What is EGC?

Employee Generated Content

EGC stands for Employee-Generated Content (not to be confused with UGC). EGC is content created and shared by the people who work within your business. It might be a behind-the-scenes photo from your team, a LinkedIn post from an employee sharing their experience, a video from a staff member talking about a project they’re proud of, or even a blog written by someone on your team.

In short, EGC is all about giving your employees a voice. In doing so, it brings a fresh, genuine perspective to your brand making it feel more human, trustworthy and engaging.

Why does EGC matter?

EGC gives your audience a look behind the curtain and helps them see the real people behind your products or services. It’s authentic, it’s relatable and can make your brand feel much more approachable.

It’s also a great way to showcase your company culture and values. Whether it’s a post celebrating a team achievement, a personal story shared by an employee or a video about what it’s like to work at your company, EGC helps paint a picture of your business’s culture.

Examples of EGC:

• Team members sharing work-related posts on LinkedIn
• Behind-the-scenes photos or videos from the workplace
• Blogs or thought pieces written by employees
• Staff testimonials for recruitment pages
• Takeovers of your brand’s social media accounts
• Highlights from events, training sessions or company milestones

How can businesses make the most of EGC?

Don’t just encourage EGC by forcing your team to post on social media. It’s about creating a culture where employees feel valued, included and inspired to share their experiences. That might mean celebrating team successes publicly, recognising great work internally or simply creating spaces for your team to tell their stories.

You can also make it easier by giving employees tools or templates to create content, highlighting great examples and always crediting and thanking them when you share their posts on company channels.