus:before{opacity:0;}#fp-popular-searches .custom-centering .open-popular-search .ps-icon-plus{width:1rem;height:1rem;display:inline-block;position:relative;margin-left:1rem;}#fp-popular-searches .custom-centering .open-popular-search .ps-icon-plus:before{content:"";position:absolute;top:0;left:50%;transform:translateX(-50%);width:2px;height:1rem;background-color:black;transition:opacity 300ms ease;}#fp-popular-searches .custom-centering .open-popular-search .ps-icon-plus:after{content:"";position:absolute;top:50%;left:0;transform:translateY(-50%);width:1rem;height:2px;background-color:black;}#fp-popular-searches .custom-centering .popular-searchlist{display:flex;margin:10px -10px -5px;flex-wrap:wrap;transition:max-height 1s ease-out;max-height:0;overflow:hidden;padding:0;}#fp-popular-searches .custom-centering .popular-searchlist.active{max-height:1000px;}#fp-popular-searches .custom-centering .popular-searchlist li{width:25%;padding:5px 10px;}@media only screen and (max-width: 767px){#fp-popular-searches .custom-centering .popular-searchlist li{width:50%;}#fp-popular-searches .custom-centering{padding:20px;}#fp-popular-searches .custom-centering .popular-searchlist{margin:10px -10px 0px;}#fp-popular-searches .custom-centering .popular-searchlist li{padding:0px 10px;}#fp-popular-searches .custom-centering .popular-searchlist li:nth-child(1),#fp-popular-searches .custom-centering .popular-searchlist li:nth-child(2){margin-top:8px;}#fp-popular-searches .custom-centering .open-popular-search{margin-bottom:2px;}}@media only screen and (max-width: 450px){#fp-popular-searches .custom-centering .popular-searchlist li{width:100%;}#fp-popular-searches .custom-centering .popular-searchlist li:nth-child(2){margin-top:0;}}.ht-ctc .ctc_s_3_1:hover svg stop{stop-color:#25d366;}.ht-ctc .ctc_s_3_1:hover .ht_ctc_padding,.ht-ctc .ctc_s_3_1:hover .ctc_cta_stick{background-color:#25d366 !important;box-shadow:0px 0px 11px rgba(0,0,0,.5);}