When browsing the web on our mobiles, we often find that sites can be slow and clunky. After waiting only a couple of seconds for a page to load, we tend to become impatient and head back to the search results to choose another option.

Many businesses lose potential customers like ourselves due to slow loading mobile pages. Could you be missing out too? If so, this is where Accelerated Mobile Pages can help, providing fast and reliable experiences to users.

So, what are Accelerated Mobile Pages?

Accelerated Mobile Pages, also known as AMP, are essentially stripped-down versions of your regular pages. As suggested by the name, AMP is currently only available for mobile. AMP keep all of your important content and strip down in other areas, such as design. For example, images won’t load until scrolled down to and the overall design of the page will look simpler.

Your results in the search engine results page will also look slightly different to the regular results. They will appear with a lightning bolt symbol to let users know that your pages can be accessed faster.

The benefits

The whole idea around AMP is to create super-fast loading pages. Faster loading times allow for a better user experience, which will in turn decrease bounce rate from your pages. This will have a positive effect on your search engine optimisation and mobile ranking, as speed and user experience are hugely important factors for ranking in Google Search.

As usability is improved, visitors are likely to spend more time on your page, engaging with important content that you’ve created for them to see. Adopting AMP could help to drive an increase in conversions from mobile visitors to your site.

How to get AMP

To enable AMP for your WordPress mobile site, the free AMP for WP plugin can work great. Please do get in touch with us if you’d like to know more about AMP and how we can set it up for you.