Social Media Management London

Gone are the days when you can put an advert in the Yellow Pages, allocate the budget for the year, leave it, and watch the leads roll in. Your target audience is now on social media, and most companies will use a trusted social media agency to help them grow in digital marketing. And yes, sorry, but your target audience is on TikTok too now, so dancing videos may well be in your strategy. Just kidding!

Establishing a presence online using digital marketing can help to set you apart from your competitors and some of the best social media agencies are specifically focused on helping you do that. Your business growth future is online! At Fresh Pies, we work with you to create a digital marketing strategy that works for your business and your creative goals. Being a good marketer in this day and age means being social media savvy, and if you’re not, have a read of this article to see how we can help you!

Whether you’re a business looking to enhance your brand’s online visibility, or an individual seeking to refine your digital image, booking a call with a social media agency like Fresh Pies is a great place to start. Social media advertising is a brilliant way to be seen and to show up for your business online. Our team of experts is here to help you navigate the world of social media to enable you to have confidence and success using social media management. We can help with everything from an extensive digital strategy to the day-to-day running of your accounts, content creation, copywriting, and even support by covering behind-the-scenes of your new line of swimwear or visiting the site of your new project management house build.

Need help? We are social media experts

The brilliant thing about working with an agency is your valuable time can be spent on growing your business and focusing on what you do best. We have extensive experience with social media platforms to give you measurable results and stay ahead of the game and your competitors! If social media is a headache for you, outsourcing to an agency experienced in digital marketing can be the way to go.
Working together with an agency to enhance your digital marketing across major social media platforms can be a fantastic way to elevate and grow your brand. Digital strategy created with an in-house marketing team helps you to reach your ideal customers and hit your business goals, whether that is brand identity, sales, leads, or bookings!

Why should I use social media for my business?

Utilising social media is an amazing way to showcase your brand’s ethos and character. It provides an opportunity for you to distinguish yourself from competitors, reveal the core values of your business, and establish a unique brand identity to further enhance your business. Working with a digital marketing agency can help you show up online for your business in a creative way and help to reach your target audience.

We understand that an effective social media strategy is more than just posting regular updates. It’s about creating a dynamic and engaging online persona that resonates with your audience. Our experienced professionals are skilled in crafting tailored content that aligns with your brand’s voice and appeals to your target demographic. We don’t just manage your social media; we elevate it to tell your story in a way that captivates and engages. Your target audience is scrolling through TikTok, YouTube, and Instagram on their morning commute, so you can ensure that your social media efforts are being noticed.

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In today’s digital marketing landscape, having a strong social media presence is crucial. It’s not just about being seen; it’s about being remembered and providing value to your potential customers. It is essential to build trust with clients or customers before they buy from you or book your services. Building an online presence can help you to do that. Our approach focuses on developing a consistent and compelling narrative across all your platforms. From Instagram’s visual stories to Twitter’s timely updates, we ensure that your brand’s message is not only heard but also felt. We leverage the latest trends and analytics to keep your content fresh, relevant, and ahead of the curve.

We also believe in the power of community and interaction. Our strategies are designed to foster a sense of connection between your brand and your audience. By engaging with your followers through meaningful conversations and responsive interactions, we help build a community around your brand. This not only enhances your brand’s credibility but also encourages advocacy and word-of-mouth referrals.

Social media campaigns

There are different ways of using social media marketing in your social media campaigns. Social media agencies, like us here at Fresh Pies, either take images and videography that you create in-house, and upload them to your chosen platforms, or we create it in-house. The beauty of working with an agency is that we can tailor a campaign according to how you want to work. If you’d like a very hands-off approach, we can do everything for you, or if you like to be involved, we can work together!

Social media marketing services

Paid Social Media

At Fresh Pies, we specialise in enhancing brand returns on ad investment and profitability through paid social advertising. We employ cutting-edge media buying strategies that enable us to launch campaigns that immediately boost overall performance.

Paid social ads can be run across Meta, which is Facebook and Instagram. TikTok, LinkedIn ads, YouTube, Snapchat or Pinterest. We also run Google Ads which are proven to get fantastic website traffic by using keywords to target locations These will focus on sales or lead generation which will bring you more customers. Working with a paid social media agency helps you to optimise your results and make sure you are getting your return on investment and social media success.

Paid social media uses key metrics to hit targets within your business objectives and the tracking software tells you how much return on investment you are getting.
There are some costs involved with ads, you will need to put some spending budget behind your paid social strategy to hit your target audiences. But even small businesses can benefit from paid advertising.

Organic Social Media

Organic social media marketing is when you create imagery, videography, infographics, or photographs and your social media manager chooses an optimal time to post it across the platforms. Engaging content, copywriting, visual content, and content creation.

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Our specialist team creates comprehensive social media strategies designed to expand your brand’s reach. We encompass content creation, community management, and the execution of social campaigns.
By growing a social media presence and engagement organically, you can enhance brand recognition and trust, nurturing customer loyalty among your followers. We can either create content for you or you can send us content you have created yourself, or we can help you to do both. Customer engagement is an important measure of success on social media.

Organic Social Media Management

Our seasoned team formulates comprehensive social media strategies designed to expand your brand’s reach. This encompasses content creation, community management, and the execution of social campaigns.

Social Media Strategy

To grow on social media, it takes a carefully planned digital strategy across multiple social media channels. We can create a digital strategy for you that we can implement across multiple platforms.

Video and imagery Content Production

We craft creative content tailored for social media, catering to forward-thinking brands. Whether it’s for platforms like IG Reels, TikTok, or assets for paid social advertising. Our in-house creative team works with you to establish content creation services that you are proud to publish across social media platforms for social media users to view.

What kind of content does Fresh Pies create for my business’s social media?

  • Video content (reels, stories, short-form videos that can be published across multiple social channels)
    Infographics
  • Product photography
  • Service photography

Influencer Marketing

Influencer Marketing is a powerful marketing tool. How it works, is a known influencer with their own social media following, can promote your product or service, and show it to their existing social media following. On Instagram, you can even post a collaborative post that shows up on both your social media platforms and theirs. It can be helpful to use an influencer marketing agency that specialises in the management of the relationship between the influencer and the client as this process is time-consuming, and often involves a lot of negotiations on fees, and agencies also have the contacts for the Influencers’ agent. You will want to allocate a reasonably sized budget for this as Influencers do charge a fee for this service.

UGC content

UGC content stands for User Generated Content. This is content that is subtly selling a product, it is a form of advertising. Social media marketing companies are using UGC content to help e-commerce or service-based businesses with their content creation.

Which social media channels do you work across?

We cover various social media platforms.

  • Instagram
  • TikTok
  • Facebook
  • Linkedin
  • Pinterest
  • Youtube
  • X (Formally known as Twitter)
  • We are a Meta Business Partner

Tracking and reporting

It is always important to have tangible results as well as your return on investment. We always track the metrics of our digital strategy to make sure it is working for our clients.

Pricing structure

We offer a tailored pricing structure for your business to create a social transformation for your business and we have impressive results from our existing clients that can be your driving force to take a piece of the social media pie for yourself! You can opt for a full service, or just dip a toe into the social media pool, but either way, we understand that social media can be daunting if you haven’t tried it before, and we’re here to help you take the plunge.

We separate our fee from any budget for advertising spend for paid advertising so we can talk about this with you in our proposal meeting.

Speak to our social media team based in Balham today!

Reach your business goals and potential customers with the right strategy.