A hand holding a phone up, showing the screen image of a hand calculating Google relevancy scores using a pencil, on yellow paper.

Understanding Google Relevancy Scores

Welcome to the world of search engine optimization (SEO), where you will frequently hear the phrase “Google relevancy score.” 

But what exactly is a Google relevancy score? How does it work in the context of Google, your Google Ads, and your SEO efforts in general, and why is it a crucial piece of the puzzle for website owners and digital marketers? 

Let’s dive in. Buckle up, nerds.

What is a Google Relevancy Score?

In plain language, a Google relevancy score is a number used by Google to understand how relevant and useful your website is, in relation to a user’s text query. 

This score is a vital part of Google’s algorithm, which affects the ranking of websites in search engine results pages (SERPs). Basically, the higher the relevancy score your page has, the higher it is likely to be ranked. (and when we say ranking, we mean its position on the SERP)

Google determines your relevancy based on a few variables. Things such as quality and the uniqueness of the content (and they’re bringing in measures to down-grade content they identify as AI generated), the presence of relevant keywords (beware overstuffing), the overall UX of the site, and the authority of the domain. 

Bonus factors like backlinks, user engagement, accessibility, usability and especially the website’s mobile-friendliness will additionally contribute to your relevancy score.

Why is Your Score Important?

The importance of a strong Google relevancy score is critical. Can we state that with more stress? CRITICAL. Here’s why.

  1. Improved Visibility: Websites with high relevancy scores are more likely to appear at the top of SERP. translating into higher levels of organic traffic and overall visibility.
  2. Better UX: Google wants to give users the most valuable and helpful results. Meaning, if you’re not relevant, why would they want to show your site? A strong relevancy score ensures that your website aligns with this goal, resulting in a better UX. 
  3. Increased Conversions: When you’re ranking higher in search results with strong a Google relevancy score, you’re more likely to attract users who are actively seeking what you’re offering, leading to better conversion rates and through that, business growth.
  4. Competitive Advantage: In a super competitive online landscape, a high relevancy score can give you an edge on the competition. It can be a vital factor in outranking your sector competitors, and growing your brand as the authority in your industry.

Skipped to the end? We respect a TLDR.

Understanding and ultimately optimising your Google relevancy score is critical for a website looking to boost visibility and attract higher levels of organic traffic. Aim for a high score and consequently your visibility will improve.

By focusing on ensuring your pages are filled with relevant content, building a seamless user experience, and sticking to best practices with your SEO, you can build a higher Google relevancy score and enjoy the improved search engine rankings that come with it.