Websites date faster than ever. What used to last 7–10 years can now look tired in half that time, especially in a digital world moving at the speed of TikTok trends. If your business is a service, e-comm or city-based brick-and-mortar, it’s highly likely that you’ll get outshined by a new pretender to the crown, and quickly. Having a website that feels dated, or like it hasn’t had any attention in a while, can be costing you more than you’d think.

Here are some signs to help you figure out if it’s time for a refresh:

Your website isn’t mobile-friendly

Seriously though, what are you even thinking if this applies to your site? No shade, but actually a little. With almost 70% of all UK traffic sessions coming from mobile devices, you need to make sure your site is ready to rock. Patience is hard to come by these days and I’m confident you yourself have clicked away from a site on your phone that just wasn’t performing to your expectations. An up to date site works everywhere, for everyone.

You’re embarrassed to share it

There’s no quick digital equivalent of a last-minute tidy-up before guests arrive. If your site makes you cringe, it’s a red flag. If you feel embarrassed to show friends, family, peers – then imagine how unimpressed your customers and clients might be. Your site should reflect who you are now, and not who you thought you were five years ago.

It’s not bringing in any leads

If your site’s just sitting there, it’s not doing its job. A good website is a digital salesperson: available 24/7, measurable, and optimised for action. What’s the UX like? Do you need to spend time working on CTAs? What’s the conversion journey like? If your website isn’t doing the thing you need, consider this to be the sign to get in touch with us now.

It’s slow, broken, or clunky

If you’ve got 404 errors from broken internal links, missing images or slow page load times, that’s a real no-no, and will lead to high bounce rates. And, not only do your customers notice but Google does too. We don’t have the algorithm insights but we know neglecting this side of SEO will begin to harm your SERP ranking, meaning less customers see you.

Your business has outgrown it

Have you changed your offer or pivoted offering, or have you scaled, grown, merged? Perhaps the functionality isn’t working for you the way it used to. You can get away with bolting on fixes once or twice. But beyond that, it’s smarter to invest in a rebuild than keep patching something that no longer fits.

Final Slice

If any of this rings a bell, you’re not alone. Most clients come to us knowing something feels off, even if they can’t put their finger on it. We help you figure it out – and fix it. Let’s talk when you’re ready.