SEMrush insights

Learn How To Use SEMrush

SEMrush is an all-in-one paid marketing tool and helps businesses to review and refine how their website ranks in search engines, and assists with ongoing SEO and content marketing.

Because of its power and ability to maximise online visibility and offer in-depth insights, it is an extremely popular SEO tool and has become our go-to tool when building SEO strategies for our clients.

SEMrush has many great features, which enable us to control every aspect of a clients SEO strategy. Below is a breakdown of the platforms key features and tools, which will give you a clearer idea of how we use SEMrush to help our clients improve the search rankings of their website, increase online visibility and boost organic website traffic.

SEMrush Key Features

1. Position Tracking

This feature allows you to check the search rankings of your website, your online visibility and the estimated amount of traffic to your site. This tool also enables you to compare your website against competitors and offers tips on how you can get your website on the first page of Google.

SEO position tracking example

2. Site Audit

This tool scans your website to check for technical issues and SEO mistakes for e.g crawlability, site performance and internal linking.

SEMrush site audit

3. Brand Monitoring

Keep track of your brand mentions online and track your campaign effectiveness including estimated reach, referral traffic and mentions. This is also a great way to identify link building prospects, by interacting with your brand mentions and requesting posts to be linked back to your website.

SEMrush brand monitoring tool

4. On-Page SEO Checker

This tool analyzes the overall health of your website and helps to identify any weaknesses that your site may have.

The on-page SEO checker also provides you with strategy, backlink, content and user experience ideas, which will work towards increasing organic traffic.

On page SEO checker

5. Backlink Audit

Backlinks are an effective way to increase your website rankings, however, some links can be detrimental and can harm your SEO. This tool will help flag any links that Google deems to be untrustworthy and will give you the option to get rid of them.

Click here to find out what makes the perfect backlink.

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SEMrush backlink audit tool

6. Organic Traffic Insights

Here you can see which of your keywords are helping to create conversions and drive organic traffic to your website.

You can also see how your audience is interacting with your website e.g bounce rate, new users and the average time spent on your website.

SEMrush organic traffic insights

SEMrush Key Tools

1. Keyword Gap

This tool helps you analyze and compare keywords across 5 different websites at the same time. By doing this, you can find out what keywords other companies are using and spot their strong and weak points. By getting your hands of this type of information, you can make sure that you’re always ahead of the competition.

2. Charts

With the charts tool, SEMrush can quickly put together a visual breakdown of your competitor’s presence online. Simply enter the 5 domains you’d like to evaluate, choose the type of data you’d like to compare and, within seconds you’ll have all the information at your fingertips.

3. My Reports

SEMrush can help you create custom SEO reports, or you can set up daily, weekly, monthly automated reports which you can automatically send to your clients or the rest of your team

4. Keyword Magic Tool

In a few clicks, you can access millions of keywords, and from there, you can narrow down and find the best keywords for you and your business.

5. SEO Writing Assistant

Writing Assistant can analyse the originality, readability and the SEO quality of your written content. Areas of improvement will be flagged so you know what parts of the copy need to be altered.

6. Topic Research

Create a winning content plan by using the Topic Research tool to investigate your audience’s needs and interests. From this, you can get a clear picture as to what type of content will relate to your target audience and what is going to get people clicking onto your website.


As mentioned previously, SEO is one of the many services that we offer here at Fresh Pies. We work with you to build your SEO strategy and work hard to consistently increase the quality and quantity of organic traffic to your website. 

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If this sounds like something you’d be interested in hearing more about, then feel free to get in touch and we’ll be happy to chat through any questions you may have.